{"title":"What they Post, Where they Post and When they Post It: A Content Analysis of Social Media Use of the Top 50 Artists in 2018","authors":"Ulf Oesterle","doi":"10.25101/19.36","DOIUrl":"https://doi.org/10.25101/19.36","url":null,"abstract":"Social media is an essential tool within the promotional mix for almost every recording artist today. Curating content on multiple social platforms can take many forms ranging from fan interaction and selling product (owned or via brand sponsor), to amplifying traditional press coverage, or could extend to public statements on social issues or political perspectives. These channels can be an extension of the artist’s personal voice or can deliver much more curated content managed by an artist team speaking on their behalf. In either case, social media is a direct channel for content distribution. Top artists manage millions of connections across YouTube, Facebook, Instagram, and Twitter alone, while billions of potential fans collectively occupy these platforms. Artists are often encouraged to develop their own brand voice on social media, however examining what others share can provide guidance and direction when establishing a content library and/or a social posting calendar for an artist without one established. This study explores the social channels for the top fifty artists as determined by Billboard in 2018. The content analysis breaks down the mix of content that the official artist social channels share, the frequency of these postings, as well as similarities and differences in usage across platforms over the course of a calendar month. This analysis can be utilized as a guide when developing a strategy for artists looking to establish their own voice on social media.","PeriodicalId":371295,"journal":{"name":"Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114367171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Experiential Learning: Music Industry Simulation as a Pedagogical Approach","authors":"Jerry Brindisi","doi":"10.25101/19.14","DOIUrl":"https://doi.org/10.25101/19.14","url":null,"abstract":"Preparing students to work in the music industry has many challenges. Among them is providing opportunity to gaining experience and apply what they have learned in real world circumstance. Simulation exercises have been a method of training in a variety of industries since the early 1900s. For educators attempting to offer students practical learning opportunities working on music industry scenarios and cases, simulation exercises or gaming can offer valuable experiences. Simulation applied to management programs can provide students situations that tie multiple components of curricula together as building blocks for practical experiences. These experiences can be guided by faculty and allow students to navigate real world problems and dilemmas in a controlled environment. An exploration of simulation background is examined and an example of a current simulation game as a pedagogical approach to teaching music business is presented. Further inquiry into simulation and learning cycles is described and used to illustrate a method to assess learning outcomes of simulated experiences. An evaluation of student learning from assessment of simulation activities in course offerings provides some insight into the validity of this pedagogical approach and its usefulness in higher education. This study builds on a previous co-published work titled “Implementing Game Pedagogy into Music Business Curriculum: The Music Industry Immersion” and provides a more detailed investigation of learning cycles and their connection to simulation as a development tool. Simulation assessment methods are introduced and a discussion of simulation feasibility are argued. This paper will be of particular interest to music and entertainment industry instructors and program directors looking to incorporate “real-world” examples, alternative pedagogical approaches, and multimodal learning environments into curricula.","PeriodicalId":371295,"journal":{"name":"Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133775618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Lessons Learned from the Master of Space and Time: Leon Russell","authors":"A. Gillentine","doi":"10.25101/19.41","DOIUrl":"https://doi.org/10.25101/19.41","url":null,"abstract":"","PeriodicalId":371295,"journal":{"name":"Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133904848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Viability of the American Federation of Musicians in the 21st Century","authors":"D. Weissman","doi":"10.25101/19.17","DOIUrl":"https://doi.org/10.25101/19.17","url":null,"abstract":"For many years the American Federation of Musicians (AFM) has struggled with the manifold ways that technology has affected the careers of working musicians. This paper discusses the following matters: • A brief history of the AFM: beginnings, how the organization is structured: the Canadian branch, ICSOM, ROPA, the Recording Musicians Association, the theater sub-group, and services for freelance musicians. • Why has the membership of the union fallen by over 75% since the 1980s? • In what ways is the union effective or ineffective in 2019? Who does the union serve, and what musical constituency is ignored or glossed over? Who leads the union, and what are the objectives of these leaders? • Possible approaches to modernizing the union’s approach to contemporary music and organizational practices.","PeriodicalId":371295,"journal":{"name":"Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134330603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Redefining the Role of the Sound Engineer: Applying the Theories of Cage, Schafer, and Lomax Towards Establishing a Critical Cultural Approach to Sound Engineering","authors":"Jonathan P. Pluskota","doi":"10.25101/19.29","DOIUrl":"https://doi.org/10.25101/19.29","url":null,"abstract":"Within mainstream media, more specifically music, sound engineers and producers seek recording environments that are acoustically optimal for recording musical artists and sound. From the minimizing of noise to the isolation of instruments and the multitrack recording process itself, the focus of the session often favors technical and performance precision over concern for more qualitative attributes such as emotion and artist-production environment interaction. As a result, recordings tend to become clinical—a specific studio is chosen for its sound quality (reverberation, delay, and frequency response, to name a few) that changes only when the instrument within the room changes. Ironically, it is often a practice by producers and sound engineers alike to add artificial sonic elements post-tracking as a method to alter the production rather than capitalizing on the natural acoustical and sonic environments. Though resulting productions may fit the commercial needs of the entertainment industry and consumers, it is argued that limiting the role of the sound engineer to such a clinical studio approach eliminates the potential for capturing critical cultural information that aesthetically rich location-based recordings can provide. Such attributes have the potential to transform the musical performance, the production itself, and the consumer listening experience. It is suggested that additional captured acoustic artifacts act as environmental cues and are necessary to documenting and developing an understanding of the culture of musicians and the production process. Through such a critical cultural approach, this paper discusses how selected works, contributions, and perspectives of three influential sound scholars—John Cage, R. Murray Schafer, and Alan Lomax—can be integrated into sound engineering pedagogy and more broadly, to the future of sound engineering and the preservation of culturally relevant sonic elements. As a result, a model is presented, followed by a series of examples and recommendations. The role of the sound engineer is redefined to reflect the newly proposed critical cultural approach to sound engineering. By adopting this definition and approach, the performance, recording process, and consumption can be transformed into unique experiences comprised of important cultural information and rich sonic aesthetics as a result of the interaction between person, environment, and sound.","PeriodicalId":371295,"journal":{"name":"Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133332370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Staying Relevant: How a Radio Behemoth Has Weathered the Storms of Change to Survive in the New Media Market of the 21st Century","authors":"Kim Wangler","doi":"10.25101/19.40","DOIUrl":"https://doi.org/10.25101/19.40","url":null,"abstract":"","PeriodicalId":371295,"journal":{"name":"Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125229404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Constructing Credibility: How Aggrandizement Helps Perform an Identity of Legitimacy and Self-Worth in a Creative Industry","authors":"D. Schreiber, Alison Rieple","doi":"10.25101/19.35","DOIUrl":"https://doi.org/10.25101/19.35","url":null,"abstract":"This study contributes to an understanding of the role of aggrandizement in constructing a credible identity within an industrial context characterized by uncertainty and risk-taking, the popular music industry. Specifically, this paper focuses on the extent to which creative personalities draw on real and imaginary justifications to portray themselves as having attained greater success than they have actually achieved in order to construct a credible identity both to themselves and to others. As a positive self-illusion lends psychological benefits as well as the means to achieving self-fulfilling high performance, we conclude that aggrandizement may enhance the individual’s performance both professionally and personally. Although the extant literature highlights how positive self-illusions can influence identity construction, the role aggrandizement plays in this process within a creative context does not appear to have been researched.","PeriodicalId":371295,"journal":{"name":"Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129070729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Technological Disruption and Music Copyright","authors":"V. Darias","doi":"10.25101/19.38","DOIUrl":"https://doi.org/10.25101/19.38","url":null,"abstract":"","PeriodicalId":371295,"journal":{"name":"Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association","volume":"93 3-4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116918119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sweetwater Sound: The WHY, HOW, and WHAT Behind the Success","authors":"R. Willey","doi":"10.25101/19.43","DOIUrl":"https://doi.org/10.25101/19.43","url":null,"abstract":"","PeriodicalId":371295,"journal":{"name":"Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116311238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"New York 5 to 9: Studying the City That Never Sleeps","authors":"M. Dede","doi":"10.25101/19.32","DOIUrl":"https://doi.org/10.25101/19.32","url":null,"abstract":"","PeriodicalId":371295,"journal":{"name":"Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114619369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}