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A Study on the Perception of Selected Ethnic Communities Toward Communication Media : An Empirical Study 少数民族社区对传播媒介感知的实证研究
Indian Journal of Marketing Pub Date : 2023-06-01 DOI: 10.17010/ijom/2023/v53/i6/172767
Pankaj Kumar Sharma, Shazeed Ahmed
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引用次数: 0
Branding Regenerative Tourism for Sustainable Rural Destinations : A Critical Reflection Perspective 可持续乡村目的地的品牌再生旅游:一个批判性反思的视角
Indian Journal of Marketing Pub Date : 2023-06-01 DOI: 10.17010/ijom/2023/v53/i6/172768
Sabari Shankar Ravichandran
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引用次数: 0
Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix 印度政党品牌采用绿色营销策略，特别注重营销组合
Indian Journal of Marketing Pub Date : 2023-05-01 DOI: 10.17010/ijom/2023/v53/i5/172727
Parul Yadav, Bhawna Agarwal, Jones Mathew
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引用次数: 0
A Study on Adoption of Mobile Learning Apps (MLA) : Development of an Integrated Framework in a Multinational Context 移动学习应用程序(MLA)的采用研究:跨国背景下集成框架的开发
Indian Journal of Marketing Pub Date : 2023-05-01 DOI: 10.17010/ijom/2023/v53/i5/172724
Ganesh Dash, Syed Akmal, Debarun Chakraborty
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引用次数: 1
Changing Face of Indian Political Cartoons from 2010–2020 2010-2020年印度政治漫画的变化
Indian Journal of Marketing Pub Date : 2023-05-01 DOI: 10.17010/ijom/2023/v53/i5/172725
Ananya Singh, Anantkumar Dada Ozarkar
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引用次数: 0
Exploring Compassion-Buying Behavior Among Demographic Segments During COVID-19 探索COVID-19期间人口细分群体的同情购买行为
Indian Journal of Marketing Pub Date : 2023-05-01 DOI: 10.17010/ijom/2023/v53/i5/172726
Sasmita Mishra, Brajaballav Kar
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引用次数: 0
Extending the UTAUT Model to Examine the Influence of Social Media on Tourists’ Destination Selection 扩展UTAUT模型考察社交媒体对游客目的地选择的影响
Indian Journal of Marketing Pub Date : 2023-04-14 DOI: 10.17010/ijom/2023/v53/i4/172689
Nidhi Sharma, Bhanupriya Khatri, S. Khan, Mohd Salman Shamsi
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引用次数: 1
Mind Mapping of Consumers : A Study to Explore the Role of Religion 消费者思维导图：探索宗教作用的研究
Indian Journal of Marketing Pub Date : 2023-04-12 DOI: 10.17010/ijom/2023/v53/i4/172688
Swati Saini, Rajiv Kumar
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引用次数: 0
Can Consumer Citizenship Behavior be Created Using Service Robots in Luxury Hospitality Services? 在豪华酒店服务中使用服务机器人可以创造消费者的公民行为吗?
Indian Journal of Marketing Pub Date : 2023-04-12 DOI: 10.17010/ijom/2023/v53/i4/172687
Gautam Agrawal, Savita Sodhi, A. Mohapatra, K. Bhandari
{"title":"Can Consumer Citizenship Behavior be Created Using Service Robots in Luxury Hospitality Services?","authors":"Gautam Agrawal, Savita Sodhi, A. Mohapatra, K. Bhandari","doi":"10.17010/ijom/2023/v53/i4/172687","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i4/172687","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41680394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Developing the M-H-IB Model to Explain the Mediational Role of Hedonism on Materialism and Impulse Buying Relationship : Proposing a Research Framework 发展M-H-IB模型解释享乐主义对唯物主义和冲动购买关系的中介作用：提出一个研究框架
Indian Journal of Marketing Pub Date : 2023-04-08 DOI: 10.17010/ijom/2023/v53/i4/172690
Shaon Sen
{"title":"Developing the M-H-IB Model to Explain the Mediational Role of Hedonism on Materialism and Impulse Buying Relationship : Proposing a Research Framework","authors":"Shaon Sen","doi":"10.17010/ijom/2023/v53/i4/172690","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i4/172690","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49488304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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