Majalah Ekonomi最新文献

{"title":"PENGARUH KUALITAS LAYANAN WEBSITE SICEPAT EKSPRES DENGAN METODE WEBQEM TERHADAP KEPUASAN PENGGUNA","authors":"Safira Wulandari Devianarko, S. Sulistiowati, Tony Soebijono","doi":"10.36456/majeko.vol27.no2.a6271","DOIUrl":"https://doi.org/10.36456/majeko.vol27.no2.a6271","url":null,"abstract":"\u0000 SiCepat Ekspres is a freight forwarding and logistics service company. SiCepat Ekspres has an official website at www.sicepat.com. The problem is that the increase in the number of visitors to SiCepat Ekspres is much lower than that of competing companies. To maintain and increase website users or visitors, it is necessary to know the relationship between website service quality and user satisfaction. Therefore, a research was conducted on the effect of website service quality with the WebQEM method on user satisfaction. The quality of website services with the WebQEM method has four variables, namely usability, functionality, reliability, and efficiency. With the distribution of questionnaires as many as 131 user respondents or visitors to the SiCepat Ekspres website, after being processed and analyzed by the multiple linear regression analysis method, it was obtained that 1) the reliability variable affected the user satisfaction variable by 32%, meaning that every increase in the reliability variable would increase user satisfaction by 32%. , 2) the efficiency variable affects the user satisfaction variable by 26%, meaning that every increase in the efficiency variable will increase user satisfaction by 26%, 3) the usability variable and the functionality variable have no effect on user satisfaction. \u0000","PeriodicalId":377832,"journal":{"name":"Majalah Ekonomi","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131761662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peningkatan Earning Before Interest and Tax (EBIT) melalui Penerapan Green Accounting","authors":"Meta Ardiana, Rachma Agustina, Dwi Ari Pertiwi, Deasy Ervina","doi":"10.36456/majeko.vol27.no2.a6575","DOIUrl":"https://doi.org/10.36456/majeko.vol27.no2.a6575","url":null,"abstract":"This study aims to analyze the increase in eco efficiency with the application of green accounting. Data collection techniques using literature study, observation, interviews and documentation. Checking the validity of the data through extension of participation, persistence of observation, and triangulation of data. The results showed that Lumintu farm’s had implemented green accounting through the stages of identifying costs for handling the impact of negative externalities on production, the recognition stage, the measurement stage, the presentation stage through the income statement and the stage of disclosing the costs or costs incurred by the company for environmental management. The good environmental performance of the entity also has an impact on the positive response of consumers so that it can increase profits or EBIT..","PeriodicalId":377832,"journal":{"name":"Majalah Ekonomi","volume":"961 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127594015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTASI SAK-EMKM DALAM MENYUSUN DAN MENGELOLA KEUANGAN PADA UMKM DIWONOSALAM","authors":"M. Erstiawan","doi":"10.36456/majeko.vol27.no1.a5607","DOIUrl":"https://doi.org/10.36456/majeko.vol27.no1.a5607","url":null,"abstract":"Tujuan dari penelitian ini dilakukanpelaporan keuangan yang dilakukan UMKM ini belum sesuai dengan SAK-EMKM. UMKM ini hanya menyusun laporan laba rugi dan laporan posisi keuangan yang tidak berkiblat pada standar akuntansi yang berlaku umum. Metode yang digunakan menggunakan metode deskriptif kualitatif pada .De Luffy Artisan Coffee Roastery. Hasil pembahasan dan kesimpulan yang diperoleh bahwa pencatatan laporan keuangan dalam posisi keuangan telah dilakukan dengan cara sederhana, kurangnya pengetahuan tentang pencatatan dalam akuntansi, sehingga implementasi menggunakan SAK-EMKM tidak dilakukan secara prosedur. Tidak terdapatnya catatan atas laporan keuangan yang digunakan sebagai dasar penyajian informasi dalam pengambilan keputusan. Saran bagi peneliti selanjutnya diharapkan dapat melakukan peneltian lebih lanjut menganai SAK-EMKM bagi UMKM dalam penyajian laporan keuangan untuk meningkatkan transpasisi dan keakuratan dalam penyusunan laporan keuangan.","PeriodicalId":377832,"journal":{"name":"Majalah Ekonomi","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129945339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Budaya, Auditing, dan Akuntansi Internasional","authors":"R. Sidharta, Nurdina","doi":"10.36456/majeko.vol27.no1.a5512","DOIUrl":"https://doi.org/10.36456/majeko.vol27.no1.a5512","url":null,"abstract":"Perbedaan praktik akuntansi akan mempengaruhi competitiveness terutama pada perusahaan multinasional. Perusahaan multinasional harus berhati-hati untuk mengkomunikasikan kinerjanya agar efektif kepada pengguna luar negeri. \u0000Penelitian ini mengkaji budaya terhadap auditing dan akuntansi internasional dalam kerangka model Hofstede dan Gray. Penelitian ini memberi bukti empiris untuk mengaplikasikan model Hofstede-Gray dalam hubungan nilai sosial dan nilai akuntansi. Fakta menguraikan dimensi budaya pada tingkat individu dan tingkat negara. Variabel budaya Hofstede cukup stabil dalam menjabarkan faktor yang mempengaruhi praktik akuntansi dan auditing pada skala nasional maupun internasional","PeriodicalId":377832,"journal":{"name":"Majalah Ekonomi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121144204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Social Media Marketing TikTok terhadap Brand Loyalty J&T Express","authors":"Visi Saujaningati Kristyanto, Nikko Yuanta, Sri Yunan Budiarsi","doi":"10.36456/majeko.vol27.no1.a5532","DOIUrl":"https://doi.org/10.36456/majeko.vol27.no1.a5532","url":null,"abstract":"The existence of social media is now no longer functioned as a means of entertainment but also as a modern marketing tool that can reach buyers on a wider scale. TikTok is one of the digital entertainment platforms that penetrate digital marketing tools. The tight competition in the business world has resulted in many companies needing to be dynamic in implementing the right marketing strategy. This study aims to analyze the effect of social media marketing, namely TikTok, on J&T Express brand loyalty. The sample consists of 196 respondents who have used J&T Express services and are active on TikTok social media. The data analysis technique used is Structural Equations Modeling using the LISREL 8.8 program. The study results prove that social media marketing activities through TikTok can affect brand trust and brand image on J&T Express. However, the brand loyalty owned by J&T Express has not been able to be grown from the results of social media marketing carried out through the TikTok platform. Brand loyalty is formed from the J&T Express brand image, which is considered quite high in the eyes of shipping service consumers. \u0000  \u0000Keberadaan media sosial kini tidak lagi difungsikan sebagai sarana hiburan, melainkan juga sebagai sarana pemasaran modern yang mampu menjangkau pembeli dalam skala yang lebih luas. TikTok merupakan salah satu platform hiburan digital yang merambah pada sarana pemasaran digital. Ketatnya persaingan dunia usaha, mengakibatkan banyak perusahaan perlu dinamis dalam menerapkan strategi pemasaran yang tepat. Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial yaitu TikTok terhadap loyalitas merek J&T Express. Adapun sampel yang merupakan 196 responden yang telah menggunakan layanan J&T Express dan aktif di media sosial TikTok. Teknik analisis data yang digunakan adalah Structural Equations Modeling dengan menggunakan program LISREL 8.8. Hasil Penelitian membuktikan bahwa aktivitas pemasaran media sosial melalui TikTok dapat mempengaruhi kepercayaan merek dan citra merek pada J&T Express. Meski demikian, loyalitas merek yang dimiliki oleh J&T Express belum dapat ditumbuhkan dari hasil pemasaran media sosial yang dilakukan melalui platform TikTok. Loyalitas merek terbentuk dari citra merek J&T Express yang dinilai cukup tinggi di mata konsumen jasa pengiriman.","PeriodicalId":377832,"journal":{"name":"Majalah Ekonomi","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123338764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Peningkatan Kemampuan Berwirausaha Mahasiswa Fakultas Ekonomi Universitas Merdeka Surabaya","authors":"Dwi Widi Hariyanto","doi":"10.36456/majeko.vol27.no1.a5566","DOIUrl":"https://doi.org/10.36456/majeko.vol27.no1.a5566","url":null,"abstract":"The results.of this study indicate that,the strategy for increasing the entrepreneurial spirit for students is through formal education, through entrepreneurship seminars and through entrepreneurial internships and motivates students to want to open a business. In every strategy, there must be inhibiting,and supporting factors, as well as the Faculty of Economics, which has obstacles and supports. The inhibiting factors are the students themselves who are still not interested in entrepreneurship, and the supporting factors are the collaboration with the business world.","PeriodicalId":377832,"journal":{"name":"Majalah Ekonomi","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115006543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Label Halal dan Religiusitas terhadap Keputusan Pembelian Indomie","authors":"Irsyad Arkan, Anik Lestari Andjarwati","doi":"10.36456/majeko.vol27.no1.a5417","DOIUrl":"https://doi.org/10.36456/majeko.vol27.no1.a5417","url":null,"abstract":"Indonesia merupakan salah satu negara yang memiliki masyarakat muslim terbanyak di dunia. Jumlah populasi muslim di Indonesia saat ini berjumlah sebanyak 231.069.932. Indonesia juga merupakan salah satu negara yang terkena dampak pandemi covid-19. Pandemi covid-19 berdampak pada meningkatnya kebutuhan pengganti makanan pokok, salah satunya mie instan. Mie instan Indomie mendapat kepercayaan dari masyarakat, karena diproduksi sejak lama dan sudah berlabel halal Majelis Ulama Indonesia (MUI). Dalam penelitian ini menguji label halal, dan religiusitas terhadap keputusan pembelian Indomie. Penelitian ini berfokus pada konsumen Indomie dengan rentan usia 18 tahun ke atas menggunakan sampel sebesar 120 sampel dengan teknik non probability sampling. Responden dikumpulkan dengan menggunakan kuesioner online. Data dianalisis menggunakan metode regresi linear berganda. Pada hasil penelitian ini menunjukkan bahwa label halal, dan religiusitas memiliki pengaruh yang signifikan terhadap keputusan pembelian pada Indomie.","PeriodicalId":377832,"journal":{"name":"Majalah Ekonomi","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131659781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Komunikasi Terhadap Kinerja Pegawai Di Lingkungan Badan Pusat Statistik Kota Surabaya","authors":"Sofiahiradawati","doi":"10.36456/majeko.vol27.no1.a5644","DOIUrl":"https://doi.org/10.36456/majeko.vol27.no1.a5644","url":null,"abstract":"Komunikasi yang baik akan begitu membantu dan mempengaruhi kinerja karyawan. Komunikasi yang efektif merupakan persyarat bagi pencapaian tujuan organisasi. Pengadaan penelitian ini bermaksud guna mengetahui dan menganalisis pengaruh komunikasi terhadap kinerja karyawan. \u0000Riset ini mengimplementasikan metode kuantitatif dengan tipe deskriptif kuantitatif dimana sifatnya ialah deskriptif eksplanatif. Penghimpunan data melalui wawancara, kuesioner, dan studi dokumentasi. Menerapkan teknik analisis regresi berganda sebagai penganalisaan data. Populasi dalam riset ini ialah pegawai di lingkungan badan pusat statistik Kota Surabaya dengan rincian 102 responden, dimana 30 responden sebagai sasaran pengujian validitas dan 72 responden sebagai target sampelnya. Output dari riset ini yakni hipotesis r pada unit kerja disiplin bernilai 0,248 sementara unit komunikasi bernilai 0,461 ini maknanya secara parsial dan signifikan mempengaruhi kinerja karyawan dan secara simultan dan signifikan ditemukannya pengaruh dari kedua variabel X tersebut sebanyak 26,2% pada kinerja karyawan di lingkungan badan pusat statistik Kota Surabaya dan selebihnya 73,8% diuraikan melalui variabel lain yang tidak berkontribusi pada riset ini","PeriodicalId":377832,"journal":{"name":"Majalah Ekonomi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130033299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor Demografis dan Motivasi Berwirausaha Di Kalangan Generasi Milenial Indonesia","authors":"Dhyah Harjanti, Cindy Vionita Japri","doi":"10.36456/majeko.vol27.no1.a5351","DOIUrl":"https://doi.org/10.36456/majeko.vol27.no1.a5351","url":null,"abstract":"The purpose of this research is to comprehend connection between demographic factors and entrepreneurial motivation of millennial generation in Indonesia. This quantitative research used millennial generation (birth year 1980-2000) in Indonesia as the research population. Using purposive sampling technique, this study obtained total sample of 319 respondents. The data analysis technique used is chi-square. The results showed that there were several demographic factors related to entrepreneurial motivation, namely: gender, age group, marital status, education level, family background, and economic background. With the results of this study, policy makers can pay more attention to demographic backgrounds in developing entrepreneurial programs among the millennial generation. The placement of entrepreneurship programs in the millennial generation group who have a strong entrepreneurial motivation is expected to increase the success rate of the program.","PeriodicalId":377832,"journal":{"name":"Majalah Ekonomi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130838561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PEMBUATAN WEBSITE COMPANY PROFILE SEBAGAI MEDIA PROMOSI PADA BARA 82 RESTO SURABAYA","authors":"S. Sulistiowati","doi":"10.36456/majeko.vol27.no1.a5378","DOIUrl":"https://doi.org/10.36456/majeko.vol27.no1.a5378","url":null,"abstract":"BARA 82 Resto Surabaya merupakan salah satu rumah makan di Surabaya. Lokasi restoran ini cukup strategis dan mudah dijangkau oleh berbagai macam kendaraan umum maupun pribadi, karena terletak di dalam Perumahan Nirwana yang jalannya cukup luas dan bisa memuat banyak kendaraan yang berlalu lalang. Permasalahannya adalah pada saat ini BARA 82 Resto Surabaya ingin mengembangkan usahanya secara online, namun sampai sekarang belum memiliki Website Company Profile yang bisa menampung berbagai macam informasi dan diskon serta promosi terkait dengan restoran ini. Hal ini berdampak banyak pelanggan tidak mengetahui adanya penambahan menu, adanya promosi, dan diskon di BARA 82 Resto Surabaya. Solusi yang ditawarkan adalah pembuatan Website Company Profile Sebagai Media Promosi Pada BARA 82 Resto Surabaya. Aplikasi yang dihasilkan berdasarkan kebutuhan pengguna yaitu pelanggan dan admin. Aplikasi untuk pelanggan meliputi  Halaman Depan (Home), Informasi Halaman Depan, Menu Makanan Pada Halaman Menu, Pintasan Menu Pesan Langsung, dan Pintasan fitur Go Food pada Aplikasi Gojek. Sedangkan aplikasi untuk admin meliputi  Dashboard untuk visualisasi informasi,  Halaman  untuk Mengelola Menu, Menu Tambah Post untuk menambah menu promo, Menu Upload Gambar, dan Menu Inbox untuk memantau  pesanan  dari pelanggan.","PeriodicalId":377832,"journal":{"name":"Majalah Ekonomi","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133564898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}