Patrick J. Holladay, A. Dixon, Minh C. Nguyen, Bao L. Nguyen, Shuangyu Xu, Kate Price-Howard
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STAKEHOLDER PERCEPTIONS OF TOURISM ASSETS AND SUSTAINABLE TOURISM DEVELOPMENT IN DA NANG, VIETNAM
Over the last decade, the coastal city of Da Nang, Vietnam has
experienced a considerable rate of growth in its domestic and
international tourist visitation. Yet, little is known about how to
manage this growth into appropriate sustainable tourism for
development. To better understand a way forward, 16 tourism
stakeholders from the public and private sectors in Da Nang were
interviewed. Specifically, questions inquired about tourism assets
and sustainability. The findings in this research help to establish
baseline perceptions of tourism stakeholders in Da Nang and
represent a step forward in the city’s interest in sustainable tourism
for development.