Julia Wilfling, G. Havenith, Margherita Raccuglia, S. Hodder
{"title":"Can you see the feel? The absence of tactile cues in clothing e-commerce impairs consumer decision making","authors":"Julia Wilfling, G. Havenith, Margherita Raccuglia, S. Hodder","doi":"10.1080/17543266.2022.2154396","DOIUrl":"https://doi.org/10.1080/17543266.2022.2154396","url":null,"abstract":"ABSTRACT The lack of sensorial input in the e-commerce domain impairs consumers’ online apparel purchases. Therefore, it is important to identify possible compensatory cues to present the ‘feel’ of a garment in an enhanced way. This study investigates how visual interpretation of the feel of fabrics is related to the actual feel. Haptic textile attributes of seven fabric swatches were quantified in an online questionnaire (part I), simulating an online shopping experience. Separately, a physical assessment of samples mailed to participants (part II), simulating an in-person shopping experience, was performed. Part I and II comprised 20 participants each. No robust significant difference was found between sex. The comparison of the visual only and the visual-haptic assessment showed higher variability and lower scores of the haptic attributes in the visual only session. Especially textile surface structure related haptic attributes could not be conveyed visually and needed tactile sensory input to assess.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"44 1","pages":"224 - 233"},"PeriodicalIF":0.0,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77351179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Applications of the circular economy to the second-hand textile and clothing market: the case of Humana in Portugal","authors":"Nívea das Virgens, Susana Silva, Erika Laranjeira","doi":"10.1080/17543266.2022.2150447","DOIUrl":"https://doi.org/10.1080/17543266.2022.2150447","url":null,"abstract":"ABSTRACT The Textile and Clothing Industry plays a key role in the world’s economy. Over the last decades, increasing consumption and the emergence of ‘Fast Fashion’ made this sector one of the most harmful to the environment. The effects are felt over the entire life cycle of garments. This article focuses on the possible contribution of second-hand sales to reduce the negative environmental impacts in the context of a circular economy. By using the case study of Humana, a second-hand store, this article analyses the positive effects of clothing reuse on the environment, applying a mathematical model. From 2016 to 2020, Humana sold 1426 tons of garments in Portugal, saving 18,574,473 kg of CO2eq emissions, 80,342,082 m3 of water consumption, and 121,941 MWh of energy consumption. However, results also show a low percentage of sales when compared to collected items. Improvement in second-hand clothing markets is necessary for Portugal, and policy promotion could be useful.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"29 1","pages":"214 - 223"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74273307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pantxika Ospital, Dimitri Masson, Cédrick Béler, J. Legardeur
{"title":"Toward product transparency: communicating traceability information to consumers","authors":"Pantxika Ospital, Dimitri Masson, Cédrick Béler, J. Legardeur","doi":"10.1080/17543266.2022.2142677","DOIUrl":"https://doi.org/10.1080/17543266.2022.2142677","url":null,"abstract":"ABSTRACT In the textile industry, corporate transparency does not provide information about products that would allow customers to make informed purchases. Based on a literature review, the concept of product transparency is defined as the disclosure of information concerning a specific product about traceability and sustainability conditions for the supplier, as well as the entire lifecycle and the buying firm's purchasing practices. A field study in the current fashion landscape evaluated the situation of actual practices concerning transparency and compared information available online and in-store regarding both product transparency and corporate transparency. The information available at the time of purchase is limited and even more so on the internet. An experiment with a brand to create a customer information model for a specific product focuses on the importance of traceability for gathering the information necessary. The authors discuss the necessity of centralising information in a Digital Product Passport for greater transparency.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"83 1","pages":"186 - 197"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89850815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fashion and game design as hybrid practices: approaches in education to creating fashion-related experiences in digital worlds","authors":"J. Tepe, Saina Koohnavard","doi":"10.1080/17543266.2022.2103591","DOIUrl":"https://doi.org/10.1080/17543266.2022.2103591","url":null,"abstract":"ABSTRACT\u0000 Collaborations between fashion and digital game design practitioners are intended to provide new fashion-related experiences in digital worlds, yet often result in garment designs that resemble physical equivalents rather than constituting innovative experiences. This research aimed to investigate possible criteria for developing digital design practices in higher education in fashion design that are informed by industry experts’ experiences of fashion and digital game design. Specialists from both industries were interviewed to investigate how fashion design practices can create meaningful content for digital worlds. The findings suggest that fashion design practitioners in higher-education need to better understand the technical and socio-dynamic peculiarities of digital worlds to create meaningful fashion-related outcomes, rather than recreating physical fashion in the digital realm. The findings further suggest that fashion designers would benefit from learning about digital software, tools, and methods that are shared by digital-native design disciplines to allow for connected workflows.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"8 1","pages":"37 - 45"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91141420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Explore U.S. retailers’ merchandising strategies for clothing made from recycled textile materials","authors":"Ally Botwinick, Shengua Lu","doi":"10.1080/17543266.2022.2129462","DOIUrl":"https://doi.org/10.1080/17543266.2022.2129462","url":null,"abstract":"ABSTRACT This study explored U.S. retailers’ unique merchandising strategies for recycled clothing based on a logistic regression analysis of 16,000 Stock keeping Units of apparel items sold in the U.S. retail market from 2018 to 2021. The statistical analysis shows that U.S. retailers adopt distinct product assortment strategies for clothing made from recycled materials in terms of colours, design patterns, and product categories, compared with regular new clothing. Also, U.S. retailers were statistically more likely to price recycled clothing lower than the market average but more likely to target them for the luxury and premium market segments. The study's findings create timely new knowledge about the business aspects of clothing circularity and reveal the necessity of improving recycling technologies and changing consumers’ perceptions of recycled clothing's values.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"1 1","pages":"131 - 140"},"PeriodicalIF":0.0,"publicationDate":"2022-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74908306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gen Z’s social media engagement, fashion innovativeness, need for variety, and gender","authors":"J. Workman, Seunghee Lee, Yuli Liang","doi":"10.1080/17543266.2022.2126015","DOIUrl":"https://doi.org/10.1080/17543266.2022.2126015","url":null,"abstract":"ABSTRACT The purpose of this study was to examine differences among fashion innovativeness groups and genders in social media engagement and need for variety and to examine social media use among a group of Gen Zers. Social Media Engagement (SME) theory, Basic Psychological Needs Theory, and the Uses and Gratifications framework guided the research. Fashion innovativeness, social media engagement (for searching, sharing, and entertainment), and need for variety are connected. Fashion innovators scored highest in SME-search, SME-share, and SME-entertain followed by early, late, and reluctant adopters. Fashion innovators scored highest on need for variety, followed by early and late adopters, followed by reluctant adopters. Women engaged in social media use more than men for SME-search, SME-share, and SME-entertain but men and women did not differ in need for variety. Women scored higher on fashion innovativeness than men. Implications for theory, practice, and education are provided.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"14 2","pages":"110 - 118"},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72563579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chinese Gen Z’s emotional dimensions for fashion design during the pandemic","authors":"Mingyao Jin, Sunho Choi","doi":"10.1080/17543266.2022.2126897","DOIUrl":"https://doi.org/10.1080/17543266.2022.2126897","url":null,"abstract":"ABSTRACT Known for being passionate about fashion, Chinese Generation Z (CGZ) is a powerful consumer group in the China fashion market today, but a psychological shift in their perceptions has been driven by COVID-19, arousing the attention of the fashion field. As visual product, fashion product elicits consumers’ emotional reactions. Existing research in fashion design has noted consumers’ emotional needs but still lacks focus on them in specific cultural contexts. To fill the gap, we employed a Kansei Engineering (KE) method to detect consumers’ emotional responses to fashion design. This study uncovered CGZ’s preferences, perceptions of fashion styles, and demographic influence. Further, we clustered CGZ’s emotional needs into four classifications based on the relationship between the participants and dressing, others, and the environment. This study serves as a theoretical guideline for fashion design by translating consumers’ emotional needs into a conceptual framework.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"15 12 1","pages":"119 - 129"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86970373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Student perceptions of asynchronous learning in an introductory online fashion course","authors":"Jaleesa Reed, Caroline Kopot, Katalin Medvedev","doi":"10.1080/17543266.2022.2124313","DOIUrl":"https://doi.org/10.1080/17543266.2022.2124313","url":null,"abstract":"ABSTRACT Instructor and student perceptions of online courses vary due to different levels of experience and motivation. While students generally take online courses due to a preference for independent learning, instructors typically teach online courses when the content is appropriate for digital delivery. This study explored the perceptions of online learning from the student perspective in an online fashion merchandising course. To evaluate student success and perceptions, qualitative and quantitative data were collected from 2016 to 2020. Student responses to the end-of-course surveys revealed concerns regarding time management, communication, lecture format, and assignment types. Previous experiences in online courses and student learning preferences strongly influenced perceptions of the online fashion courses. Student grades also rose as course changes were implemented. Instructors can influence student success and perceptions in online courses through straightforward and frequent communication with students, transparency about time management expectations, and with regular updates to course content.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"1 1","pages":"79 - 87"},"PeriodicalIF":0.0,"publicationDate":"2022-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76533691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Miriam García Calaza, Cristina Varela Casal, Juan Manuel Soto Valencia
{"title":"Second-hand selling apps and the notion of luxury: trend networking and circular economy","authors":"Miriam García Calaza, Cristina Varela Casal, Juan Manuel Soto Valencia","doi":"10.1080/17543266.2022.2118376","DOIUrl":"https://doi.org/10.1080/17543266.2022.2118376","url":null,"abstract":"ABSTRACT The link between social networks and consumption is changing. In the beginning, social networks used to encourage fast fashion; now, social networks promote the concept of slow fashion. This situation has led to the appearance of reselling apps that use the same tools as social networks. This paper aimed at analysing the role of status within fashion. To this end, a sample of second-hand clothes apps, selected since their similarity to social networks, was subjected to a descriptive technique based on a bibliographic review of the current trends in the fashion industry. The results demonstrated that two new approaches to luxury were considered in the sale of second-hand clothes. A thoughtful luxury, called deliberate luxury, that involves reflection and looks for creativity, exclusivity and reuse; and an automated luxury, called iconic luxury, that involves post-commercial pieces, authenticity and resale.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"7 1","pages":"70 - 78"},"PeriodicalIF":0.0,"publicationDate":"2022-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76180942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EXPLORATION OF PRODUCTION METHODS BEING USED BY CLOTHING MANUFACTURING COMPANIES IN ZIMBABWE TOWARDS A COMPETITIVE STRATEGY","authors":"Cathrine Mauwa, Dandira Tarirai, Chimbindi Felisia","doi":"10.47604/ijfd.1625","DOIUrl":"https://doi.org/10.47604/ijfd.1625","url":null,"abstract":"Purpose: The purpose of the study is to analyse production methods used by clothing manufacturers in order to improve competitiveness of clothing products on the market. \u0000Methodology: The study adopted a qualitative research approach and utilised a descriptive case study design. The population of the study comprised of clothing manufacturing companies in which company managers, supervisors and designers were the study participants. Data was gathered using telephonic interviews. Thematic analysis was used to get meaning out of the collected data. \u0000Findings: The findings were presented in narrative form. The findings reflected that clothing manufacturing industries used batch production hence they did not meet the demands of the market. They also used progressive bundle system. It was suggested that the manufacturing companies should use work study as strategy to enhance productivity levels, meeting lead times, reducing costs as well as producing competitive clothing products among other recommendations. \u0000Unique contributions to theory and practice: The Fit manufacturing framework by Pham and Thomas (2012) was used to explore the production methods being used by clothing manufacturing companies in Zimbabwe. Themes that emerged from the data analysis helped the researcher gain a better understanding of the production processes used. The clothing manufacturing industry is lagging behind with regards to advanced machinery, skilled manpower and good quality fabrics. If these areas are improved it may help improve productivity and competitiveness of products, enhance growth of clothing industry and boost the economy at large.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73869904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}