Priti Bakhshi, R. Agrawal, Suhan Mendon, Daniel Frank, C. Spulbar, Ramona Birau, R. Filip
{"title":"BARRIERS IN ADOPTION OF FINTECH BY STREET VENDORS AND HAWKERS IN INDIA USING INTERPRETIVE STRUCTURAL MODELING","authors":"Priti Bakhshi, R. Agrawal, Suhan Mendon, Daniel Frank, C. Spulbar, Ramona Birau, R. Filip","doi":"10.3846/btp.2024.19208","DOIUrl":"https://doi.org/10.3846/btp.2024.19208","url":null,"abstract":"The adoption of financial technology (fintech) has the potential to make banking and financial services more accessible and convenient for all, but there are significant barriers preventing the adoption of fintech by street vendors and hawkers in India. This study aims to identify and analyse the barriers to fintech adoption using interpretive structural modelling (ISM). The research identified nine key barriers to fintech adoption, including perceived risk, lack of trust, lack of perceived benefit, social influence, lack of awareness, cash culture, lack of literacy, perceived ease of use, and lack of financial literacy. The study utilizes ISM to develop a hierarchy of these barriers and their interrelationships. The findings suggest that to promote the adoption of fintech, it is essential to build trust and awareness of fintech services through education and out-reach programs. This research provides a comprehensive understanding of the barriers to fintech adoption among street vendors and hawkers in India and offers insights into how these barriers can be overcomed. The study contributes to the development of strategies that can help promote the adoption of fintech among marginalized populations and advance financial inclusion in India.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140654217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ju. Yereshko, I. Kreidych, M. Kravchenko, O. Kazak, Оleksandr Kharchenko
{"title":"ACTUALIZING THE VENTURING MODEL IN UKRAINE","authors":"Ju. Yereshko, I. Kreidych, M. Kravchenko, O. Kazak, Оleksandr Kharchenko","doi":"10.3846/btp.2024.16558","DOIUrl":"https://doi.org/10.3846/btp.2024.16558","url":null,"abstract":"The financing of innovations is the driving driver of the innovative model of development of any country, and Ukraine in particular. In modern conditions, the importance of venture capital for the economy of Ukraine is growing against the background of reducing alternatives to raising capital for the development of small and high-tech businesses. The reasons for the current state of decline in the innovation and investment process in Ukraine are analyzed and identified. Peculiarities of venture investment in Ukraine are studied. It is determined that the vast majority of venture capital institutions, regardless of their field of activity, are used mainly by large industrial and financial groups to preserve assets and minimize taxation, rather than to finance innovation. The obtained results give grounds for the conclusion that the essence of venture entrepreneurship in Ukraine does not correspond to the American and European models. The current conditions turn venture funds in Ukraine from an instrument of innovative development into a means of making a profit for large financial and industrial groups, which is a hidden reason for slowing down the innovation and investment process. An updated Ukrainian venture model is proposed, taking into account the peculiarities of the economy and a thorough rethinking of the existing structure of venture capital. The introduction of a rational combination of public, private, and research components of the investment process is proposed, i.e. the need to involve universities, scientists, and the scientific elite in the venture industry. It is determined that this model is only one of the components of a comprehensive program to stimulate investment demand, which also includes: ensuring macroeconomic stability; ensuring economic freedom; ensuring economic security; an increase of investment resource; impact on investment propensity; liberalization and development of the financial market; stimulating investment activities through the mechanism of state support for business and science partnerships.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140714314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE APPLICATION OF SOCIAL LEARNING THEORY IN PREDICTING THE ANTECEDENTS OF SOCIAL ENTREPRENEURIAL INTENTION","authors":"Rosdiana Sijabat","doi":"10.3846/btp.2024.18814","DOIUrl":"https://doi.org/10.3846/btp.2024.18814","url":null,"abstract":"This study analyzes the influence of self-efficacy, role models, and attitudes toward social entrepreneurship on social entrepreneurial intention. It also examines the moderating role of role models in the relationship between self-efficacy and social entrepreneurial intention. This study uses a structural equation model to test five hypotheses. It relies on primary data collected through questionnaires distributed to 114 students from various Indonesian universities. These respondents, identified through convenience sampling, had all learned social entrepreneurship at their university. This study found that self-efficacy positively affects social entrepreneurial intention; role models also positively influence social entrepreneurial intention and attitude toward social entrepreneurship; and attitude toward social entrepreneurship positively impacts social entrepreneurial intention. Role models do not moderate the relationship between self-efficacy and social entrepreneurial intention. The originality of this research lies in its novel adaptation of social learning theory and social cognitive career theory to understand social entrepreneurial intention. As such, this study adds to the theoretical understanding of social entrepreneurial intention, which has been intensively studied using the theory of planned behavior.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140755170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Saulius Kromalcas, Lidija Kraujalienė, Gustas Ževžikovas
{"title":"THE INFLUENCE OF PERSONAL BRAND COMMUNICATION ON CONSUMERS","authors":"Saulius Kromalcas, Lidija Kraujalienė, Gustas Ževžikovas","doi":"10.3846/btp.2024.20635","DOIUrl":"https://doi.org/10.3846/btp.2024.20635","url":null,"abstract":"The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand’s analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content viewed by consumers using eye-tracking technology “Neuromarketing & AI LAB” to reveal emotional and structural sensations in the social network Instagram. The aim of this research is to determine the influence of a personal brand on the consumer. Research methodology: analysis of scientific literature, logical definition and theory construction, an experiment: research of human emotions and chosen content. Data analysis method: descriptive statistics and comparative analysis. AOI (heat map) was selected to illustrate the research results. Influencers with up to 100 000 followers were selected – stimuli that trigger or enhance physiological and psychological reactions in the body. It was found that the body and face of a personal brand had the higher influence on consumers. Personal brand attracts consumers’ attention and promotes engagement. The originality and value of the paper: content relevance research of personal brand (identity) influence on consumers in social network Instagram. Further we suggest carrying out similar personal brand’s research choosing other social networks.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140079137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"RESEARCH ON CONSUMERS’ INTENDED USAGE OF COLD CHAIN LOGISTICS SERVICE THROUGH FRESH-FOOD APPS BASED ON THE STRUCTURAL EQUATIONS MODEL","authors":"Mengze Zhang, Michal Fabuš, Yizhou Zhang","doi":"10.3846/btp.2024.15774","DOIUrl":"https://doi.org/10.3846/btp.2024.15774","url":null,"abstract":"By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that the usefulness of the fresh-food apps has a positive impact on consumers’ attitudes to enjoying apps’ cold chain logistics services. However, the ease of use of apps has never had a positive impact on consumers’ attitudes towards enjoying cold chain logistics services. Furthermore, consumers’ attitudes, perceived behavioral control and subjective norm have a positive impact on their intention to use cold chain logistics services via fresh food apps. Findings confirmed that attitude plays a part of mediating role in usefulness and behavioral intention.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139858112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"RESEARCH ON CONSUMERS’ INTENDED USAGE OF COLD CHAIN LOGISTICS SERVICE THROUGH FRESH-FOOD APPS BASED ON THE STRUCTURAL EQUATIONS MODEL","authors":"Mengze Zhang, Michal Fabuš, Yizhou Zhang","doi":"10.3846/btp.2024.15774","DOIUrl":"https://doi.org/10.3846/btp.2024.15774","url":null,"abstract":"By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that the usefulness of the fresh-food apps has a positive impact on consumers’ attitudes to enjoying apps’ cold chain logistics services. However, the ease of use of apps has never had a positive impact on consumers’ attitudes towards enjoying cold chain logistics services. Furthermore, consumers’ attitudes, perceived behavioral control and subjective norm have a positive impact on their intention to use cold chain logistics services via fresh food apps. Findings confirmed that attitude plays a part of mediating role in usefulness and behavioral intention.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139798113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ASSESSING THE FACTORS IMPACTING SHIPPING CONTAINER DWELL TIME: A MULTI-PORT OPTIMIZATION STUDY","authors":"Mohan Saini, T. Lerher","doi":"10.3846/btp.2024.19205","DOIUrl":"https://doi.org/10.3846/btp.2024.19205","url":null,"abstract":"Ocean transportation is the most preferred mode of transportation that represents a significant role in the global trade. Ocean transportation comprises around 80% of the aggregate worldwide cargo volume. This research paper focused on evaluating the factors that influence the dwell time of the shipping containers. Dwell time is one of the important port performance parameters which evaluates the time spent by the container in a port. In this research, the data from the fourteen major ports was collected and analysed across the variables, such as cycle, size, mode, status, delivery and tracking technology for evaluating the variation in container dwell time. OLS regression method (Ordinary least squares) along with independent sample T test was adopted for the analysis of 2.8 million container data entries utilizing python for big data analysis and SPSS. For the top three ports with lowest RMSE (Root mean square error), Port A – 15.6 %, Port G – 15.7 % and Port L – 15.86 %, a qualitative study was performed to identify the reasons for the variation in dwell time. The major reasons identified included free days period, trans-shipment port, high rail frequency, industrial hubs in the vicinity of the ports for lower dwell time. A qualitative research framework was presented as the research outcomes and reasons for variations in a multiport study.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139869774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ASSESSING THE FACTORS IMPACTING SHIPPING CONTAINER DWELL TIME: A MULTI-PORT OPTIMIZATION STUDY","authors":"Mohan Saini, T. Lerher","doi":"10.3846/btp.2024.19205","DOIUrl":"https://doi.org/10.3846/btp.2024.19205","url":null,"abstract":"Ocean transportation is the most preferred mode of transportation that represents a significant role in the global trade. Ocean transportation comprises around 80% of the aggregate worldwide cargo volume. This research paper focused on evaluating the factors that influence the dwell time of the shipping containers. Dwell time is one of the important port performance parameters which evaluates the time spent by the container in a port. In this research, the data from the fourteen major ports was collected and analysed across the variables, such as cycle, size, mode, status, delivery and tracking technology for evaluating the variation in container dwell time. OLS regression method (Ordinary least squares) along with independent sample T test was adopted for the analysis of 2.8 million container data entries utilizing python for big data analysis and SPSS. For the top three ports with lowest RMSE (Root mean square error), Port A – 15.6 %, Port G – 15.7 % and Port L – 15.86 %, a qualitative study was performed to identify the reasons for the variation in dwell time. The major reasons identified included free days period, trans-shipment port, high rail frequency, industrial hubs in the vicinity of the ports for lower dwell time. A qualitative research framework was presented as the research outcomes and reasons for variations in a multiport study.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139810104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"DETERMINANTS OF ERM QUALITY AND ITS IMPACT ON COMPANY VALUE","authors":"Nurul Hidayah, Zubir Azhar, Erna Setiany, Wiwik Utami, Deden Tarmidi","doi":"10.3846/btp.2024.19302","DOIUrl":"https://doi.org/10.3846/btp.2024.19302","url":null,"abstract":"Company value results from how well a company has managed its resources to achieve business benefits. However, there are always risks associated with conducting business, and effective risk management (ERM) can help reduce those risks so that they stay in the way of the entity’s performance goals. This study examines the factors that affect ERM quality, such as company size, auditor caliber, concentrated ownership, and director oversight, and how this affect business success. Purposive sampling produced a sample of 552-panel data used in this study’s research of manufacturing firms in Indonesia and Malaysia. With the aid of STATA software, this study discovered a favorable relationship between auditor quality and ERM and also impact firm size, auditor quality, concentrated ownership, and ERM on company value. The expansion test revealed that while the quality of auditors in Malaysian companies had a positive effect on firm value while those in Indonesia did not, and vice versa, the quality of auditors in Indonesian companies had a stronger positive effect on ERM quality than the quality of auditors in Malaysian companies. In contrast to businesses in Malaysia, monitoring of directors has a beneficial impact on a company’s worth in Indonesia.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139616875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
V. Davidavičienė, Cendrella Abou Fayad, Marc Gergess
{"title":"INTEGRATING SUSTAINABLE DEVELOPMENT INTO THEIR MARKETING STRATEGY: PRACTICES OF LEBANESE AGRI-FOOD INDUSTRIES","authors":"V. Davidavičienė, Cendrella Abou Fayad, Marc Gergess","doi":"10.3846/btp.2024.19457","DOIUrl":"https://doi.org/10.3846/btp.2024.19457","url":null,"abstract":"Amidst technological growth and its environmental implications, there’s a global push for sustainable development using ethical methods that benefit both the planet and humanity. This underscores a rising corporate trend towards sustainability. Adopting this approach requires fresh methods and technologies to influence behavior changes. Consequently, marketing, when aligned with sustainability principles, becomes a pivotal tool for businesses transitioning to sustainable practices. The food industry, like other sectors, is not exempt from these considerations. This article focuses on examining how food industries in Lebanon are incorporating sustainable development principles into their marketing strategies. By studying their approaches, we aim to identify the level of integration of sustainability within the marketing practices of these industries, identify gaps, and to bring the future scientific research directions in marketing management. Thus, this research is conducted following the post-positivist paradigm and following a hypothetical-deductive approach. Hence the qualitative research and expert evaluation used to collect data due to its applicability to the context of the study. The target respondents are managers of the agri-food industries in order to measure the good practices of sustainable development of these industries and their Marketing strategy based on the 4Ps. Lebanon’s distinct challenges, from environmental to economic, call for specialized solutions. Achieving sustainability involves grasping local nuances, engaging stakeholders, and connecting different sectors. Sustainable marketing emphasizes local products and community ties, offering potential for significant change. The study indicates agri-food businesses mainly focus on environmental and economic elements. Yet, the research faced hurdles, like the pandemic, highlighting the need for context-awareness.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139527436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}