African Journal of Hospitality, Tourism and Leisure最新文献_第8页

The Evolution of Rural Tourism in South Africa: An Historical Lens 南非乡村旅游的演变:一个历史的镜头

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI: 10.46222/ajhtl.19770720.189

C. Rogerson, J. Rogerson

引用次数: 5

Quality Reporting of Mixed Methods Research in Tourism-Related Studies 旅游相关研究中混合方法研究的质量报告

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI: 10.46222/ajhtl.19770720.193

Chantelle Gray van Heerden

{"title":"Quality Reporting of Mixed Methods Research in Tourism-Related Studies","authors":"Chantelle Gray van Heerden","doi":"10.46222/ajhtl.19770720.193","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.193","url":null,"abstract":"The aim of this study is to gain scientific insight into internationally-accepted criteria for quality reporting of mixed methods research (MMR). Articles published post-2012 in a particular journal, which referred to “mixed methods” and “tourism”, and reported that qualitative and quantitative data were collected, were drawn from Google Scholar and Scopus. The reporting quality of these studies was analysed according to the GRAMMS framework (Good Reporting of a Mixed Methods Study). Most of the articles in the data set did not report on all the elements embedded in GRAMMS. It must not be seen as a reflection of the quality of the MMR design itself, nor is the study flawed. It indicates gaps in the reporting of important MMR elements that could be addressed in future research. Exemplars were identified that could serve as case studies for researchers in terms of the quality of reporting on MMR. Editorial boards should adopt guidelines on how MMR could be presented in articles submitted to their journals. These guidelines could assist authors in preparing their articles to conform to international standards on the reporting of MMR studies. Peer reviewers should use the guidelines to judge the quality of reporting on MMR methodology in articles under review. This study could also serve as a future reference for researchers, postgraduate students and supervisors who aim to incorporate MMR in their research.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47185450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital Trends and Tools Driving Change in Marketing Free State Tourism Destinations: A Stakeholder’s Perspective 数字趋势和工具推动自由营销国家旅游目的地的变革：利益相关者的视角

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI: 10.46222/ajhtl.19770720.204

Mavis Chamboko-Mpotaringa

引用次数: 2

The Importance of Service Attributes between Low-cost and Full-service Carrier Customers: A case of Airline Type Hybridisation 低成本航空公司与全服务航空公司客户服务属性的重要性:以航空公司类型混合为例

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI: 10.46222/ajhtl.19770720.190

Nkululeko Funyane

引用次数: 0

Reflecting on the Effects of Disruptive Innovation in South Africa’s Accommodation Subsector: A Focus on Emerging Black-Owned Businesses 反思南非住宿细分行业颠覆性创新的影响：关注新兴黑人企业

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI: 10.46222/ajhtl.19770720.203

L. Quesada, M. Boekstein

引用次数: 2

Validating A Proposed CRM Implementation Framework For The Mauritian Hotel Industry 验证毛里求斯酒店业拟议的CRM实施框架

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI: 10.46222/ajhtl.19770720.191

vanisha Oogarah-Hanuman, Visvanathan Naicker

{"title":"Validating A Proposed CRM Implementation Framework For The Mauritian Hotel Industry","authors":"vanisha Oogarah-Hanuman, Visvanathan Naicker","doi":"10.46222/ajhtl.19770720.191","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.191","url":null,"abstract":"This article validates a proposed Customer Relationship Management conceptual framework for the Mauritian Hotel Industry based on identified critical success factors. The research provided insights on how different factors need to be considered to ensure a smooth implementation of a Customer Relationship Management strategy and to address the causes of Customer Relationship Management project failures. Extant reviews of the literature on Customer Relationship Management theoretical frameworks, Customer Relationship Management causes of failure, and critical success factors for Customer Relationship Management success were conducted and subsequently 33 items were identified. An exploratory factor analysis was done to validate the results of the survey followed by which a confirmatory factor analysis was conducted to confirm the appropriateness of the proposed theoretical model, followed by a Structural Equation Model analysis conducted to validate the adequacy of the proposed model. The Structural Equation Model analysis confirmed the appropriateness of the proposed framework and confirmed the exactitude of each Customer Relationship Management success factor included in the framework. The design of the new proposed conceptual framework intends to provide a novel approach of in-depth knowledge on how to implement Customer Relationship Management in the Mauritian Hotel Industry and acts as a guideline for hotel managers to implement CRM successfully and to increase profitability.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44269519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hotel Booking Website Quality, Travel Agent Satisfaction and Purchase Intention 酒店预订网站质量、旅行社满意度与购买意愿

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI: 10.46222/ajhtl.19770720.201

Sandie Khumalo-Ncube, T. Motala

{"title":"Hotel Booking Website Quality, Travel Agent Satisfaction and Purchase Intention","authors":"Sandie Khumalo-Ncube, T. Motala","doi":"10.46222/ajhtl.19770720.201","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.201","url":null,"abstract":"Website quality is one of the features that organisations increasingly use to maintain a competitive advantage. In the hospitality sector in particular, the growing use of a website as a sales channel has necessitated that hotel distribution companies understand the influence of website quality on their customers’ purchase behaviour. The purpose of this study was to assess the impact of Business-to-Business (B2B) third-party hotel booking website quality features on travel agents’ satisfaction, and their subsequent purchase intention. Quantitative data was collected from South African travel agents using an online survey. Three website quality dimensions namely ease of use, information quality and visual appearance, as well as customer satisfaction and purchase intention were measured. Results indicate that there is a positive relationship between website quality and customer satisfaction, and between customer satisfaction and purchase intention. Information quality appears to have the strongest relationship with customer satisfaction. Regression analyses revealed that the relationship between website quality and purchase intention is mediated by customer satisfaction. The study makes a predominantly empirical contribution as there does not appear to be a similar study conducted within an African context. From a practical contribution perspective, the findings may assist third-party hotel distribution companies with meeting the demands of travel agents, and thereby improve their overall business performance.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45762191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

International Tourism and Economic Growth: Empirical Evidence from BRICS Countries 国际旅游与经济增长:来自金砖国家的经验证据

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI: 10.46222/ajhtl.19770720.202

Pk Mishra, H. B. Rout, Debasis Sahoo

引用次数: 1

Moroccans’ Behavioural Response to the Development of Digital Tourism 摩洛哥人对数字旅游发展的行为反应

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI: 10.46222/ajhtl.19770720.205

Tariq Laajini

引用次数: 1

A Critical Review of Success Factors for Sustainable Agritourism Development 农业旅游可持续发展的成功因素述评

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI: 10.46222/ajhtl.19770720.192

R. Baipai, O. Chikuta, E. Gandiwa, Cheidza Mutanga

{"title":"A Critical Review of Success Factors for Sustainable Agritourism Development","authors":"R. Baipai, O. Chikuta, E. Gandiwa, Cheidza Mutanga","doi":"10.46222/ajhtl.19770720.192","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.192","url":null,"abstract":"Sustainable agritourism development is at the apex of contemporary discussions on sustainable tourism development as evidenced by enormous studies being done on this tourism concept. This review paper discussed the contributions of one hundred and five (105) research articles that were published in several tourism journals. The main objective of this paper was to establish the current state of literature on Success Factors (SFs) for sustainable agritourism development, identify research gaps, suggest areas of future study and draw lessons that are of importance to the development of agritourism in Zimbabwe. Statistical analysis was employed in order to establish the distribution of the sampled research articles over time, by continent, distribution by research method, distribution by research approach and distribution by research themes. The results of this study revealed that research on agritourism development is biased towards the developed countries, most of the research used qualitative research with focus more on the supply side and little has been done to establish the requirements and CSFs for the development of this tourism concept. The findings of this study provide a baseline upon which future studies in agritourism, could be build.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48126457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7