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引用次数: 0
摘要
本研究旨在确定产品和价格对Samoto产品在PT. Main Netindo Semesta竞争优势的影响。本次研究的研究对象是在2020年期间购买Samoto稳定剂产品的消费者，共2905人。本研究将使用的样本是97名消费者。研究分析结果表明，产品和价格同时对PT. Main Netindo Semesta的竞争优势有显著影响。对于决定系数，发现产品和价格可以解释其与PT. Main Netindo Semesta竞争优势的关系。
Analysis Of The Effect Of Marketing Mix On The Competitive Advantage Of Samoto Products In PT. Utama Netindo Semesta
This study aims to determine the effect of Product and Price on the Competitive Advantage of Samoto's Products at PT. Main Netindo Semesta. The research population that will be used in the study are all consumers who made purchases on Samoto stabilizer products during the 2020 period as many as 2,905 consumers. The sample that will be used in this research is 97 consumers. The results of the research analysis show that Product and Price simultaneously have a significant influence on Competitive Advantage at PT. Main Netindo Semesta. For the coefficient of determination, it is found that Product and Price can explain its relationship with Competitive Advantage at PT. Main Netindo Semesta.
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