{"title":"The contribution continuum revisited","authors":"Daniel M. Ladik, D. Stewart","doi":"10.4337/9781788113700.00010","DOIUrl":null,"url":null,"abstract":"The (most) common mistake is not to “tell a story,” but only assemble different related parts. “Telling a good story” means to critically analyze what has been done before and demonstrate convincingly why something is changing. A significant contribution to knowledge does not happen in isolation and needs to be contextualized to the current situation. about the contribution (be specific about how the paper builds upon prior work), (2) clear about theory (precisely lay out the mechanisms and effects), and (3) clear about methods and analyses (others should be able to replicate method, and findings should be as plainly laid out as possible). If the authors aren’t clear on any of these points, then the reviewers (and readers) won’t know what to make of the work. conduct a series of studies and then superficially combine them into the manuscript without really focusing on what is the story here and thereby what is the contribution. Just because the results are significant does not mean that the contribution is worthwhile","PeriodicalId":365378,"journal":{"name":"How to Get Published in the Best Marketing Journals","volume":"138 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"How to Get Published in the Best Marketing Journals","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4337/9781788113700.00010","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The (most) common mistake is not to “tell a story,” but only assemble different related parts. “Telling a good story” means to critically analyze what has been done before and demonstrate convincingly why something is changing. A significant contribution to knowledge does not happen in isolation and needs to be contextualized to the current situation. about the contribution (be specific about how the paper builds upon prior work), (2) clear about theory (precisely lay out the mechanisms and effects), and (3) clear about methods and analyses (others should be able to replicate method, and findings should be as plainly laid out as possible). If the authors aren’t clear on any of these points, then the reviewers (and readers) won’t know what to make of the work. conduct a series of studies and then superficially combine them into the manuscript without really focusing on what is the story here and thereby what is the contribution. Just because the results are significant does not mean that the contribution is worthwhile