{"title":"CSR Communication Tactics and the Micro-Accumulation of Reputational Capital","authors":"Gregory D. Saxton","doi":"10.2139/ssrn.3191650","DOIUrl":"https://doi.org/10.2139/ssrn.3191650","url":null,"abstract":"There is growing evidence corporate social responsibility (CSR) performance should be understood as something that is not just reported but communicated. Particularly with the advent of social media, CSR is increasingly seen not just in one-way disclosure but in firms’ mobilizational efforts, two-way dialogue with stakeholders, public educational messages, and a variety of other discursive and conversational tactics. Moreover, some of these tactics are more likely to influence public perceptions of the firm. Examining the 18,722 original messages sent by Fortune 200 firms’ dedicated CSR feeds on Twitter in 2014, I thus identify nine communication tactics and test how they are linked to micro-level changes in two dimensions of corporate reputation. I find the aware- ness dimension of reputation is driven by the use of informational tactics such as disclosure, while reputational favorability is significantly influenced not by the provision of information but by the use of more interactive communicative tactics. This study provides evidence of a number of new, non-reporting-based CSR communication tactics and illustrates how firms acquire reputational capital on a micro-, message-by-message, day-to-day level.","PeriodicalId":388758,"journal":{"name":"SRPN: Social Media Issues (Topic)","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114964615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media and New Protest Movements","authors":"T. Poell, J. V. van Dijck","doi":"10.4135/9781473984066.n31","DOIUrl":"https://doi.org/10.4135/9781473984066.n31","url":null,"abstract":"This chapter discusses how the intensive use of social media transforms the organization and communication of protest. The starting point of this discussion is to question the idea that traditional modes of organization in social movements (with structural features like identifiable leaders and persistent collective identities) have been largely replaced by more distributed and emergent mass user activity enabled by social media platforms. We will show how this argument has been questioned and complicated from two angles. First, through detailed studies on social media protest practices, researchers have demonstrated that leadership and collective identities continue to play a vital role in online contention. Second, based on the exploration of the techno-commercial architecture of social media, it has been argued that these platforms not only enable activist social media activity, but also fundamentally shape it.","PeriodicalId":388758,"journal":{"name":"SRPN: Social Media Issues (Topic)","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123973249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Using Altmetrics for Contextualised Mapping of Societal Impact: From Hits to Networks","authors":"N. Robinson-García, T. V. Leeuwen, Ismael Rafols","doi":"10.2139/ssrn.2932944","DOIUrl":"https://doi.org/10.2139/ssrn.2932944","url":null,"abstract":"In this article, we develop a method that uses altmetric data to analyse researchers’ interactions, as a way of mapping the contexts of potential societal impact. In the face of an increasing policy demand for quantitative methodologies to assess societal impact, social media data (altmetrics) has been presented as a potential method to capture broader forms of impact. However, current altmetric indicators were extrapolated from traditional citation approaches and are seen as problematic for assessing societal impact. In contrast, established qualitative methodologies for societal impact assessment are based on interaction approaches. These argue that assessment should focus on mapping the contexts in which engagement among researchers and stakeholders takes place, as a means to understand the pathways to societal impact. Following these interaction approaches, we propose to shift the use of altmetric data towards network analysis of researchers and stakeholders. We carry out two case studies, analysing researchers’ networks with Twitter data. The comparison illustrates the potential of Twitter networks to capture disparate degrees of policy engagement. We propose that this mapping method can be used as an input within broader methodologies in case studies of societal impact assessment.","PeriodicalId":388758,"journal":{"name":"SRPN: Social Media Issues (Topic)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132446996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Crowdfunding in Japan: Current Regulation and the Future of Business","authors":"Hatsuru Morita","doi":"10.2139/ssrn.2752312","DOIUrl":"https://doi.org/10.2139/ssrn.2752312","url":null,"abstract":"This paper surveys crowdfunding in Japan. After observing the history of crowdfunding in Japan, the paper categorizes crowdfunding services into several types. Each type of crowdfunding service is subject to different regulation framework with various regulatory purposes. The paper also provides a reflection on the future of crowdfunding business in Japan and its regulation. Specifically, the paper argues the effect of 2014 reform of Japanese securities regulation which has enabled equity crowdfunding platform business.","PeriodicalId":388758,"journal":{"name":"SRPN: Social Media Issues (Topic)","volume":"1000 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133530212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Facebook As a Scaffolding Tool for Teaching Indian Management Students: An Action Research.","authors":"D. Choudhury, Sasmita Mishra","doi":"10.2139/ssrn.2787335","DOIUrl":"https://doi.org/10.2139/ssrn.2787335","url":null,"abstract":"An action research was conducted to know whether Facebook, a web 2.0 technique, can be used as a scaffolding tool for management education in India. The study was conducted on 120 management students from mixed background studying business management in a residential college at Bhubaneswar, Orissa, India. The intervention was in the form of live discussions in a Facebook forum and couple of quizzes and assignments. The study found that, the digital minded students are benefited by the usage of the Facebook as scaffolding tool for their total learning experiences and could help them express their mind outside of the class.","PeriodicalId":388758,"journal":{"name":"SRPN: Social Media Issues (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115753664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}