JRB-Jurnal Riset Bisnis最新文献_第5页

Analisis Repurchase Intention Melalui Customer Satisfaction Dilihat Dari Experiental Marketing dan Servicescape 回购意向分析，顾客满意度，达利达实验营销与服务

JRB-Jurnal Riset Bisnis Pub Date : 2021-04-29 DOI: 10.35814/jrb.v4i2.1724

Yuli Ardianto, Supriadi Thalib, Dian Riskarini

{"title":"Analisis Repurchase Intention Melalui Customer Satisfaction Dilihat Dari Experiental Marketing dan Servicescape","authors":"Yuli Ardianto, Supriadi Thalib, Dian Riskarini","doi":"10.35814/jrb.v4i2.1724","DOIUrl":"https://doi.org/10.35814/jrb.v4i2.1724","url":null,"abstract":"Abstrak \u0000Kepuasan konsumen perlu diberikan deferensiasi terhadap apa yang disuguhkan kepada konsumen yaitu menciptakan suasana yang berbeda sebagai bukti diferensiasi. Physical evidence atau bukti fisik dari karakteristik jasa merupakan salah satu unsur penting dalam pemasaran jasa. Tujuan penelitian ini adalah untuk mengetahui apakah experiential marketing berpengaruh terhadap customer satisfaction, apakah sevicescape berpengaruh terhadap customer satisfaction, apa experiential marketing berpengaruh terhadap repurchase intention, apakah servicescape berpengaruh terhadap repurchase intention, dan mengetahui apakah customer satisfaction berpengaruh terhadap repurchase intention. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan fath analysis. Hasil uji membuktikan bahwa variabel experiential marketing berpengaruh signifikan terhadap customer satisfaction pada resto dan kafe. Hasil membuktikan bahwa variabel servicescape berpengaruh signifikan terhadap customer satisfaction pada resto dan kafe. Hasil uji membuktikan bahwa variabel experiential marketing tidak berpengaruh signifikan terhadap repurchase intention pada resto dan kafe. Hasil uji membuktikan bahwa variabel servicescape berpengaruh signifikan terhadap repurchase intention pada resto dan kafe. Hasil uji membuktikan bahwa variabel customer satisfaction berpengaruh signifikan terhadap repurchase intention pada resto dan kafe.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"303 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134123495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Analisis Faktor-Faktor Kepuasan dan Loyalitas Pelanggan Industri Kecantikan di Indonesia 分析印尼美容行业客户满意度和忠诚度因素

JRB-Jurnal Riset Bisnis Pub Date : 2021-04-29 DOI: 10.35814/jrb.v4i2.1514

Fitria Susiani, Sampurno, Iha Haryani Hatta

引用次数: 0

Perhitungan Kerugian Keuangan Negara Dalam Tindak Pidana Kasus Korupsi 对腐败重罪的财务损失进行计算

JRB-Jurnal Riset Bisnis Pub Date : 2021-04-29 DOI: 10.35814/jrb.v4i2.2006

Intan Timur

引用次数: 0

Pengaruh Gaya Kepemimpinan Trasformasional Dan Budaya Organisasi, Motivasi Kerja Terhadap Kinerja Karyawan Pada Cafe Dan Restoran Di Kota Padang 传统的领导风格和组织文化的影响，巴东咖啡馆和餐馆员工表现的就业动机

JRB-Jurnal Riset Bisnis Pub Date : 2021-04-29 DOI: 10.35814/jrb.v4i2.1953

Riffandy Pratama, Harif Amali Rivai

引用次数: 2

Analysis of the Relationship Between Consumer-Based Brand Equity, Experiential Marketing, Customer Satisfaction, and Customer Loyalty at Starbucks Coffee in Karawang 卡拉旺星巴克以消费者为基础的品牌资产、体验营销、顾客满意度与顾客忠诚度的关系分析

JRB-Jurnal Riset Bisnis Pub Date : 2020-10-31 DOI: 10.35592/JRB.V4I1.1692

Suhono, R. Hurriyati, M. A. Sultan

{"title":"Analysis of the Relationship Between Consumer-Based Brand Equity, Experiential Marketing, Customer Satisfaction, and Customer Loyalty at Starbucks Coffee in Karawang","authors":"Suhono, R. Hurriyati, M. A. Sultan","doi":"10.35592/JRB.V4I1.1692","DOIUrl":"https://doi.org/10.35592/JRB.V4I1.1692","url":null,"abstract":"This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyalty is to market products using experiential marketing. By integrating the elements of emotion, logic, and general thought processes, a relationship with customers can be built which can not only increase customer satisfaction but also foster customer loyalty. The number of samples studied was 110 respondents via the internet, customers who had visited Starbucks Coffee in Karawang using non-probability sampling. The analytical tool used descriptive analysis and multiple regression methods. The results showed that the dimensions of consumer-based brand equity, namely physical quality, ideal self-congruence, and lifestyle congruence are factors that have a positive effect on customer satisfaction. However, staff behavior does not affect customer satisfaction. The experiential marketing dimension consisting of feelings, thoughts, and actions also has a positive relationship with customer satisfaction, although feelings do not affect customer satisfaction. In the evaluation of customer satisfaction, it is proven that customer satisfaction has a significant effect. This shows that the higher the customer satisfaction, the higher the loyalty of the Starbucks Coffee Karawang outlet customers","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129568236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Faktor-Faktor yang Meningkatkan Organizational Citizenship Behavior 增强组织公民行为的因素

JRB-Jurnal Riset Bisnis Pub Date : 2020-10-31 DOI: 10.35814/jrb.v4i1.1515

Niko Sudibjo, Heidi Simanhadi

{"title":"Faktor-Faktor yang Meningkatkan Organizational Citizenship Behavior","authors":"Niko Sudibjo, Heidi Simanhadi","doi":"10.35814/jrb.v4i1.1515","DOIUrl":"https://doi.org/10.35814/jrb.v4i1.1515","url":null,"abstract":"The teacher is the front liner needed to achieve the school's vision and mission because it is the teacher who interacts directly with students and their parents. Teachers who spontaneously contribute more than what is written in the job description are compulsory. So, the impact on overall school effectiveness will be felt and can also reduce tensions between teachers and school management. A teacher's attitude and willingness to go beyond a predetermined target can be translated into the Organizational Citizenship Behavior (OCB) variable of the teacher. This study aimed to determine the effect of perceived organizational support, procedural fairness, and organizational commitment to OCB teachers at SD Methodist Jakarta. The study data were obtained from distributing questionnaires to 28 teachers who were actively teaching in the Methodist Elementary School. This study uses a quantitative approach to the PLS-SEM method, where data analysis uses the SmartPLS v 3.2.7 software to calculate the outer model and the inner model. The results showed that the perception of organizational support, procedural fairness, and organizational commitment had a positive effect on OCB teachers at SD Methodist Jakarta.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134465754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Formulasi Strategi Pemasaran Produk Maria (Curcuma zedoria) Hand Sanitizer di Tengah Pandemi COVID-19 在COVID-19大流行中，Maria产品的毒手Sanitizer营销策略规划

JRB-Jurnal Riset Bisnis Pub Date : 2020-10-31 DOI: 10.35592/JRB.V4I1.1604

Nury Ermawati, Danang Satrio

{"title":"Formulasi Strategi Pemasaran Produk Maria (Curcuma zedoria) Hand Sanitizer di Tengah Pandemi COVID-19","authors":"Nury Ermawati, Danang Satrio","doi":"10.35592/JRB.V4I1.1604","DOIUrl":"https://doi.org/10.35592/JRB.V4I1.1604","url":null,"abstract":"Maria hand sanitizer is an innovative product of hand sanitizer based on natural ingredients which formulated from Curcuma zedoria which was produced during the Covid-19 phenomenon. However, as a company that is new to this industry, a reliable and precise marketing strategy is needed. An effective and efficient strategy must be developed by the company by looking at the opportunities, strengths, threats and weaknesses it faces. Through this marketing strategy analysis, it is hoped that the company will be able to determine the right marketing strategy so that it can continue to survive and develop an appropriate competitive strategy to face all possible changes that occur in the company environment. This research method is comparative, which is not conducting experiments on the object of research, but only determining the right strategy for the company in facing competition according to the Quantitative Strategic Planning Matrix (QSPM) matrix. The research data used are quantitative and qualitative data obtained from internal and external factors in the form of primary data and secondary data. The results showed that internal factors that affect product sales are strengths and weakness, while external factors are opportunities and threats. The formulation of alternative marketing strategies obtained based on external and internal factors is collaboration with partners, product differentiation, joint promotion and for reach a wider market thereby increasing sales.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115653238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Customer Relationship Manajemen dan Kualitas PelayananTerhadap Kepuasan Pasien serta Dampaknya kepada Loyalitas Pasien Non BPJS 客户关系管理和服务质量对病人的满意度及其对非BPJS患者忠诚的影响的影响

JRB-Jurnal Riset Bisnis Pub Date : 2020-10-31 DOI: 10.35592/JRB.V4I1.1678

Faizah, Wahono Sumaryono, Derriawan

{"title":"Pengaruh Customer Relationship Manajemen dan Kualitas PelayananTerhadap Kepuasan Pasien serta Dampaknya kepada Loyalitas Pasien Non BPJS","authors":"Faizah, Wahono Sumaryono, Derriawan","doi":"10.35592/JRB.V4I1.1678","DOIUrl":"https://doi.org/10.35592/JRB.V4I1.1678","url":null,"abstract":"Puskesmas as a First Level Health Facility that provides individual health services and community health services, is responsible for its working area. Public health efforts are made to increase public knowledge of the quality of health services it receives. This study aims to determine the activities of Customer Relationship Management and service quality that can affect patient satisfaction and its impact on patient loyalty of non-Social Security Administering Bodies (BPJS) at the Pasar Rebo District Health Center and the Kramat Jati District Health Center. This research method is a survey method. The selection of respondents was carried out using random sampling techniques on non-BPJS patients at the Kramat Jati Subdistrict Health Center and Pasar Rebo District Health Center and primary data was collected using a validated questionnaire. The research approach is quantitative descriptive and statistical data analysis of research results using Structural Equation Modeling. Data analysis from 200 completed questionnaires that meet the inclusion criteria. Based on the results of the study, the path coefficient value on patient satisfaction is Customer Relationship Management of 0.266, service quality of 0.773, while the results of research on patient loyalty are Customer Relationship Management of 0.270, service quality of 0.191 and patient satisfaction of 0.421. Effective Customer Relationship Management, good service quality and high patient satisfaction can increase patient loyalty.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122808996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Bauran Pemasaran Hyaluronic Acid untuk Pengobatan Penyakit Ulcerative colitis 治疗溃疡性结肠炎的市场化乙酸

JRB-Jurnal Riset Bisnis Pub Date : 2020-10-31 DOI: 10.35592/JRB.V4I1.1755

A. Rani, S. Widyastuti, Wahono Sumaryono, Henky Lesmana

引用次数: 0

Dampak Kondisi Pandemi di Indonesia Terhadap Trend Penjualan (Studi Kasus pada PD. Sumber Jaya Aluminium) 印度尼西亚大流行状况对销售趋势的影响(PD案例研究)。铝源)

JRB-Jurnal Riset Bisnis Pub Date : 2020-10-31 DOI: 10.35814/jrb.v4i1.1480

Lingga Yuliana

引用次数: 2