Hong Kong journal of Social Sciences最新文献_第7页

Narrative within a Narrative: Blogging as an Embedded Narrative Strategy in Adichie’s Americanah 叙事中的叙事:Adichie的《美国人》中博客作为一种嵌入式叙事策略

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI: 10.55463/hkjss.issn.1021-3619.60.77

引用次数: 0

Impact of Instagram Influencers on the Popularity Level of Tokopedia Promotion Instagram网红对Tokopedia推广受欢迎程度的影响

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI: 10.55463/hkjss.issn.1021-3619.61.20

S. B. Istiyanto, Adam Achmad Rachmawan, Jushita Ustadyana, Kevin Muhammad Hilmy, Dzakwan Raihan, Manda Maulana Musthofa, Muhammad Adhitya Widhianto, A. Wibawa

{"title":"Impact of Instagram Influencers on the Popularity Level of Tokopedia Promotion","authors":"S. B. Istiyanto, Adam Achmad Rachmawan, Jushita Ustadyana, Kevin Muhammad Hilmy, Dzakwan Raihan, Manda Maulana Musthofa, Muhammad Adhitya Widhianto, A. Wibawa","doi":"10.55463/hkjss.issn.1021-3619.61.20","DOIUrl":"https://doi.org/10.55463/hkjss.issn.1021-3619.61.20","url":null,"abstract":": This paper discusses the impact of Instagram influencers on the level of the popularity of Tokopedia's promotions. Instagram is one of the most used social media in Indonesia. However, only a few users realize that Instagram can help their business. One of the ways is to perform promotions using influencers to influence buyer decisions. The purpose of this research was to determine the effect of using K-POP influencers on Tokopedia's popularity promotions. This research has never been conducted and published even though data were collected on April 2021. This research uses a quantitative approach. The data collection methods were observation and literature review. This research uses a population of all posts on the @tokopedia Instagram account on April 23, 2021 with a sample of 30 posts with influencers and 30 posts without influencers. The influencers observed were the South Korean music groups BTS and Blackpink. The results showed that Tokopedia's posts using influencers get more feedback in the form of likes and comments than posts that do not use influencers. This means that influencers have a positive effect on the popularity of Tokopedia's promotion, especially on social media Instagram, where it is shown that the number of likes and comments on posts with K-POP influencers is greater than the number of likes and comments on posts without influencers.","PeriodicalId":38983,"journal":{"name":"Hong Kong journal of Social Sciences","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85326455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of South Africa`s Market Attractiveness Using the Global Competitiveness Index 用全球竞争力指数分析南非的市场吸引力

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI: 10.55463/hkjss.issn.1021-3619.61.48

E. Redda

{"title":"Analysis of South Africa`s Market Attractiveness Using the Global Competitiveness Index","authors":"E. Redda","doi":"10.55463/hkjss.issn.1021-3619.61.48","DOIUrl":"https://doi.org/10.55463/hkjss.issn.1021-3619.61.48","url":null,"abstract":": The purpose of this article is to assess South Africa’s market attractiveness using a World Economic Forum (WEF) index called the global competitiveness index (GCI). The analysis is expected to contribute to policy debate in an emerging economy, South Africa, and a region, namely the Southern African Development Community (SADC). The study utilized quantitative data obtained from the WEF from 2004 to 2020 and applied descriptive analysis. South Africa ranks 62nd out of 137 countries in the Global Competitiveness Index (GCI) 2021, making it one of the most competitive countries in Sub-Saharan Africa. However, within Sub-Saharan Africa, there are significant differences in competitiveness, with some countries performing significantly better than others. South Africa’s excellent GCI score reflects its well-developed institutions, large market size, mature corporate sector, and high level of economic development. However, many other Sub-Saharan African countries face similar challenges in education, infrastructure, and labor market efficiency, emphasizing the need for continued investment and policy reform. South Africa will need to address some of the significant challenges identified by the GCI report, such as increasing educational spending, improving teaching quality, increasing infrastructure investment, and addressing issues such as high unemployment and a mismatch between job seekers’ abilities and business demands, in order to improve its competitiveness index. Furthermore, in recent years, South Africa has experienced high levels of corruption, which must be eliminated in order to improve the efficiency and effectiveness of the judicial system and other critical institutions.","PeriodicalId":38983,"journal":{"name":"Hong Kong journal of Social Sciences","volume":"1986 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89677879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hybrid Segmentation of Omnichannel Grocery Customers in Cross-Channel Behaviour Context 跨渠道行为背景下全渠道杂货消费者混合细分研究

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI: 10.55463/hkjss.issn.1021-3619.60.30

引用次数: 0

A Systematic Literature Review on Carbon Financial Accounting 碳财务会计的系统文献综述

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI: 10.55463/hkjss.issn.1021-3619.60.91

引用次数: 0

Criteria for Evaluating the Omani Science Curriculum (Cambridge) for Grades 5-8 considering Oman Vision 2040 考虑阿曼2040年愿景，评估阿曼5-8年级科学课程(剑桥)的标准

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI: 10.55463/hkjss.issn.1021-3619.60.93

引用次数: 0

The Role of Organizational Culture as a Moderator in Increasing Job Satisfaction 组织文化在提高工作满意度中的调节作用

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI: 10.55463/hkjss.issn.1021-3619.60.66

引用次数: 0

A Form of Local Wisdom in Bantane Village Bantane村的一种地方智慧

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI: 10.55463/hkjss.issn.1021-3619.61.27

引用次数: 0

Music in the Context of Transformation in Communication Mediums and Social Structure: Rap and the Case of Turkey 传播媒介和社会结构转型背景下的音乐:说唱和土耳其的案例

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI: 10.55463/hkjss.issn.1021-3619.60.17

引用次数: 0

Behavioural Biases Influencing Technology Adoption by South African Bank Customers 影响南非银行客户技术采用的行为偏见

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI: 10.55463/hkjss.issn.1021-3619.61.56

Professor Suné Ferreira-Schenk, L. Garekwe, Z. Dickason-Koekemoer

引用次数: 0