Moroccans’ Behavioural Response to the Development of Digital Tourism

Q2 Social Sciences

African Journal of Hospitality, Tourism and Leisure Pub Date : 2021-12-31 DOI:10.46222/ajhtl.19770720.205

Tariq Laajini

引用次数: 1

Abstract

Electronic tourism was born at the crossroads between tourism and electronic commerce. Electronic tourism developed in the 1990s and became widespread with the emergence of the Internet 2.0. This article examines this new disintermediated form of tourism by looking at the new requirements and attitudes of today’s tourists. The analysis focuses on tourists’ behaviour regarding technological tools. It relies on both the conceptual and theoretical frameworks and a qualitative study carried out with four focus groups composed of Moroccan Internet users aged between 16 and 64 years. The results of the study indicate that these technological tools have become an integral part of tourists’ behaviour because they not only facilitate the accommodation search but also significantly influence purchasing behaviour.

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摩洛哥人对数字旅游发展的行为反应

电子旅游诞生于旅游与电子商务的交叉路口。电子旅游兴起于20世纪90年代，随着互联网2.0的出现而普及。本文通过观察当今游客的新要求和态度来考察这种新的非中介形式的旅游。分析的重点是游客对技术工具的行为。它依赖于概念和理论框架以及对四个焦点小组进行的定性研究，这些小组由年龄在16至64岁之间的摩洛哥互联网用户组成。研究结果表明，这些技术工具已经成为游客行为中不可或缺的一部分，因为它们不仅促进了住宿搜索，而且显著影响了购买行为。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

African Journal of Hospitality, Tourism and Leisure Social Sciences-Geography, Planning and Development

CiteScore

2.70

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： AJHTL is a proudly African, independent, privately owned multidisciplinary peer-reviewed journal, not aligned to any institution which is published quarterly. We encourage academic debate and are fully electronic and dedicated to increasing the depth of research across a range of related disciplines with the primary objective of promoting research. New researchers are especially welcome to submit articles to us for consideration. Our articles are read by scholars, students and industry globally. Only authors may submit a paper for review and only original research is considered for publication. Articles that have been either published elsewhere or which are currently considered for publication elsewhere, must not be submitted for reviewing. A journal publication might take from about one month up to one nine months to appear. The reviewing process is competitive with less than 69% of papers considered finally being accepted for publication. Authors must be certain that their paper meets the academic standards of rigorous scholarly research. Authors must have reviewed and cited the critical and recent English references that relate to the research paper. Where other language references are used these must be translated. Articles must be English language edited by authors prior to submission to the journal.