Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen最新文献_第3页

Analysis Of The Effect Of Marketing Mix On The Competitive Advantage Of Samoto Products In PT. Utama Netindo Semesta 营销组合对PT. Utama Netindo Semesta Samoto产品竞争优势的影响分析

Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen Pub Date : 2022-03-03 DOI: 10.47663/jmbep.v8i1.226

Ihdina Gustina, Dedy Lazuardi

引用次数: 0

The Effect of Training Implementation And Work Discipline Level In Improving Employee Performance At PT. Jasa Raharja (Persero) Medan Branch Office PT. Jasa Raharja (Persero)棉兰分公司培训实施与工作纪律水平对提高员工绩效的影响

Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen Pub Date : 2022-03-03 DOI: 10.47663/jmbep.v8i1.225

Irvan Rolyesh Situmorang

{"title":"The Effect of Training Implementation And Work Discipline Level In Improving Employee Performance At PT. Jasa Raharja (Persero) Medan Branch Office","authors":"Irvan Rolyesh Situmorang","doi":"10.47663/jmbep.v8i1.225","DOIUrl":"https://doi.org/10.47663/jmbep.v8i1.225","url":null,"abstract":"The purpose of this study was to determine whether training and work discipline affect employee performance at PT. Jasa Raharja (Persero) Medan Branch Office. The performance produced by employees at this company is not good, because the training factor which is still considered not good is carried out based on established procedures and work discipline in this case is the high level of employee absenteeism. The population in this study was 50 employees, the sample used was 50 employees.The results showed that there was a positive and significant effect of training on employee performance. For the work discipline variable, there is a positive and significant effect of work discipline on employee performance. For the variables of training and work discipline on employee performance, it was simultaneously obtained that there was a positive and significant effect of training and work discipline on employee performance at PT. Jasa Raharja (Persero) Medan Branch Office. The magnitude of the effect of training and work discipline on employee performance can be seen from the value of R Square which means that there is an effect of training and work discipline on employee performance. Apart from training and work discipline, there are other influences that affect employee performance such as compensation, leadership style, motivation and other variables.","PeriodicalId":379637,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124934099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Faktor Lokasi, Produk Dan Harga Terhadap Keputusan Pembelian Konsumen di CV. Creative Centre 位置因素、产品和价格对消费者在简历中购买决策的影响。知识中心

Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen Pub Date : 2021-09-16 DOI: 10.47663/JMBEP.V7I2.197

Ricky, Johannes, Jonny Chandra

引用次数: 0

The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada 折扣、品牌与行销策略对大发石油公司顾客忠诚度的影响

Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen Pub Date : 2021-09-15 DOI: 10.47663/JMBEP.V7I2.196

Nyosino, Brilian Moktar, Budijanto

{"title":"The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada","authors":"Nyosino, Brilian Moktar, Budijanto","doi":"10.47663/JMBEP.V7I2.196","DOIUrl":"https://doi.org/10.47663/JMBEP.V7I2.196","url":null,"abstract":"This study aims to determine the effect of Discount on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Brand on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Discount, Brand and Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada. The population in this study are customers of PT. Nusantara Autopart Persada totaling 148 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 108 respondents. The results of the research analysis show that Discount, Brand and Marketing Strategy partially have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results showed that Discount, Brand and Marketing Strategy simultaneously have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results of this study are supported by the value of R square (R2) which means Discount, Brand and Marketing Strategy have an effect on Customer Loyalty at PT. Nusantara Autopart Persada. While the remaining is effected by other factors originating from outside this research model such as location, distribution, and sales promotion.","PeriodicalId":379637,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122855677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Investment Motivation, Minimum Capital, Investment Risk and Investment Knowledge on Investment Interest in the Capital Market in Students of the Faculty of Economics, State University of Medan 棉兰国立大学经济学院学生投资动机、最低资本、投资风险和投资知识对资本市场投资兴趣的影响

Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen Pub Date : 2021-09-15 DOI: 10.47663/JMBEP.V7I2.208

Khafi Puddin, Agus Firmansyah, Azizul Kholis

{"title":"The Influence of Investment Motivation, Minimum Capital, Investment Risk and Investment Knowledge on Investment Interest in the Capital Market in Students of the Faculty of Economics, State University of Medan","authors":"Khafi Puddin, Agus Firmansyah, Azizul Kholis","doi":"10.47663/JMBEP.V7I2.208","DOIUrl":"https://doi.org/10.47663/JMBEP.V7I2.208","url":null,"abstract":"The problem in this study is the investment interest of students in the capital market which basically students have a fairly high investment interest, but because of a risk and the perception that investment requires large capital so that some of the students discourage investment. This study aims to determine empirical evidence regarding the effect of investment motivation, minimum capital, investment risk, and investment knowledge on investment interest in the capital market. The population in this study were all students of the Faculty of Economics, State Universitas Negeri Medan. From the population, the data collected were 60 respondents who became the research sample with the provisions using the purposive sampling method. In this study, the instrument test was carried out through validity and reliability tests. The data analysis technique used in this study is the classical assumption test, multiple linear regression analysis and hypothesis testing, t test and F test using SPSS version 22 software. The results of this study indicate that simultaneously investment motivation, minimal capital, investment risk and investment knowledge have a significant effect on investment interest in the capital market. While partially investment motivation has a positive and significant effect on investment interest in the capital market, minimal capital has a positive and significant effect on investment interest in the capital market, investment risk has no effect on investment interest in the capital market, and investment knowledge has no effect on investment interest in the capital market.","PeriodicalId":379637,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116761075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3