International Journal of Business Policy and Strategy Management最新文献

A Study on the Influences of Exhibition Experience, Satisfaction, Brand Assets and Behavioral Intention 会展体验、满意度、品牌资产与行为意向的影响研究

International Journal of Business Policy and Strategy Management Pub Date : 2020-06-30 DOI: 10.21742/ijbpsm.2020.7.1.04

Seung-Wan Ju

{"title":"A Study on the Influences of Exhibition Experience, Satisfaction, Brand Assets and Behavioral Intention","authors":"Seung-Wan Ju","doi":"10.21742/ijbpsm.2020.7.1.04","DOIUrl":"https://doi.org/10.21742/ijbpsm.2020.7.1.04","url":null,"abstract":"Currently, Korean companies operate corporate promotion halls, memorial halls and museums, centering on large corporations, making them a place for long-term communication beyond the short-term contact with consumers. In addition, companies have provided recently virtual exhibition experiences through the homepage or apps to the corporate publicity exhibition halls, which are operated by the company, and are being developed in parallel with the existing exhibition experiences.Therefore, this study conducted an empirical analysis to find out the effect of the exhibit experience of the corporate publicity exhibition hall on the consumer behavioral intention with the subject of the visitors who have experienced the exhibition experience of the domestic corporate publicity exhibition hall. Followings are the implications for the results.The academic significance of this study is in that it investigated the relationship between satisfaction, brand assets, and behavioral intention through the exhibition experience in the corporate publicity exhibition hall by conducting empirical analysis of the relationship systematically. In addition, it is expected to be used as a practical basic material that can be more practical in producing exhibition experiences when newly opening a corporate publicity exhibition hall or remodeling an existing corporate publicity exhibition hall.","PeriodicalId":374216,"journal":{"name":"International Journal of Business Policy and Strategy Management","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126794518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Economic and Constraints to Shea Tree Conservation among the Shea Value Chain Actors in the North-central, Nigeria 尼日利亚中北部乳木果价值链参与者中乳木果树保护的经济和制约因素

International Journal of Business Policy and Strategy Management Pub Date : 2020-06-30 DOI: 10.21742/ijbpsm.2020.7.1.01

I. Garba, A. Muhammad-Lawal

{"title":"The Economic and Constraints to Shea Tree Conservation among the Shea Value Chain Actors in the North-central, Nigeria","authors":"I. Garba, A. Muhammad-Lawal","doi":"10.21742/ijbpsm.2020.7.1.01","DOIUrl":"https://doi.org/10.21742/ijbpsm.2020.7.1.01","url":null,"abstract":"Shea tree species is vulnerable; the density is rapidly declining due to poor conservation. In spite of the need for its preservation, inadequate information on the returns to shea value chain activities and the limiting factors to shea tree conservation among shea value chain actors in the North-central, Nigeria remain worrisome. A three-stage sampling technique was used to draw 387 respondents in North-central Nigeria consisting of 200 and 187 shea value chain actors from Niger and Kwara States respectively. Descriptive statistics, budgeting techniques and Least Significant Difference (LSD) test were used for data analysis. The results revealed that shea butter producers and shea nut collectors produced an average of 126.44kg and 634.54kg of shea butter and dried shea nut per month, from 337.67kg and 1,264.79kg of shea resources respectively. Similarly, an average of 1,182.08kg of charcoal, 1,377.24kg of fuelwood and 248.25kg of mortar/pestle and hoe handle (MP&H) were produced from 2,703.88kg, 1,433.19kg and 1,101.23kg of inputs per month respectively. The average net returns realized were N29,607.61, N19,690.45 N22,061.31, N24,521.14 and N27,524.15 per month from shea butter production, shea nut collection, charcoal production, fuelwood gathering and MP&H making respectively. The returns from the value chain activities showed a significant difference among all the actors (p<0.05). The major constraints to shea tree conservation for more than 70% of the shea value chain actors were: scarcity of shea hybrids, long gestation period, low returns, threat from charcoal and fuelwood activities. Furthermore, all the activities in the shea value chain were profitable. And the production of charcoal, fuelwood, MP&H constitutes threats to shea tree conservation. The study recommends the provision of shea hybrid, enlightenment on shea tree conservation and enforcement of control mechanisms to check wastage.","PeriodicalId":374216,"journal":{"name":"International Journal of Business Policy and Strategy Management","volume":"220 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131828616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Corporate Earnings Management and Financing policy 公司盈余管理和融资政策

International Journal of Business Policy and Strategy Management Pub Date : 2020-06-30 DOI: 10.21742/ijbpsm.2020.7.1.03

Jaisik Gong

引用次数: 0

Analyzing Social Marketing Characteristics of Indian Companies 分析印度企业的社会营销特征

International Journal of Business Policy and Strategy Management Pub Date : 2020-06-30 DOI: 10.21742/ijbpsm.2020.7.1.02

Jinyoung Shin, Jae-sin Oh, Dae-Yul Jeong

引用次数: 0

An Empirical Study of Changing the Business Environment and Increasing the Business Performance 改变经营环境与提高企业绩效的实证研究

International Journal of Business Policy and Strategy Management Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.07

Jung-Su Lee

引用次数: 0

A Study on Reuse Intention of Digital Bank in South Korea 韩国数字银行重用意向研究

International Journal of Business Policy and Strategy Management Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.06

Jiyoung Yoon

{"title":"A Study on Reuse Intention of Digital Bank in South Korea","authors":"Jiyoung Yoon","doi":"10.21742/IJBPSM.2019.6.1.06","DOIUrl":"https://doi.org/10.21742/IJBPSM.2019.6.1.06","url":null,"abstract":"Digital banking, which first appeared in South Korea, started in 2017. The advent of digital banks has brought about significant changes in the bank’s operations by influencing the development of customer interfaces and technology in the banking sector. In South Korea, digital banks have begun offering financial services combined with new financial technologies. The number of digital bank subscribers increased sharply initially due to the interest and expectations of customers, but this phenomenon did not continue and the growth of subscribers was stagnant. Thus, in this study, we looked at the variables that affect the intention of reusing the actual digital bank by applying an expanded technology acceptance model. To this end, the government conducted a study on the intention of reusing digital banks among 230 adult consumers distributed among those in their 20s and 60s in Korea who have experienced using digital banking services. The relationship between perceived usefulness, perceived convenience, consumer satisfaction and security identified in this study has been examined through SEM analysis to confirm that perceived usefulness and consumer satisfaction have a significant effect on the intention of reusing digital banking. The results of this study are expected to provide a positive foundation for the continued use and reuse of digital banking services.","PeriodicalId":374216,"journal":{"name":"International Journal of Business Policy and Strategy Management","volume":"30 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122553870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

An Empirical Study on Effecting Characteristics of Financial Services on Use Intention: Focusing on Asset Management of Mobile FinTech Using Alipay 金融服务特征对使用意愿影响的实证研究——以支付宝移动金融科技资产管理为例

International Journal of Business Policy and Strategy Management Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.05

Lin-lin Zhang

引用次数: 2

Effect: An Empirical Study of Social Contribution and its Management Activities 效应:社会贡献及其管理活动的实证研究

International Journal of Business Policy and Strategy Management Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.08

Bing Jang

引用次数: 0

The fusion of art and management in the era of the 4th industrial revolution: focusing on the combined effect of artistic competence and entrepreneurship 第四次工业革命时代艺术与管理的融合:关注艺术能力与创业精神的结合效应

International Journal of Business Policy and Strategy Management Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.01

E. Han

{"title":"The fusion of art and management in the era of the 4th industrial revolution: focusing on the combined effect of artistic competence and entrepreneurship","authors":"E. Han","doi":"10.21742/IJBPSM.2019.6.1.01","DOIUrl":"https://doi.org/10.21742/IJBPSM.2019.6.1.01","url":null,"abstract":"The purpose of this study is to demonstrate the relationship between entrepreneurship and artistic competence as a factor influencing innovation and performance. More specifically, we analyzed the direct effect of artistic competence on innovation behavior and organizational commitment, analyzed the mediating effects of entrepreneurship between artistic competence and innovation behavior and organizational commitment, and then examined the combined effects of artistic competence and entrepreneurship. The results showed that the artistic competence had a direct influence on the innovation behavior, but did not directly affect the organizational commitment. In the analysis of the mediating effect of entrepreneurship, mediating effects were found to exist in all models. Especially, the relationship between artistic competence and organizational commitment, which had no relationship in direct relationship, was found to have a complete mediating effect by finding a significant indirect effect of simple and multiple. This shows that the artistic competence influences innovation behavior and organizational commitment through entrepreneurship. The combination effect analysis showed that there is a coupling effect between entrepreneurship and artistic competence. 1","PeriodicalId":374216,"journal":{"name":"International Journal of Business Policy and Strategy Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115091242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Applications of Artificial Intelligence and ML in Business 人工智能和机器学习在商业中的应用

International Journal of Business Policy and Strategy Management Pub Date : 2019-11-30 DOI: 10.21742/IJBPSM.2019.6.1.03

N. Thirupathi Rao

引用次数: 1