International Journal of Customer Relationship Marketing and Management最新文献_第10页

Critical Success Factors for Enterprise Resource Planning System Implementation in Qatar 卡塔尔实施企业资源规划系统的关键成功因素

International Journal of Customer Relationship Marketing and Management Pub Date : 2019-10-01 DOI: 10.4018/IJCRMM.2019100103

Abdulla Ali Al Rabeay, K. Sherif

{"title":"Critical Success Factors for Enterprise Resource Planning System Implementation in Qatar","authors":"Abdulla Ali Al Rabeay, K. Sherif","doi":"10.4018/IJCRMM.2019100103","DOIUrl":"https://doi.org/10.4018/IJCRMM.2019100103","url":null,"abstract":"The purpose of this study is to examine the impact of project management planning processes (including team competency and business process re-engineering) and top management support on the success of enterprise resource planning (ERP) system implementation in Qatar. This study adopted a quantitative method to collect data through a survey from employees working in Qatari government ministries that implemented an ERP system in the last 10 years. Partial least square structural equation modeling analysis was used to test the relationship among variables. The findings revealed that project management, top management support and business process re-engineering make a significant contribution to the success of ERP implementation. However, team competency and composition had no significant effect on ERP implementation success. The study recommends that governmental agencies who are planning to implement a new ERP system should consider these factors during the early planning stages in order to successfully implement the system and avoid any delays or overspending in project delivery.","PeriodicalId":37127,"journal":{"name":"International Journal of Customer Relationship Marketing and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4018/IJCRMM.2019100103","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41806123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Determinants of Student Satisfaction in Higher Education 高等教育学生满意度的决定因素

International Journal of Customer Relationship Marketing and Management Pub Date : 2019-10-01 DOI: 10.4018/IJCRMM.2019100102

A. Gargoum

{"title":"Determinants of Student Satisfaction in Higher Education","authors":"A. Gargoum","doi":"10.4018/IJCRMM.2019100102","DOIUrl":"https://doi.org/10.4018/IJCRMM.2019100102","url":null,"abstract":"Promoting and measuring student satisfaction and happiness is a primary focus of the United Arab Emirates University (UAEU) during the last few years. The aim of this research is to introduce and test a conceptual model of students' satisfaction in the (UAEU). A survey instrument designed and used for this purpose. Data (n = 498) were gathered on students from nine colleges of the UAEU. Exploratory and confirmatory factor analyses were implemented using structural equation modelling to test the proposed research model and hypothesis, which were based on a modified Parasuraman's SERVQUAL measurement tool. The results indicated that quality (service/ program) has significant impact on students' satisfaction and consequently on their happiness. Correlations between the quality constructs and the students' satisfaction were statistically significant. The study has shown that program quality, in terms of the university reputation, has the most influence, among quality constructs, towards confirming students' satisfaction. Moreover, results indicated, in general, that UAEU was successful in gaining student's satisfaction. These findings should encourage the academic authorities to support service and program quality more, in order to enhance students' satisfaction and ensure their happiness.","PeriodicalId":37127,"journal":{"name":"International Journal of Customer Relationship Marketing and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4018/IJCRMM.2019100102","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47959884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Dynamics of Group Lending Mechanism and the Role of Group Leaders in Developing Countries 发展中国家集团借贷机制的动态与集团领导人的作用

International Journal of Customer Relationship Marketing and Management Pub Date : 2019-07-01 DOI: 10.4018/IJCRMM.2019070104

Obinna Udodiri Nkwocha, J. Hussain, H. El-Gohary, D. Edwards, Ernest Ovia

{"title":"Dynamics of Group Lending Mechanism and the Role of Group Leaders in Developing Countries","authors":"Obinna Udodiri Nkwocha, J. Hussain, H. El-Gohary, D. Edwards, Ernest Ovia","doi":"10.4018/IJCRMM.2019070104","DOIUrl":"https://doi.org/10.4018/IJCRMM.2019070104","url":null,"abstract":"Group lending mechanisms have increasingly become popular among microfinance providers in recent years. This is largely due to its ability to leverage joint liability to increase loan repayments whilst promoting an entrepreneurial spirit among borrowers. Meanwhile, a group-lending mechanism is also very important in promoting women's empowerment through cooperative engagements of all group members. However, the effectiveness of the group lending methodology in the delivery of microfinance within a developing country context is largely under-researched. Using data from extensive focus groups interviews of women borrowers held in Nigeria among participants from 150 different groups, this article analyses the dynamics of group lending mechanism (group formation, peer monitoring, pressure and support). The article widens the current narrow literature on group leaders by providing a detailed empirical account of the activities of group leaders in a microfinance intervention. The findings showed that because group leaders are primarily held liable for loan delinquency of group members, they are more highly motivated than other members to monitor and pressure members. The results also suggest that while group leaders were found to perform vital roles, some of these group leaders abused their positions in ways that undermine group cohesion and microfinance sustainability. Lastly, the article introduces the “multiple card phenomenon” in group-based microfinance intervention.","PeriodicalId":37127,"journal":{"name":"International Journal of Customer Relationship Marketing and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4018/IJCRMM.2019070104","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46777872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

The Adoption and Usage of Smartphone Media Technologies as A Source of News by Egyptian University Students 埃及大学生对智能手机媒体技术作为新闻来源的采用和使用

International Journal of Customer Relationship Marketing and Management Pub Date : 2019-07-01 DOI: 10.4018/IJCRMM.2019070103

Hamza Saad Mohamed Saad

{"title":"The Adoption and Usage of Smartphone Media Technologies as A Source of News by Egyptian University Students","authors":"Hamza Saad Mohamed Saad","doi":"10.4018/IJCRMM.2019070103","DOIUrl":"https://doi.org/10.4018/IJCRMM.2019070103","url":null,"abstract":"This study examines the adoption and use of smartphones as a source of news by Egyptian university students. The study was applied on a random sample of 400 university students, whom already have smartphones. This study was guided by the uses and gratification theory to explore the use of smartphones among university students as a news resource. The study used quantitative research methodology in the form of a survey. Information was collected using a self-administrated questionnaire between March 2018 and April 2018. Findings showed that although Egypt is not one of the oil-rich countries, most of the university students are heavy smartphone users and the vast majority (87.5%) of them are accessing news via their smartphones. More importantly, the findings revealed that university students mainly used smartphones to get general information (47.5%), Egypt's news (37.5%), entertainment (29.25%) and follow world's news (27.75%). Finally, findings showed that (70%) of students use their smartphones to follow current affairs, while 67.5% said that smartphones helpe them to communicate with their friends.","PeriodicalId":37127,"journal":{"name":"International Journal of Customer Relationship Marketing and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4018/IJCRMM.2019070103","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48060882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Understanding Customer Perceived Mall Values 了解顾客感知的商场价值

International Journal of Customer Relationship Marketing and Management Pub Date : 2019-07-01 DOI: 10.4018/IJCRMM.2019070102

A. Kashyap, Ajay Kumar

引用次数: 3

Building a Strong Brand Equity in Pharmaceutical Industry 在制药行业建立强大的品牌资产

International Journal of Customer Relationship Marketing and Management Pub Date : 2019-07-01 DOI: 10.4018/IJCRMM.2019070101

Vincenzo Basile

{"title":"Building a Strong Brand Equity in Pharmaceutical Industry","authors":"Vincenzo Basile","doi":"10.4018/IJCRMM.2019070101","DOIUrl":"https://doi.org/10.4018/IJCRMM.2019070101","url":null,"abstract":"The pharmaceutical industry has begun to exploit the potential of brand management very late compared to other industry. From 2013 to 2017, pharmaceutical companies have worked on the brand rather than on patents, following the example of companies operating in the consumer goods industry. This drives companies to adopt branding strategies that tend to explore the potential of the brand, which until then had remained unexpressed in the pharmaceutical sector. The analysis is focused on over-the-counter (OTC) drugs, a category of pharmaceutical products in which companies have managed to better express the brand's potential, also because they are not subject to prescription or strict regulations. The objective of this article is to analyze: a) at first, the levers of creating brand equity for OTC drugs and b) to evaluate subsequently, the impact of the non-conventional communication of this type of drugs on the consumer in the Italian market. The research methodology used was qualitative and quantitative, based on a dual approach. In the first phase through a comparative case studies of companies operating in the pharmaceutical industry. In the second phase with a field research through a consumer questionnaire and analyzing the data with a statistical-descriptive method. The research results show that the traditional drug selection criteria still prevail, such as the experience and the advice of the doctor and pharmacist, but a non-negligible percentage of consumers considers the brand and the way in which it is communicated also important. in the pharmaceutical sector for their choices. Therefore, managers should exploit this important brand awareness on the part of consumers, implementing appropriate strategies of line or brand extention. Lastly, managers should develop unconventional marketing tools for OTC products, which build consumer experiences that go beyond the mere therapeutic functionality of the product.","PeriodicalId":37127,"journal":{"name":"International Journal of Customer Relationship Marketing and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4018/IJCRMM.2019070101","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49033355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Factors That Influence Perceptions and Purchasing of Organic Produce by South African Consumers 影响南非消费者对有机产品的认知和购买的因素

International Journal of Customer Relationship Marketing and Management Pub Date : 2019-04-01 DOI: 10.4018/IJCRMM.2019040104

Geraldene Fynn-Green, Roger B. Mason, A. Giampiccoli

{"title":"Factors That Influence Perceptions and Purchasing of Organic Produce by South African Consumers","authors":"Geraldene Fynn-Green, Roger B. Mason, A. Giampiccoli","doi":"10.4018/IJCRMM.2019040104","DOIUrl":"https://doi.org/10.4018/IJCRMM.2019040104","url":null,"abstract":"This article provides insight into the literature on consumer perceptions towards organic fruit and vegetables, attempting to identify factors that influence purchasing practices. Several supermarkets and fresh food markets in South Africa are now selling organically produced food items and consequently provide consumers with an alternative to conventionally grown food. However, limited research has been conducted in South Africa regarding consumer awareness and knowledge pertaining to organic produce and how consumer perceptions affect their purchasing practices. This article therefore provides a background to the organic food market in South Africa. From available literature, the article then goes on to explain the consumer behavior related to purchasing organic food produce, specifically with regard to socio-economic demographics and factors influencing willingness to pay a premium for organic produce. The article culminates in suggestions for further research to improve knowledge and understanding of the organic produce consumer in South Africa.","PeriodicalId":37127,"journal":{"name":"International Journal of Customer Relationship Marketing and Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4018/IJCRMM.2019040104","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46998998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Knowledge Management at Banking Industry 银行业知识管理

International Journal of Customer Relationship Marketing and Management Pub Date : 2019-04-01 DOI: 10.4018/IJCRMM.2019040102

N. Easa

引用次数: 4

The Relationship Between Customer Engagement, Satisfaction, and Loyalty 顾客参与、满意度和忠诚度之间的关系

International Journal of Customer Relationship Marketing and Management Pub Date : 2019-04-01 DOI: 10.4018/IJCRMM.2019040103

H. Al-dmour, Wasim Khalil Ali, R. Al-Dmour

引用次数: 16

The Impact of Customer Churn Factors (CCF) on Customer's Loyalty 顾客流失因素对顾客忠诚的影响

International Journal of Customer Relationship Marketing and Management Pub Date : 2019-01-01 DOI: 10.4018/IJCRMM.2019010104

H. M. Ahmed

引用次数: 4