基于结构方程模型的消费者通过生鲜食品应用程序使用冷链物流服务的意向研究

Q2 Business, Management and Accounting

Business: Theory and Practice Pub Date : 2024-02-07 DOI:10.3846/btp.2024.15774

Mengze Zhang, Michal Fabuš, Yizhou Zhang

{"title":"基于结构方程模型的消费者通过生鲜食品应用程序使用冷链物流服务的意向研究","authors":"Mengze Zhang, Michal Fabuš, Yizhou Zhang","doi":"10.3846/btp.2024.15774","DOIUrl":null,"url":null,"abstract":"By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that the usefulness of the fresh-food apps has a positive impact on consumers’ attitudes to enjoying apps’ cold chain logistics services. However, the ease of use of apps has never had a positive impact on consumers’ attitudes towards enjoying cold chain logistics services. Furthermore, consumers’ attitudes, perceived behavioral control and subjective norm have a positive impact on their intention to use cold chain logistics services via fresh food apps. Findings confirmed that attitude plays a part of mediating role in usefulness and behavioral intention.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"RESEARCH ON CONSUMERS’ INTENDED USAGE OF COLD CHAIN LOGISTICS SERVICE THROUGH FRESH-FOOD APPS BASED ON THE STRUCTURAL EQUATIONS MODEL\",\"authors\":\"Mengze Zhang, Michal Fabuš, Yizhou Zhang\",\"doi\":\"10.3846/btp.2024.15774\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that the usefulness of the fresh-food apps has a positive impact on consumers’ attitudes to enjoying apps’ cold chain logistics services. However, the ease of use of apps has never had a positive impact on consumers’ attitudes towards enjoying cold chain logistics services. Furthermore, consumers’ attitudes, perceived behavioral control and subjective norm have a positive impact on their intention to use cold chain logistics services via fresh food apps. Findings confirmed that attitude plays a part of mediating role in usefulness and behavioral intention.\",\"PeriodicalId\":40066,\"journal\":{\"name\":\"Business: Theory and Practice\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Business: Theory and Practice\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3846/btp.2024.15774\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business: Theory and Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3846/btp.2024.15774","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 0

摘要

本研究通过结构方程模型对计划行为理论进行扩展，旨在调查中国上海和北京消费者通过生鲜食品应用程序购买生鲜食品的行为以及冷链物流服务的使用情况。结果表明，生鲜类应用程序的实用性对消费者享受应用程序冷链物流服务的态度有积极影响。然而，应用程序的易用性从未对消费者享受冷链物流服务的态度产生积极影响。此外，消费者的态度、感知行为控制和主观规范对他们通过生鲜食品应用程序使用冷链物流服务的意向有积极影响。研究结果证实，态度在有用性和行为意向中起到了一定的中介作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

RESEARCH ON CONSUMERS’ INTENDED USAGE OF COLD CHAIN LOGISTICS SERVICE THROUGH FRESH-FOOD APPS BASED ON THE STRUCTURAL EQUATIONS MODEL

By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that the usefulness of the fresh-food apps has a positive impact on consumers’ attitudes to enjoying apps’ cold chain logistics services. However, the ease of use of apps has never had a positive impact on consumers’ attitudes towards enjoying cold chain logistics services. Furthermore, consumers’ attitudes, perceived behavioral control and subjective norm have a positive impact on their intention to use cold chain logistics services via fresh food apps. Findings confirmed that attitude plays a part of mediating role in usefulness and behavioral intention.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Business: Theory and Practice Business, Management and Accounting-Strategy and Management

CiteScore

5.00

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： The journal "Business: Theory and Practice" is published from 2000. 1 vol (4 issues) per year are published. Articles in Lithuanian, English, German, Russian. The Journal has been included into database "ICONDA" and "Business Source Complete".