Asian Journal of Business Research最新文献_第4页

Do Authors Affiliated with Emerging Asian Contexts Have Proportionate Representation in Foreign Entry Mode Choice Research: Insights from the Bibliometric Analysis? 新兴亚洲背景的作者在外国进入模式选择研究中是否有比例代表性:来自文献计量分析的见解?

Asian Journal of Business Research Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220128

R. Jain

{"title":"Do Authors Affiliated with Emerging Asian Contexts Have Proportionate Representation in Foreign Entry Mode Choice Research: Insights from the Bibliometric Analysis?","authors":"R. Jain","doi":"10.14707/ajbr.220128","DOIUrl":"https://doi.org/10.14707/ajbr.220128","url":null,"abstract":"Despite the growing relevance of the Asian context in foreign entry mode choice (FEMC) research over the previous two decades, the underrepresentation of authors affiliated with emerging contexts is surprising, necessitating a granular investigation. Using advanced bibliometric techniques, this study first highlights the representativeness gap of authors affiliated with Asian economies and then maps the conceptual and intellectual structure of FEMC research. The findings indicate that while issues related to emerging Asian contexts have gained traction, the authors affiliated with Asian institutes are highly under-represented. The analysis of 982 papers retrieved from the Web of Science and published between 2001 and 2021 shows that while North American (30%) and European affiliations (43%) account for 73% of author appearances, Asian affiliations (7.9%) are underrepresented, except for China. Given the strong link between context-sensitivity and affiliation, researchers affiliated with emerging contexts may be better positioned to portray the context-sensitivity of the FEMC construct by granularly investigating the intricacies and subtleties that are unique to these contexts. Insights from conceptual thematic analysis point to research gaps and opportunities. The practical implications for the Asian context lie in giving voice to authors from these contexts to capture the contextsensitivity of the FEMC construct.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85067095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Responsible Business – A Timely Introspection and Future Prospects 负责任的企业——及时的反思和未来的展望

Asian Journal of Business Research Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220124

H. Ting

引用次数: 0

Exploring Green Purchase Intention of Fashion Products: A Transition Country Perspective 转型国家视角下的时尚产品绿色购买意愿研究

Asian Journal of Business Research Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220129

P. Nguyen, Nam D. Vo, Nguyen-Nhu-Y Ho

{"title":"Exploring Green Purchase Intention of Fashion Products: A Transition Country Perspective","authors":"P. Nguyen, Nam D. Vo, Nguyen-Nhu-Y Ho","doi":"10.14707/ajbr.220129","DOIUrl":"https://doi.org/10.14707/ajbr.220129","url":null,"abstract":"Academic marketing scholars have paid considerable attention to the green purchasing intention of fashion products. From the perspective of transition countries, research on environmental awareness and consumers' attitude toward green purchasing is extremely limited, particularly for fashion products. The purpose of this study is to examine the factors that influence the green purchase intention of fashion products from the perspective of Vietnam, a transition country. This study used an integrated research model by combining the Value Identity Personal Norm Model and the Theory of Planned Behavior. This model was used to determine how Vietnamese consumers plan to buy green products in the fashion industry. Notably, personal norms and the attitudes of consumers are two mediators in the research model. To collect data, a self-administered questionnaire survey was conducted in the three largest cities in Vietnam. Three hundred and forty-eight valid responses were analyzed using the SmartPLS 3.0 software for partial least squares structural equation modeling. Findings indicate that environmental self-identity and personal norms have a significant influence on attitude toward green fashion purchase intention. In turn, the strongest predictor of green purchase intention is the attitude, followed by subjective norms and perceived behavioral control. As a result, solutions are proposed for marketers and government bodies to change their approach to promoting green purchasing behavior in the Vietnamese apparel industry.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"145 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83447063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Market Isomorphism and Mobile Commerce Adoption in The Omnichannel: A Systematic Literature Review 全渠道中的市场同构与移动商务采用:系统文献综述

Asian Journal of Business Research Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220131

Tiu Chai Hui, D. A. A. Marikan

{"title":"Market Isomorphism and Mobile Commerce Adoption in The Omnichannel: A Systematic Literature Review","authors":"Tiu Chai Hui, D. A. A. Marikan","doi":"10.14707/ajbr.220131","DOIUrl":"https://doi.org/10.14707/ajbr.220131","url":null,"abstract":"Intense competition in the online retailing arena is transforming retailing systems to include mobile commerce resulting in increasing challenges to retailers since adoption is voluntary and changing consumer expectations shaped by circumstances, norms, and the need for new technology adaptations. As consumer behaviour is easily affected by the increasing social interactions through social networking media, the human and social factors that technology adoption theories lacks were commonly added into the studies to improve predictive capabilities. Therefore, this study investigates the social dimension’s effects on technology adoption by adopting the institutional theory concept i.e., isomorphism, and conducting a systematic literature review exercise basing on the PRISMA framework. Articles review found organisation adoption studies commonly adapted institutional theory, but scarcity on consumer technology adoption. Isomorphic forces (i.e., coercive pressures, mimetic pressures, normative pressures) would significantly affect technological adoption and apply to both organisational and consumer adoption because individual behaviour detects successful adoption. By understanding market isomorphic forces, retailers could use the facts to formulate marketing strategies. The systematic literature review also showed variation in technology adoption because of cultural differences, norms, demographics, etc. Market isomorphism inclusion in consumer adoption studies is scarce. Recommendation for inclusion is encouraged for further investigation into its discriminant validity and definitions.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74716322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Managing Media Relationships among Asian Organizations: A Grounded Theory Approach 管理亚洲组织之间的媒体关系:一个扎根的理论方法

Asian Journal of Business Research Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220127

L. Lee, L. Yip, Kara Chan, B. Barnes

引用次数: 0

Proximity and Retail Loyalty: Mediation of Time Convenience 邻近与零售忠诚度:时间便利的中介作用

Asian Journal of Business Research Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220130

Elisabeth Supriharyanti, Deatri Arumsari Agung, Yulika Rosita Agrippina, Febianus Eka Yudha Wibiamto, Budi Pratama

{"title":"Proximity and Retail Loyalty: Mediation of Time Convenience","authors":"Elisabeth Supriharyanti, Deatri Arumsari Agung, Yulika Rosita Agrippina, Febianus Eka Yudha Wibiamto, Budi Pratama","doi":"10.14707/ajbr.220130","DOIUrl":"https://doi.org/10.14707/ajbr.220130","url":null,"abstract":"The success of convenience stores is not only the proximity factor but also time, especially for postmodern individuals who are characterized by the need for speed and social interaction. Research linking proximity and time is still very limited, while the two variables are closely related to shopping activities. This study aims to examine the relationships between both material and immaterial proximity to retail loyalty; and the mediating role of time management and time saving (time convenience). This study used quantitative methods by means of PLS, where a total of 150 responses were collected from minimarket consumers in residential areas in Indonesia using a purposive sampling method. The results show that access, functional and social proximities affect time management, while time saving factors are only functional and relational proximities. Both time management and time saving have a positive relationship with loyalty. The mediation test found that time management mediates the effects of access, functional and social proximities on loyalty. Meanwhile, time saving mediates the effects of functional and relational proximities on loyalty. This finding mainly fills a gap in research that is still limited in linking the immaterial dimensions of intimacy and customer loyalty. This research enriches the concept of location for the service industry, especially retailers and provides practical implications in store operational management.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"156 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82909409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Factors influencing Value Creation of Halal Logistics Service during Crisis: A Case Study of Halal Logistics Service Providers in Thailand 危机中影响清真物流服务价值创造的因素——以泰国清真物流服务商为例

Asian Journal of Business Research Pub Date : 2022-08-31 DOI: 10.14707/ajbr.220126

Thapanee Ruangsriroj, Adisak Suvittawat

{"title":"The Factors influencing Value Creation of Halal Logistics Service during Crisis: A Case Study of Halal Logistics Service Providers in Thailand","authors":"Thapanee Ruangsriroj, Adisak Suvittawat","doi":"10.14707/ajbr.220126","DOIUrl":"https://doi.org/10.14707/ajbr.220126","url":null,"abstract":"This study aims to investigate the causal factors influencing value creation of halal logistics services during the business crisis caused by COVID-19. The study constructs a model to explain the causal factors in relation to resources dimension, risk management, and innovation solution. It uses a questionnaire survey to collect data from 200 Thai logistics service providers experienced in delivering logistics services for healthy and safe halal, agricultural, and food products. The findings reveal a positive association between innovation solution and value creation. This implies that, during crises, the use of tangible and intangible resources can help organizations gain competitive advantage. The innovation of halal logistics services can help organizations maximize the use of their limited resources. Risk management can positively influence value creation by identifying, evaluating, and preventing the risks associated with halal supply chain management. The innovation solutions and risk management mediate the relationship between resource dimensions and value creation. These findings can guide halal logistics providers during crises to deliver value in markets with a high Muslim population and consumer demand for highquality goods and services.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"81 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82646097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Are Stock Prices Aligned with Investors’ Expectations? Evidence from Financial Sector 股票价格与投资者预期一致吗?来自金融部门的证据

Asian Journal of Business Research Pub Date : 2022-04-06 DOI: 10.55220/25766759.v7i1.119

Victor Bahhouth, R. González, W. Thomas

引用次数: 0

Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping 影响直播购物行为和购买意愿的因素

Asian Journal of Business Research Pub Date : 2022-04-01 DOI: 10.14707/ajbr.220119

Darlin Apasrawirote, Kritcha Yawised

{"title":"Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping","authors":"Darlin Apasrawirote, Kritcha Yawised","doi":"10.14707/ajbr.220119","DOIUrl":"https://doi.org/10.14707/ajbr.220119","url":null,"abstract":"This empirical research study aimed to examine factors influencing consumer’s behavioral intentions to purchase products via live-streaming services. This study proposed four key factors, namely customer perception, marketing mix, content marketing, and influencer, and tested their relationships with the perceived value and attitude through consumer’s behavior. At the same time, the path analysis of the perceived value and attitude was conducted to reveal the relationships with consumer’s behavioral intentions through consumer’s online purchase intention. The proposed theoretical model comprised relevant variables developed from the current literature on digital marketing disciplines under three theoretical strands, where the Theory of Planned Behavior (TPB) was established as the main theory. The study tested the structural model using cross-sectional data. Purposive sampling was used to administer a questionnaire to 198 participants who had experience with livestreaming online shopping, and the data was analyzed using the Partial Least Squares (PLS) approach and regression analysis. The findings showed that customer perception and marketing mix had significant positive impacts on perceived value. Content marketing and influencer marketing also had positive relationships with consumer’s attitudes. Moreover, consumer’s perceived value and attitudes influenced their behavior and actions. These results reaffirmed the positive role of consumer’s behavioral intentions in their online purchase intentions.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77901550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 17

Older Consumers’ Perceptions of Advertising with Celebrity Endorsement 老年消费者对名人代言广告的认知

Asian Journal of Business Research Pub Date : 2022-04-01 DOI: 10.14707/ajbr.220117

Fei Fan, Kara Chan, Yan Wang

{"title":"Older Consumers’ Perceptions of Advertising with Celebrity Endorsement","authors":"Fei Fan, Kara Chan, Yan Wang","doi":"10.14707/ajbr.220117","DOIUrl":"https://doi.org/10.14707/ajbr.220117","url":null,"abstract":"As most of the developed societies are ageing, how to engage older consumers in advertising has become important to marketing communication practitioners. A qualitative study was conducted in March 2021 by interviewing a convenience sample of 20 persons aged 50 to 64 in China. Interviewees most often recalled celebrity endorsers who frequently appear in popular TV dramas. Source attractiveness was the main reason for recalling the celebrity endorsers. Source attractiveness, source credibility, and congruency with image of the brand, as well as moral qualities of celebrities were frequently reported as major factors that brands should consider when selecting an endorser. Interviewees perceived that credibility of endorsers was closely related to their moral behavior. Regarding advertising effect, interviewees perceived that advertisements with celebrity endorsement could enhance brand awareness, create positive feelings about the brand, and enhance purchase intention. Interviewees perceived that traditional celebrities enjoy a higher level of credibility and persistence of popularity than online influencers. The study discusses the theoretical implications for whether the main theories of celebrity endorsement are applicable to older people in China as well as the practical implications for marketing communications.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"198 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79993109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0