30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)最新文献

{"title":"THE PUBLIC ADMINISTRATION OF TOURISM IN BRAZIL","authors":"Cláudio Gabriel Soares Araújo, Carmen Regina Dorneles Nogueira, Kellem Paula Rohãn Araújo, F. Zan, Mônica Hogetop","doi":"10.52202/060557-0030","DOIUrl":"https://doi.org/10.52202/060557-0030","url":null,"abstract":"The moment we are living in has demanded changes in the lives and routines of people all over the world. Currently, in the regions where tourism is developed, the crisis moment is recognized as a consequence of the pandemic caused by the new Coronavirus (COVID-19), whose security protocols are opposed to the characteristics of movement and rupture of isolation, which the phenomenon of tourism brings in its essence. This article presents a bibliographic and documental review, containing the historical evolution of public administration actions in the tourism sector in Brazil, which contributed to the economic, social and environmental preservation of tourist destinations. This study aims to present the National Tourism System, its institutions, laws, plans, programs and actions, highlighting the Ministry of Tourism, as the central institution, and the Brazilian Agency for International Tourism Promotion responsible for developing marketing and support the commercialization of products from the various segments related to the tourist activity in the country and abroad. Among public policies, the National Tourism Program stands out, proposing actions by the federal government, states and municipalities, improving communication between public entities in the three spheres of power. Copyright © 2021 by Naudé Scribante. Permission granted to IAMOT to publish and use.","PeriodicalId":388149,"journal":{"name":"30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)","volume":"206 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131837810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE USE OF DIGITAL TECHNOLOGIES AS A VALUE COCREATION FACTOR IN HEALTH SERVICES DESIGN: A SYSTEMATIC LITERATURE REVIEW","authors":"Rafaela Cunha, C. Araujo","doi":"10.52202/060557-0060","DOIUrl":"https://doi.org/10.52202/060557-0060","url":null,"abstract":"","PeriodicalId":388149,"journal":{"name":"30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124070683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HOW LEADING STAKEHOLDER SHAPE BUSINESS ECOSYSTEM FOR TECHNOLOGY-BASED INDUSTRIAL EMERGENCE","authors":"Songhe Ye, T. Minshall, Wei Liu","doi":"10.52202/060557-0043","DOIUrl":"https://doi.org/10.52202/060557-0043","url":null,"abstract":"","PeriodicalId":388149,"journal":{"name":"30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129325769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HITTING THREE BIRDS WITH ONE STONE: INTERRELATIONS OF SUSTAINABILITY DIMENSIONS IN INDUSTRY 4.0","authors":"Johannes W. Veile, Marie-Christin Schmidt, Johannes C. Bauer, K. Voigt","doi":"10.52202/060557-0014","DOIUrl":"https://doi.org/10.52202/060557-0014","url":null,"abstract":"","PeriodicalId":388149,"journal":{"name":"30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128587346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ROADMAPS ON GREEN TECHNOLOGIES AND SMART SERVICES FOR SUSTAINABLE USE OF THE SEA","authors":"Monica Cariola","doi":"10.52202/060557-0107","DOIUrl":"https://doi.org/10.52202/060557-0107","url":null,"abstract":"","PeriodicalId":388149,"journal":{"name":"30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117104221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE UTILIZATION OF AUTOMATION IN MEAT PRODUCTION PROCESSES","authors":"Semanga Mabuza, Nomthandazo Nkosi, N. Sukdeo, S. Mukwakungu","doi":"10.52202/060557-0033","DOIUrl":"https://doi.org/10.52202/060557-0033","url":null,"abstract":"","PeriodicalId":388149,"journal":{"name":"30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117223853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MARKETING MIX PLUS DIGITAL PLATFORM INNOVATION IN PHARMACEUTICAL INDUSTRY: WHERE WE ARE AND HOW TO MOVE FORWARD UNDER COVID-19","authors":"Yin-Lang Liu","doi":"10.52202/060557-0076","DOIUrl":"https://doi.org/10.52202/060557-0076","url":null,"abstract":"Today more so than ever, a 'megabrand' is not something that is just discovered in the lab, but something that is taken from a 'promising molecule' to 'blockbuster product' through the coordinated and planned efforts of cross-functional teams, including R&D, medical and marketing and functions. Within global pharmaceutical industries portfolio, there is considerable potential for several products to be taken to megabrand status and make an important contribution to our business in the future. Marketing plays a critical and central role in the creation of a megabrand and, within that, effective communication support is vital in marketing mix innovation. This research thesis was through cases study to find out what are the keys to be responsible for creating and sustaining a megabrand? Why to be successful? And how to success? Maybe it can provide an overview of the key communication activities used to support a brand, from the perspective of launching a megabrand, through examples drawn from previous campaigns, many from within global pharmaceutical industry in Taiwan. In the same time, hope to offer the guidance and advice on the critical communication areas for megabrands: Issues preparedness, competitor strategies, opinion leader support, working with third-party organisations, working with the media, internal communications, working with agencies, and the use of digital/internet marketing. After COVID-19 situation impact, the new digital marketing platform will be more active to discuss and implement in the pharmaceutical companies and create new open innovation for science communication and business impact. Based on marketing-mix modelling 12 P's theories (product, price, place, promotion, power, public relations, probing, partitioning, prioritizing, positioning, people, and packaging), add on new “platform” of digital/internet marketing to analysis the business effect in the global pharmaceutical companies through product life cycle and marketing mix modelling. Finaly, the cases pharmaceutical companies (AstraZeneca/Pfizer/Johnson & Johnson) show different business impact in core therapy area products after new innovation platform of digital/internet marketing. Modern marketing relies on digital technology to analyze the comprehensive performance of a marketing campaign, and help guide future strategies and decision-making. The best way to define a digital marketing platform is to break it down into its two parts: digital marketing and digital business platforms. It also seems to provide us the new innovation marketing mix 13P's theories in global pharmaceutical industry. Copyright © 2021 by Naudé Scribante. Permission granted to IAMOT to publish and use.","PeriodicalId":388149,"journal":{"name":"30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127500990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CONCEPTUALISING THE CONTRIBUTION OF CHINESE SOCIAL MEDIA IN THE ‘CHINA SPEED’ INNOVATION ECOSYSTEM","authors":"Xue-wei Zhou, Smith Christopher, Melania Milecka-Forrest","doi":"10.52202/060557-0028","DOIUrl":"https://doi.org/10.52202/060557-0028","url":null,"abstract":"","PeriodicalId":388149,"journal":{"name":"30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125053926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BE DIGITAL AND RESPONSIBLE : THE CASE OF GRANDEST TERRITORY IN FRANCE","authors":"Boly Vincent, Marc Brunelle, D. Monticolo, M. Camargo, M. Hörlesberger","doi":"10.52202/060557-0088","DOIUrl":"https://doi.org/10.52202/060557-0088","url":null,"abstract":"","PeriodicalId":388149,"journal":{"name":"30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122754655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE DOMINANT CHARACTER OF DIGITAL TRANSFORMATION IN UNIVERSITIES: NEW CHALLENGES IN INNOVATION MANAGEMENT","authors":"Rafael Palacios Bustamente, Dra. María Del Pilar Escott Mota","doi":"10.52202/060557-0020","DOIUrl":"https://doi.org/10.52202/060557-0020","url":null,"abstract":"","PeriodicalId":388149,"journal":{"name":"30th Annual Conference of the International Association for Management of Technology (IAMOT 2021)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131437799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}