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How to Get Published in the Best Marketing Journals最新文献

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The contribution continuum revisited 重新审视了贡献连续体
How to Get Published in the Best Marketing Journals Pub Date : 2019-11-08 DOI: 10.4337/9781788113700.00010
Daniel M. Ladik, D. Stewart
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引用次数: 0
Publishing in international marketing: challenges, opportunities, and guideposts 出版在国际市场营销:挑战、机遇和路标
How to Get Published in the Best Marketing Journals Pub Date : 2019-11-08 DOI: 10.4337/9781788113700.00021
C. Katsikeas
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引用次数: 1
Publishing ethics: managing for success 出版伦理:为成功而管理
How to Get Published in the Best Marketing Journals Pub Date : 2019-11-08 DOI: 10.4337/9781788113700.00012
O. Ferrell, L. Ferrell
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引用次数: 1
How papers get better before they get published 论文是如何在发表前变得更好的
How to Get Published in the Best Marketing Journals Pub Date : 2019-11-08 DOI: 10.4337/9781788113700.00026
Ruth N. Bolton
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引用次数: 0
The service-dominant logic journey: from conceptualization to publication 以服务为主导的逻辑之旅:从概念到发布
How to Get Published in the Best Marketing Journals Pub Date : 2019-11-08 DOI: 10.4337/9781788113700.00027
S. Vargo
{"title":"The service-dominant logic journey: from conceptualization to publication","authors":"S. Vargo","doi":"10.4337/9781788113700.00027","DOIUrl":"https://doi.org/10.4337/9781788113700.00027","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125087615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
On the positioning of research papers in the marketing discipline 论市场营销学科研究论文的定位
How to Get Published in the Best Marketing Journals Pub Date : 2019-11-08 DOI: 10.4337/9781788113700.00015
Gary L. Frazier
{"title":"On the positioning of research papers in the marketing discipline","authors":"Gary L. Frazier","doi":"10.4337/9781788113700.00015","DOIUrl":"https://doi.org/10.4337/9781788113700.00015","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"290 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123270189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sample design for research in marketing 为市场研究设计样品
How to Get Published in the Best Marketing Journals Pub Date : 2019-11-08 DOI: 10.4337/9781788113700.00022
Vikas Mittal
{"title":"Sample design for research in marketing","authors":"Vikas Mittal","doi":"10.4337/9781788113700.00022","DOIUrl":"https://doi.org/10.4337/9781788113700.00022","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132154319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Academic publishing in marketing: best and worst practices 市场营销学术出版:最佳与最差实践
How to Get Published in the Best Marketing Journals Pub Date : 2008-08-29 DOI: 10.1108/09555340810897943
D. Stewart
{"title":"Academic publishing in marketing: best and worst practices","authors":"D. Stewart","doi":"10.1108/09555340810897943","DOIUrl":"https://doi.org/10.1108/09555340810897943","url":null,"abstract":"Purpose – The purpose of this paper is to offer observations regarding best and weak practices with respect to academic publishing in marketing.Design/methodology/approach – The approach takes the form of personal reflections based on the experience of the author as an editor of the Journal of Marketing and Journal of the Academy of Marketing Science.Findings – Interesting and novel work is most likely to be published in academic journals even when such work has methodological flaws. Research that is methodologically correct but of limited contribution is less likely to be published. Venue‐driven research, replications, most extensions of prior research and data fitting exercises are unlikely to be published in the “better” marketing journals.Practical implications – The paper offers practical advice about how to publish in the better marketing journals and how an author should manage the publication process.Originality/value – The paper offers observations regarding best and weak practices with respect t...","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115458129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 15
TAILORING YOUR WORK TO YOUR AUDIENCE 为你的受众量身定制你的作品
How to Get Published in the Best Marketing Journals Pub Date : 1900-01-01 DOI: 10.4337/9781788113700.00013
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引用次数: 0
So, you want to write policy-relevant articles? 所以，你想写与政策相关的文章?
How to Get Published in the Best Marketing Journals Pub Date : 1900-01-01 DOI: 10.4337/9781788113700.00020
R. Hill
{"title":"So, you want to write policy-relevant articles?","authors":"R. Hill","doi":"10.4337/9781788113700.00020","DOIUrl":"https://doi.org/10.4337/9781788113700.00020","url":null,"abstract":"","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123619035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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