Indonesian Journal of Business Analytics最新文献_第3页

The Influence of Digital Marketing and E-WOM on Interest in Visiting Atlantis Land 数字营销和网络口碑对亚特兰蒂斯乐园游览兴趣的影响

Indonesian Journal of Business Analytics Pub Date : 2023-10-18 DOI: 10.55927/ijba.v3i5.5438

Ralfael Al Hafizh Ferdiansyah, Ugy Soebiantoro

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The Influence of Product Quality and Brand Image on Purchase Decisions of Nescafe Coffee in Packaging Ready to Drink in Surabaya City 产品质量和品牌形象对泗水市雀巢咖啡即饮包装购买决策的影响

Indonesian Journal of Business Analytics Pub Date : 2023-10-18 DOI: 10.55927/ijba.v3i5.5462

Maulida Zulfania, Ugy Soebiantoro

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The Effect of Dual Pricing and Promotional Strategies on Traders Income in Tourism Villages, Samosir Regency 双重定价和促销策略对萨莫西旅游村商贩收入的影响

Indonesian Journal of Business Analytics Pub Date : 2023-10-18 DOI: 10.55927/ijba.v3i5.5529

Nicholas Marpaung, Rudi Kristian Manurung

{"title":"The Effect of Dual Pricing and Promotional Strategies on Traders Income in Tourism Villages, Samosir Regency","authors":"Nicholas Marpaung, Rudi Kristian Manurung","doi":"10.55927/ijba.v3i5.5529","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5529","url":null,"abstract":"One of the pricing methods is dual pricing, but many consumers still find it unfair. Dual pricing is an easy and realistic strategy for increasing income for small companies or traders. This is especially true for small traders who are not yet familiar with sufficient marketing strategies. Traders in the Tourism Village of Samosir Regency currently apply double prices in trading every day because they don't have an adequate marketing strategy, especially promotions. The purpose of this study is to find out how the income of traders in five tourist villages in Samosir Regency is affected by dual prices and promotion strategies. This study uses a quantitative approach, and data is processed using SPSS. The promotion strategy does not have a significant effect on the income of traders in the Tourism Village of Samosir Regency, but dual pricing has a positive and significant effect. This shows that traders use Dual Pricing as the main strategy to increase their business revenue. However, because merchants do not have a lot of marketing knowledge and enough marketing channels to sell their goods, the promotion strategy is not very effective. However, the results of the simultaneous test show that the Dual Pricing and Promotion Strategy Variables have a significant correlation with the income of traders in the Tourism Village of Samosir Regency. In addition, this shows that although the independent variables do not have the same strong effect partially, the marketing strategy and dual pricing have a significant correlation to income.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"86 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139317747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influence of Content Marketing and Influencer Marketing on the Purchase Intention of Somethinc Products on TikTok Gen Z Users in Surabaya 内容营销和影响者营销对泗水 TikTok Z 世代用户购买 Somethinc 产品意向的影响

Indonesian Journal of Business Analytics Pub Date : 2023-10-15 DOI: 10.55927/ijba.v3i5.5437

Mila Kusuma Putri, Rizky Dermawan

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The Influence of Cryptocurrency (Bitcoin), IHSG, Fed Rate, and BI Rate on IDX BUMN 20 Stock Prices 加密货币（比特币）、IHSG、美联储利率和 BI 利率对 IDX BUMN 20 股票价格的影响

Indonesian Journal of Business Analytics Pub Date : 2023-10-15 DOI: 10.55927/ijba.v3i5.5397

Royhan Agnia, Arief Bachtiar

{"title":"The Influence of Cryptocurrency (Bitcoin), IHSG, Fed Rate, and BI Rate on IDX BUMN 20 Stock Prices","authors":"Royhan Agnia, Arief Bachtiar","doi":"10.55927/ijba.v3i5.5397","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5397","url":null,"abstract":"The cryptocurrency market has grown significantly in recent years, with Bitcoin emerging as the dominant player. This research aims to investigate the relationship between cryptocurrency (Bitcoin) prices, the Indonesia Stock Exchange Composite Index (IHSG), the Federal Reserve (Fed) Rate, and the Bank Indonesia (BI) Rate with the stock prices of IDX BUMN20 companies. The study adopts a quantitative research approach, utilizing historical time-series data for the variables of interest spanning a specific period. The data will be collected from reputable financial databases and sources. Multiple regression analysis and White analysis causality tests will be employed to examine the potential influence of these factors on IDX BUMN20 stock prices. The findings from this research are expected to shed light on the interconnectedness of the cryptocurrency market with the traditional stock market in Indonesia and provide valuable insights for investors, policymakers, and market participants. Understanding these relationships can aid in risk management strategies and investment decision-making. However, it is crucial to note that the cryptocurrency market is known for its volatility and speculative nature, which may introduce unique challenges in interpreting the results. Therefore, cautious consideration and expert financial advice.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"76 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139319106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Learning Organization and Self-Efficacy on the Performance of Small and Medium Industries in the Dried Culinary Field in Bojonegoro 学习型组织和自我效能对博若内戈罗烹饪干货领域中小型企业绩效的影响

Indonesian Journal of Business Analytics Pub Date : 2023-10-15 DOI: 10.55927/ijba.v3i5.5474

Luvi Ekananda Widodo, Endang Iryanti

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The Effect of Self-Efficacy, Competence and Training on Employee Performance PT. Petro Oxo Nusantara Gresik 自我效能感、能力和培训对员工绩效的影响 PT.格雷西克石油公司

Indonesian Journal of Business Analytics Pub Date : 2023-10-15 DOI: 10.55927/ijba.v3i5.5464

Indira Takhta Marsyada Viardhillah, Hesty Prima Rini

引用次数: 0

Employee Performance Analysis of PT. Karya Indra Bagus Jaya PT.Karya Indra Bagus Jaya

Indonesian Journal of Business Analytics Pub Date : 2023-10-15 DOI: 10.55927/ijba.v3i5.5461

Amelia Oktavia Ardi Saputri, Sulastri Irbayuni

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The Effect of Work Environment and Job Competence on the Performance of Public Facility and Infrastructure Handling Employees (PPSU) with Work Discipline as an Intervening Variable in Sub-Districts of Jakarta Special Capital Region 以雅加达特别首都区分区的工作纪律为干预变量，工作环境和工作能力对公共设施和基础设施管理员工（PPSU）绩效的影响

Indonesian Journal of Business Analytics Pub Date : 2023-10-15 DOI: 10.55927/ijba.v3i5.5387

Lulu Hayati Addiyar, M. A. Iqbal

{"title":"The Effect of Work Environment and Job Competence on the Performance of Public Facility and Infrastructure Handling Employees (PPSU) with Work Discipline as an Intervening Variable in Sub-Districts of Jakarta Special Capital Region","authors":"Lulu Hayati Addiyar, M. A. Iqbal","doi":"10.55927/ijba.v3i5.5387","DOIUrl":"https://doi.org/10.55927/ijba.v3i5.5387","url":null,"abstract":"This thesis was inspired by a workplace that often set unrealistically high standards for its workers without taking into account any of the elements that may be influencing their performance. Competence, Work Discipline, and Work Environment were also considered as important aspects that influenced performance in order to boost output. Employee performance was the dependent variable in this quantitative study conducted in the Sub-Districts of Jakarta Special Capital Region to test hypotheses about the influence of three independent factors (work environment, competence, and work discipline). SmartPLS 4 was used for data management on a sample size of 82 workers. The author concludes that (1) there is a favorable and substantial relationship between the work environment and work discipline. Employee performance was positively and significantly impacted by the work environment. The relationship between competence and discipline at work was a good one. A favorable and statistically significant correlation was found between employee performance and competence. Five) Workplace rules and regulations improved worker output. There was a favorable, albeit not statistically significant, relationship between work environment and employee performance. Competence positively impacted employee performance through work discipline, although the effect was not statistically significant.","PeriodicalId":368447,"journal":{"name":"Indonesian Journal of Business Analytics","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139318858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Service Quality on Consumer Loyalty with Consumer Satisfaction as a Moderation Variable at Banyuwangi Kopiteko Shop 以 Banyuwangi Kopiteko 商店的消费者满意度为调节变量，服务质量对消费者忠诚度的影响

Indonesian Journal of Business Analytics Pub Date : 2023-10-15 DOI: 10.55927/ijba.v3i5.5389

Moh. Fajar Firmansyah, Nuruni Ika Kusuma W

引用次数: 0