{"title":"Marketing Progress: A Never-Ending Story","authors":"E. Candelo","doi":"10.1007/978-3-030-15999-3_11","DOIUrl":"https://doi.org/10.1007/978-3-030-15999-3_11","url":null,"abstract":"","PeriodicalId":371858,"journal":{"name":"Marketing Innovations in the Automotive Industry","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128892468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Lessons from the Japanese: The Third Paradigm","authors":"E. Candelo","doi":"10.1007/978-3-030-15999-3_7","DOIUrl":"https://doi.org/10.1007/978-3-030-15999-3_7","url":null,"abstract":"","PeriodicalId":371858,"journal":{"name":"Marketing Innovations in the Automotive Industry","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130756823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Braced for a New Model of Creating Value","authors":"E. Candelo","doi":"10.1007/978-3-030-15999-3_14","DOIUrl":"https://doi.org/10.1007/978-3-030-15999-3_14","url":null,"abstract":"","PeriodicalId":371858,"journal":{"name":"Marketing Innovations in the Automotive Industry","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114181160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing Science: The Beginnings","authors":"E. Candelo","doi":"10.1007/978-3-030-15999-3_10","DOIUrl":"https://doi.org/10.1007/978-3-030-15999-3_10","url":null,"abstract":"","PeriodicalId":371858,"journal":{"name":"Marketing Innovations in the Automotive Industry","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123217308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Technologies are Rewriting the Old Rules of Marketing","authors":"E. Candelo","doi":"10.1007/978-3-030-15999-3_17","DOIUrl":"https://doi.org/10.1007/978-3-030-15999-3_17","url":null,"abstract":"","PeriodicalId":371858,"journal":{"name":"Marketing Innovations in the Automotive Industry","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129849983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The First Paradigm: Mass Production and Mass Marketing","authors":"E. Candelo","doi":"10.1007/978-3-030-15999-3_2","DOIUrl":"https://doi.org/10.1007/978-3-030-15999-3_2","url":null,"abstract":"","PeriodicalId":371858,"journal":{"name":"Marketing Innovations in the Automotive Industry","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130354186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Secrets of Success","authors":"E. Candelo","doi":"10.1007/978-3-030-15999-3_9","DOIUrl":"https://doi.org/10.1007/978-3-030-15999-3_9","url":null,"abstract":"","PeriodicalId":371858,"journal":{"name":"Marketing Innovations in the Automotive Industry","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115106800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mass Customization: Another Marketing Breakthrough","authors":"E. Candelo","doi":"10.1007/978-3-030-15999-3_13","DOIUrl":"https://doi.org/10.1007/978-3-030-15999-3_13","url":null,"abstract":"","PeriodicalId":371858,"journal":{"name":"Marketing Innovations in the Automotive Industry","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125651963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How Platforms are Reshaping Automotive Marketing Management","authors":"E. Candelo","doi":"10.1007/978-3-030-15999-3_16","DOIUrl":"https://doi.org/10.1007/978-3-030-15999-3_16","url":null,"abstract":"","PeriodicalId":371858,"journal":{"name":"Marketing Innovations in the Automotive Industry","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131521473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}