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Indonesian Journal of Business Analytics最新文献

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The Impact of Service Quality, Price, and Brand Image on Consumer Loyalty at Yamaha Motor Workshops in Bekasi 服务品质、价格及品牌形象对顾客忠诚度之影响
Indonesian Journal of Business Analytics Pub Date : 2023-06-29 DOI: 10.55927/ijba.v3i3.4400
Misbahul Anwar, M. Syarif, Hidayatullah Elmas
{"title":"The Impact of Service Quality, Price, and Brand Image on Consumer Loyalty at Yamaha Motor Workshops in Bekasi","authors":"Misbahul Anwar, M. Syarif, Hidayatullah Elmas","doi":"10.55927/ijba.v3i3.4400","DOIUrl":"https://doi.org/10.55927/ijba.v3i3.4400","url":null,"abstract":"This research aims to determine whether there is a partial and simultaneous significant effect between service quality, price, and brand image on consumer loyalty at Yamaha Motor Workshops in Bekasi. This research method uses a quantitative descriptive approach, the data collection used in this study are the google form questionnaires that distributed to their consumers, data analysis techniques using classical assumption techniques, multiple linear regression, T-test and F-test to test and prove the hypothesis of this study using the SPSS application, using incidental sampling technique methods with a sample of 150 respondents. This study found that the variables of service quality, price, and brand image together have a significant effect on consumer loyalty.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"137 44","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120818988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of Financial Ratios and The Economic Value Added (EVA) Method As a Measurement of Financial Performance to Assess the Health of Banks (Case Study of Banks Registered on The Idx For The 2014-2018 Period) 财务比率和经济增加值(EVA)法作为衡量银行财务绩效的指标分析(以2014-2018年在Idx注册的银行为例)
Indonesian Journal of Business Analytics Pub Date : 2023-06-29 DOI: 10.55927/ijba.v3i3.4760
Farhanah Hasanati, Universitas Sarjanawiyata, Tamansiswa Yogyakarta, Farhanah Hasanativ
{"title":"Analysis of Financial Ratios and The Economic Value Added (EVA) Method As a Measurement of Financial Performance to Assess the Health of Banks (Case Study of Banks Registered on The Idx For The 2014-2018 Period)","authors":"Farhanah Hasanati, Universitas Sarjanawiyata, Tamansiswa Yogyakarta, Farhanah Hasanativ","doi":"10.55927/ijba.v3i3.4760","DOIUrl":"https://doi.org/10.55927/ijba.v3i3.4760","url":null,"abstract":"The study aim to determine how the banking financial performance based on the Financial Ratios and Economic Value Added (EVA) methods for the 2014-2018 period. The type of research is descriptive quantitative approach using secondary data obtained from idx.co.ix. The study took samples of banking companies listed on the BEI. The sampling methoos is nonprobability, and the sampling technique used purposiv sampling and 17 samples are obtained. The result of the study showed that the liquidity ratio which waas posited wot a long to deposit ratio from three years in a row showed good value. Solvability ratio calculation result which are proxied by the primary ratio show the results above the primary ratio value. The result of the calculation of probability ratios which are proxied by returnon asset and return on equity then to fluctuate. The result of the calculation of ecomonic value added produce economic added value for shareholders.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132846614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Improving MSMEs' Networking through Digital Marketing: The Role of Copywriting 通过数字营销改善中小微企业网络:文案的作用
Indonesian Journal of Business Analytics Pub Date : 2023-06-29 DOI: 10.55927/ijba.v3i3.4588
B. Pratama, M. Innayah, M. Furqon, Universitas Muhammadiyah Purwokerto
{"title":"Improving MSMEs' Networking through Digital Marketing: The Role of Copywriting","authors":"B. Pratama, M. Innayah, M. Furqon, Universitas Muhammadiyah Purwokerto","doi":"10.55927/ijba.v3i3.4588","DOIUrl":"https://doi.org/10.55927/ijba.v3i3.4588","url":null,"abstract":"In today's digital era, digital marketing is one of the keys to business success. One of the applications of digital marketing is copywriting techniques. This community service activity aims to increase knowledge, understanding, and implementation of information technology for digital marketing activities for MSMEs in Banyumas Regency. From preliminary interviews with MSME managing partners, several main problems were identified in marketing their business, including understanding digital marketing, techniques to increase online sales and product reputation. According to the needs of these participants, this activity explains digital marketing. In addition, this community service activity also emphasizes the importance of using English in digital marketing. The stages of implementing Community Service are providing knowledge about digital marketing, understanding copywriting, and practicing making English copywriting. This activity uses lecture methods, tutorials, discussions, and practices through Aisyiyah Entrepreneurial School activities. The activity results are evaluated through questions and answers with participants. The results of this activity are expected to show that MSME participants have started to apply English copywriting techniques to run their businesses.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"49 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114006501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Lifestyle on Hijapedia Purchase Decisions Moderated By Religiusity Variables 生活方式对Hijapedia购买决策的影响受宗教变量的调节
Indonesian Journal of Business Analytics Pub Date : 2023-06-29 DOI: 10.55927/ijba.v3i3.4659
None RR Wening Ken Widodasih, None Langgeng Sri Handayani, None Kurbandi SBR
{"title":"The Influence of Lifestyle on Hijapedia Purchase Decisions Moderated By Religiusity Variables","authors":"None RR Wening Ken Widodasih, None Langgeng Sri Handayani, None Kurbandi SBR","doi":"10.55927/ijba.v3i3.4659","DOIUrl":"https://doi.org/10.55927/ijba.v3i3.4659","url":null,"abstract":"This research was conducted at Hijapedia SMEs in Bekasi district. This study aims to examine the influence of lifestyle on purchasing decisions, by considering the religiosity as a moderating variable. The results of this study are Lifestyle has a significant effect on Purchase Decision with t-statistic 1.116> 1.96, while Religiosity has a significant effect on Purchase decision with t-statistic 2.402> 1.96, and religiosity as a moderating variable does not strengthen Lifestyle on Purchase Decision with t-statistic 0.061 < 1.96. This means that women who are more religious tend to consider religious values more in choosing hijab products, although lifestyle still plays an important role in purchasing decisions. This research contributes for marketers to the understanding of women's consumer behavior.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135099700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Operating Cash Flow, Operating Capacity and Sales Growth on Financial Distress 经营性现金流、经营能力和销售增长对财务困境的影响
Indonesian Journal of Business Analytics Pub Date : 2023-06-29 DOI: 10.55927/ijba.v3i3.4418
Nur Aini Sugiana, W. Hidayat
{"title":"The Effect of Operating Cash Flow, Operating Capacity and Sales Growth on Financial Distress","authors":"Nur Aini Sugiana, W. Hidayat","doi":"10.55927/ijba.v3i3.4418","DOIUrl":"https://doi.org/10.55927/ijba.v3i3.4418","url":null,"abstract":"This study aims to examine the effect of operating cash flow, operating capacity, and sales growth on financial distress. The population in this study is all properties & real estate sector companies. The samples in this study were obtained as many as 10 company samples with 5 years of research so that as many 50 research data were obtained. The analysis method used is multiple linear regression using SPSS software version 26. The results showed that operating cash flow has no effect on financial distress, operating capacity has a positive effect on financial distress, and sales growth has no effect on financial distress. Operating cash flow and sales growth do not affect financial distress because the company’s operating cash flow and sales growth tend to be small, while operating capacity has a positive effect on financial distress tends to be high because the company’s operating capacity tends to be high.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132777628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Product Quality and Brand Image on Xiaomi Smartphone Purchase Decisions 产品质量和品牌形象对小米智能手机购买决策的影响
Indonesian Journal of Business Analytics Pub Date : 2023-06-29 DOI: 10.55927/ijba.v3i3.4837
Yollanda Ayu Saputri, Supriyono
{"title":"The Effect of Product Quality and Brand Image on Xiaomi Smartphone Purchase Decisions","authors":"Yollanda Ayu Saputri, Supriyono","doi":"10.55927/ijba.v3i3.4837","DOIUrl":"https://doi.org/10.55927/ijba.v3i3.4837","url":null,"abstract":"This study aims to determine the effect of product quality and brand image on purchasing decision Xiaomi smartphone. The population in this study are Xiaomi smartphone consumers in the region of Rungkut Surabaya. The sampling method use is non-probability so that results obtained were 80 respondents. The measurement scale used in this studies is the Skala Likert scale. The data used is primary data, namely questionnaire data from answers to respondents and secondary data, namely data obtained from sales data and supporting sources for the research topic. The analysis used is partial least square (PLS)with validity test, reliability test, and hypothesis test. The result of the study, it was found that product quality and brand image has a positive and significant on purchasing decision smartphone Xiaomi.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122187763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Self Efficacy and Locus of Control on Job Performance Conec World Surabaya Startup Employee 自我效能感和控制源对工作绩效的影响
Indonesian Journal of Business Analytics Pub Date : 2023-06-29 DOI: 10.55927/ijba.v3i3.4677
Nilla Tazkia Jumaharta, Sulastri Irbayuni
{"title":"The Effect of Self Efficacy and Locus of Control on Job Performance Conec World Surabaya Startup Employee","authors":"Nilla Tazkia Jumaharta, Sulastri Irbayuni","doi":"10.55927/ijba.v3i3.4677","DOIUrl":"https://doi.org/10.55927/ijba.v3i3.4677","url":null,"abstract":"The emergence of dynamic problems in the field of Human Resources (HR) in most startup companies in Indonesia resulted in a decrease in employee Job Performance. One of them is the decrease in job Performance of employees in startup companies ConecWorld Surabaya, which in fact Job Performance is one of the most important instruments in the process of achieving a company's goals, therefore the factors in it are very interesting to study. This study aims to determine the effect of Self-Efficacy and Locus of Control on Job Performance of employees of Startup companies ConecWorld Surabaya. This study was conducted at the Startup company ConecWorld Surabaya with a total population and a sample of 50 employees. Data from this study is the primary data obtained through the interview method, the dissemination of questionnaires and observations. The method of data analysis in this study using SEM (Structural Equation modeling) with the analysis tool PLS (Partial Least Square). The results of this study show that both Self-Efficacy and Locus of Control are able to support the improvement of employee Job performance, evidenced by the higher level of Self-Efficacy and the ability of Locus of Control that exist in employees, it can improve the Job Performance of conecworld Surabaya startup employees.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127367886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Transformational Leadership and Work Environment on Employee Morale at PT. Bank Riau Kepri Syariah Siak Sri Indrapura Branch PT. Bank Riau Kepri Syariah Siak Sri Indrapura分行变革型领导与工作环境对员工士气的影响
Indonesian Journal of Business Analytics Pub Date : 2023-06-29 DOI: 10.55927/ijba.v3i3.4676
Hervina Amelia, Seno Andri, Universitas Riau
{"title":"The Influence of Transformational Leadership and Work Environment on Employee Morale at PT. Bank Riau Kepri Syariah Siak Sri Indrapura Branch","authors":"Hervina Amelia, Seno Andri, Universitas Riau","doi":"10.55927/ijba.v3i3.4676","DOIUrl":"https://doi.org/10.55927/ijba.v3i3.4676","url":null,"abstract":"This study aims to analyze the effect of transformational leadership and the work environment on employee morale. This research was conducted at a banking company, namely PT. Bank Riau Kepri Syariah Siak Sri Indrapura Branch. This study uses 50 respondents who are all employees of PT. Bank Riau Kepri Syariah Siak Sri Indrapura Branch. In this study, the sampling technique used was Census/Total Sampling. Tests carried out in this study included validity tests, reliability tests, classic normality assumption tests, multicollinearity classic assumption tests, heteroscedasticity classic assumption tests, and hypothesis testing. The analytical tool used is multiple linear regression.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115365337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Usage Effect of E-Government 电子政务的使用效果
Indonesian Journal of Business Analytics Pub Date : 2023-06-29 DOI: 10.55927/ijba.v3i3.4839
Gebby Soean, Grace T. Pontoh, Syamsuddin
{"title":"Usage Effect of E-Government","authors":"Gebby Soean, Grace T. Pontoh, Syamsuddin","doi":"10.55927/ijba.v3i3.4839","DOIUrl":"https://doi.org/10.55927/ijba.v3i3.4839","url":null,"abstract":"This study uses the UTAUT model. The UTAUT model is a model that explains user behavior towards new information technology. This study aims to analyze the influence of performance expectancy, effort expectancy, social influences, facilitating conditions on the use of SIPD. This research was conducted in the North Morowali Regency Government with a total sample of 40 SIPD users. This study uses primary data, the data collection method is done by distributing questionnaires with the survey method . The statistical method used to test the hypothesis is to use the Structural Equation Model (SEM), which is a data analysis tool using Smart-PLS 3.0. The results of this study indicate that performance expectancy have a positive effect on SIPD, effort expectancy have a positive effect on the use of SIPD, social influences have a positive effect on the use of SIPD, facilitating conditions have a positive effect on the use of SIPD .","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125348125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Perceptions of Convenience and Perception of Trust on Interest to Reuse E-Wallet Dana in Surabaya 泗水居民便利感与信任感对电子钱包重复使用兴趣之影响
Indonesian Journal of Business Analytics Pub Date : 2023-06-29 DOI: 10.55927/ijba.v3i3.4794
Putu Widhi Prabawa, S. Aminah
{"title":"The Influence of Perceptions of Convenience and Perception of Trust on Interest to Reuse E-Wallet Dana in Surabaya","authors":"Putu Widhi Prabawa, S. Aminah","doi":"10.55927/ijba.v3i3.4794","DOIUrl":"https://doi.org/10.55927/ijba.v3i3.4794","url":null,"abstract":"The purpose of this study is to explain the influence of convenience perception and trust perception on reuse interest with fund e-wallet research objects in Surabaya. This study used a quantitative approach. The population in this study is Surabaya residents who have shopped and transacted using e-wallet funds. While the sample in this study is students using e-wallet funds in Surabaya. The method used to collect non-probability sampling samples with purposive sampling techniques with a total of 96 respondents. Tests using the SmartPLS application show that all tests get values above the values that have been required for the test to be declared reliable. This study used quantitative research design, data analysis in the form of descriptive statistics and PLS analysis. The results showed that the perception of convenience had a positive and significant effect on interest in reuse. Then on the perception of trust has a positive and significant effect on interest in reuse.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117223105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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