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DESTINATION BRANDING DESA WISATA KAMPUNG TEMPE DESA BEJI - BATU
Jurnal Administrasi Publuk dan Ilmu Komunikasi Pub Date : 2022-12-15 DOI: 10.55499/intelektual.v9i2.77
Agustinus Klaudius, Asfira Rachmad Rinata, M. A. Ghofur
{"title":"DESTINATION BRANDING DESA WISATA KAMPUNG TEMPE DESA BEJI - BATU","authors":"Agustinus Klaudius, Asfira Rachmad Rinata, M. A. Ghofur","doi":"10.55499/intelektual.v9i2.77","DOIUrl":"https://doi.org/10.55499/intelektual.v9i2.77","url":null,"abstract":"Beji Village, Junrejo District is one of the second tempe tourism centers after Sanan in Malang City. Besides having the potential of an educational tourism village, the kampung tempe  of Beji village also empowers the community's home industry in making tempe. The analysis used in this research is descriptive qualitative using the concept of place branding. The results of this study indicate that the destination branding of Tempe village, Beji Village as an educational tourism village, can be reviewed with the concept of place brand image, place brand personality and place brand identity. The place brand image that can be seen is in the uniqueness of the attraction that is offered as a tourist village of Kampung Tempe, which is not only selling souvenirs and processed tempe products but also educational activities about tempe to visiting tourists. Place brand perconality can be seen in various other supporting activities such as the Beji Kampung Tempe festival which integrates with the local government in its promotion. Place brand identity can be seen in the naming of the tourist village, the logo and the Beji Berkreasi tagline which is depicted in every corner of the tourist village. The factors that support the community to participate in the development of the tempe village educational tourism village are due to good communication between the government and the community and the productive age. Place Branding can show the greatest value that comes from uniqueness and has a strong relationship that can affect a person's perception of being able to remember something that is seen and felt.","PeriodicalId":394158,"journal":{"name":"Jurnal Administrasi Publuk dan Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128914496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
UPAYA KOMISI PEMILIHAN UMUM (KPU) KOTA SURABAYA DALAM MENGELOLA DATA PEMILIH UNTUK MENINGKATKAN EFEKTIVITAS KINERJA PEMILU 选举委员会(KPU)在管理选民数据方面的努力,以提高选举绩效的有效性
Jurnal Administrasi Publuk dan Ilmu Komunikasi Pub Date : 2022-12-15 DOI: 10.55499/intelektual.v9i2.83
I. Ismail, A. Fahmi, Saroh Purnama Sari
{"title":"UPAYA KOMISI PEMILIHAN UMUM (KPU) KOTA SURABAYA DALAM MENGELOLA DATA PEMILIH UNTUK MENINGKATKAN EFEKTIVITAS KINERJA PEMILU","authors":"I. Ismail, A. Fahmi, Saroh Purnama Sari","doi":"10.55499/intelektual.v9i2.83","DOIUrl":"https://doi.org/10.55499/intelektual.v9i2.83","url":null,"abstract":"The General Election (Pemilu) is a democratic party conducted by a country. One of the countries that uses democracy is the State of Indonesia where the highest system of sovereignty and power lies in the hands of the people. Voter data in the Permanent Voter List (DPT) will continue to occur in the implementation of general elections which are held every 5 years, thus creating problems that occur in the collection and management of voter data. This study aims to determine the extent of efforts in managing voter data at the Surabaya City Election Commission to support the successful implementation of tasks. Then knowing what factors are supporting and hindering in managing voter data at the Surabaya City Election Commission so as to find out the extent of the influence of factors on task success. To find out the extent of the success of the tasks carried out by the Surabaya City KPU in Improving the Effectiveness of Election Performance. This study uses qualitative research methods. Qualitative research in data collection techniques uses in-depth interviews, documentation and literature to obtain relevant data and collect voter data information to understand how the General Election Commission (KPU) institution can improve the effectiveness of election performance. Sources of information in this study are those who have all thoughts about official activities to improve voter data management and improve the effectiveness of election performance, the subject of this research is ASN and Additional Personnel of the General Election Commission (KPU) of Surabaya City. The results show that activities in managing data voters at the Surabaya City KPU in order to support the general election have several stages of Standard Operating Procedure or SOP in the data input process. As for inputting or managing voter data, it also has inhibiting and supporting factors that affect the program. as well as the process of updating voter data such as New Additional Voter Data (DPTb), Transfer Voter Data (DPPh), Permanent Voter Data (DPT) in order to produce good voter data as reference material in the next general election in order to improve the effectiveness of election performance. Voter data is used as a reference for continuous general elections in order to improve the effectiveness of election performance.","PeriodicalId":394158,"journal":{"name":"Jurnal Administrasi Publuk dan Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132749559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPLEMENTASI APLIKASI E-SURAT DI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA SURABAYA 在泗水市登记处申请电子邮件的实施
Jurnal Administrasi Publuk dan Ilmu Komunikasi Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.69
Mochammad Nizar Farhansyah, Heru Irianto, A. Fahmi
{"title":"IMPLEMENTASI APLIKASI E-SURAT DI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA SURABAYA","authors":"Mochammad Nizar Farhansyah, Heru Irianto, A. Fahmi","doi":"10.55499/intelektual.v9i1.69","DOIUrl":"https://doi.org/10.55499/intelektual.v9i1.69","url":null,"abstract":"This study aims to describe the use of the E-Letter application in the implementation of an online disposition system in the Department of Population and Civil Registration of the City of Surabaya. In supporting the use of digital-based bureaucracy in the City of Surabaya. The method used in this study is a qualitative method, with a descriptive type. The location of this research was carried out at institutions that use the E-Letter application in carrying out online dispositions and also the automation of the filing system carried out by the Surabaya City Population and Civil Registry Service. As the agency in charge of the population administration bureaucracy in the City of Surabaya. The determination of the informants used in this study was carried out by purposive sampling technique. Meanwhile, data collection techniques were carried out by means of in-depth interviews with informants such as staff, civil servants and superiors, field observations, documentation of activities when using the application directly, as well as the use of written documents as other or secondary sources of information in this study. Furthermore, the data analysis technique is by means of data reduction, data presentation and drawing conclusions. Through this research, the researcher uses the research results to later be examined using the Implementation indicators from Edward III with the Disposition Indicators which need to experience a little improvement because they still have many negative factors such as a lack of competent people and are involved in this problem","PeriodicalId":394158,"journal":{"name":"Jurnal Administrasi Publuk dan Ilmu Komunikasi","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129961312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
UPAYA PEMERINTAH DESA HENDROSARI DALAM MEMPERTAHANKAN DESA WISATA LONTAR SEWU DI ERA PANDEMI COVID-19 HENDROSARI村政府在COVID-19大流行期间努力维持龙塔SEWU旅游村
Jurnal Administrasi Publuk dan Ilmu Komunikasi Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.76
Tri Prasetijowati, Ismail, D. Sari
{"title":"UPAYA PEMERINTAH DESA HENDROSARI DALAM MEMPERTAHANKAN DESA WISATA LONTAR SEWU DI ERA PANDEMI COVID-19","authors":"Tri Prasetijowati, Ismail, D. Sari","doi":"10.55499/intelektual.v9i1.76","DOIUrl":"https://doi.org/10.55499/intelektual.v9i1.76","url":null,"abstract":"This study aims to analyze the formation of the Lontar Sewu Tourism Village before the Covid-19 Pandemic, the efforts of the Hendrosari Village Government in maintaining the Lontar Sewu Tourism Village in the Covid-19 Pandemic era and the factors that influenced the efforts of the Hendrosari Village Government in maintaining the Lontar Sewu Tourism Village. The research method used is descriptive qualitative. The informants in this study were the Head of Hendrosari Village, the Director of the Lontar Sewu BUMDes who doubled as Chair of the Tourism Awareness Group and sellers of food and drinks at tourist attractions. Data collection techniques through observation, interviews and documentation. The data analysis technique used is data collection, data condensation, data presentation, and drawing conclusions. The results showed that: (1) The establishment of the Lontar Sewu Tourism Village was to improve the welfare of the people of Hendrosari Village. The accessibility conditions of Lontar Sewu Tourism Village are good, it has interesting objects, the village government and the community support the tourism village, village security is guaranteed, accommodation in terms of restaurants is available but does not yet have a homestay, the climate is quite cool and it is not related to other tourist objects. (2) The efforts of the Hendrosari Village Government in maintaining a tourist village are digital promotional innovations via Instagram @explore_lontarsewu, adaptation of the implementation of the CHSE health protocol (Cleanliness, Health, Safety, Environment Sustainability) and collaborating with seven stakeholders. (3) Factors that influence it are economic factors (budget funds), social factors (community participation) and environmental factors (conservation of natural potential).","PeriodicalId":394158,"journal":{"name":"Jurnal Administrasi Publuk dan Ilmu Komunikasi","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134100389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
OPTIMALISASI PELAYANAN UNTUK MEWUJUDKAN GOOD GOVERNANCE DI MAL PELAYANAN PUBLIK MINI KECAMATAN SUKODONO KABUPATEN SIDOARJO
Jurnal Administrasi Publuk dan Ilmu Komunikasi Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.67
Heru Irianto, Bagus Ananda Kurniawan, Anita Mulyono
{"title":"OPTIMALISASI PELAYANAN UNTUK MEWUJUDKAN GOOD GOVERNANCE DI MAL PELAYANAN PUBLIK MINI KECAMATAN SUKODONO KABUPATEN SIDOARJO","authors":"Heru Irianto, Bagus Ananda Kurniawan, Anita Mulyono","doi":"10.55499/intelektual.v9i1.67","DOIUrl":"https://doi.org/10.55499/intelektual.v9i1.67","url":null,"abstract":"This study aims to find out how to optimize public services at the Sukodono District Mini Public Service Mall. In order to realize good governance and realize the public's desire for quality services. The method used in this study is a qualitative method, with a descriptive type. The location of this research was conducted at the Mini Public Service Mall, Sukodono District, Sidoarjo Regency. Which is the only District-based Mini Public Service Mall in Indonesia. Then, data collection techniques were carried out by means of in-depth interviews with informants such as staff, civil servants and superiors, field observations, activity documentation, and the use of written documents as other or secondary sources of information in this study. Furthermore, the data analysis technique is by means of data reduction, data presentation and drawing conclusions. \u0000Through this research, researchers focused on quality service indicators put forward by Zeithaml, Berry and Parasuraman. Overall, the Sukodono District government has provided very good service to the community, but in terms of infrastructure, sometimes there are still obstacles from external parties, such as the lack of stock of e-KTP blanks and an error e-KTP recording system. Then socialization regarding services at the Mini Sukodono Public Service Mall has not been evenly distributed so that not many people can benefit from the service.","PeriodicalId":394158,"journal":{"name":"Jurnal Administrasi Publuk dan Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124904437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPLEMENTASI KONTEN KREATIF @MAHARAGUNG. ORGANIZER DALAM MEMBANGUN BRAND AWARENESS
Jurnal Administrasi Publuk dan Ilmu Komunikasi Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.66
Bagus Purnomo Aji, Fitria Widiyani Roosinda, Julyanto Ekantoro
{"title":"IMPLEMENTASI KONTEN KREATIF @MAHARAGUNG. ORGANIZER DALAM MEMBANGUN BRAND AWARENESS","authors":"Bagus Purnomo Aji, Fitria Widiyani Roosinda, Julyanto Ekantoro","doi":"10.55499/intelektual.v9i1.66","DOIUrl":"https://doi.org/10.55499/intelektual.v9i1.66","url":null,"abstract":"Brand Awareness does not appear on its own. Brand Awareness can be obtained by business owners with the creative content efforts it makes, with the development of advanced technology business owners are encouraged to develop and keep up with the rapid flow of technology. The potential of Instagram can be used as a medium to conduct Brand Awareness.  This research aims to describe the implementation of creative content @maharagung.organizer in building Brand Awareness. It focuses on the use of social media instagram. In this study the authors used qualitative – descriptive methods. The author uses data in the form of interviews, observations and documentation. Mahar Agung Organizer is popular on Instagram because the Wedding organizer is located in Surabaya and his work is well known among young people who will carry out weddings and all affairs that require help from wedding organizers..","PeriodicalId":394158,"journal":{"name":"Jurnal Administrasi Publuk dan Ilmu Komunikasi","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125974752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH TINGKAT KEPADATAN PENGUNJUNG TERHADAP PEDAGANG KAKI LIMA ALUN-ALUN KOTA PROBOLINGGO 游客密度的影响对普罗博格市街头广场商人的影响
Jurnal Administrasi Publuk dan Ilmu Komunikasi Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.65
Andhi Nur Rahmadi, Irma Nur Cahya Setyowati, M. Rizky Hidayatullah
{"title":"PENGARUH TINGKAT KEPADATAN PENGUNJUNG TERHADAP PEDAGANG KAKI LIMA ALUN-ALUN KOTA PROBOLINGGO","authors":"Andhi Nur Rahmadi, Irma Nur Cahya Setyowati, M. Rizky Hidayatullah","doi":"10.55499/intelektual.v9i1.65","DOIUrl":"https://doi.org/10.55499/intelektual.v9i1.65","url":null,"abstract":"From this research activity aims to determine the effect of visitor density from the existence of the square as a public open space for street vendors in the Probolinggo City Square area. The method in this study used descriptive qualitative data collection techniques, namely interviews, observation and documentation. The main informants in this study were street vendors who had been selling in the town square of Probolinggo for a long time. The street vendors relied on their ability to process food to become a very promising business opportunity in a highly consumptive society.The results of this study state that the mobility of the people in the Alun-Alun greatly influences the sustainability of the businesses run by the informants, so that the effective advice that can be implemented by the managers of the Alun-Alun and the City Government of Probolinggo is the need for additional facilities/infrastructure so that visitors are dominated by local people can feel satisfied and comfortable. The Office of Public Works, Spatial Planning, Housing (PUPR) and Residential Areas has a big role because many facilities must be added and repaired in Probolinggo City Square so that in the future Probolinggo City Square can be used as a tourist reference as a tourism recreation space that has an impact on people's lives. traders around the town square of Probolinggo.","PeriodicalId":394158,"journal":{"name":"Jurnal Administrasi Publuk dan Ilmu Komunikasi","volume":"163 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115400056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AGILE GOVERNANCE DALAM PELAYANAN PUBLIK DI PERUSAHAAN UMUM DAERAH GIRI TIRTA KABUPATEN GRESIK 阿吉勒治理在格雷斯克地区的通用公司
Jurnal Administrasi Publuk dan Ilmu Komunikasi Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.60
Shava Berlinda Putri, M. Tamrin, S. Wahyuni, B. Rianto
{"title":"AGILE GOVERNANCE DALAM PELAYANAN PUBLIK DI PERUSAHAAN UMUM DAERAH GIRI TIRTA KABUPATEN GRESIK","authors":"Shava Berlinda Putri, M. Tamrin, S. Wahyuni, B. Rianto","doi":"10.55499/intelektual.v9i1.60","DOIUrl":"https://doi.org/10.55499/intelektual.v9i1.60","url":null,"abstract":"\u0000 \u0000 \u0000The Regional Public Company (Perumda) Giri Tirta as the largest water provider in Gresik Regency is certainly not immune from various kinds of problems every day, such as jammed water, broken meters, cloudy water, leaky pipes. In overcoming the problems faced, the Regional Public Company (Perumda) Giri Tirta, Gresik Regency launched an online-based complaint application known as Gita Ceria Mobile. This is intended so that customers of the Giri Tirta Regional Public Company (Perumda) can more easily communicate with parties from the Giri Tirta Regional Public Company (Perumda) regarding the services provided. The purpose of this study is to describe and analyze Agile Governance in Public Services at the Giri Tirta Regional Public Company (Perumda), Gresik Regency. This study uses the concept of Agile Governance where this theory is the ability of organizations to respond quickly to unexpected changes in meeting the demands and needs of an increasingly changing society. Agile is here to improve organizational capabilities in utilizing information and communication technology. The method used by researchers is using descriptive qualitative. Informants in this study were employees of the Giri Tirta Regional Public Company (Perumda) Gresik Regency and customers of the Giri Tirta Regional Public Company Perumda. Data collection techniques using interviews, observation and documentation. The existing findings show that the Giri Tirta Regional Public Company (Perumda) Gresik Regency has strengthened cooperation with the private sector which has succeeded in increasing water distribution. The findings in the field show that customers are very involved in the innovations provided by the Regional Public Company (Perumda) but the lack of socialization means that not all customers know about it. In terms of speed, accuracy, and success the Regional Public Company (Perumda) is effective in carrying out the program but there are problems in the queue following up on customer reports. In meeting customer needs, employees of the Regional Public Company (Perumda) have conducted useful training to expand capabilities and create new innovations. \u0000 \u0000 \u0000","PeriodicalId":394158,"journal":{"name":"Jurnal Administrasi Publuk dan Ilmu Komunikasi","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114680520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STRATEGI KOMUNIKASI PERSUASIF HUMAS WISATA BAHARI LAMONGAN UNTUK MENARIK MINAT WISATAWAN MELALUI INSTAGRAM @WISATABAHARILAMONGAN 海洋旅游总署通过INSTAGRAM @旅游业吸引游客的说服通信策略
Jurnal Administrasi Publuk dan Ilmu Komunikasi Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.71
Widya Ayu Kusumaningtyas, Ita Nurlita, Rini Ganefwati
{"title":"STRATEGI KOMUNIKASI PERSUASIF HUMAS WISATA BAHARI LAMONGAN UNTUK MENARIK MINAT WISATAWAN MELALUI INSTAGRAM @WISATABAHARILAMONGAN","authors":"Widya Ayu Kusumaningtyas, Ita Nurlita, Rini Ganefwati","doi":"10.55499/intelektual.v9i1.71","DOIUrl":"https://doi.org/10.55499/intelektual.v9i1.71","url":null,"abstract":"Persuasive communication is one of the studies of communication that is often used to influence other people in various ways about what will be offered. The spread of the Covid-19 outbreak has had an impact on almost all sectors of life in Indonesia. One of the sectors that has experienced the most drastic impact from this pandemic besides the economic and health sectors is the tourism industry. Lamongan Marine Tourism is one of the tourist attractions affected by the pandemic. Currently, Marine Tourism Lamongan is incessantly carrying out various promotions to attract tourists to visit there. For this reason, it is necessary to provide tourist information media that is easily accessible and found in search engines by potential tourists. One of the social media that can be utilized is Instagram. This has been implemented by Wisata Bahari Lamongan Public Relations, which has an account with the name @wisatabaharilamongan. Wisata Bahari Lamongan focuses on persuasive tourism communication activities online by utilizing Instagram. In this study, researchers used a qualitative descriptive research method where data collection techniques were obtained through interviews, observation and documentation. The subjects in this study were the Wisata Bahari Lamongan Public Relations and the Instagram account @wisatabaharilamongan. The technique used in this study is the reward and order technique. The persuasive communication strategy implemented by Wisata Bahari Lamongan's public relations in attracting tourists through Instagram @wisatabaharilamongan is to prioritize existing facilities, provide promos for entrance tickets, giveaways, and special shows during holiday seasons. In this study, it was shown that there was an increase in sales feedback of around 40% -50%, this could be a reference that the persuasive communication was successful.","PeriodicalId":394158,"journal":{"name":"Jurnal Administrasi Publuk dan Ilmu Komunikasi","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129678664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
DIGITAL MARKETING BRILLIANT ENGLISH COURSE (KAMPUNG INGGRIS PARE, KEDIRI) DI ERA PANDEMI COVID-19
Jurnal Administrasi Publuk dan Ilmu Komunikasi Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.74
Nadya Sawitri, Tira Fitriawardhani, M. Fadeli
{"title":"DIGITAL MARKETING BRILLIANT ENGLISH COURSE (KAMPUNG INGGRIS PARE, KEDIRI) DI ERA PANDEMI COVID-19","authors":"Nadya Sawitri, Tira Fitriawardhani, M. Fadeli","doi":"10.55499/intelektual.v9i1.74","DOIUrl":"https://doi.org/10.55499/intelektual.v9i1.74","url":null,"abstract":"At the end of 2019 a new type of virus called covid-19 emerged which spread throughout the country including Indonesia. Lots of people have been affected by the covid-19 pandemic, one of the companies that has been affected is the Brilliant English Course, many activities have had to be changed due to the covid-19 pandemic, one of which is digital marketing activities. The purpose of this study is to find out how digital marketing activities are carried out by the Brilliant English Course (KampungEnglish Pare, Kediri) in the era of the Covid-19 pandemic by utilizing social media. This study uses a qualitative descriptive research method in which the data is collected by interviewing informants and observing. The subject of this research is the Brand Ambassador Brilliant English Course and the object of this research is the Digital Marketing Brilliant English Course. The results of this study are that Digital Marketing implemented by Brilliant English Course aims to promote which in carrying out digital marketing Brilliant English Course is based on indicators, namely cost/transaction, incentive program, site design, interactive, Brilliant English Course has also succeeded in increasing the number of members.","PeriodicalId":394158,"journal":{"name":"Jurnal Administrasi Publuk dan Ilmu Komunikasi","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131128268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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