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Éditorial
Communication and Management Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0003
Lise Verlaet
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引用次数: 0
Gérer la pratique, gommer l’éthique : analyse des chartes et codes pour encadrer les pratiques de dépublicitarisation 管理实践，消除道德：分析章程和准则，以规范去出版实践
Communication and Management Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0091
Alexander Coutant, Dany Baillargeon, M. Carignan
{"title":"Gérer la pratique, gommer l’éthique : analyse des chartes et codes pour encadrer les pratiques de dépublicitarisation","authors":"Alexander Coutant, Dany Baillargeon, M. Carignan","doi":"10.3917/comma.182.0091","DOIUrl":"https://doi.org/10.3917/comma.182.0091","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42190439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
La keynote d’Apple au prisme des médias 苹果在媒体棱镜下的主题演讲
Communication and Management Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0011
L. Wiart
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引用次数: 0
De la republicitarisation. Contribution aux concepts pub* 再版。对Pub概念的贡献*
Communication and Management Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0075
Eleni Mouratidou
{"title":"De la republicitarisation. Contribution aux concepts pub*","authors":"Eleni Mouratidou","doi":"10.3917/comma.182.0075","DOIUrl":"https://doi.org/10.3917/comma.182.0075","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46996454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Questionner les concepts Pub* 质疑广告概念*
Communication and Management Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0005
F. Aubrun, Carole Marti, Valérie Patrin-Leclère
{"title":"Questionner les concepts Pub*","authors":"F. Aubrun, Carole Marti, Valérie Patrin-Leclère","doi":"10.3917/comma.182.0005","DOIUrl":"https://doi.org/10.3917/comma.182.0005","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48079864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Marchandisation des marques médias et médiatisation des marques marchandes - l’exemple de Brut 媒体品牌营销和商标媒体化-Brut的例子
Communication and Management Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0027
J. Fere
{"title":"Marchandisation des marques médias et médiatisation des marques marchandes - l’exemple de Brut","authors":"J. Fere","doi":"10.3917/comma.182.0027","DOIUrl":"https://doi.org/10.3917/comma.182.0027","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44123530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Les marques, les médias et les prix cinématographiques : vers une copublicitarisation de l’information culturelle 品牌、媒体和电影奖：走向文化信息的共同出版
Communication and Management Pub Date : 2022-02-09 DOI: 10.3917/comma.182.0041
C. Delaporte
{"title":"Les marques, les médias et les prix cinématographiques : vers une copublicitarisation de l’information culturelle","authors":"C. Delaporte","doi":"10.3917/comma.182.0041","DOIUrl":"https://doi.org/10.3917/comma.182.0041","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43482715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
« Swipe up » et « codes promo » : quand les influenceurs donnent vie à un storyliving dédié aux marques “向上滑动”和“优惠券代码”：当影响者将品牌故事活起来时
Communication and Management Pub Date : 2021-06-18 DOI: 10.3917/comma.181.0047
Stéphanie Marty
{"title":"« Swipe up » et « codes promo » : quand les influenceurs donnent vie à un storyliving dédié aux marques","authors":"Stéphanie Marty","doi":"10.3917/comma.181.0047","DOIUrl":"https://doi.org/10.3917/comma.181.0047","url":null,"abstract":"La presente contribution interroge les strategies de marques, et plus precisement le storytelling publicitaire, au prisme des pratiques contemporaines des influenceurs. Elle met au jour differents types de recits plateformises, orchestres par les marques, produits par les influenceurs, et ancres dans une dynamique de storyliving : un storytelling experientiel, situe, depublicitarise et ludicise. In fine, cette contribution esquisse les contours d’une triade publicitaire contemporaine… dans laquelle brand content (marques), self branding (influenceurs), et fanadvertising (publics) convergent pour donner vie a une synergie promotionnelle.","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42106355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Éditorial 社论
Communication and Management Pub Date : 2021-06-18 DOI: 10.3917/comma.181.0003
S. Gallot, E. Leroux
{"title":"Éditorial","authors":"S. Gallot, E. Leroux","doi":"10.3917/comma.181.0003","DOIUrl":"https://doi.org/10.3917/comma.181.0003","url":null,"abstract":"","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49307869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Le storytelling, le récit entre construction et atomisation de l’image et du discours 讲故事，图像和话语的构建和原子化之间的叙事
Communication and Management Pub Date : 2021-06-18 DOI: 10.3917/comma.181.0005
V. Bonnet, Pierre Camille-Delahaye, Brigitte Sebbah
{"title":"Le storytelling, le récit entre construction et atomisation de l’image et du discours","authors":"V. Bonnet, Pierre Camille-Delahaye, Brigitte Sebbah","doi":"10.3917/comma.181.0005","DOIUrl":"https://doi.org/10.3917/comma.181.0005","url":null,"abstract":"Co-dirigé par : Valérie Bonnet, Maîtresse de conférences (HDR) en Sciences de l’Information et de la Communication, Lerass, Université Paul Sabatier (Toulouse 3) Pierre Camille-Delahaye, Docteur en Sciences de l’Information et de la Communication, Lerass-Ceric, Université Paul Valéry (Montpellier 3) Brigitte Sebbah, Maîtresse de conférences en Sciences de l’Information et de la Communication, Lerass, Université Paul Sabatier (Toulouse 3)","PeriodicalId":38065,"journal":{"name":"Communication and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43000762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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