Innovar Pub Date : 2022-09-30 DOI: 10.15446/innovar.v32n86.104660

Guillermo A. Zamacona-Aboumrad, Karla Barajas-Portas

{"title":"Comportamiento del consumidor de actividades culturales y consumo de artesanías en México antes, durante y su disposición posterior al COVID-19","authors":"Guillermo A. Zamacona-Aboumrad, Karla Barajas-Portas","doi":"10.15446/innovar.v32n86.104660","DOIUrl":"https://doi.org/10.15446/innovar.v32n86.104660","url":null,"abstract":"El presente trabajo pretende comprender el comportamiento del consumidor de actividades culturales, así como contrastarlo específicamente con el consumidor de artesanías en México. Adicionalmente, se busca definir diferencias entre perfiles de los consumidores de bienes y servicios culturales. Conocer las particularidades del consumidor de artesanías ayuda con la definición de los programas destinados a mejorar las prácticas de consumo artesanal y promover la participación de la sociedad en dichas actividades. La metodología utilizada ha sido modelos de ecuaciones estructurales (PLS-SEM) para desarrollar el modelo de disposición al consumo, tomando como antecedente las actividades y el consumo previo a la pandemia, y como se modificó durante esta. Asimismo, se muestra un análisis multigrupo entre las diferentes características sociodemográficas para poder discutir sobre las características del perfil del consumidor de artesanías y el perfil de consumidores de actividades culturales. Los resultados indican algunas diferencias de comportamiento entre dichos perfiles, lo que sirve como parámetro para el establecimiento de nuevas políticas públicas y de comunicación y marketing para fomentar el consumo de este sector tan lastimado durante la pandemia por COVID-19. La limitación central del estudio proviene del mismo ámbito de aplicación —el contexto de la pandemia por COVID-19— que pone en relieve cuestionamientos y, al mismo tiempo, muestra posibles vertientes del estudio.","PeriodicalId":40012,"journal":{"name":"Innovar","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75766642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Innovar Pub Date : 2022-09-30 DOI: 10.15446/innovar.v32n86.104659

A. Higuchi, Rocío Maehara, L. A. Sánchez-Pérez

{"title":"Factors related to Quinoa Consumption in Peru during the COVID-19 Pandemic","authors":"A. Higuchi, Rocío Maehara, L. A. Sánchez-Pérez","doi":"10.15446/innovar.v32n86.104659","DOIUrl":"https://doi.org/10.15446/innovar.v32n86.104659","url":null,"abstract":"Quinoa is a traditional food grain that originated in the Peruvian Andean region. The United Nations declared 2013 to be the International Year of Quinoa (iyq). This official launch had a great impact around the world. On the contrary, it had minor impact on the consumption of quinoa in Peru, which remained relatively steady in the following years. However, the covid-19 pandemic raised concerns about nutrition and health among consumers. Therefore, this study seeks to analyze quinoa consumption in Peru during the covid-19 pandemic. Primary data were collected between September 2020 and August 2021 in Lima Metropolitan Area, Peru. Exploratory factor analysis with varimax rotation was performed for data analysis, and logistic binomial analysis was then conducted to consolidate the hypothesis of this study. The main outcomes identified were that (i) current quinoa consumers in Peru ate quinoa even before the iyq; (ii) consumers who are concerned about their health and nutrition needs increased quinoa consumption during the pandemic; (iii) women showed a higher probability of daily to weekly trend in quinoa consumption; and (iv) people with the highest income have more probability of purchasing food at supermarkets than those who earn less. The findings of this study can shed some light on consumers’ expectations and perceptions regarding quinoa consumption behavior during covid-19.","PeriodicalId":40012,"journal":{"name":"Innovar","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83468980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil 2019冠状病毒病大流行及其对食品消费者行为的影响:巴西机构附属研究的文献计量学分析

Innovar Pub Date : 2022-09-30 DOI: 10.15446/innovar.v32n86.104658

Antonio Carlos Franco, Luciane Silva Franco

{"title":"The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil","authors":"Antonio Carlos Franco, Luciane Silva Franco","doi":"10.15446/innovar.v32n86.104658","DOIUrl":"https://doi.org/10.15446/innovar.v32n86.104658","url":null,"abstract":"Marketing is the social and managerial process through which individuals obtain what they need and want in creating and exchanging products. The literature on food consumer behavior has been receiving significant interest during the covid-19 pandemic, and studies highlight diverse research on business. This article seeks to examine the covid-19 pandemic and its implications for the food consumer behavior in Brazil. To that end, the Methodi Ordinatio was applied to identify the most relevant studies in the area, which supported the research, analysis, selection and systematic reading of 25 articles identified in Web of Science and Scopus databases. vosviewer and EndNote software were used in this study for the reference management process and clustering themes and researchers. Our findings show the importance of advances in vaccination, an increase in home office work, home food safety practices, and an increase in food purchases in supermarkets. We conclude that the main financial problems faced during this period are unemployment and debt, while the increased use of food delivery apps emerges as an opportunity. Recent studies mention environmental awareness, sustainable consumption, and social responsibility as key topics. As a suggestion for future research, the authors recommend marketing research involving the regulatory role of pro-social consumption and family farming in times of covid-19.","PeriodicalId":40012,"journal":{"name":"Innovar","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75382548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Editorial. 30 años de Innovar. 社论，30年的创新。

Innovar Pub Date : 2022-06-29 DOI: 10.15446/innovar.v32n85.103403

Víctor Mauricio Castañeda-Rodríguez, Francisco Rodríguez Vargas, Bernardo Parra Restrepo, Eduardo Sáenz-Rovner, Mauricio Gómez-Villegas

引用次数: 0

Limitantes para la vinculación laboral de personas con discapacidad física en organizaciones de servicio público. El caso de aspirantes a laborar en el Sistema Integrado de Transporte Público de una ciudad capital 公共服务组织中身体残疾人士就业的限制。有抱负在首都综合公共交通系统工作的案例

Innovar Pub Date : 2022-02-22 DOI: 10.15446/innovar.v32n85.101191

Pedro Emilio Sanabria Rangel, Margarita Patricia Lozano Martínez, Luis Eduardo Muñoz Rodríguez

{"title":"Limitantes para la vinculación laboral de personas con discapacidad física en organizaciones de servicio público. El caso de aspirantes a laborar en el Sistema Integrado de Transporte Público de una ciudad capital","authors":"Pedro Emilio Sanabria Rangel, Margarita Patricia Lozano Martínez, Luis Eduardo Muñoz Rodríguez","doi":"10.15446/innovar.v32n85.101191","DOIUrl":"https://doi.org/10.15446/innovar.v32n85.101191","url":null,"abstract":"En este artículo se muestran algunas de las barreras para la incorporación laboral de personas en situación de discapacidad física en las organizaciones de servicio público, concretamente para aspirantes a conductores en el Sistema Integrado de Transporte Público de Bogotá, Colombia. La base de este texto es una investigación cualitativa, empírica, exploratoria, de caso, enmarcada en los estudios organizacionales (eo), que aporta en la comprensión de una problemática que no se encuentra suficientemente definida. En ella se tiene como sustento la interpretación y el interés de profundización sobre datos obtenidos a través del diálogo directo con algunas personas inmersas en el fenómeno, por lo cual no realiza generalizaciones. Entre los principales obstáculos están los siguientes: el bajo nivel educativo que no permite la inclusión; la educación no mantiene procesos de formación ni infraestructuras incluyentes; la exclusión de género; prejuicios sobre sus “limitaciones”, que generan desprecio; e imaginarios sociales y organizacionales negativos, que suscitan discriminación activa y desmotivación en la población para optar por los empleos.","PeriodicalId":40012,"journal":{"name":"Innovar","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82805079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing Academic Discourse Evolution on Consumer Behavior and covid-19 Using Topic Modeling 用话题模型分析消费者行为与covid-19的学术话语演变

Innovar Pub Date : 2022-01-01 DOI: 10.15446/innovar.v32n86.104663

V. Bohórquez-López, M. Gutiérrez-Leefmans

{"title":"Analyzing Academic Discourse Evolution on Consumer Behavior and covid-19 Using Topic Modeling","authors":"V. Bohórquez-López, M. Gutiérrez-Leefmans","doi":"10.15446/innovar.v32n86.104663","DOIUrl":"https://doi.org/10.15446/innovar.v32n86.104663","url":null,"abstract":"The covid-19 pandemic brought changes in consumers’ habits derived from initial confinement in the first year and a second year characterized by an attempt to return to activities under the “new normal” label. Several literature reviews that summarize existing research on consumer behavior and the pandemic have recently emerged. Many of them have a regional or country-specific focus. Others emphasize certain factors under study at the beginning of the pandemic. This study, in contrast, separates the most salient topics found in literature in 2020 from those found in 2021 using a global Scopus database showing the evolution of the academic discourse on consumer behavior as the pandemic developed. Interestingly, some differences show consumers’ evolution throughout the pandemic, seen through the eyes of researchers. Topic modeling highlights the main topics under study in both years. Results show the relevance of four major topics that differ from one year to another. Research on online consumption, however, remains equally important in both years. We propose a theoretical model of consumer behavior research that aims to help consumers understand themselves, managers address strategies accordingly, and policymakers regulate the major issues brought by the pandemic. © 2022, Universidad Nacional de Colombia. All rights reserved.","PeriodicalId":40012,"journal":{"name":"Innovar","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87013045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Monitoramento ambiental em micro e pequenas empresas: estudo de casos no Brasil 小微企业环境监测:巴西案例研究

Innovar Pub Date : 2022-01-01 DOI: 10.15446/innovar.v32n85.100952

Tiago Fernando Musetti, Edmundo Escrivão Filho, Alceu Gomes Alves Filho, Marcelo Seido Nagano

引用次数: 0

Discriminação percebida e consequências emocionais da LGBTQIA+fobia no consumo no Brasil 巴西消费中LGBTQIA+恐惧症的感知歧视和情感后果

Innovar Pub Date : 2022-01-01 DOI: 10.15446/innovar.v32n85.100978

Janaína Gularte Cardoso, Rudimar Antunes da Rocha, Gabriel Horn Iwaya, João Henriques de Sousa Júnior

{"title":"Discriminação percebida e consequências emocionais da LGBTQIA+fobia no consumo no Brasil","authors":"Janaína Gularte Cardoso, Rudimar Antunes da Rocha, Gabriel Horn Iwaya, João Henriques de Sousa Júnior","doi":"10.15446/innovar.v32n85.100978","DOIUrl":"https://doi.org/10.15446/innovar.v32n85.100978","url":null,"abstract":"a presente pesquisa teve por objetivo verificar as relações entre a discriminação percebida pelos consumidores lgbtqia+ e as consequências emocionais (frustração e desamparo) do processo de consumo discriminatório. A investigação se justifica à medida que apresenta um avanço na literatura acerca da discriminação percebida pelo consumidor, pois inclui uma nova perspectiva. Ademais, há escassez de estudos brasileiros que abarquem a temática da discriminação percebida pelo público lgbtqia+, cenário também percebido no âmbito mundial. O delineamento metodológico foi quantitativo, de levantamento online, com amostragem não probabilística junto a 210 participantes do Brasil. Os resultados evidenciam a percepção classificada como baixa ou de nenhuma intensidade de discriminação explícita e de discriminação no atendimento, bem como classifica em média, baixa ou nenhuma intensidade percebida de discriminação sutil. Os resultados mostram que há correlação média com o sentimento de frustração e desamparo dos consumidores, porém não é possível afirmar que a discriminação induz à frustração e ao desamparo. O constructo com maior intensidade de discriminação percebida está contemplado na dimensão de discriminação em nível do atendimento. O trabalho revela as implicações práticas e as possibilidades de estudos futuros no âmbito da discriminação no consumo.","PeriodicalId":40012,"journal":{"name":"Innovar","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89801173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Análisis de las condiciones laborales de la jefatura de familia en México: precariedad compartida, necesidades diferenciadas 墨西哥户主的工作条件分析:共同的不稳定性，不同的需求

Innovar Pub Date : 2022-01-01 DOI: 10.15446/innovar.v32n85.101189

Iván Alejandro Salas Durazo, Rigoberto Soria Romo, Claudia Patricia Rivas Jiménez

{"title":"Análisis de las condiciones laborales de la jefatura de familia en México: precariedad compartida, necesidades diferenciadas","authors":"Iván Alejandro Salas Durazo, Rigoberto Soria Romo, Claudia Patricia Rivas Jiménez","doi":"10.15446/innovar.v32n85.101189","DOIUrl":"https://doi.org/10.15446/innovar.v32n85.101189","url":null,"abstract":"En el presente escrito se caracterizaron y contrastaron las condiciones laborales de mujeres y hombres jefes de familia mediante una tipología que consideró escolaridad, edad, tipo de empleo y estado civil. Con los grupos más representativos se analizaron las principales características laborales con la finalidad de valorar su precariedad laboral. Se empleó la metodología de análisis cualitativo comparado mediante la generación de tablas de verdad utilizando los microdatos de la Encuesta Nacional de Ocupación y Empleo al primer trimestre de 2019. Como resultados, se identificó una precariedad generalizada en las y los jefes de familia explicada por los bajos niveles de escolaridad, en contraste con las necesidades que suponen los roles de género. Asimismo, se identificaron tres grupos de jefas de familia: i) trabajos por cuenta propia, salarios bajos y nulo acceso a prestaciones; ii) trabajos subordinados con brechas de género adversas, y iii) trabajos subordinados con bajos niveles de precariedad. Una implicación de este escalonamiento está en la superposición de la ocupación con la etapa reproductiva y de crianza. Cabe destacar que este trabajo se centró únicamente en las condiciones laborales, dejando de lado aspectos de la dinámica familiar.","PeriodicalId":40012,"journal":{"name":"Innovar","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89698092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Los procesos de corporatización y privatización parcial de las empresas de propiedad del Estado: una revisión de la literatura 本文的目的是分析在墨西哥和拉丁美洲的公共行政部门中，公共行政部门的作用是什么，以及公共行政部门的作用是什么。

Innovar Pub Date : 2022-01-01 DOI: 10.15446/innovar.v32n85.101193

Martha Liliana Arias-Bello, Mauricio Gómez-Villegas

{"title":"Los procesos de corporatización y privatización parcial de las empresas de propiedad del Estado: una revisión de la literatura","authors":"Martha Liliana Arias-Bello, Mauricio Gómez-Villegas","doi":"10.15446/innovar.v32n85.101193","DOIUrl":"https://doi.org/10.15446/innovar.v32n85.101193","url":null,"abstract":"El propósito de este estudio es identificar y analizar los trabajos empíricos de corte cuantitativo que estudian los efectos de los procesos de corporatización y privatización parcial en el desempeño financiero de las empresas de propiedad del Estado (epe). Se analizan las perspectivas teóricas, las metodologías y las variables empleadas para la medición de desempeño, y se sintetizan los hallazgos relacionados con los procesos de corporatización y privatización parcial. Asimismo, se realiza una revisión sistemática de la literatura a partir de 31 investigaciones, seleccionadas de un total de 101 artículos identificados de las bases de datos Scopus y Web of Science (WoS). Como resultado del análisis, se identifica que las investigaciones sobre los procesos de corporatización presentan mayor diversidad teórica que las investigaciones sobre los procesos de privatización parcial. El análisis de los hallazgos evidencia que existe consenso sobre los beneficios de los procesos de corporatización, pero no existe un acuerdo sobre las causas que explican dichos beneficios en el desempeño de las epe. Por el contrario, no existe un consenso sobre los efectos de la privatización parcial en el desempeño de las empresas.","PeriodicalId":40012,"journal":{"name":"Innovar","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81317669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

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