Journal Business Administration and Business Economics Marketing Accounting最新文献

Digital Marketing and the use of social media as a relevant factor in the way of marketing of any company 数字营销和社交媒体的使用是任何公司营销方式中的一个相关因素

Journal Business Administration and Business Economics Marketing Accounting Pub Date : 2022-12-31 DOI: 10.35429/jbab.2022.11.6.27.34

José Pablo Oliveros-Coello

{"title":"Digital Marketing and the use of social media as a relevant factor in the way of marketing of any company","authors":"José Pablo Oliveros-Coello","doi":"10.35429/jbab.2022.11.6.27.34","DOIUrl":"https://doi.org/10.35429/jbab.2022.11.6.27.34","url":null,"abstract":"This research is a review of the literature on the use of Digital Marketing as a commercialization tool, derived from the accelerated evolution of technological advances that have occurred in the recent years. The purpose of the article is to analyze Digital Marketing and specifically the use of social networks as an important factor in the Marketing of any company, given the changes that have been occurring for some time to date in the way of doing business, with the advent of the internet and digital media. A literature review was carried out in databases of renowned journals such as Ebsco, Scopus and Google Scholar. Hard data were consulted regarding the trend in the use of the internet and social media for commercial purpose. It was observed that social networks have a positive impact on marketing. In conclusion, the use of social networks plays a relevant role in the way of doing business for every company, derived from a market with a high tendency towards digital and the exponential growth of the number of people and companies that carry out their commercial activity through the internet.","PeriodicalId":367497,"journal":{"name":"Journal Business Administration and Business Economics Marketing Accounting","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114160156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Quality of service and digital engagement on Facebook pages Facebook页面的服务质量和数字参与度

Journal Business Administration and Business Economics Marketing Accounting Pub Date : 2022-12-31 DOI: 10.35429/jbab.2022.11.6.8.15

Omar Alejandro Pérez-Cruz, Reyes-Leal Oscar Bernardo, María de los Dolores Santarriaga-Pineda, Francisco Carlos Soto-Ramírez

{"title":"Quality of service and digital engagement on Facebook pages","authors":"Omar Alejandro Pérez-Cruz, Reyes-Leal Oscar Bernardo, María de los Dolores Santarriaga-Pineda, Francisco Carlos Soto-Ramírez","doi":"10.35429/jbab.2022.11.6.8.15","DOIUrl":"https://doi.org/10.35429/jbab.2022.11.6.8.15","url":null,"abstract":"Small and medium-sized enterprises (SMEs) are recognizing the importance of social networks as loyalty strategies, engaging customers, and reinforcing their commercial brand. Based on the concepts of quality, the study examines the elements of the SERVQUAL model: tangibles, reliability, responsiveness, security and empathy. Goals: This research analyzes how small and medium-sized women's clothing companies (SMEs) strategically use Facebook to engage customers and disseminate the quality of their services.Metodology: Information was obtained from 104 women's clothing SMEs from the cities of Colima and Villa de Álvarez, in Mexico. Regarding the method of multinominal logistic regression analysis. Contributios: The suggest that the quality of the service is positively influenced by the publication of visual content (specifically, photographs) and by the publication during the weekends. The publication frequency did not have a statistically significant effect on the quality of the service. The study also shows that the majority of SMEs in this market segment do not use Facebook with a social media strategy. Only 25% of the SMEs in the sample used Facebook with a digital marketing strategy.","PeriodicalId":367497,"journal":{"name":"Journal Business Administration and Business Economics Marketing Accounting","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124448711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The advertising campaign from a sustainable approach 广告宣传活动从可持续发展的角度出发

Journal Business Administration and Business Economics Marketing Accounting Pub Date : 2022-12-31 DOI: 10.35429/jbab.2022.11.6.16.26

Zuleyma López-Gutiérrez, Paula Rosalinda Antonio-Vidaña, Alejandro De Jesús Hernández-Peralta, Jesabel Gómez-Sánche

{"title":"The advertising campaign from a sustainable approach","authors":"Zuleyma López-Gutiérrez, Paula Rosalinda Antonio-Vidaña, Alejandro De Jesús Hernández-Peralta, Jesabel Gómez-Sánche","doi":"10.35429/jbab.2022.11.6.16.26","DOIUrl":"https://doi.org/10.35429/jbab.2022.11.6.16.26","url":null,"abstract":"A situational analysis of the problems that Mexico faces today was carried out, according to Lazovska (2019), one problem identified was the poor development of sustainability by companies. The objective of this research is to analyze the state of the art to identify strategies that organizations have implemented promoting sustainability through the use of advertising campaigns that allow establishing their elements and relevance, thereby establishing the method to be considered for the design of an advertising campaign. using digital marketing, which promotes awareness in companies of the importance of creating ecological products and carrying out sustainability responsibly. Faced with this situation, the problem and objective of this research is based on the SDG (Sustainable Development Goal) 12, which establishes that world consumption and production depend on the use of the natural environment and resources in a way that continues to have effects. destructive on the planet. The economic and social progress achieved over the last century has been accompanied by environmental degradation that is endangering the very systems on which our future development depends (Agenda 2030, 2020). A qualitative investigation was carried out through a documentary analysis using scientific search engines. Obtaining as a result the methods that have been used and rescuing the main elements of business sustainability, likewise, factors to implement in order to correctly design the disclosure through digital marketing, complying with the regulations.","PeriodicalId":367497,"journal":{"name":"Journal Business Administration and Business Economics Marketing Accounting","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124961253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of the work motivation of the Colibri´s cinema in times of Pandemic by COVID-19 COVID-19大流行时期Colibri电影院工作动机的影响

Journal Business Administration and Business Economics Marketing Accounting Pub Date : 2022-12-31 DOI: 10.35429/jbab.2022.11.6.1.7

Mariela Pedroza-Cruz, Irlanda Chavez-Isojo, Paola Ortiz-Mejía, Karla Yazmín García-Castillo

{"title":"Impact of the work motivation of the Colibri´s cinema in times of Pandemic by COVID-19","authors":"Mariela Pedroza-Cruz, Irlanda Chavez-Isojo, Paola Ortiz-Mejía, Karla Yazmín García-Castillo","doi":"10.35429/jbab.2022.11.6.1.7","DOIUrl":"https://doi.org/10.35429/jbab.2022.11.6.1.7","url":null,"abstract":"It is very important for organizations to find staff with emotional intelligence because they are valuable people, committed to work and know how to make better decisions, this benefits them greatly because they take care of the organization as if it were about them; However, it is also imperative to keep them in that balance, in that healthy environment, since it has been seen that motivation is something that human beings should possess by nature, which should not depend on external agents, but in many occasions the environment in which an individual develops can affect their way of thinking and therefore their way of acting, such is the case of the mandatory isolation due to the pandemic by COVID-19, where the emotional state of the workers was discussed a lot, In this research we intend to analyze the impact that the COVID-19 pandemic had on the work motivation of Cinema Colibri, which was an industry that was undoubtedly very damaged, so a series of tests and surveys were conducted to employees, to verify the working hypothesis, which was, work motivation influences the performance of the staff of the company Cinema Colibri Tenancingo.","PeriodicalId":367497,"journal":{"name":"Journal Business Administration and Business Economics Marketing Accounting","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116117389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

E-commerce transaction modeling formalisms 电子商务交易建模形式化

Journal Business Administration and Business Economics Marketing Accounting Pub Date : 2022-06-30 DOI: 10.35429/jbab.2022.10.6.28.35

Juan Carlos González-Castolo, Silvia Ramos-Cabral, K. Hernández-Rueda, Omar Alí Zatarain-Durán

{"title":"E-commerce transaction modeling formalisms","authors":"Juan Carlos González-Castolo, Silvia Ramos-Cabral, K. Hernández-Rueda, Omar Alí Zatarain-Durán","doi":"10.35429/jbab.2022.10.6.28.35","DOIUrl":"https://doi.org/10.35429/jbab.2022.10.6.28.35","url":null,"abstract":"This article presents the modeling of the purchase-sale transaction (pst) in electronic commerce (e-commerce) using different formalisms. E-commerce is an area of interest that is gaining rapid momentum in recent times because of the pandemic. In this work, the pst is a basic scheme that particularly excludes the participation of the intermediary that manages the reception and/or transfer of money. With the above, it is intended to minimize the number of actors involved in the pst to make relevant the contrast of the power representation of different formalisms to facilitate the analysis and make improvements. Firstly, conceptual maps are among formalisms that facilitates the exposition of complex processes. A next formalism is the coverage tree which allows to follow the flow of the pst in a clear way. The pst can be abstracted into a mathematical expression, however, it loses the power of visual scheme. The pseudocode is a way of representing computational processes that, in this case, allows modeling the pst also. Flowcharts are a tool associated with the development of programs that allow visually displaying the events of the pst.","PeriodicalId":367497,"journal":{"name":"Journal Business Administration and Business Economics Marketing Accounting","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134324595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Most used Digital Marketing tool in Agricultural SMEs in the Municipality of Villa Guerrero 维拉格雷罗市的农业中小企业中使用数字营销工具最多

Journal Business Administration and Business Economics Marketing Accounting Pub Date : 2022-06-30 DOI: 10.35429/jbab.2022.10.6.36.43

Cynthia Lizbeth Rayas-Herrera,, Ulises Jesus Ramirez-Ramirez, Karla Yazmín García-Castillo

{"title":"Most used Digital Marketing tool in Agricultural SMEs in the Municipality of Villa Guerrero","authors":"Cynthia Lizbeth Rayas-Herrera,, Ulises Jesus Ramirez-Ramirez, Karla Yazmín García-Castillo","doi":"10.35429/jbab.2022.10.6.36.43","DOIUrl":"https://doi.org/10.35429/jbab.2022.10.6.36.43","url":null,"abstract":"Digital marketing according to Herrera (2019), began to have a strong presence in Mexico from 2016, however, it was until 2018 when companies considered integrating specialists within their payroll, and after the pandemic by COVID-19, the techniques of this were increasing, since they went through a stage of isolation that led companies to sell through the internet, mainly through social networks if they wanted to survive. Therefore, the objective of this research is to know the digital marketing strategies most used in agricultural companies in the municipality of Villa Guerrero, State of Mexico, all this, because in this municipality the floricultural economic activity predominates and therefore there are many SMEs dedicated to the sale of inputs and fertilizers for production in the region. Therefore, a quantitative methodology was used to test the hypothesis, because data collection was carried out through surveys, which were applied in person to a representative sample of agricultural companies, located in the head of the municipality of Villa Guerrero and its surroundings, to demonstrate whether the most used social network as a digital marketing tool was Facebook, using descriptive and correlational data analysis techniques.","PeriodicalId":367497,"journal":{"name":"Journal Business Administration and Business Economics Marketing Accounting","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133410939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Continuous model in the audit of municipalities in the state of Veracruz 在韦拉克鲁斯州的市政审计连续模式

Journal Business Administration and Business Economics Marketing Accounting Pub Date : 2022-06-30 DOI: 10.35429/jbab.2022.10.6.16.27

Juan Esteban Hernández-Ramírez, Jessica Garizurieta-Bernabe

{"title":"Continuous model in the audit of municipalities in the state of Veracruz","authors":"Juan Esteban Hernández-Ramírez, Jessica Garizurieta-Bernabe","doi":"10.35429/jbab.2022.10.6.16.27","DOIUrl":"https://doi.org/10.35429/jbab.2022.10.6.16.27","url":null,"abstract":"This study aims to determine the feasibility of carrying out traditional audit procedures applied in the public sector, by continuous procedures, in which the substance of digitalization, distance and the use of specific software for mass analysis prevail, in addition to risk reduction through a total analysis. In this way, an accurate audit is achieved, in which the correct adherence of the municipalities of the State of Veracruz to the applicable regulations is ensured. To carry out this study, the Audit Program granted by the Superior Audit Body of the State of Veracruz to external offices is taken as a basis, subsequently analyzed in detail each of the procedures that make it up and their work papers, in this way it is determined if they are likely to be carried out virtually, and the digital evidence they require for their realization. When determining the feasibility of carrying out the traditional audit of the public sector in Veracruz by a continuous audit, it creates the guidelines to be able not only to apply existing Information Technologies, but to develop specific software that maintains a true analysis in real time, reducing time, costs and human resources.","PeriodicalId":367497,"journal":{"name":"Journal Business Administration and Business Economics Marketing Accounting","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125267829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determination of the Organizational competence of the footwear industry of the Plaza Azul, San Mateo Atenco, State of Mexico 墨西哥圣马特奥阿滕科Azul广场制鞋业组织能力的确定

Journal Business Administration and Business Economics Marketing Accounting Pub Date : 2022-06-30 DOI: 10.35429/jbab.2022.10.6.1.15

Lucía Ordoñez-Hernández, Ana Luisa Zenteno-Bonola, Dorian Aguirre-Brito, José Antonio Arellano-Cordova

{"title":"Determination of the Organizational competence of the footwear industry of the Plaza Azul, San Mateo Atenco, State of Mexico","authors":"Lucía Ordoñez-Hernández, Ana Luisa Zenteno-Bonola, Dorian Aguirre-Brito, José Antonio Arellano-Cordova","doi":"10.35429/jbab.2022.10.6.1.15","DOIUrl":"https://doi.org/10.35429/jbab.2022.10.6.1.15","url":null,"abstract":"The manufacture of footwear in the State of Mexico is an activity of the utmost importance, since it represents an important source of income for the community of San Mateo Atenco; in the last ten years just over 40% of family workshops have closed. Plaza Azul has also been affected with a considerable decrease in sales volume, a situation that today is considered critical. The purpose of this research is to determine the organizational competence of the footwear producers of the Plaza Azul and from this, design strategies that allow them to increase their competitiveness. The present study is descriptive transectional type. To determine organizational competence, 5 variables are evaluated. Based on the results obtained, which show that the highest optimization factor is power structure and the highest risk factor is strategic direction. Proposals for strategies are presented to the variable of strategic management and information systems and thus optimize organizational competence and improve the overall competitiveness of footwear companies.","PeriodicalId":367497,"journal":{"name":"Journal Business Administration and Business Economics Marketing Accounting","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130764513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Survey and analysis of the indicators of intellectual capital in MiPymes of León, Guanajuato under the Intellectus Model approach 基于智力模型方法的瓜纳华托州León MiPymes智力资本指标调查与分析

Journal Business Administration and Business Economics Marketing Accounting Pub Date : 2021-06-30 DOI: 10.35429/jbab.2021.8.5.1.11

Claudia Díaz-González, Carla Ordaz-Picón, Guadalupe de Jesús Gómez-Negrete

{"title":"Survey and analysis of the indicators of intellectual capital in MiPymes of León, Guanajuato under the Intellectus Model approach","authors":"Claudia Díaz-González, Carla Ordaz-Picón, Guadalupe de Jesús Gómez-Negrete","doi":"10.35429/jbab.2021.8.5.1.11","DOIUrl":"https://doi.org/10.35429/jbab.2021.8.5.1.11","url":null,"abstract":"This paper presents the result of a correlational study derived from the exploratory analysis of a previous work in 2019 on the behavior of key indicators of intellectual capital management under the approach of socio-evolutionary models such as the Intellectus Model from which a 27-question-survey was designed and applied to a sample of 69 companies of different sizes and lines of work in the city of León. The results of the study show that in the companies subjects of the research are found significant positive correlations in the behavior of key indicators such as levels of integration and motivation of staff, promotion mechanisms, level of involvement in decision-making, levels of education, propensity to change or improvement in products and processes, transfer of knowledge in the form of intangible assets as trademarks and patents which allow companies to increase their chances of permanence and growth in the long term. The above gathered from the statistical analysis applied to the database constructed from the results of the field research among the companies that agreed to answer the initial survey.","PeriodicalId":367497,"journal":{"name":"Journal Business Administration and Business Economics Marketing Accounting","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130461967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Systemic review of the context of external financing of MSMEs in Mexico 对墨西哥中小微企业外部融资背景的系统审查

Journal Business Administration and Business Economics Marketing Accounting Pub Date : 2021-06-30 DOI: 10.35429/jbab.2021.8.5.12.22

Artemio Jiménez-Rico, Héctor Fabián Gutiérrez-Rangel, Karina Galván-Zavala

引用次数: 0