Strategii si politici de management in economia contemporana最新文献

{"title":"Digital economy as a driver of business development","authors":"K. Verhal","doi":"10.53486/icspm2022.61","DOIUrl":"https://doi.org/10.53486/icspm2022.61","url":null,"abstract":"This article examines the impact of the digital economy and digital transformation on business development of the enterprises. Given the active implementation of information and communication technologies, social networks, virtual reality, artificial intelligence, and rapid economic development, companies can not stay out of progress, and are forced to change business practices, implement digitalization, automate processes. The aim of the article is to study the benefits and directions of the impact of digital technologies on business structures. To achieve this goal, a review of the scientific literature and reports of international companies that studied the impact of IT technologies on enterprises was conducted. It is established that the concepts of digital economy and digital transformation do not have a well-established definition at this time. The business goals that the company plans to achieve in the process of digitalization are systematized. The article identifies the areas of focus in digital transformation. The article systemizes the goals of digital transformation, which are carried out in the direction of changing the strategy, the transformation of business processes, the introduction of intelligent systems and cloud technologies, the transfer of employees to remote working conditions. It is determined that despite the advantages, information technologies as components of digital transformation require significant investment costs.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124324051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development of entrepreneurship in the state of Libya: problem aspects and prospects","authors":"Natallia Sychova, Ramadan Atnisha","doi":"10.53486/icspm2022.38","DOIUrl":"https://doi.org/10.53486/icspm2022.38","url":null,"abstract":"This study analyzes the development of entrepreneurship in the state of Libya, substantiates the main problems and factors hindering the development of entrepreneurship. The presented results of the analysis are systematized and summarized by the authors on the basis of sociological studies carried out by international organizations. The results of the analysis can be used to develop effective strategies for the development of entrepreneurship in the state of Libya.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132212447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Merchandising – effective tool to promote sales in the ,,Terranova” store","authors":"A. Solomatin, Nelly Ciubotaru","doi":"10.53486/icspm2022.22","DOIUrl":"https://doi.org/10.53486/icspm2022.22","url":null,"abstract":"In a market economy, the goal of any economic agent is to make a profit from the development of his economic activity. In the sales sector, which is currently characterized by the existence of a very wide range of products, by tough competition, but also by the existence of a consumer with a developed mentality, who shows increased requirements, for a company to develop a prosperous business, it is essential that it implements the latest sales methods and techniques through which it could better highlight its product. Merchandising is the right tool, which is currently a key tool for promoting the sales of a store. The purpose of the article is to extend the theoretical and practical approaches to the importance and effectiveness of merchandising in the sales promotion process. The article will reveal the essence of the merchandising process, will present the importance, the forms of manifestation and the indicators through which the results of the implementation of this process can be calculated. It is proposed implementation methods specific to the Terranova brand, to manifest this process. Also will be presented some effective solutions in order to increase the sales of a commercial point.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130684329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Measures to support the business environment in the context of the COVID-19 pandemic","authors":"V. Morei","doi":"10.53486/icspm2022.39","DOIUrl":"https://doi.org/10.53486/icspm2022.39","url":null,"abstract":"The COVID-19 pandemic has caused an economic recession both regionally and globally. Among the first negative effects we can mention: difficulties encountered by companies in executing contracts, some of them had to send their employees into technical unemployment and, worst of all, some had even stopped their activity. In this context, states around the world have been forced to take concrete steps to help companies and guide them through a prompt action plan. This article analyzes the measures to support the business environment in the context of the COVID-19 pandemic undertaken by some EU member states, as well as by the Government of the Republic of Moldova. To counteract the negative effects of the COVID-19 pandemic, European states have provided significant sums to support companies in difficulty and, in addition, have applied other measures aimed at minimizing the risk of an economic crisis (deferment of taxes, non-collection of interest and delays, temporary tax cuts, measures for the most affected sectors, technical unemployment). As economies enter the stage of economic recovery, it will be important for authorities in all countries to phase out, but as soon as possible, broad support measures and focus on encouraging a competitive business environment, which is essential for a strong recovery, resistant to future crises, as well as for long-term sustainable economic growth.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117329222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Barriers and incentives for business start-ups by young entrepreneurs","authors":"Natalia Deliu","doi":"10.53486/icspm2022.49","DOIUrl":"https://doi.org/10.53486/icspm2022.49","url":null,"abstract":"Reducing youth unemployment is one of the major challenges facing most governments in the world for decades to come. Within the framework of potential efforts and strategies to boost employment and job creation for young people, entrepreneurship is increasingly accepted as an important means and a valuable additional strategy to create jobs and improve livelihoods and economic independence of young people. It is an innovative approach to integrating youth into today’s changing labour markets. In the paper, the author presents the problems of functioning of entrepreneurship for young people, which are identified in the modern scientific literature, but also the results of their own research conducted among young people. The survey of young entrepreneurs from the Republic of Moldova served as the basis for the results and conclusions.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"196 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114314660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ways to improve the management of enterprises in the tourism industry of Ukraine in martial law","authors":"Iryna Mustetsa, Svitlana Luchyk","doi":"10.53486/icspm2022.20","DOIUrl":"https://doi.org/10.53486/icspm2022.20","url":null,"abstract":"The article considers the problems of development and management of tourism enterprises during the martial law in Ukraine. It is established that the aggression of the Russian Federation and the beginning of the war with Ukraine affected all key aspects of the life of the Ukrainian people and shook the entire civilized world. Numerous bombings of the Black Sea coast, which houses the largest number of Ukrainian tourism facilities, have preserved the work of hospitality enterprises and forced management to make decisions not to open the tourist season in many areas, and catastrophic business losses. Theoretically, Ukraine is a tourist attractive country and has all the opportunities for the development of domestic tourism as a priority sector of the economy. In the Strategy for the Development of Tourism and Resorts for the period up to 2026, the field of tourism is identified as one of the main industries that affect the general state and trends of the world economy. As this area is related to the activities of more than 50 industries, its development contributes to employment, diversification of the national economy, preservation and development of cultural potential, preservation of environmentally friendly environment, and contributes to the harmonization of relations between different countries and peoples. Ukraine is located in the center of Europe and has all the conditions for proper economic development through tourism, but lags far behind the world's leading countries in terms of tourism infrastructure and quality of tourism services, which is why a key aspect of hotel development is the construction of new hospitality. Examples of foreign countries, namely Croatia, Bosnia and Herzegovina, Cyprus, Egypt and Israel in the direction of development and restoration of the tourism industry in the postwar and war periods are studied. Ways of management of the enterprises of sphere of tourism in Ukraine for the purpose of development and stabilization of financial indicators are analyzed. Keywords: hotel enterprises, martial law, tourism industry.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124748935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategic financial planning of universities: challenges and opportunities","authors":"L. Yurchyshena","doi":"10.53486/icspm2022.23","DOIUrl":"https://doi.org/10.53486/icspm2022.23","url":null,"abstract":"Financial stability of higher education institutions (HEIs) is achieved through the formation of a positive financial space by balancing income and expenditure. The dependence of universities on the contingent and budget funding allocated for the current year does not create the preconditions for long-term planning. However, the new paradigm of university functioning, transformation processes in HEIs, the crisis caused by Covid-19 and the war in Ukraine require a rethinking of approaches to financial planning. These processes will negatively affect budget funding, universities are forced to find other sources of funding to ensure financial stability and strategic directions of development. University management must respond quickly to challenges and implement effective financial management aimed at ensuring the financial stability of HEIs in both the current and strategic period, which determines the relevance of the chosen topic. The aim of the article is to identify challenges and opportunities for strategic funding for university planning. The research used such methods as analysis and synthesis to identify and systematize the challenges and opportunities of universities in the implementation of strategic planning; hypothesis for determining the impact of financial planning on the achievement of university strategy; a systematic approach to summarize the results of the study. The article identifies the challenges and opportunities of strategic financial planning of universities, content-filled periods of strategic financial planning in conditions of uncertainty.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131062455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of branding and integrated communications in strengthening corporate image","authors":"Iurie Malancea","doi":"10.53486/icspm2022.28","DOIUrl":"https://doi.org/10.53486/icspm2022.28","url":null,"abstract":"The efforts involved in building a company's image are not just the responsibility of the marketing department or its efforts, but rather cover the entire business. The sensory reflections that define the term company image are characterized by quality, price, product availability, trust, level of service, company history, company reputation, and possibly advertising, which even if it does not have an influence on production quality or price, can shape a presentation of the product and the company to the final consumer. Any company that has interacted with certain stakeholders (e.g., consumers), has communicated its image and the consumer has made their conclusions. Thus, the effort and investment involved in image formation and enhancement is more than justified by the negative effect the image can have when the company does not give attention and importance to this aspect. A strategic approach to branding and the use of integrated marketing communications to strengthen the company's image leads to a positive result that materializes in higher profitability in relation to the competition and which essentially denotes its competitiveness in the market.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130673576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Artificial intelligence and its impact on financial services: challenges and prospects","authors":"Maia Pisaniuc","doi":"10.53486/icspm2022.07","DOIUrl":"https://doi.org/10.53486/icspm2022.07","url":null,"abstract":"Inteligența artificială (IA) este un instrument puternic, deja utilizat pe scară largă în serviciile financiare, precum și în diverse activități economice. IA constă în utilizarea computerelor și a algoritmilor în vederea sporirei și simulării inteligenței umane, ceea ce permite recunoașterea tiparelor adaptive folosind volume mari de date și metode statistice moderne pentru a oferi răspunsul „cel mai bun prevăzător” la orice set de probleme. Utilizarea acestuia are un mare potential, cu impact pozitiv în situațiile în care companiile îl implementează cu suficientă prudență. În aceast articol s-au analizat avantajele și dezavantajele aplicațiilor IA în serviciile financiare: precum și impactul acestora asupra băncilor din Republica Moldova. De asemenea am analizat impactul asupra forței de muncă, și necesitatea revizuirea pregătirii specialiștilor în acest domeniu. Am pus în evidență analiza unei serii de aplicații specifice: generarea alfa și administrarea în gestionarea activelor, chatbots și asistenți virtuali, subscriere, extinderea managerului de relații, detectarea fraudelor, și tranzacționare algoritmică în domeniul bancar, inclusiv gestionarea riscurilor.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129267459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Management of public-private partnership contracts as a method of risk mitigation","authors":"Irina Călugăreanu","doi":"10.53486/icspm2022.09","DOIUrl":"https://doi.org/10.53486/icspm2022.09","url":null,"abstract":"The partnership between private com005panies and the state is one of the most important solutions for creating an efficient economic activity, developing the industrial, and social infrastructure, and stimulating the growth of the country's competitiveness. The use of the PPP system leads to attracting additional investments in infrastructure development and modernization of fixed assets in various industries, as well as increasing the efficiency of management processes. The problem with implementing investment projects refers to unforeseen situations that may affect the performance of investments. And during the implementation process, certain types of risks may affect its effectiveness. Therefore, a sustainable contractual structure with a commercially acceptable risk distribution will be a decisive factor in financing infrastructure development. In this article, to achieve an effective result, it is proposed to use standardized contract documents, which will allow you to respond promptly to any deviation in the implementation of the project and thus help to avoid many risks at all stages of the project.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125631032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}