Journal Business Administration and Business Economics Marketing Accounting

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Journal Business Administration and Business Economics Marketing Accounting - 最新文献

Digital Marketing and the use of social media as a relevant factor in the way of marketing of any company

Pub Date : 2022-12-31 DOI: 10.35429/jbab.2022.11.6.27.34 José Pablo Oliveros-Coello

Quality of service and digital engagement on Facebook pages

Pub Date : 2022-12-31 DOI: 10.35429/jbab.2022.11.6.8.15 Omar Alejandro Pérez-Cruz, Reyes-Leal Oscar Bernardo, María de los Dolores Santarriaga-Pineda, Francisco Carlos Soto-Ramírez

The advertising campaign from a sustainable approach

Pub Date : 2022-12-31 DOI: 10.35429/jbab.2022.11.6.16.26 Zuleyma López-Gutiérrez, Paula Rosalinda Antonio-Vidaña, Alejandro De Jesús Hernández-Peralta, Jesabel Gómez-Sánche

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