{"title":"Dossier: Screen Advertising. Introduction","authors":"Emily Caston","doi":"10.33178/alpha.25.04","DOIUrl":"https://doi.org/10.33178/alpha.25.04","url":null,"abstract":"The purpose of this dossier is to ask, “What is screen advertising and what relevance, \u0000if any, does it have for film and television studies?” Both are large and complex questions, but the second is perhaps the bolder and, therefore, a question that will remain unanswered. It invokes a larger conversation about the nature of film studies in the academy since it emerged within the paradigm of literary studies in Britain and the USA in the 1970s. To answer these questions, the dossier presents interviews with three influential figures from screen advertising production, two reports about advertising archives and an article about the industry in Britain since 1955.","PeriodicalId":378992,"journal":{"name":"Alphaville: Journal of Film and Screen Media","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126095352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Filming History from Below: Microhistorical Documentaries, by Efrén Cuevas","authors":"Zach Anderson","doi":"10.33178/alpha.25.12","DOIUrl":"https://doi.org/10.33178/alpha.25.12","url":null,"abstract":"Efrén Cuevas’s Filming History from Below: Microhistorical Documentaries will appeal to media scholars, archivists and historians interested in the complex links between images, the archive and history. Cuevas argues that a certain category of film—the “microhistorical documentary”—constructs historical narratives through a reduced scale of observation, an insistence on human agency and the appropriation of archival images via varying levels of reflexivity and imagination. Cuevas’s book is especially rewarding for scholars curious about the diverse evidentiary roles of one specific type of audiovisual archival source: the home movie. According to Cuevas, microhistorical documentaries typically appropriate once-private sources, including home movies, found in family archives. Cuevas persuasively demonstrates that documentarians’ appropriations of home movies as evidence can produce an alternative vision of the past that prioritises the daily experiences of those typically omitted from traditional histories. On one hand, this focus on microhistorical methods and the appropriation of home movies provides a rather limited theoretical lens for studying a modest subgenre of documentaries. On the other hand, this spotlight on a relatively narrow cinematic process paves alternative pathways toward addressing much broader concerns relevant to multiple disciplines. Even if a reader is not directly invested in viewing and/or studying these kinds of documentaries, Cuevas presents substantive claims applicable to familiar scholarly conversations about the archive’s power and limitations, the evidentiary force of images, the relationship between narrative structures and history, the ethics of appropriation and much more. As in the documentaries analysed throughout the book, Cuevas microscopically scrutinises the particular to reveal new ideas that have typically gone unnoticed","PeriodicalId":378992,"journal":{"name":"Alphaville: Journal of Film and Screen Media","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115605267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Life-Destroying Diagrams, by Eugenie Brinkema","authors":"E. Brinkema","doi":"10.33178/alpha.25.13","DOIUrl":"https://doi.org/10.33178/alpha.25.13","url":null,"abstract":"Life-Destroying Diagrams builds on Brinkema’s previous polemical work The Forms of the Affect. There, she proposed a formal investigation of affect, arguing against Laura Marks’s The Skin of the Film that affect is not to be found in the way the spectator’s body encounters and responds to film but directly in the film’s own shapes, lines, and diagrams. This argument opens Brinkema’s Life-Destroying Diagrams, which finalises the rupture between affect and body by launching an assault on horror’s neck, fracturing it in half. For Brinkema, horror’s only relation to the body is in its formalization of the body in so far as horror considers all possible bodily configurations. Returning to Spinoza and Leibniz, Brinkema’s question is not what can a body do but in what ways can a body be assembled.","PeriodicalId":378992,"journal":{"name":"Alphaville: Journal of Film and Screen Media","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116774667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Illuminationist cinema: How Islamic mysticism inspired Morteza Avini’s Sacred Defence documentaries of the Iran–Iraq War and his attempt at constructing a film theory","authors":"Kaveh Abbasian","doi":"10.33178/alpha.25.01","DOIUrl":"https://doi.org/10.33178/alpha.25.01","url":null,"abstract":"\"‘Sacred Defence cinema’ is the official title given to Iranian pro-establishment war films concerning mainly the Iran-Iraq War [1980-1988]. The most prominent figure of this filmmaking movement who both made films and wrote about them was the documentary filmmaker, Morteza Avini [1947-1993]. In his search for a new Islamic inspired cinematic language, Avini argued that Islamic mysticism could inspire a mode of filmmaking which he called ‘illuminationist cinema’. He used this term mainly in order to reflect on the filmmaking techniques he developed and used during the making of his own documentaries, but also proposed it as a filmmaking method to be adopted by other Islamic filmmakers. Avini’s early death in 1993 put a stop to his theorisation of ‘illuminationist cinema’; however, his films and his writings continue to inspire new generations of Iranian propaganda filmmakers. In this paper, by analysing Avini’s films and writings, I lay out a definition of his ‘illuminationist cinema’ and explain what aspects of Islamic mysticism inspired which filmmaking techniques developed and theorised by him.\u0000\"","PeriodicalId":378992,"journal":{"name":"Alphaville: Journal of Film and Screen Media","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114635437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gotham City Living: The Social Dynamics in the Batman Comics and Media, by Erica McCrystal","authors":"Gordon Alley-Young","doi":"10.33178/alpha.25.11","DOIUrl":"https://doi.org/10.33178/alpha.25.11","url":null,"abstract":"Erica McCrystal’s Gotham City Living: The Social Dynamics in the Batman Comics and Media is an illuminating tome that chronicles the dimensions of Batman’s Gotham City, in film, television and print as a playground for the popular imagination where competing standpoints on identity and villainy play out. McCrystal’s scholarship largely focuses on popular culture vis-à-vis Victorian and detective literature, the gothic and the nature of heroics and villainy, the latter of which is a subject of her podcast series Villains 101 . Readers unfamiliar with Batman will appreciate McCrystal’s cultural study of the fictional urban city in the popular imagination, one that simultaneously thrives on and is eroded by its own degradation. McCrystal deftly moves across a vast number and variety of texts in crafting her analysis and in the process she seamlessly bridges her readings of text and illustration to the nuanced meanings underlying filmic/televisual cinematography, direction and performance. McCrystal’s take on how the apocryphal environs of Gotham produces the characters and content of the Batman franchise is as much about the project of forging a united and multicultural America from the Second World War onwards as it grapples to reconcile the disenfranchisement of its many marginalised citizens against the unchecked privilege of its elite. McCrystal’s approach, which looks at how the city of Gotham is signified as a microcosm of dynamic social change in America, differentiates her work from other books that examine Batman mainly in terms of character study and/or audience analysis (e.g. Will Brooker’s Hunting the Dark Knight: Twenty-First Century Batman ).","PeriodicalId":378992,"journal":{"name":"Alphaville: Journal of Film and Screen Media","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114428515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How long is a good story? Compressed narratives in British screen advertising since 1955","authors":"Emily Caston","doi":"10.33178/alpha.25.05","DOIUrl":"https://doi.org/10.33178/alpha.25.05","url":null,"abstract":"The sixty second commercial has held a privileged status with the British television advertising industry since 1955. Recent scholarship in the useful film paradigm offers a promising starting point to analyse the design craft of the industry, as does scholarship on early advertising film. But in order to fully understand the evolution of this privileged status it is necessary to understand the conflicts that drive the different sectional parts of the tripartite supply chain and the organisations that regulate the design such as the Advertising Producers’ Association and Design and Art Direction Awards. It is also necessary to understand the use of certain devices film directors use in this compressed narrative form. Textual density is a primary one. Narrative in screen advertising remains under-researched. This article examines a range of commercials from the 1960s to the 2020s which utilise these devices to engage audiences in stories that sell brands, demonstrating some of the varied and transmedial way that narrative works across different categories of product and multi-media campaigns.","PeriodicalId":378992,"journal":{"name":"Alphaville: Journal of Film and Screen Media","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130992388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Spotlight on early career research in film studies","authors":"James Mulvey","doi":"10.33178/alpha.25.00","DOIUrl":"https://doi.org/10.33178/alpha.25.00","url":null,"abstract":"In recent years, individuals and groups from inside and outside of academia have called for greater diversity on screen, resulting in campaigns such as #MeToo, #TimesUp, and #OscarsSoWhite. In particular, the gender imbalance that exists on screen and behind the camera has been a particular point of focus. Our aim for this special issue is to present research that suggests a way forward for practitioners, educators and members of the broader screen industries from all over the globe with regard to improving gender and diversity imbalances. We note important prior studies and projects exploring screen diversity in industry and educational contexts. We then explore ongoing issues and barriers for the fostering of diversity, such as practitioner perceptions of slow change, organisational initiatives, the impact of caring duties, and television cultures. The editorial ends by presenting an overview of strategies to effect change through screen education.","PeriodicalId":378992,"journal":{"name":"Alphaville: Journal of Film and Screen Media","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130534090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Movie Mavens: US Newspaper Women Take on the Movies, 1914–1923, edited by Richard Abel","authors":"Gabrielle Stecher","doi":"10.33178/alpha.25.16","DOIUrl":"https://doi.org/10.33178/alpha.25.16","url":null,"abstract":"","PeriodicalId":378992,"journal":{"name":"Alphaville: Journal of Film and Screen Media","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124414614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Better workplaces are good for everyone”","authors":"J. Newsinger, H. Kennedy","doi":"10.33178/alpha.24.08","DOIUrl":"https://doi.org/10.33178/alpha.24.08","url":null,"abstract":"Natalie Grant is a freelance series producer primarily working in entertainment and reality television and codirector of Share My Telly Job (SMTJ), an organisation that exists to promote job-sharing and the normalisation of other forms of flexible working in the UK television and film industry, such as condensed hours and part-time work, in order to encourage better equality, diversity and inclusion. In this interview by Helen Kennedy and Jack Newsinger, held via email in December 2021, Grant talks about her experiences as a mother working in television, what led to her becoming a campaigner, and how more flexible kinds of work can promote greater equality and diversity in the television industry workforce.","PeriodicalId":378992,"journal":{"name":"Alphaville: Journal of Film and Screen Media","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129476859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}