Jurnal Ekonomi Manajemen dan Bisnis (JEMB)最新文献

{"title":"Pengaruh Key Opinion Leader, Trustworthiness Dan Risk Perception Terhadap Minat Beli Konsumen Produk Kecantikan Ms Glow","authors":"Lutfia Warkhamna Mujizatul Ilmi, Wisnu Mahendri","doi":"10.47233/jemb.v2i2.1235","DOIUrl":"https://doi.org/10.47233/jemb.v2i2.1235","url":null,"abstract":"This research aims to determine the influence of key opinion leader (KOL), trustworthiness, risk perception on interest in buying MS Glow products online. The subject in this research is interest in buying MS Glow products online, and the objects are key opinion leader (KOL), trustworthiness, risk perception. The location of this research is Jombang Regency. The determination of this location was considered based on the widespread sales of MS Glow in Jombang Regency, for this reason the author is interested in further researching how current forms of marketing are able to influence their views or attitudes towards a brand on the market. The sampling method used was non-probability sampling and data collection used purposive sampling. Data was collected using a questionnaire where a sample of 100 respondents was taken. The type of research in this research is descriptive quantitative research using multiple linear regression analysis, coefficient of determination, partial test (T test), and simultaneous test (F test). The results of this study show that the key opinion leader variable (X1), the trustworthiness variable (X2) and the risk perception variable (X3) partially (T Test) have a positive and significant influence on consumer buying interest, while simultaneously (F Test) the variables key opinion leader (X1), trustworthiness variable (X2) and risk perception variable (X3) have a positive and significant influence on consumer buying interest (Y). With the Adjusted R-Square, the result is 60.2% and the remaining 39.8% is influenced by other variables.","PeriodicalId":376334,"journal":{"name":"Jurnal Ekonomi Manajemen dan Bisnis (JEMB)","volume":"12 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139276635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Penggunaan E- Wallet Sebagai Alat Transaksi Pengganti Uang Tunai Bagi UMKM Di Kecamatan Padangsidimpuan Tenggara","authors":"Tondi Agustian, Hasibuan, M. Yarham, Jenis Kelamin Tabel, Klasifikasi Berdasarkan Jenis, Kelamin Responden, Umkm Pengguna, Ekowisata DI Kecamatan, Padangsidimpuan Tenggara","doi":"10.47233/jemb.v2i2.1209","DOIUrl":"https://doi.org/10.47233/jemb.v2i2.1209","url":null,"abstract":"This research aims; to evaluate the role of MSMEs in driving the growth of E-wallets or Digital Wallets in Southeastern Padangsidimpuan District; to analyzethe effects of using E-wallets as a non-cash payment method by MSMEs in Southeastern Padangsidimpuan District. The research respondents consist of 20 MSMEs that use E-walet for data processing. Data is analyzed using statistical formulas, and the research results indicate that MSMEs play a role in increasing the use of E-walet. The use of E-walet  seen an increase, and the research also shows that using Digital Wallets as a non-cash payment method helps MSMEs avoid the need for change.","PeriodicalId":376334,"journal":{"name":"Jurnal Ekonomi Manajemen dan Bisnis (JEMB)","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139284437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Konten Iklan Dan Ulasan Terhadap Keputusan Pembelian Di Otobox Indonesia Dengan Kepercayaan Konsumen Sebagai Variabel Intervening","authors":"Ika Mei Cahyani, B. Kurniawan, Henry Casandra Gultom","doi":"10.47233/jemb.v2i2.1222","DOIUrl":"https://doi.org/10.47233/jemb.v2i2.1222","url":null,"abstract":"This research was conducted with the aim of identifying how advertising content influences consumer trust. The influence of advertising content on purchasing decisions. The influence of reviews on purchasing decisions. The influence of consumer trust on purchasing decisions. The influence of advertising content on purchasing decisions is mediated by consumer trust and the influence of reviews on purchasing decisions is mediated by consumer trust. The population in this study were all Otobox Indonesia consumers in Semarang, Central Java. The sample in this study was a portion of Otobox Indonesia Semarang consumers taken using a purposive sampling method with a total of 96 consumers. The data analysis technique applied in this research uses quantitative data analysis with the help of the AMOS version 22 application program. The results of the research analysis show that advertising content is proven to have a positive and significant influence on consumer trust values. Reviews are proven to have a positive and significant influence on consumer trust scores. Advertising content is proven to have a positive and significant influence on the value of purchasing decisions. Reviews are proven to have a positive and significant influence on the value of purchasing decisions. Consumer trust has been proven to have a positive and significant influence on the value of purchasing decisions for Otobox Indonesia products. Advertising content that is able to optimally assist producers in introducing products to consumers in a sustainable manner will encourage consumers' sense of trust in the value of responsibility on the part of producers regarding the products they offer. The presence of dominant positive reviews on the products being sold will encourage consumers to have more confidence in the seller's responsible attitude regarding the products they offer.","PeriodicalId":376334,"journal":{"name":"Jurnal Ekonomi Manajemen dan Bisnis (JEMB)","volume":"89 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139290525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Anti Korupsi Dalam Pendidikan Nasional","authors":"Muhammad Riko Yohansyah Zulfahmi","doi":"10.47233/jemb.v2i2.1218","DOIUrl":"https://doi.org/10.47233/jemb.v2i2.1218","url":null,"abstract":"Anti-corruption education must be introduced to children from learning about life, meaning that from the start children are introduced to anti-corruption values. Corrupt behavior today is endemic in all levels. Law enforcement agencies that are deemed capable of enforcing the law are no exception to participating in corrupt behavior. Corruption has penetrated almost all sectors of national life. Communities are the victims who suffer the most. In the national education system, it is important as a basis for analyzing the application of educational theory related to educational goals, especially in relation to Pancasila values which teach anti-corruption. By the values of Pancasila, which upholds the values of truth, goodness, beauty, and religion, as well as being constructive and creative in order to be able to be responsible for advancing the Indonesian nation in adapting to the demands of a modern society based on democracy and justice and having an anti-corruption culture in the future in the life of the nation and state.","PeriodicalId":376334,"journal":{"name":"Jurnal Ekonomi Manajemen dan Bisnis (JEMB)","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139313714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kompensasi dan Motivasi Terhadap Kinerja Kinerja Karyawan Pada PT. Pegadaian (Persero) Kanwil 1 Medan dengan Kepuasan Kerja Sebagai Variabel Intervening","authors":"A. Fuad, S. Bahri, Hasrudy Tanjung","doi":"10.47233/jemb.v2i2.1198","DOIUrl":"https://doi.org/10.47233/jemb.v2i2.1198","url":null,"abstract":"This research aims to determine the effect of compensation on job satisfaction at PT. Pegadaian (Persero) Regional Office I Medan, the influence of motivation on job satisfaction at PT. Pegadaian (Persero) Regional Office I Medan, to determine the effect of compensation on employee performance at PT. Pegadaian (Persero) Regional Office I Medan, knows the influence of motivation on employee performance at PT. Pegadaian (Persero) Regional Office I Medan, knows the effect of job satisfaction on employee performance at PT. Pegadaian (Persero) Regional Office I Medan, to determine the effect of compensation on employee performance with job satisfaction as an intervening variable at PT. Pegadaian (Persero) Regional Office I Medan, and to determine the effect of motivation on employee performance with job satisfaction as an intervening variable at PT. Pegadaian (Persero) Regional Office I Medan. The population in this study were all permanent employees at PT. Pegadaian (Persero) Regional Office I Medan as many as 49 people. Considering the small population above, the researcher used the entire population as a sample, where this research is called census research. Thus, the sample in this study was 49 permanent employees at PT. Pegadaian (Persero) Regional Office I Medan. The data collection technique in this research is a questionnaire. The data analysis techniques used are the classical assumption test, path analysis, t test, and F test and determinant coefficients. Based on the results of research tests conducted, it shows that the financing variable has a positive and significant effect on employee performance, the motivation variable has a positive and significant effect on employee performance. The dependency variable has a positive and significant effect on job satisfaction. The motivation variable has a positive and insignificant effect on job satisfaction. Job satisfaction is unable to mediate between motivation and employee performance. Job satisfaction is able to mediate between compensation and employee performance.","PeriodicalId":376334,"journal":{"name":"Jurnal Ekonomi Manajemen dan Bisnis (JEMB)","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139317485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pemerintah Desa Dalam Meningkatkan Partisipasi Masyarakat Terhadap Pembangunan Desa (Studi Kasus Di Bahal Kabupaten Padang Lawas Utara)","authors":"Susi Apriliani, Imsari","doi":"10.47233/jemb.v2i2.1183","DOIUrl":"https://doi.org/10.47233/jemb.v2i2.1183","url":null,"abstract":"In development, community participation is one of the elements of the village development process so that community participation in development needs to be raised in advance by several parties including the village government so that with the involvement of the village government it is likely that the community will feel given the opportunity or opportunity to participate in development. The research objective is to find out the village government's strategy in increasing community participation in village development (Case Study in Bahal, North Padang Lawas Regency). This research uses the research method that the author does in this paper, namely by using qualitative methods. Research result. The level of community participation in Tarowang Village can be seen in the planning, implementation and monitoring stages which are classified as good in terms of community participation in the planning stage, the implementation stage of development and utilization and maintenance. Community participation increases because the awareness to build a village has been instilled from within them to contribute directly.","PeriodicalId":376334,"journal":{"name":"Jurnal Ekonomi Manajemen dan Bisnis (JEMB)","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139322580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Trend Fashion Dan Perilaku Konsumen Terhadap Keputusan Pembelian Busana Muslimah Di Toko Dazzle Outfit Palembang","authors":"Hutari Tirsyah, Hilda, Syamsiar Zahrani","doi":"10.47233/jemb.v2i2.1175","DOIUrl":"https://doi.org/10.47233/jemb.v2i2.1175","url":null,"abstract":"Penelitian ini membahas mengenai pengaruh trend fashion dan perilaku konsumen terhadap keputusan pembelian busana muslimah di toko dazzle outfit Palembang. Penelitian ini menggunakan pendekatan lapangan (field research) dengan turun langsung  ke lapangan untuk menggali permasalahan yang akan diteliti. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Data Kuantitatif adalah data yang diperoleh dalam bentuk angka yang dapat dihitung. Hasil dan pembahasan penelitian ini menunjukkan bahwa keputusan Pembelian merupakan suatu perilaku yang mengacu pada perilaku pembelian akhir dari konsumen atau sebuah kerangka tindakan yang menjelaskan proses pemilihan alternatif berupa upaya memilih produk atau jasa yang akan dibeli yang dipengaruhi oleh berbagai faktor internal dan eksternal. Trend merupakan suatu gerakan yang cenderung naik turun dalam jangka waktu tertentu sedangkan Fashion merupakan konsep yang berkaitan dengan gaya yang disukai, kepribadian seseorang dan jalan waktu. Dapat disimpulkan bahwa Trend Fashion merupakan suatu mode pakaian ataupun perhiasan yang populer dalam jangka waktu tertentu dan Perilaku Konsumen merupakan perilaku yang ditunjukkan konsumen dalam pencarian akan pembelian, pengevaluasian, dan penggantian produk barang dan jasa yang diharapkan dapat memuaskan kebutuhan konsumen. Penelitian ini bertujuan untuk mengetahui Pengaruh Trend Fashion dan Perilaku Konsumen terhadap Keputusan Pembelian Busana Muslimah di Toko Dazzle Outfit Palembang. Populasi dalam penelitian ini adalah para konsumen Toko Dazzle Outfit Palembang dan sampel yang digunakan dalam penelitian ini hanya 36 responden berdasarkan metode skala likert atau kuisioner. Penelitian ini menggunakan jenis data primer serta skunder dengan sumber data berasal dari eksternal dan internal. Dengan menggunakan metode penelitian melalui pendekatan kuantitatif deskriptif menunjukkan hasil bahwa variabel Trend Fashion berpengaruh positif signifikan terhadap Keputusan Pembelian, dan Perilaku Konsumen juga berpengaruh positif signifikan dalam Keputusan Pembelian. Penelitian ini merekomendasikan hendaknya agar menambahkan serta mengembangkan faktor-faktor yang mempengaruhi perilaku konsumen untuk melakukan keputusan pembelian yang lebih mendalam dan menggunakan metode penelitian yang berbeda.","PeriodicalId":376334,"journal":{"name":"Jurnal Ekonomi Manajemen dan Bisnis (JEMB)","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139324295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Gaya Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Karyawan Di Faperta IPB","authors":"Muhamad Riski","doi":"10.47233/jemb.v2i2.1146","DOIUrl":"https://doi.org/10.47233/jemb.v2i2.1146","url":null,"abstract":"The purpose of this study was to influence of leadership style and work discipline on employee performance at Faperta IPB. This type of research is quantitative. The population of this study were employees at Faperta IPB. The analysis used is Structural Equation Modeling (SEM) analysis using the SmartPls 4 data processing application, hypothesis testing and the coefficient of determination. The number of samples in this study took 60 respondents. The research instrument was a questionnaire using the Google form. This study shows that the variable of leadership style has no significant effect on employee performance at Faperta IPB, work discipline has a significant effect on employee performance at Faperta IPB, leadership style has an effect on work discipline at Faperta IPB and leadership has an effect on employee performance through work discipline variables at Faperta IPB. It is hoped that from the results of this research the leadership of Faperta IPB will continue to develop their leadership style and that Faperta IPB employees will continue to improve their work discipline to get maximum performance.","PeriodicalId":376334,"journal":{"name":"Jurnal Ekonomi Manajemen dan Bisnis (JEMB)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136193146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Swot Analysis To Get Bappeda Strategies In Implementing Planning Services Quality Regional Development In Payakumbuh City","authors":"Dilla Sistesya, Gelvi Gelvi, Rury Hanifeliza, Jerry Heikal","doi":"10.47233/jemb.v2i2.1140","DOIUrl":"https://doi.org/10.47233/jemb.v2i2.1140","url":null,"abstract":"This study aims to determine the appropriate strategy used by Bappeda in implementing regional development planning services. The method used in this study is a qualitative research method with a grounded theory approach as a research model. Data collection was carried out by researchers by conducting semi-structured interviews, field observations, document analysis and literature studies. By conducting a SWOT analysis and a grounded theory approach, an explanation was found regarding the strategies needed to provide the best service for the implementation of regional development planning. Based on the results of the study, 14 coding forms 11 categories and simplified into 3 themes with a total score of 25. The highest score for coding is the service theme. It takes the right strategy in implementing regional development planning services in order to produce quality plans. From this grounded theory approach a new understanding can be found that \"To produce quality planning documents, Bappeda needs to provide services in terms of planning to Regional Apparatuses related to equalization of perceptions in carrying out each planning process\", because this creates opportunities and strengths from the Bappeda organization that is utilized to carry out regional development planning services in order to produce higher quality plans","PeriodicalId":376334,"journal":{"name":"Jurnal Ekonomi Manajemen dan Bisnis (JEMB)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135203936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kecepatan Akses Dan Brand Ambassador Terhadap Impulse Buying Aplikasi Shopee Pada Mahasiswa UINSU","authors":"Silvia Amelia Perangin Angin, Nur Ahmadi Birahmani, Nurul Jannah","doi":"10.47233/jemb.v2i2.1134","DOIUrl":"https://doi.org/10.47233/jemb.v2i2.1134","url":null,"abstract":"The following developments in new technology, especially e-commerce, have reached all areas of the general public and businesses in Indonesia where these developments affect existing market conditions resulting in customers having high impulse buying. Impulse buying is the decision to buy an item that is carried out quickly or spontaneously. The following study aims to know and analyze the Effect of Access Speed and Brand Ambassador on Impulse Buying of the Shopee Application to North Sumatra State Islamic University Students. The following research is quantitative research through the population, namely all students of the State Islamic University of North Sumatra. The sample in the following study amounted to 100 respondents through sample assessment techniques using the formula presented by Umar. The techniques used in the following study are descriptive statistical analysis and multiple linear regression. The results of research show that Speed of Access and Brand Ambassadors simultaneously have a positive and significant effect on the Impulse Buying of the Shopee application to students of the State Islamic University of North Sumatra. While partially, Access Speed has a positive and significant effect on the Impulse Buying of the Shopee application to students of the State Islamic University of North Sumatra, the Brand Ambassador has a positive and significant effect on the Impulse Buying of the Shopee application to students of the State Islamic University of North Sumatra.","PeriodicalId":376334,"journal":{"name":"Jurnal Ekonomi Manajemen dan Bisnis (JEMB)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134968524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}