{"title":"Criteria for hotel selection: a study of travellers","authors":"Ruturaj Baber, Rahul Pratap Singh Kaurav","doi":"10.5958/0974-0945.2015.00012.6","DOIUrl":"https://doi.org/10.5958/0974-0945.2015.00012.6","url":null,"abstract":"","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122571254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Trap used by game hunters – A plagiarism awareness","authors":"Rama Krushna Charan Patro, A. Gupta, Dinesh Kumar","doi":"10.5958/0974-0945.2021.00012.1","DOIUrl":"https://doi.org/10.5958/0974-0945.2021.00012.1","url":null,"abstract":"","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123517066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Customer oriented strategy of the public sector banks and it's bearing on the financial enactment”","authors":"Namrata Kapoor Kohli","doi":"10.5958/0974-0945.2019.00006.2","DOIUrl":"https://doi.org/10.5958/0974-0945.2019.00006.2","url":null,"abstract":"","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"160 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132283696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A study on effects of celebrity endorsement on consumer buying behavior of Nepal made shoes","authors":"D. Regmi","doi":"10.5958/0974-0945.2018.00005.5","DOIUrl":"https://doi.org/10.5958/0974-0945.2018.00005.5","url":null,"abstract":"This study attempts to understand the effectiveness of Celebrity Endorsement done by business houses to promote shoes in Nepal. Popularity of celebrity and their influencing power in Nepal can be figured out from the study. Compiling the views of various consumers from all over Nepal, and different age groups, the analysis can be seen. Celebrity Endorsement has been regarded as one of the important method to increase market share in International Market. Even in the neighboring country, India it can be noted that celebrity has lot to do with promotion. However, contradictory to the other part of the world, here the study reveals that Celebrity Endorsement is not a wise technique to attract customers and increase the sales. There exists other influencing factors that contributes to attract customers and increase the market share, hence those factors needs a serious consideration. It can also be regarded that Celebrity lacks influencing power in context of Nepal.","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126359809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Measures to improve sales promotion effectiveness: The consumer perspective","authors":"Priyanka Goyal","doi":"10.5958/0974-0945.2019.00005.0","DOIUrl":"https://doi.org/10.5958/0974-0945.2019.00005.0","url":null,"abstract":"Nowadays the sales promotion has achieved an important and familiar role within the marketing sector because now consumer is more aware about the happenings gone through in Marketing Mix. But still it deserves more marketing budget and augmenting the range of promotional typologies. A real switch from advertising towards sales promotion has occurred and from this phenomenon new issue arises and to resolve those issues I am finding here important measures to improve sales promotion effectiveness. This research paper aims to look for new ways to improve how consumers perceive different sales promotional frames. Every industry whether FMCG industry, service industry or any other type of industry used sales promotion tools as a weapon to boost sales. Different sales promotion tools have different impact on different industry. This paper helps in finding out the importance of executing sales promotion tools in different industry with respect to need and want of consumers. Before executing any type of sales promotion tool it is very important that company has specific goal to achieve in their mind. Sales promotion tools are very important nowadays. They are also helpful in increasing sales, clear out the old stock, achieving targets. As consumer nowadays is very much influenced by sales promotion tools like price discounts, cash back offer, free samples and so forth.","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126142944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Startup India initiative – A comparative study of selected states","authors":"L. Singh","doi":"10.5958/0974-0945.2019.00001.3","DOIUrl":"https://doi.org/10.5958/0974-0945.2019.00001.3","url":null,"abstract":"","PeriodicalId":363513,"journal":{"name":"Pranjana:The Journal of Management Awareness","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116862121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}