African Journal of Business and Economic Development最新文献

THE IMPACT OF EXCHANGE RATE VOLATILITY ON ECONOMIC GROWTH IN NIGERIA: A DYNAMIC ECONOMETRIC APPROACH 汇率波动对尼日利亚经济增长的影响:动态计量经济学方法

African Journal of Business and Economic Development Pub Date : 2021-05-31 DOI: 10.46654/AJBED.1533

Comfort Akinwolere Bukola

引用次数: 1

EMPIRICAL ASSESSMENT OF PUBLIC SECTOR REFORM IN NIGERIA: A TREND ANALYSIS BETWEEN 2000 AND 2015 尼日利亚公共部门改革的实证评估:2000 - 2015年的趋势分析

African Journal of Business and Economic Development Pub Date : 2021-02-19 DOI: 10.46654/AJBED.1218

Vincent Aghaegbunam Onodugo, I. Nwakoby, G. Ofoegbu, Obiamaka P. Egbo, C. Okoyeuzu

{"title":"EMPIRICAL ASSESSMENT OF PUBLIC SECTOR REFORM IN NIGERIA: A TREND ANALYSIS BETWEEN 2000 AND 2015","authors":"Vincent Aghaegbunam Onodugo, I. Nwakoby, G. Ofoegbu, Obiamaka P. Egbo, C. Okoyeuzu","doi":"10.46654/AJBED.1218","DOIUrl":"https://doi.org/10.46654/AJBED.1218","url":null,"abstract":"This study assessed the impact of public sector reforms programmes on the human resources management and civil service of the Nigerian public service. Data for the study were mainly secondary data complemented with primary data collected from stakeholders in the public service that have experienced various reforms in their career. Findings suggest that the impact of reforms on HRM and CSR were largely marginal. The positives of the reforms are mainly in the areas of improvement in salaries and functionality of pension and retirement benefits by making it contributory. These improvements in emoluments narrowed the incentives between public and private sectors and tend to attract skilled hands to the public sector that otherwise would not have been the case. However, all other policy initiatives that were aimed at ensuring effective and efficient use of scarce resources, transparency and accountability by civil servants, incentives and promotion by merit and value for money were at various stages of policy reversal, delayed implementation, and outright abandonment by compromising civil servants that selectively implement only those reforms that suits and benefits their interests. Further, successive regimes after that of former President Olusegun Obasanjo (1999-2007) who initiated most of the reforms, did not have or could not provide enough political will to sustain the benefits and the tempo of these reforms.","PeriodicalId":364585,"journal":{"name":"African Journal of Business and Economic Development","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126060711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

BRAND APPEAL AND CUSTOMERS’ PATRONAGE OF FAST FOOD FIRMS IN PORT HARCOURT 哈科特港快餐公司的品牌吸引力和顾客赞助

African Journal of Business and Economic Development Pub Date : 2021-02-06 DOI: 10.46654/AJBED.117115

Harcourt Horsfall

{"title":"BRAND APPEAL AND CUSTOMERS’ PATRONAGE OF FAST FOOD FIRMS IN PORT HARCOURT","authors":"Harcourt Horsfall","doi":"10.46654/AJBED.117115","DOIUrl":"https://doi.org/10.46654/AJBED.117115","url":null,"abstract":"In theory, brand appeal represents an integrated notion employing a broad stretch of routes, methods and tools that may be considered as a strategy for achieving sustainable customer patronage. Although this concept has been thoroughly examined in various studies there is a research gap regarding its usage in generating customer patronage in the fast food industry. The aim of this research project is to examine and evaluate the degree of the application of brand appeal in customer patronage in fast food firms in Rivers State of Nigeria. The population of the study was 65 fast food firms, from which a sample of 39 was drawn based on the Taro Yemen’s formula. The simple random sampling technique was employed to select 200 respondents from 39fast food firms in Rivers State of Nigeria. The data were gathered by questionnaire survey on 200 respondents. 200 copies of questionnaires were received useful, obtaining a 93 percent response rate. The simple regression statistics was used to test the hypotheses. The results illustrates that emotional brand appeal has a strong, positive and significant influence on patronage intention, and a very strong, positive and significant influence on patronage action. The study also found that rational brand appeal has a strong, positive and significant influence on patronage intention and patronage action. The study therefore, concludes that brand appeal significantly influences customer patronage of fast food firms in Rivers State. The study recommends amongst others that fast food managers should focus particularly on emotional brand appeal to ensure that their companies address adequately, patronage intentions and patronage action.","PeriodicalId":364585,"journal":{"name":"African Journal of Business and Economic Development","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129259605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ORGANIZATIONAL LEARNING CAPABILITY AND FIRM INNOVATIVENESS OF MANUFACTURING FIRMS IN THE SOUTH-SOUTH OF NIGERIA 尼日利亚南南地区制造业企业的组织学习能力与企业创新能力

African Journal of Business and Economic Development Pub Date : 1900-01-01 DOI: 10.46654/ajbed.1417

Agadah Mienipre, O. Akhigbe

{"title":"ORGANIZATIONAL LEARNING CAPABILITY AND FIRM INNOVATIVENESS OF MANUFACTURING FIRMS IN THE SOUTH-SOUTH OF NIGERIA","authors":"Agadah Mienipre, O. Akhigbe","doi":"10.46654/ajbed.1417","DOIUrl":"https://doi.org/10.46654/ajbed.1417","url":null,"abstract":"The purpose of this study was to investigate the relationship between Organizational learning capability and firm innovativeness of manufacturing firms in the south-south of Nigeria. The study offers an empirical assessment of the relationship as based on its model – 4 null hypothetical statements are put forward. The research design adopted was the cross-sectional survey and data for this study was generated from managers and key personnel of the target organizations using structured questionnaire. The study adopted the Spearman’s rank order correlation in its assessment for the bivariate correlations between dimensions of organizational learning capability (managerial commitment and system orientation) and measures of firm innovativeness (propensity to create new products and propensity to create new processes). The findings reveal significant relationships between dimensions of organizational learning capability and the measures of firm innovativeness. In conclusion, it was stated that organizational learning capability, through dimensions such as managerial commitment and system orientation, offers the necessary support, orientation and knowledge control for enhancing firm innovativeness.","PeriodicalId":364585,"journal":{"name":"African Journal of Business and Economic Development","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122593657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0