Marketing Education Review最新文献_第7页

Student Experience, Career Influence, and Supply Chain Competitions:#xd; A Mixed-Method Analysis of Students, Judges, and Alumni 学生体验、职业影响和供应链竞争：；学生、评委和校友的混合方法分析

Marketing Education Review Pub Date : 2022-03-13 DOI: 10.1080/10528008.2022.2052323

Daniel Lynch, Nestor M. Arguea, S. LeMay, S. Keller, B. Kimball

{"title":"Student Experience, Career Influence, and Supply Chain Competitions:#xd; A Mixed-Method Analysis of Students, Judges, and Alumni","authors":"Daniel Lynch, Nestor M. Arguea, S. LeMay, S. Keller, B. Kimball","doi":"10.1080/10528008.2022.2052323","DOIUrl":"https://doi.org/10.1080/10528008.2022.2052323","url":null,"abstract":"ABSTRACT Students often identify specific moments or specific individuals who changed the courses of their academic experience, choices of careers, or the paths of their careers. Business schools have attempted to frame these moments and experiences in the form of high-impact practices (HIP). This research examines a live case competition with business professionals as judges. We have incorporated survey results from student participants, comments from competition judges, and interviews with former participants. The former participants explain how this competition affected their careers and educational experiences. We incorporate the perceptions of students, industry judges, and former participants to give a unique view of this HIP. We also blend empirical analysis, using qualitative and quantitative methods. The research contributes to the marketing education literature in unusual if not unique ways because of the interviews with former participants who have advanced in their careers. This research also underscores the idea that live case competitions of this nature have substantial impacts on students’ academic experiences and their careers, so such case competitions have earned the designation of High Impact Practice.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"32 1","pages":"298 - 310"},"PeriodicalIF":0.0,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47673139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

STUDENTS’ CHARACTERISTICS AND ACADEMIC PERFORMANCE OF MARKETING MAJORS: Evidence from Ghana 市场营销专业学生的特点与学业表现——来自加纳的证据

Marketing Education Review Pub Date : 2022-03-07 DOI: 10.1080/10528008.2022.2047074

T. Gyepi-Garbrah, Alexander Kofi Preko, Juliana Akushika Andoh, G. C. Agbemabiese

{"title":"STUDENTS’ CHARACTERISTICS AND ACADEMIC PERFORMANCE OF MARKETING MAJORS: Evidence from Ghana","authors":"T. Gyepi-Garbrah, Alexander Kofi Preko, Juliana Akushika Andoh, G. C. Agbemabiese","doi":"10.1080/10528008.2022.2047074","DOIUrl":"https://doi.org/10.1080/10528008.2022.2047074","url":null,"abstract":"ABSTRACT While there has been a significant amount of work involving marketing education, it is unclear as to which demographic and psychographic characteristics of marketing majors drive their behavior toward academic performance (AP). The core premise of this study is that a set of students’ demographic and psychographic characteristics underlie marketing majors’ behavior toward academic learning, and this could be explained through the lens of self-determination theory. The study relied on quantitative data gleaned through structured questionnaires, from marketing majors in higher education in a developing country context. The findings affirm that student motives, thoughts and perspectives, expectations, and ‘preparedness,’ are highly significant situational factors that explain the variation in overall marketing students’ AP. In addition, the income level of parents was significant in explaining AP. The authors envisage that the findings will help researchers to direct their studies toward experiential and emotional learning in other contexts, and thereby provide insights into other situational factors that predict marketing students’ AP. Moreover, the findings highlight key situational factors that will help educators to adapt pedagogical practices in marketing education to enhance AP, in context.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"32 1","pages":"342 - 356"},"PeriodicalIF":0.0,"publicationDate":"2022-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47931744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS 连接z世代:使用互动即兴游戏来教授软技能

Marketing Education Review Pub Date : 2022-02-21 DOI: 10.1080/10528008.2022.2041440

J. Riley, Kate Nicewicz

引用次数: 2

GIVING GENERATION “Z” MARKETING STUDENTS A “VOICE” 给“z一代”市场营销学生一个“发言权”

Marketing Education Review Pub Date : 2022-02-10 DOI: 10.1080/10528008.2022.2038631

Theresa A. Wajda, Shahriar Gias, Anindya Chatterjee

{"title":"GIVING GENERATION “Z” MARKETING STUDENTS A “VOICE”","authors":"Theresa A. Wajda, Shahriar Gias, Anindya Chatterjee","doi":"10.1080/10528008.2022.2038631","DOIUrl":"https://doi.org/10.1080/10528008.2022.2038631","url":null,"abstract":"ABSTRACT Although digital pedagogy in higher education has been pervasive the last two decades, the Covid-19 pandemic catapulted all educators into this arena. And although many educators had previous experience building digital course content, a large number of educators on our campus struggled daily to keep their “digitally native” Generation Z students virtually engaged in both asynchronous and synchronous modalities. Experimenting with the Voice Thread© platform, we discovered that this digital tool helped us to create learning environments that significantly heightened student engagement, not only with course material, but within the learning environment as well. Our theoretical premise for this outcome is the idea that VT is a tool that has the ability to create the aura of an authentic, real-time, social presence. As supported by the literature and incorporated into our proposed model, social presence is key for spurning involvement and subsequently increasing engagement. Our literature review also supported the notion that the multi-media capacity of VT gave students the ability to interact with course material, their peers and the instructor in meaningful ways. It also gave students the freedom to practice self-expression, creative content development and public speaking/writing skills. From our professional vantage point, Voice Thread can be used for creating an authentic social presence in both synchronous and asynchronous learning environments. A significant managerial implication of VT use is increased student satisfaction. Extrapolating this beyond a single course, we see higher-arching ramifications including increased student persistence and ultimately retention, important metrics in higher education.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"32 1","pages":"105 - 112"},"PeriodicalIF":0.0,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44395193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

A CROSS-DISCIPLINARY PROJECT ON MARKETING TO OLDER ADULTS 一个面向老年人的跨学科营销项目

Marketing Education Review Pub Date : 2022-02-04 DOI: 10.1080/10528008.2022.2035236

Summer Zwanziger Elsinger, M. Heinz

{"title":"A CROSS-DISCIPLINARY PROJECT ON MARKETING TO OLDER ADULTS","authors":"Summer Zwanziger Elsinger, M. Heinz","doi":"10.1080/10528008.2022.2035236","DOIUrl":"https://doi.org/10.1080/10528008.2022.2035236","url":null,"abstract":"ABSTRACT For the second year in a row, students enrolled in Psychology of Aging and Consumer Behavior worked in cross-disciplinary teams during an eight-week session, with their efforts concluding in a team project. Student teams created a marketing plan of a product or service specifically targeting older consumers. Fink’s Taxonomy of Significant Learning provided a structure for organizing weekly team tasks and assignments. The cross-disciplinary teams created an opportunity for students to refine their “soft skills” by working in a dynamic team environment and gain insight into older adult motivations and preferences. Students presented their project ideas to older adults (6 panelists) and received feedback to improve the final concept. Student perceptions and learning were assessed both quantitatively and qualitatively. Pre and posttests were administered to measure changes in student perspectives of older adults (i.e., ageism) and beliefs about groups. Pre and post assessments revealed decreased levels of older adult avoidance and discrimination among students after participation. In addition, qualitative results noted increased understanding of aging among students. Several modifications and suggestions are provided to instructors wishing to replicate the project. This project prepared students to be part of a diverse team and encouraged a deeper understanding of older consumers.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"32 1","pages":"129 - 135"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45791330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MEASURING RESEARCH PRODUCTIVITY OF MARKETING SCHOLARS AND MARKETING DEPARTMENTS 衡量营销学者和营销部门的研究生产力

Marketing Education Review Pub Date : 2022-01-17 DOI: 10.1080/10528008.2021.2024077

Pallab Paul, Kausiki Mukhopadhyay

引用次数: 2

THE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS’ LEARNING – A THREE-YEAR COMPARISON 在大学生学习营销案例研究中使用在线视频和博客内容的有效性——为期三年的比较

Marketing Education Review Pub Date : 2022-01-09 DOI: 10.1080/10528008.2021.2015605

Robert Yeh, Laurence Zoeckler

{"title":"THE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS’ LEARNING – A THREE-YEAR COMPARISON","authors":"Robert Yeh, Laurence Zoeckler","doi":"10.1080/10528008.2021.2015605","DOIUrl":"https://doi.org/10.1080/10528008.2021.2015605","url":null,"abstract":"ABSTRACT Fast-growing and evolving online content has enabled responsive curriculum updates to support students’ learning of how to apply concepts to understand and solve real world problems. Written case studies have long served this purpose in a wide variety of disciplines, and many educators have seen value in presenting cases through the use of online resources under the assumption that this approach will result in positive learning outcomes. Studies designed to compare the two methods have had mixed results with regard to student performance. This paper shows comparison results of using case study assignments presented either as traditional written descriptions or as a combination of online resources including video clips, blogs, and vlogs. Research results indicate that learning outcomes for case study assignments presented through online resources improved significantly for the learners. Various types of students gained benefits differently. Higher achievers gained more than average achievers, and struggling students obtained necessary gains sufficient to pass the case study assignments. Marketing educators should consider incorporating modern online content in curriculum design components such as case study assignments to improve student learning.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"32 1","pages":"120 - 128"},"PeriodicalIF":0.0,"publicationDate":"2022-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46500333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

IT TAKES A VILLAGE DURING THE PANDEMIC: PREDICTORS OF STUDENTS’ COURSE EVALUATIONS AND GRADES IN ONLINE TEAM-BASED MARKETING COURSES 疫情期间需要一个村庄：在线团队营销课程中学生课程评估和成绩的预测因素

Marketing Education Review Pub Date : 2022-01-07 DOI: 10.1080/10528008.2021.2023577

Minjung Park, Jayoung Koo

引用次数: 1

INTEGRATING TRANSFORMATIVE CONSUMER RESEARCH INTO THE MARKETING CURRICULUM: A DESIGN THINKING PEDAGOGICAL APPROACH 整合变革消费者研究到市场营销课程:设计思维教学方法

Marketing Education Review Pub Date : 2022-01-07 DOI: 10.1080/10528008.2021.2023578

J. Zarzosa

引用次数: 1

APPLICATION OF PYTHON IN MARKETING EDUCATION: A BIG DATA ANALYTICS PERSPECTIVE python在市场营销教育中的应用:大数据分析视角

Marketing Education Review Pub Date : 2022-01-03 DOI: 10.1080/10528008.2021.2021374

Aria Teimourzadeh, S. Kakavand, B. Kakavand

{"title":"APPLICATION OF PYTHON IN MARKETING EDUCATION: A BIG DATA ANALYTICS PERSPECTIVE","authors":"Aria Teimourzadeh, S. Kakavand, B. Kakavand","doi":"10.1080/10528008.2021.2021374","DOIUrl":"https://doi.org/10.1080/10528008.2021.2021374","url":null,"abstract":"ABSTRACT In the era of big data, many business organizations consider data analytics skills as important criteria in the acquisition of qualified applicants. As numerous managerial decisions in the field of marketing are becoming evidence-based, business schools have integrated case studies about different stages of data analytics such as problem identification, data collection, data processing, data analysis and data visualization in order to improve the knowledge of marketing students. Although case studies can provide a good theoretical foundation about data analytics in the field of marketing, but they may not be sufficient for building analytical skills from a technical perspective. This paper provides a guideline on how Python as a programming language can be used to explore large datasets and improve marketing students’ capabilities with a focus on data processing, data analysis and data visualization tasks. In this research, a survey was conducted to measure the teaching effectiveness and overall satisfaction of marketing students (n = 84) in a Canadian university. The evidence suggests that Python libraries designed for marketing-related data analysis and data visualization have positive outcomes in students’ learning experience and perception of teaching effectiveness.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"33 1","pages":"226 - 241"},"PeriodicalIF":0.0,"publicationDate":"2022-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43017202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5