Enlightening Tourism最新文献_第8页

ADOPTION OF SOFTWARE AS A SERVICE (SAAS) IN SMALL AND MEDIUM-SIZED HOTELS IN TIRANA 在地拉那中小型酒店采用软件即服务(saas)

Enlightening Tourism Pub Date : 2019-12-19 DOI: 10.33776/ET.V9I2.3625

A. Kruja, Xhimi Hysa, T. Duman, Ava Tafaj

{"title":"ADOPTION OF SOFTWARE AS A SERVICE (SAAS) IN SMALL AND MEDIUM-SIZED HOTELS IN TIRANA","authors":"A. Kruja, Xhimi Hysa, T. Duman, Ava Tafaj","doi":"10.33776/ET.V9I2.3625","DOIUrl":"https://doi.org/10.33776/ET.V9I2.3625","url":null,"abstract":"Technology moves with a rapid pace and it has touched every aspect of the \u0000hospitality industry. Nowadays, this huge industry is facing significant \u0000technological changes especially in the hotel sector. With the continuing growth \u0000of modern technologies in hotel management (e.g. SaaS, PMS, CRM, smart \u0000devices, Internet of things), and other aspects of industry 4.0, readiness of \u0000sector representatives to adopt such new technological advancements appears \u0000as a worthy research topic. This research aimed to identify the adoption of SaaS \u0000(Software as a Service) technology in small and medium-sized hotels in Tirana, \u0000Albania and measure hotel owners/managers’ willingness to implement this \u0000technology in their properties. As part of the data collection process, a \u0000structured interview was conducted with 75 hotel owners and managers. Results show that SaaS technology implementation is very limited in the \u0000sampled hotels. Majority of the sampled hotels extensively rely on traditional \u0000property management systems. Nevertheless, other findings of the study show \u0000that hotel managements demonstrate high willingness to implement SaaS \u0000system in their hotel management. This willingness was found to be more \u0000prevalent among newly hired, more educated, younger managers as compared \u0000to older age hotel owners. A number of implications are discussed for local authorities, SaaS marketers \u0000and hotel managements to implement SaaS system in small and medium-sized \u0000hotels in Tirana.","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41444226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

CREATIVE TOURISM IN SMALL CITIES AND RURAL AREAS: A BIBLIOGRAPHIC REVIEW 小城市和农村地区的创意旅游:文献回顾

Enlightening Tourism Pub Date : 2019-06-27 DOI: 10.33776/ET.V9I1.3652

J. A. García, Claudia Patricia Maldonado Erazo, M. D. L. C. D. R. Rama, María Dolores Sánchez Fernández

{"title":"CREATIVE TOURISM IN SMALL CITIES AND RURAL AREAS: A BIBLIOGRAPHIC REVIEW","authors":"J. A. García, Claudia Patricia Maldonado Erazo, M. D. L. C. D. R. Rama, María Dolores Sánchez Fernández","doi":"10.33776/ET.V9I1.3652","DOIUrl":"https://doi.org/10.33776/ET.V9I1.3652","url":null,"abstract":"The objective of this research work is to know, through a bibliometric and \u0000bibliographic analysis, the research that on Creative Tourism, in small \u0000cities and/or rural areas, has been carried out until now. The work \u0000methodology is developed through a descriptive-quantitative bibliometric \u0000analysis, applying different bibliometric indicators, providing information on the evolution of the research, identifying the researchers or groups \u0000working on this subject, the disciplines from which it is studied and the \u0000means, through which the results are disseminated. In addition, a \u0000bibliographic analysis of the content of the identified studies is carried out, \u0000to know the results achieved as well as the methodology used in the \u0000investigations. The bibliographic material to be analyzed is obtained using \u0000a methodology of tracking in the international databases Web of Science \u0000(WoS) and Scopus. The results, collected in a database, are made up of \u0000a small number of investigations, focused mostly on the study of relevant \u0000cases of success due to the effects of diversification of the economy, or \u0000the development of capacities that have enabled to create a different \u0000tourist potential and with identity to attract tourists in these areas.","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74110422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

TOURISM MANAGEMENT IN WARM-WATER ISLAND DESTINATIONS EDITED BY MICHELLE MCLEOD AND ROBERTICO CROES CABI INTERNATIONAL, 2018 《暖水岛屿目的地的旅游管理》，米歇尔·麦克劳德和罗伯蒂科·克罗伊斯·卡比国际编辑，2018年

Enlightening Tourism Pub Date : 2019-06-27 DOI: 10.33776/ET.V9I1.3653

V. Nair

引用次数: 0

THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA 旅游环境下个人品牌对消费者行为的影响:以马德拉群岛为例

Enlightening Tourism Pub Date : 2019-06-27 DOI: 10.33776/ET.V9I1.3597

B. Sousa, Sónia Rodrigues

{"title":"THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA","authors":"B. Sousa, Sónia Rodrigues","doi":"10.33776/ET.V9I1.3597","DOIUrl":"https://doi.org/10.33776/ET.V9I1.3597","url":null,"abstract":"In a world that undeniably competes for investment, visitors and residents, the adoption of approaches derived from the marketing has become a reality in the search for sustainability. It is a fact that a city marketing and brand management policy is able to promote and transform an image, boost economic activity and enhance all aspects of the city that present competitive advantage over other territories, so this is why associate marketing with cities makes sense. This study aims a better understanding of the brand image and their relationship with behavioral intentions, especially through the perceptions that tourists have toward the destinations (e.g. Madeira island), and how this may influence their attitudes. The objective of this study is to understand the impact of the personal brand on the image of a tourist destination, using as a case study the Madeira destination. The data for this study were collected by a self-administered questionnaire method in Madeira International Airport (Funchal, Portugal in 2017, with 147 valid responses). It was possible to understand the perception of visitors and assess the experience of visitors and the theoretical and practical contributions to local development and tourism marketing. Under an interdisciplinary perspective, this research brings together inputs from marketing, tourism and local economics. A theoretical model is developed specifying antecedents of satisfaction and loyalty in specific tourism contexts. Implications for future research are also presented. B. Sousa; S. Rodrigues","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80936596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

URBAN ART SCENE IN MADRID: HOW CAN CONTEMPORARY ART BE USED FOR TOURISM? 马德里的城市艺术场景:当代艺术如何用于旅游?

Enlightening Tourism Pub Date : 2019-06-27 DOI: 10.33776/ET.V9I1.3552

P. Perera

{"title":"URBAN ART SCENE IN MADRID: HOW CAN CONTEMPORARY ART BE USED FOR TOURISM?","authors":"P. Perera","doi":"10.33776/ET.V9I1.3552","DOIUrl":"https://doi.org/10.33776/ET.V9I1.3552","url":null,"abstract":"Urban Art (UA) is a contemporary art form which was developed in cities. \u0000While UA growth in certain cities has been faster, the progression of UA in \u0000most cities has faced opposition. This paper explores the current context of \u0000the progression of UA in Madrid. Furthermore, the research gives reason to \u0000UA’s capability as a tourism tool in Madrid, and identifies the stakeholders \u0000related to UA who should benefit. It is carried out using qualitative \u0000methodology through an exploratory approach and is completed with the use \u0000of more primary sources data. Observations, short questionnaires and \u0000interviews are the main instruments used in gathering the primary sources \u0000data, while document analysis is used to process additional secondary \u0000sources data. The results show that Madrid is full of different types of UA, and \u0000UA can be further developed as a tourism tool in the city. The urban artists are \u0000creating their own UA pieces both legally and illegally while facing obstacles, \u0000even though impediments have reduced. However, the investigation \u0000concludes that Madrid’s UA can be further developed through strong support \u0000from local policy makers by giving the direct benefits of this development to \u0000local UA stakeholders.","PeriodicalId":37221,"journal":{"name":"Enlightening Tourism","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91332624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

STRATEGIC MANAGEMENT IN TOURISM, 3rd Edition - Edited by Luiz Moutinho and Alfonso Vargas-Sánchez (2018) Published by CABI, Boston, Massachusetts ISBN: 9781786390240 (Paperback), 378 pp. 旅游战略管理，第三版-由路易斯·穆蒂尼奥和阿方索编辑Vargas-Sánchez(2018)由CABI出版，波士顿，马萨诸塞州ISBN: 9781786390240(平装)，378页。

Enlightening Tourism Pub Date : 2018-12-22 DOI: 10.33776/et.v8i2.3592

Jeet Dogra

引用次数: 0

REMARKS FROM TOURISM PLANNING AND SUSTAINABLE TOURISM - A BIBLIOMETRIC STUDY 旅游规划与可持续旅游评论——文献计量学研究

Enlightening Tourism Pub Date : 2018-12-22 DOI: 10.33776/ET.V8I2.3591

L. Mota, Sérgio J. Teixeira, Frederica Gonçalves

引用次数: 4

STAKEHOLDER PERCEPTIONS OF TOURISM ASSETS AND SUSTAINABLE TOURISM DEVELOPMENT IN DA NANG, VIETNAM 利益相关者对越南岘港旅游资产和可持续旅游发展的看法

Enlightening Tourism Pub Date : 2018-12-22 DOI: 10.33776/et.v8i2.3357

Patrick J. Holladay, A. Dixon, Minh C. Nguyen, Bao L. Nguyen, Shuangyu Xu, Kate Price-Howard