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Indonesian Journal of Business Analytics最新文献

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Analysis of Bad Credit at PT. State Savings Bank (BTN) PT.国家储蓄银行（BTN）
Indonesian Journal of Business Analytics Pub Date : 2023-11-10 DOI: 10.55927/ijba.v3i5.4155
David Gibson Nababan, Vetric Styven Silaban, Bunga Meylani, Br Surbakti, Selvina Audina Nasution, Sabda Siahaan, Universitas Negeri Medan, David Gibson
{"title":"Analysis of Bad Credit at PT. State Savings Bank (BTN)","authors":"David Gibson Nababan, Vetric Styven Silaban, Bunga Meylani, Br Surbakti, Selvina Audina Nasution, Sabda Siahaan, Universitas Negeri Medan, David Gibson","doi":"10.55927/ijba.v3i5.4155","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.4155","url":null,"abstract":"Bad credit (non-performing loans) at Bank BTN is a reason for investment decisions for the public and investors. By knowing bad credit in a company, it provides clearer information for making investments. This research was conducted to provide information about bad credit at BTN bank, which is one of the most trusted banks in Indonesia. It is hoped that this research will help the public increase their competency in how to invest through the value of bad credit or non-performing loans. This research aims to analyze the influence of bad credit on investment decisions at BTN bank. The research method used is a qualitative research method using Bank BTN financial report data regarding bad loans or non-performing loans from 2007 to 2022. This research suggests that investment decisions at Bank BTN can be based on the value of net bad loans which are still safe.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139280848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does Access to Finance Alleviates Poverty: A Systematic Review 获得资金是否能减轻贫困？系统回顾
Indonesian Journal of Business Analytics Pub Date : 2023-11-04 DOI: 10.55927/ijba.v3i5.6560
Bijendra Sharma, Akash Chaurasia
{"title":"Does Access to Finance Alleviates Poverty: A Systematic Review","authors":"Bijendra Sharma, Akash Chaurasia","doi":"10.55927/ijba.v3i5.6560","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.6560","url":null,"abstract":"This paper aims to find out the nexus between financial accessibility or access to finance and poverty employing a systematic literature review approach. Two databases, Web of Science and EBSCO, were considered and 7 papers were shortlisted and reviewed using PRISMA guidelines for this study. The study finds out that there is a positive relationship between financial outreach or accessibility and reduction in poverty. But there is a thin relation between financial accessibility and reduction of poverty in urban areas. There is an empirical but bounded evidence between financial accessibility and welfare of households.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"216 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139289486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Digital Promotion of Japanese and Korean Movie in OTT Platform by Netflix Netflix 在 OTT 平台上对日本和韩国电影的数字推广
Indonesian Journal of Business Analytics Pub Date : 2023-11-02 DOI: 10.55927/ijba.v3i5.6418
Daniel Susilo, Harliantara
{"title":"The Digital Promotion of Japanese and Korean Movie in OTT Platform by Netflix","authors":"Daniel Susilo, Harliantara","doi":"10.55927/ijba.v3i5.6418","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.6418","url":null,"abstract":"The emergence of internet streaming platforms has precipitated a fundamental transformation in the landscape of movie culture, transitioning it from conventional to digital formats. The advent of streaming platforms such as Netflix has significantly transformed the patterns of media consumption and the strategies employed for its promotion. Despite the novelty and appeal of this medium, particularly among younger generations, promotional strategies continue to rely on utilising content and streaming services to effectively engage customers. Content analysis is a research method employed to assess advertising strategies, with a specific emphasis on the utilisation of colour coding and cultural representation. The present study included a diverse range of advertising materials sourced from prominent streaming platforms across a span of time. This study focuses on the analysis of promotional colour schemes in order to identify recurring patterns or 'codes' associated with specific genres or topics. Furthermore, we analyse the utilisation of cultural elements in the promotional strategies employed by these platforms. These techniques have demonstrated a high level of effectiveness in effectively engaging their intended audience and enhancing awareness of the platform.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139290158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Customer Engagement and Social Media Marketing on Brand Loyalty on Shopee Application User 顾客参与和社交媒体营销对 Shopee 应用程序用户品牌忠诚度的影响
Indonesian Journal of Business Analytics Pub Date : 2023-11-01 DOI: 10.55927/ijba.v3i5.5719
Setyo Febri Laksmana Putra, Rizky Dermawan
{"title":"The Effect of Customer Engagement and Social Media Marketing on Brand Loyalty on Shopee Application User","authors":"Setyo Febri Laksmana Putra, Rizky Dermawan","doi":"10.55927/ijba.v3i5.5719","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5719","url":null,"abstract":"Competition between marketplaces is competing to provide the best platform for online shopping. Therefore, companies need to pay attention to variable such as consumer engagement and social media marketing which attract users and influence customer loyalty so that they continue to be loyal to use their platform. his study aims to investigate the influence of consumer engagement and social media marketing on brand loyalty among Shopee app users in Surabaya. This research was conducted using a quantitative approach and involved 96 respondents as the sample. The sample was selected using purposive sampling method with snowball sampling approach. The data used consisted of primary data and secondary data. The analysis method applied is component-based structural equation modeling (SEM), using the partial least square (PLS) analysis tool with validity test, reliability test and hypothesis testing.The results of this study prove that: (1) Customer Engagement has a positive and significant effect on Brand Loyalty. (2) Social Media Marketing has a positive and significant effect on Brand Loyalty.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139304758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Modeling of Accounting Information Systems in Companies Implementing the Sharing Economy Business Model 实施共享经济商业模式的公司的会计信息系统建模
Indonesian Journal of Business Analytics Pub Date : 2023-10-31 DOI: 10.55927/ijba.v3i5.5364
Shintiya Yulia Frantika, Kurnia Ekasari, Aang Afandi
{"title":"Modeling of Accounting Information Systems in Companies Implementing the Sharing Economy Business Model","authors":"Shintiya Yulia Frantika, Kurnia Ekasari, Aang Afandi","doi":"10.55927/ijba.v3i5.5364","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5364","url":null,"abstract":"The purpose of this study is to offer modeling of the Accounting Information System, especially the payroll system, using the concept of the Business Process Management System. The object of this research is the online media company PT Kreasi Ngalam Media (AboutMalang.com). Currently, the system that is being used to manage employee data, calculate salaries, and generate reports still relies on manual processes. The use of a web-based employee payroll information system application is expected to provide significant assistance to companies in managing employee data, calculating salaries, and preparing reports. The research method used is qualitative, and the data collection uses primary data sources in the form of direct observation and secondary data sources from the company's payroll reports. The results of this research are in the form of a business process model based on the Business Process Model Notation (BPMN), which can improve effectiveness and efficiency, with an impact on improving the quality of the company's business processes.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"50 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139308168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influence of Knowledge Sharing on Teacher Performance through Individual Innovation Capability: A Study at PPTQ Darul Fikri Sidoarjo 知识共享通过个人创新能力对教师绩效的影响：PPTQ Darul Fikri Sidoarjo 的一项研究
Indonesian Journal of Business Analytics Pub Date : 2023-10-31 DOI: 10.55927/ijba.v3i5.5649
Nur Bayani Anggit, Gendut Sukarno
{"title":"Influence of Knowledge Sharing on Teacher Performance through Individual Innovation Capability: A Study at PPTQ Darul Fikri Sidoarjo","authors":"Nur Bayani Anggit, Gendut Sukarno","doi":"10.55927/ijba.v3i5.5649","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5649","url":null,"abstract":"The objective of this study is to assess the influence of knowledge sharing on employee performance via individual innovation capabilities at PPTQ Darul Fikri Sidoarjo. The research encompasses teachers from both junior high school (SMP) and senior high school (MA) levels as the target population. The sampling method utilized is non-probability sampling with a purposive approach, resulting in a total sample size of 65 respondents. The dataset comprises two types: primary data, acquired from respondent responses to questionnaires, and secondary data, sourced from PPTQ Darul Fikri Sidoarjo. Data analysis is conducted employing the Partial Least Squares (PLS) technique. The research outcomes disclose a favorable effect of knowledge sharing on employee performance through individual innovation capabilities within the context of PPTQ Darul Fikri Sidoarjo.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"71 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139307765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Hedonic Shopping Value and Fashion Involvement on Impulse Buying at Tunjungan Plaza Mall, Surabaya City 泗水 Tunjungan 广场购物中心的享乐购物价值和时尚参与对冲动性购买的影响
Indonesian Journal of Business Analytics Pub Date : 2023-10-30 DOI: 10.55927/ijba.v3i5.5646
Muhammad Nashir Hasan, Rizky Dermawan
{"title":"The Influence of Hedonic Shopping Value and Fashion Involvement on Impulse Buying at Tunjungan Plaza Mall, Surabaya City","authors":"Muhammad Nashir Hasan, Rizky Dermawan","doi":"10.55927/ijba.v3i5.5646","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5646","url":null,"abstract":"The purpose of this research is to find out how hedonic shopping value and fashion involvement influence impulse buying at the Tunjungan Plaza mall, Surabaya City. This research method is quantitative by taking a sample of 100 respondents which is determined based on the sampling technique based on guidelines according to Ghozali. The population in this study were visitors to the Tunjungan Plaza Surabaya mall. While the sample in this study was taken using convenience sampling. The sample consists of respondents who have made impulse purchases at the Tunjungan Plaza mall, Surabaya City. The data used in this study are primary data and secondary data. The analysis technique used in this research is (PLS) with validity test, reliability test and hypothesis test. The results of this study prove that: (1) Hedonic Shopping Value has a positive and significant effect on Impulse Buying. (2) Fashion Involvement has a positive and significant effect on Impulse Buying.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139311488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Price Perceptions and Product Quality Perceptions on Toyota Rush Purchase Decisions in Auto 2000 Kenjeran Branch Surabaya 价格感知和产品质量感知对泗水 "汽车 2000 "Kenjeran 分店丰田抢购决策的影响
Indonesian Journal of Business Analytics Pub Date : 2023-10-24 DOI: 10.55927/ijba.v3i5.5518
A’isy Sufyaan Alim Pamuji, Hery Pudjoprastyono
{"title":"The Influence of Price Perceptions and Product Quality Perceptions on Toyota Rush Purchase Decisions in Auto 2000 Kenjeran Branch Surabaya","authors":"A’isy Sufyaan Alim Pamuji, Hery Pudjoprastyono","doi":"10.55927/ijba.v3i5.5518","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5518","url":null,"abstract":"Based on data from GAIKINDO (Indonesian Association of Automotive Industries) it shows a decline in sales at the Toyota Rush in 2020 and specifically at the Auto 2000 Kenjeran Branch in Surabaya. This indicates a decrease in purchasing decisions. The purpose of this study was to analyze and determine the effect of price perceptions and product quality perceptions on purchasing decisions for the Toyota Rush Car at Auto 2000 Kenjeran Surabaya Branch. This research method uses quantitative methods. The population in this study were Toyota Rush Car Buyers at the Auto 2000 Kenjeran Surabaya Branch. The sample in this study used purposive sampling and a population of 90 respondents and used the (Partial Least Square)PLS analysis tool. The results of this study are 1. Based on the results of calculations and data analysis it is known that Price Perception has a significant positive effect on Toyota Rush purchasing decisions, which means if Price Perception is in line with consumer purchasing decisions. 2. Based on the results of calculations and data analysis it is known that the Perceived Product Quality has a significant positive effect on the Toyota Rush purchasing decision, which means that if the Perceived Product Quality of the Toyota Rush increases, it will be in line with the consumer purchasing decision.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"102 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Social Media Marketing, E-WoM on Purchase Intention Mediated by Brand Image and Brand Trust: Halal Product FnB MSMEs in Malang City 以品牌形象和品牌信任为中介的社交媒体营销、电子沃玛对购买意向的影响：马朗市的清真产品FnB中小微企业
Indonesian Journal of Business Analytics Pub Date : 2023-10-24 DOI: 10.55927/ijba.v3i5.6358
Iva Khoiril Mala, Sudarmiatin, L. Wardana, Universitas Negeri Malang, Iva Khoiril, Mala Email
{"title":"The Effect of Social Media Marketing, E-WoM on Purchase Intention Mediated by Brand Image and Brand Trust: Halal Product FnB MSMEs in Malang City","authors":"Iva Khoiril Mala, Sudarmiatin, L. Wardana, Universitas Negeri Malang, Iva Khoiril, Mala Email","doi":"10.55927/ijba.v3i5.6358","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.6358","url":null,"abstract":"The aim of this research is to evaluate the most popular internet activity among Indonesian internet users, namely social networking. Social media that is currently popular among people is Instagram, Tiktok, Twittwer, Facebook, etc. This research uses quantitative methods with an explanatory research approach. The analysis technique for this research is purposive sampling. The research population is all Halal FnB MSMEs in the city of Malang and the research sample is 380 Instagram followers. Data analysis using SEM-PLS with SmartPLS 3.0. The research results show that hypotheses 1 to hypothesis 12 are that social media marketing and E-WoM have a positive and significant effect on purchasing decisions mediated by brand trust and brand image.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of Production Factors that Influence the Production of Red Chili Farming in Taraju District, Tasikmalaya Regency 影响塔西克马拉亚地区塔拉朱县红辣椒种植生产的生产因素分析
Indonesian Journal of Business Analytics Pub Date : 2023-10-24 DOI: 10.55927/ijba.v3i5.6286
C. Nuraini, Abdul Mutolib, Octaviana Helbawanti, J. A. Ruslan
{"title":"Analysis of Production Factors that Influence the Production of Red Chili Farming in Taraju District, Tasikmalaya Regency","authors":"C. Nuraini, Abdul Mutolib, Octaviana Helbawanti, J. A. Ruslan","doi":"10.55927/ijba.v3i5.6286","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.6286","url":null,"abstract":"This aims to analyze the factors used in red chili farming activities and the factors that influence red chili production in Banyuasih Village, Taraju District, Tasikmalaya Regency. Research method with a survey approach. The research was conducted in Banyuasih Village, Taraju District, Tasikmalaya Regency—location determination technique using purposive sampling. The essential consideration is that this location is a red chili center. The data used are primary and secondary. The population in this study were sizeable red chili farmers in Banyuasih Village, totaling 210 farmers and members of 6 farmer groups. So that the determination of respondents or research samples is carried out using proportional random sampling. The analytical method used to determine the influence of production factors on production uses a regression equation with the Cobb-Douglas function model and classical assumption testing with Eviews software. Overall (simultaneously) production factor variables: seeds (X1), land area (X2), labor (X3), Urea (X4), Phonska (X5), compost (X6), KCL Fertilizer (X7), Manure ( X8), Insecticide (X9), Herbicide (X10), Fungicide (X11), Dolomite (X12) simultaneously influence red chili production at a 95% confidence level. According to the results of the t-test analysis, the variables that had a significant effect were seeds, labor, and phosca. Meanwhile, the variables of land area, compost, KCl fertilizer, urea fertilizer, manure, insecticides, herbicides, fungicides, and dolomite had no significant effect on red chili production.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"124 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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