JRB-Jurnal Riset Bisnis最新文献_第6页

Analisa Citra Merek, Kualitas Produk, Perluasan Merek Terhadap Kepuasan dan Loyalitas Pelanggan 品牌形象分析、产品质量、品牌满意度和忠诚度的扩展

JRB-Jurnal Riset Bisnis Pub Date : 2020-10-31 DOI: 10.35814/jrb.v4i1.1499

Reni Fitria Nugraheni, Sampurno, Iha Haryani Hatta

{"title":"Analisa Citra Merek, Kualitas Produk, Perluasan Merek Terhadap Kepuasan dan Loyalitas Pelanggan","authors":"Reni Fitria Nugraheni, Sampurno, Iha Haryani Hatta","doi":"10.35814/jrb.v4i1.1499","DOIUrl":"https://doi.org/10.35814/jrb.v4i1.1499","url":null,"abstract":"PT Kimia Farma Tbk, as one of the pioneers of the Indonesian pharmaceutical industry, is currently participating in the development of cosmetic products under the Marcks brand. Marcks' products are known to the public as powder, and always ranks third in the Top Brand title. The success of Marcks 'powder in dominating Top Brand has not been followed by other Marcks' products such as compact face powder, moisturizers and facial cleansers. This study aims to determine the effect of brand image, product quality, and brand extension on customer satisfaction and its impact on customer loyalty. This research is an explanatory research with a quantitative approach using a questionnaire as a research instrument. The population in this study were all Marcks product users who live in Jakarta. The sampling method is purposive sampling with a sample of 174 respondents. Data analysis uses the Structural Equation Modeling (SEM) LISREL 8.70 program. The results of the study explained that there is an influence between variable brand image, product quality and brand extension partially on customer satisfaction. However, brand image, product quality and brand extension have no effect on customer satisfaction. Customer satisfaction affects customer loyalty.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128396248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Analisis Biaya dan Manfaat Berbagai Skema untuk Pelayanan Hemodialisis di Rumah Sakit DR. Sitanala Tangerang 分析了这家医院血液透析服务的各种方案的成本和好处

JRB-Jurnal Riset Bisnis Pub Date : 2020-10-31 DOI: 10.35592/JRB.V4I1.1657

Nasron Azizan, Sutoto, M. S. Maryam

引用次数: 2

Factors Determining Consumers Intention to Shop Online in Greater Jakarta 决定大雅加达地区消费者网上购物意愿的因素

JRB-Jurnal Riset Bisnis Pub Date : 2020-10-31 DOI: 10.35592/JRB.V4I1.1722

Lucy Tanurahardja, Yudi, Budi, M. Rosidi, Louis Tirtomoyo Santoso

引用次数: 0

Determinan Nilai Perusahaan Manufaktur di Bursa Efek Indonesia 保证生产价值公司在印尼证券交易所

JRB-Jurnal Riset Bisnis Pub Date : 2020-04-23 DOI: 10.35592/jrb.v3i2.1438

I. Permata, Mulyadi

引用次数: 1

Konstruksi Akuntansi Kerugian, Praktik Kepailitan Mengungkap Fraud Laporan Keuangan Klien 损失会计结构、破产实践披露客户财务报表欺诈

JRB-Jurnal Riset Bisnis Pub Date : 2019-10-01 DOI: 10.35592/JRB.V3I1.976

Nahruddien Akbar

{"title":"Konstruksi Akuntansi Kerugian, Praktik Kepailitan Mengungkap Fraud Laporan Keuangan Klien","authors":"Nahruddien Akbar","doi":"10.35592/JRB.V3I1.976","DOIUrl":"https://doi.org/10.35592/JRB.V3I1.976","url":null,"abstract":"The purpose of this study is to interpret the construction of accounting losses in disclosing fraud and the bankruptcy practices of client financial statements. The research method used is a qualitative method - the interpretive paradigm with a phenomenal approach with method triangulation is done by comparing information or data in different ways. To obtain the truth of reliable information and a complete picture of certain information, researchers can use interview and observation or observation methods to check the truth. In addition, researchers can also use different informants to check the correctness of the information. Triangulation of this stage is done if the data or information obtained from the subject or research informants is doubtful. The results of this study were filing bankruptcy at the Commercial Court involving a supervisory judge and curator. In determining the validity of accounts payable by a supervisory judge used the science of forensic accounting and loss accounting, with the curator in charge of distributing bankruptcy (assets) to creditors in the order of division of property for separatist creditors, Preferred creditors and congruent creditors (creditors who have no collateral). In general, fraud actions carried out by debtors are by hiding assets and sales while fraud is carried out with the motive to obtain bankruptcy (assets).","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129691792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Makna yang Timbul dari Kesadaran Membayar Pajak Restoran 它的意义在于付餐馆税的意识

JRB-Jurnal Riset Bisnis Pub Date : 2019-10-01 DOI: 10.35592/JRB.V3I1.980

Alfian Suradiansyah, N. Widiastuti, Alfida Aziz

引用次数: 1

Determinan Nilai Perusahaan Dengan Struktur Modal Sebagai Variabel Intervening pada Perusahaan LQ 45 Di Indonesia 在印尼的LQ 45公司，以资本结构为干预变量的公司价值确定

JRB-Jurnal Riset Bisnis Pub Date : 2019-10-01 DOI: 10.35592/JRB.V3I1.979

Warsono, Fathoni Zoebaedi

引用次数: 5

Pengaruh Penerapan Sistem E-Filling, Pengetahuan Perpajakan dan Kesadaran Wajib Pajak Terhadap Kepatuhan Wajib Pajak (Studi pada Wajib Pajak Orang Pribadi yang Melakukan Kegiatan Usaha Bebas Di Bintaro Trade Center) E-Filling系统的应用、税务知识和纳税人合税意识的影响(在贸易中心进行自由企业的个人纳税人研究)

JRB-Jurnal Riset Bisnis Pub Date : 2019-10-01 DOI: 10.35592/JRB.V3I1.977

Ahmad Burhan Zulhazmi, Febrian Kwarto

引用次数: 2

Bauran Pemasaran Tentang Konsep Apotek Modern Serta Strategi Pemasarannya 营销组合关于现代药学的概念及其营销策略

JRB-Jurnal Riset Bisnis Pub Date : 2019-10-01 DOI: 10.35592/JRB.V3I1.975

Welfin Dysyandi, Wahono Sumaryono, S. Widyastuti, Henky Lesmana

{"title":"Bauran Pemasaran Tentang Konsep Apotek Modern Serta Strategi Pemasarannya","authors":"Welfin Dysyandi, Wahono Sumaryono, S. Widyastuti, Henky Lesmana","doi":"10.35592/JRB.V3I1.975","DOIUrl":"https://doi.org/10.35592/JRB.V3I1.975","url":null,"abstract":"Pharmacy as the main type of distribution facility is still in great demand by investors. However, Jaminan Kesehatan Nasional (JKN) has the effect of decreasing turnover in some conventional pharmacies so that many pharmacies are closed. A pharmacy with a modern concept is expected to be an exit strategy of that problem. The purpose of this research is to find out and describe the concept of modern pharmacy according to the perceptions of respondents in DKI Jakarta province and its marketing strategy using the marketing mix concept. This research is a descriptive exploratory research by interviewing 100 respondents who have visited the pharmacy using a questionnaire. Data from interviews were analyzed using statistical software. The results showed that 98% of respondents agreed with the existence of a modern pharmacy concept. Modern pharmacy concepts that can be accepted by respondents are pharmacies that sell complete products, prices compete with surrounding pharmacies, locations close to housing or offices, friendly employees, fast and easy service processes, frequent promotions and social services in the community and a waiting room spacious and comfortable. The right marketing strategy for modern pharmacies is to prioritize excellent service and carry out vigorous promotions on online media and collaborate with private offices, government and universities in DKI Jakarta province.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126772592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Pengaruh Aktivitas Thin Capitalization Terhadap Penghindaran Pajak 逃税活动的影响

JRB-Jurnal Riset Bisnis Pub Date : 2019-10-01 DOI: 10.35592/JRB.V3I1.978

S. Salwah, Eva Herianti

引用次数: 19