影响南非银行客户技术采用的行为偏见

Q4 Social Sciences

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI:10.55463/hkjss.issn.1021-3619.61.56

Professor Suné Ferreira-Schenk, L. Garekwe, Z. Dickason-Koekemoer

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引用次数: 0

摘要

人工智能技术有可能通过提供量身定制的产品和服务以及改善客户体验来加速金融业的转型。这种转变可以使南非的银行在市场和全球范围内获得竞争优势。本文旨在确定影响银行内客户对创新技术的准备和采用的行为偏差。在实证主义范式下，采用非概率便利抽样和滚雪球抽样的方法进行在线问卷调查。样本量由南非的346名银行客户组成。使用因子分析(EFA)

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Behavioural Biases Influencing Technology Adoption by South African Bank Customers

: Artificial intelligence technology has the potential to accelerate the financial industry's transformation by offering tailor-made products and services and improving customer experience. This transformation could give banks in South Africa a competitive advantage in the market and globally. This paper aimed to identify the behavioral biases that influence customers' readiness and adoption of innovative technology within their bank. Under a positivist paradigm, nonprobability convenience and snowball sampling were used to collect the data using an online questionnaire. The sample size consisted of 346 banking customers in South Africa. Using factor analysis (EFA)

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来源期刊

Hong Kong journal of Social Sciences Social Sciences-Social Sciences (all)

CiteScore

0.10

自引率

0.00%

发文量