Pranjana:The Journal of Management Awareness最新文献

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Criteria for hotel selection: a study of travellers 酒店选择标准:一项对旅行者的研究
Pranjana:The Journal of Management Awareness Pub Date : 1900-01-01 DOI: 10.5958/0974-0945.2015.00012.6
Ruturaj Baber, Rahul Pratap Singh Kaurav
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引用次数: 3
Trap used by game hunters – A plagiarism awareness 游戏猎人使用的陷阱-抄袭意识
Pranjana:The Journal of Management Awareness Pub Date : 1900-01-01 DOI: 10.5958/0974-0945.2021.00012.1
Rama Krushna Charan Patro, A. Gupta, Dinesh Kumar
{"title":"Trap used by game hunters – A plagiarism awareness","authors":"Rama Krushna Charan Patro, A. Gupta, Dinesh Kumar","doi":"10.5958/0974-0945.2021.00012.1","DOIUrl":"https://doi.org/10.5958/0974-0945.2021.00012.1","url":null,"abstract":"","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123517066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Customer oriented strategy of the public sector banks and it's bearing on the financial enactment” “公共部门银行的客户导向战略及其与金融法规的关系”
Pranjana:The Journal of Management Awareness Pub Date : 1900-01-01 DOI: 10.5958/0974-0945.2019.00006.2
Namrata Kapoor Kohli
{"title":"“Customer oriented strategy of the public sector banks and it's bearing on the financial enactment”","authors":"Namrata Kapoor Kohli","doi":"10.5958/0974-0945.2019.00006.2","DOIUrl":"https://doi.org/10.5958/0974-0945.2019.00006.2","url":null,"abstract":"","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"160 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132283696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Micro finance industry: A review analysis 小额金融行业:回顾分析
Pranjana:The Journal of Management Awareness Pub Date : 1900-01-01 DOI: 10.5958/0974-0945.2017.00016.4
K. Sethi, R. Nasreen, Matloobullah Khan
{"title":"Micro finance industry: A review analysis","authors":"K. Sethi, R. Nasreen, Matloobullah Khan","doi":"10.5958/0974-0945.2017.00016.4","DOIUrl":"https://doi.org/10.5958/0974-0945.2017.00016.4","url":null,"abstract":"","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127303694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A study on effects of celebrity endorsement on consumer buying behavior of Nepal made shoes 名人代言对尼泊尔制鞋消费者购买行为的影响研究
Pranjana:The Journal of Management Awareness Pub Date : 1900-01-01 DOI: 10.5958/0974-0945.2018.00005.5
D. Regmi
{"title":"A study on effects of celebrity endorsement on consumer buying behavior of Nepal made shoes","authors":"D. Regmi","doi":"10.5958/0974-0945.2018.00005.5","DOIUrl":"https://doi.org/10.5958/0974-0945.2018.00005.5","url":null,"abstract":"This study attempts to understand the effectiveness of Celebrity Endorsement done by business houses to promote shoes in Nepal. Popularity of celebrity and their influencing power in Nepal can be figured out from the study. Compiling the views of various consumers from all over Nepal, and different age groups, the analysis can be seen. Celebrity Endorsement has been regarded as one of the important method to increase market share in International Market. Even in the neighboring country, India it can be noted that celebrity has lot to do with promotion. However, contradictory to the other part of the world, here the study reveals that Celebrity Endorsement is not a wise technique to attract customers and increase the sales. There exists other influencing factors that contributes to attract customers and increase the market share, hence those factors needs a serious consideration. It can also be regarded that Celebrity lacks influencing power in context of Nepal.","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126359809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Measures to improve sales promotion effectiveness: The consumer perspective 提高促销效果的措施:从消费者角度出发
Pranjana:The Journal of Management Awareness Pub Date : 1900-01-01 DOI: 10.5958/0974-0945.2019.00005.0
Priyanka Goyal
{"title":"Measures to improve sales promotion effectiveness: The consumer perspective","authors":"Priyanka Goyal","doi":"10.5958/0974-0945.2019.00005.0","DOIUrl":"https://doi.org/10.5958/0974-0945.2019.00005.0","url":null,"abstract":"Nowadays the sales promotion has achieved an important and familiar role within the marketing sector because now consumer is more aware about the happenings gone through in Marketing Mix. But still it deserves more marketing budget and augmenting the range of promotional typologies. A real switch from advertising towards sales promotion has occurred and from this phenomenon new issue arises and to resolve those issues I am finding here important measures to improve sales promotion effectiveness. This research paper aims to look for new ways to improve how consumers perceive different sales promotional frames. Every industry whether FMCG industry, service industry or any other type of industry used sales promotion tools as a weapon to boost sales. Different sales promotion tools have different impact on different industry. This paper helps in finding out the importance of executing sales promotion tools in different industry with respect to need and want of consumers. Before executing any type of sales promotion tool it is very important that company has specific goal to achieve in their mind. Sales promotion tools are very important nowadays. They are also helpful in increasing sales, clear out the old stock, achieving targets. As consumer nowadays is very much influenced by sales promotion tools like price discounts, cash back offer, free samples and so forth.","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126142944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Startup India initiative – A comparative study of selected states 印度创业计划——选定邦的比较研究
Pranjana:The Journal of Management Awareness Pub Date : 1900-01-01 DOI: 10.5958/0974-0945.2019.00001.3
L. Singh
{"title":"Startup India initiative – A comparative study of selected states","authors":"L. Singh","doi":"10.5958/0974-0945.2019.00001.3","DOIUrl":"https://doi.org/10.5958/0974-0945.2019.00001.3","url":null,"abstract":"","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116862121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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