Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)最新文献_第2页

Food Blogger Review on Instagram as an Alternative for Helping Consumer Purchase Decision Instagram上的美食博主评论可以帮助消费者做出购买决定

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 2020-02-07 DOI: 10.2991/aebmr.k.200131.005

G. T. Puspita, H. Hendrayati

{"title":"Food Blogger Review on Instagram as an Alternative for Helping Consumer Purchase Decision","authors":"G. T. Puspita, H. Hendrayati","doi":"10.2991/aebmr.k.200131.005","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.005","url":null,"abstract":"— For those who love cuisine, they certainly will be familiar to the existence of food bloggers. Food Blogger as social media marketing especially in Instagram, used to provide reviews about culinary products. The existence of food bloggers is believed to help consumers to choose which place that suits their needs. This research is a quantitative research that aims to determine whether there is partial influence between foods blogger reviews on Instagram toward consumer purchasing decisions of culinary in the city of Bandung and to find out whether there is a simultaneous influence between foods blogger reviews on Instagram toward consumer purchasing decisions regarding culinary in the city Bandung. The method used is descriptive method. The sampling technique used is nonprobability sampling with incidental sampling type . The data collection is done by spreading questionnaires to 100 Instagram user communities who follow food blogger and live in Bandung city or frequently having a culinary tour in Bandung city. The data analysis technique used is multiple linear regression analysis. Based on t test results, context and collaboration variables significantly influence consumer purchasing decisions regarding culinary in the city of Bandung. Then, F test results show that the value of F arithmetic of 42,219 with a significance level of 0.000. This means that the reviews of food bloggers on Instagram have a significant influence on consumer purchasing decisions toward culinary in the city of Bandung.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"386 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115912146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

Testing Theory of Dividend Policy: Evidence in the Real Estate Sector in Indonesia 股利政策检验理论:以印尼房地产行业为例

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 2020-02-07 DOI: 10.2991/aebmr.k.200131.025

I. Purnamasari, N. Nugraha

引用次数: 1

Corporate Social Responsibility, Size and Tax Aggressiveness: An Empirical Analysis 企业社会责任、规模与税收攻击性:一个实证分析

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 2020-02-07 DOI: 10.2991/aebmr.k.200131.021

R. Rahmat, M. Kustiawan

引用次数: 0

The Influence of Promotion Mix on Consumer Buying Decision: A Case Study of Bestari Brands-Dodol Garut Producer 促销组合对消费者购买决策的影响——以百仕达品牌- dodol Garut生产商为例

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 2020-02-07 DOI: 10.2991/aebmr.k.200131.007

I. Sari, T. Hermina, W. Susilawati

引用次数: 0

Intention to Halal Certification: Challenges in Increasing the Value Added of the Culinary SMEs 清真认证的意向:餐饮业中小企业增加附加值的挑战

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 2020-02-07 DOI: 10.2991/aebmr.k.200131.038

D. Mellita, Trisninawati, Romi Apriyadi

{"title":"Intention to Halal Certification: Challenges in Increasing the Value Added of the Culinary SMEs","authors":"D. Mellita, Trisninawati, Romi Apriyadi","doi":"10.2991/aebmr.k.200131.038","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.038","url":null,"abstract":"— Halal certificate is a tool for SMEs to increase the added value of products produced. By carrying out halal certificates, the product owned can be guaranteed halal status so as to provide peace for consumers, especially Muslim consumers. In addition, with halal certificates, SMEs are challenged to implement a Halal Guarantee System so that the quality of products and even the integrity of a business unit becomes better in the eyes of consumers. Halal standards and certification are mandatory in Indonesia. This is as mandated by Law No. 33 concerning Guarantee of Halal Products. In accordance with the law, there is a mandatory law for all products circulating in Indonesia to have a halal certificate. This means that SME products must also be halal-certified. The research conducted is a descriptive analysis of quantitative data to determine information on the intention and motivation of halal certificates in the eyes of SMEs. By using a questionnaire as an instrument. The sample used was 110 culinary SMEs actors with different lengths of operation and gender. By doing research in the city as known as the city of culinary, the results showed that all the SMEs have not done the halal certification yet. Nevertheless, the results of the interviews showed that all respondents were interested in conducting halal certification and understood that certification would be beneficial to the added value of their business processes.In general, this is due to business actors not yet having an understanding of the procedures for carrying out halal certification on their products. This is due to the lack of counseling and outreach about procedures for halal certification and incentives for SMEs in conducting halal certification.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117191718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Design of Work Facilities at the Work Station of Pressing T-shirt in CV Royaltrack Bandung 万隆CV皇家赛道t恤压装工位工作设施设计

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 2017-01-18 DOI: 10.2991/aebmr.k.200131.041

Rifki Fauzi Ansharullah, E. Achiraeniwati, N. R. As'ad

{"title":"The Design of Work Facilities at the Work Station of Pressing T-shirt in CV Royaltrack Bandung","authors":"Rifki Fauzi Ansharullah, E. Achiraeniwati, N. R. As'ad","doi":"10.2991/aebmr.k.200131.041","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.041","url":null,"abstract":"In a manufacturing industry, the quality of product is a main priority to get the best quality products, therefore properly the right selection of materials and a highly skilled workforce must be done. In the process, a highly skilled workforce must be accompanied by an ergonomic work facilities, so the workers will feel comfortable. This condition will lead the maximized productivity of the workers and the product made will have the best quality.This research was done in CV Royaltrack, a company which is specialized in the fashion industry in Indonesia and Malaysia with the products such as t-shirts, polo shirts, shirts, pants, slippers, bags, shoes and belts. The problem in this company is having a not ergonomic work facility at the work station of pressing, which is proven by the results of the Nordic Body Map questionnaire. The questionnaire showing 14,29% of workers’ limbs who really do not have complaint of pain, while 85,71% of the workers’ limb had complaint of pain to the level of complaints reached on level two (mildly ill) amounted 25% of the limb, level three (ill) amounted 53,57% of the limbs and level four (very ill) amounted to 7,14% of the limb.From the result of the risk level of work identification that used Rapid Entire Body Assessment (REBA) method there are four out of ten work activities that have a risk on high level by reaching the action on level three, so the work facilities must be improved at the work station of pressing. The result of this research suggest a layout of the new ergonomic work desk facility with emphasis on anthropometry workers aspects so that workers feel safe and comfortable.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132438862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

High Impact Entrepreneurs: Do not Measure the Size but the Influence 高影响力企业家:不要衡量规模，而要衡量影响力

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 1900-01-01 DOI: 10.2991/aebmr.k.200131.035

I. S. Darmo, H. Mulyadi

引用次数: 0

Knowledge Creation and Innovative Behavior in Industry 4.0 工业4.0中的知识创造与创新行为

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 1900-01-01 DOI: 10.2991/aebmr.k.200131.034

Y. Setiawan, T. Yuniarsih

引用次数: 0

Customer’s Emotional Bond Effects of Customer Loyalty on Cross Industry 顾客情感纽带对跨行业顾客忠诚的影响

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 1900-01-01 DOI: 10.2991/aebmr.k.200131.002

Agus, Rahayu, A. Jaelani, M. Arief

{"title":"Customer’s Emotional Bond Effects of Customer Loyalty on Cross Industry","authors":"Agus, Rahayu, A. Jaelani, M. Arief","doi":"10.2991/aebmr.k.200131.002","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.002","url":null,"abstract":"Nowadays, the rapid development of business world makes the competitions more increasing and challenging for each competitive company in running the business activities. Emotional bonds strategy which is done by PT. Bank Negara Indonesia, Tbk is development strategy by combining two or more goods or services to be a new product with extra value. BNI cooperates with a soccer club, Chelsea FC, by making products of pay-ment-cards with Chelsea series as brand combination in BNI. This research aims to (1) know the description about emotional bonds strategy, (2) know the description about emotional bonds in BNI’s customers, (3) know the description of loyalty level of BNI’s customers, (4) gain findings regarding how big emotional bonds influences the customers’ loyalty of BNIChelsea credit cards in Indonesian supporters of Chelsea’s fans club in Bandung. The object of this research is the customers of BNI-Chelsea credit cards in Indonesian supporters of Chelsea’s fans club in Bandung. The research is a descriptive verification with quantitative ap-proach and the method which is used is explanatory survey with simple random sampling technique, with 70 customers of BNI-Chelsea credit cards as the amount of the sample. The technique which is used to analyze the data is path analysis with a computer software, SPSS, as the tool. The results of this research show that emotional bonds influence the customers’ loyalties. From investigating the hypothesis examination, it can be known that emotional bonds positively influence the customers’ loyalties as BNI-Chelsea credit cards’","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133613120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Organizational Citizenship Behavior on Teacher, Case Study of School X 教师的组织公民行为，以X学校为例

Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) Pub Date : 1900-01-01 DOI: 10.2991/aebmr.k.200131.055

O. Sandjaja, K. Wardhani

引用次数: 0