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Increasing Maru Design’s Brand Awareness by Making a Promotional Video 通过制作宣传片提高Maru Design的品牌知名度
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.322-328
Amerine Tabita
{"title":"Increasing Maru Design’s Brand Awareness by Making a Promotional Video","authors":"Amerine Tabita","doi":"10.9744/katakita.10.2.322-328","DOIUrl":"https://doi.org/10.9744/katakita.10.2.322-328","url":null,"abstract":"Maru Design's main target market is start-up businesses and small to medium business owners, ranging between 20 to 30 years old. Due to COVID-19, Maru Design had a problem managing and dividing the team because the company lacked workforce. Consequently, Maru Design’s Instagram and YouTube page tended to be inactive. As a result, Maru Design was experiencing low brand awareness problem. I conducted an online questionnaire to 102 people who were representatives of Maru Design’s target market, which was Surabaya citizens between the ages of 20 and 40. The solution was creating a promotional video in partnership with Maru Design. This promotional video can be used to increase the brand awareness of Maru Design by showing the unique selling point (USP) of the company. The promotional video was made by applying theories in the steps of making a promotional video (Maguire, 2016) and language used (Samantha, 2014). This video is aimed at improving the company’s brand awareness for future clients. Keywords: Brand Awareness, Promotional Video, Branding","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"318 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129852114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Increasing the Brand Awareness of Samaya Coffee Shop to Its Target Market Using a Promotional Video 利用宣传片提高Samaya咖啡店在目标市场的品牌知名度
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.201-206
Jabriel Gian Santoso
{"title":"Increasing the Brand Awareness of Samaya Coffee Shop to Its Target Market Using a Promotional Video","authors":"Jabriel Gian Santoso","doi":"10.9744/katakita.10.2.201-206","DOIUrl":"https://doi.org/10.9744/katakita.10.2.201-206","url":null,"abstract":"Samaya Coffee Shop is a coffee shop in Solo City. Based on the research that I did, I found that Samaya still lacks of brand awareness, because only a few people know about Samaya. Therefore, the best solution to increase Samaya’s brand awareness is by creating a promotional video with USP (Unique Selling Points). There are several Samaya USPs that I highlight in the video such as the unique menu, private meeting room, and board games. The video is uploaded to Instagram and also to paid promotion accounts in Solo city, so the video could be watched by more target audience. A promotional video is the right effective solution is because video is one of the tools that is often watched by the target market when they seek out and discover the product they want to buy.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"177 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133716219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Childhood Trauma Aftermath on the Adult BoJack Horseman 成年马男波杰克的童年创伤后遗症
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.380-387
Sophie Ariella Tanujaya, L. S. Limanta
{"title":"Childhood Trauma Aftermath on the Adult BoJack Horseman","authors":"Sophie Ariella Tanujaya, L. S. Limanta","doi":"10.9744/katakita.10.2.380-387","DOIUrl":"https://doi.org/10.9744/katakita.10.2.380-387","url":null,"abstract":"In recent decades, adult animation has garnered its own audience due to its mix of dark humor and slash of reality. One popular series is BoJack Horseman. The show intrigues me because throughout its six seasons, it manages to show how childhood trauma deeply affects BoJack, the main character, as an adult. In this study, we want to analyze the root causes of BoJack’s childhood trauma and the coping mechanisms he did. The findings of this research suggest that there are two main reasons: maltreatment from caretakers and loss of a loved one. Furthermore, there are four forms of maltreatment from his parents: hurtful words, broken marriage, domestic abuse, and gaslighting/guilt tripping. To cope with his trauma, BoJack used four strategies: escapism, dark humor, suicide attempt, and professional help. Through a combination of these four strategies, BoJack was forced to deal with his childhood trauma to become a better person.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128769970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lost Blurs: A Screenplay Exploring Child Neglect 迷失的模糊:一个探索儿童忽视的剧本
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.393-398
Aloysius Reynaldo Danuega Hartanto, R. Basuki
{"title":"Lost Blurs: A Screenplay Exploring Child Neglect","authors":"Aloysius Reynaldo Danuega Hartanto, R. Basuki","doi":"10.9744/katakita.10.2.393-398","DOIUrl":"https://doi.org/10.9744/katakita.10.2.393-398","url":null,"abstract":"This paper aims at exploring child neglect cases and to raise awareness about it. Child neglect is the failure to provide for the shelter, safety, supervision, and nutritional needs of the child. Child neglect is an underrated topic because it can be difficult to determine whether a parent is neglecting his/her child due to its unintentional nature. This paper explores what child neglect is, the possible effect of it such as disorganized attachment disorder, and ways to recover from said disorder. This paper uses the Attachment Theory by John Bowlby and the finding of the research is in the form of a screenplay. The screenplay uses tragicomedy as its genre, telling a story about a boy, Benny, who was neglected by his father as a child and now suffers from disorganized attachment disorder. Throughout his journey, he tries to recover from it by building trustful relationships and face his father about his neglected past.Keywords: child neglect, disorganized attachment disorder, screenplay, tragicomedy","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"420 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130038544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Raising CV. Petra Kharisma Abadi’s Brand Awareness to Its Target Market Using A New Logo, Brand Name, and Slogan 提高简历。Petra Kharisma Abadi的品牌意识到它的目标市场使用一个新的标志，品牌名称和口号
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.299-305
Karenina Gracia Pribadi
{"title":"Raising CV. Petra Kharisma Abadi’s Brand Awareness to Its Target Market Using A New Logo, Brand Name, and Slogan","authors":"Karenina Gracia Pribadi","doi":"10.9744/katakita.10.2.299-305","DOIUrl":"https://doi.org/10.9744/katakita.10.2.299-305","url":null,"abstract":"CV. Petra Kharisma Abadi, now PeKA, is a company that makes and sells food-boxes in Magelang and Kedu areas. The customers are mainly from Magelang, 60% females 40% males, aged between 25 - 55 years. The main problem that I have found from the customer survey is lack of brand awareness, because the target customers cannot recognize the name of the company and its’ product. From the customer survey, I found that the solutions are making a new brand name, logo, and slogan. Besides, the company must highlight the USPs (durability, beauty, and low price). I used theories that focus on my main subjects, which are brand awareness, brand name, logo, and slogan. There are three benefits from the solution: target customers can be more familiar with the company, can boost sales by having the target market’s trust, and can later have a correct method of promotions after good branding.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116348062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lukas: A Novella Revealing Low Socioeconomic Condition as a Risk Factor of Schizophrenia 卢卡斯:一部揭示低社会经济条件是精神分裂症风险因素的中篇小说
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.276-283
Nicholas Valentino Handoko, L. S. Limanta
{"title":"Lukas: A Novella Revealing Low Socioeconomic Condition as a Risk Factor of Schizophrenia","authors":"Nicholas Valentino Handoko, L. S. Limanta","doi":"10.9744/katakita.10.2.276-283","DOIUrl":"https://doi.org/10.9744/katakita.10.2.276-283","url":null,"abstract":"Recent world crises have caused millions to relocate. However, upon reaching their destination, immigrants often suffer from mental health problems. This work addresses how an immigrant status increases one’s likelihood to develop the early symptoms of schizophrenia and how to recover. It does so by using Blair Wheaton’s theory of the sociogenesis of psychological disorder and a phenomenological and participatory research written by Larry Davidson and his colleagues. It warrants a publication of the phenomenon in a creative form. This novella explores the perspective of Lukas Bertram, a wanted politician who left Earth for the planet of Morael, where he would try to survive amidst discrimination, give up, succumb to schizophrenia, and eventually recover. According to the findings, Lukas’ fatalism became the mediating variable between low socioeconomic status and his initial development of schizophrenia. Overcoming fatalism by reestablishing social connection and sense of control, thus, sparked his recovery process.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115178913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cyberattack: Cyberbullying Impact on LGBT Teenager’s Mental Health and the Way to Deal with it 网络攻击:网络欺凌对LGBT青少年心理健康的影响及应对方法
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.267-275
A. Hartanto
{"title":"Cyberattack: Cyberbullying Impact on LGBT Teenager’s Mental Health and the Way to Deal with it","authors":"A. Hartanto","doi":"10.9744/katakita.10.2.267-275","DOIUrl":"https://doi.org/10.9744/katakita.10.2.267-275","url":null,"abstract":"This thesis discusses cyberbullying impact on LGBT teenager’s mental health and the way to deal with it. The objective is to bring awareness to the readers about the issue and hopefully it could bring a better change to the society. To do so, this thesis will use cyberbullying concept to explain the definition and its negative impact, and a thesis journal to explain things that the cyberbullying victim can do to deal with cyberbullying impact. Moreover, the ‘findings’ of this thesis will be presented in screenplay. It starts with a story about a high school boy named Jonathan who becomes the victim of cyberbullying after his sexual orientation got exposed on the school anonymous gossip blog. As a result, He is suffering from mild depression. Luckily, in the end, he can find confidence within himself that it makes him has the courage to fight back against his bullies.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126375812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Interactional Style Features Used by Mark Baum In the Film The Big Short 马克·鲍姆在电影《大空头》中使用的互动风格特征
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.358-364
William Wijaya, J. Rini
{"title":"Interactional Style Features Used by Mark Baum In the Film The Big Short","authors":"William Wijaya, J. Rini","doi":"10.9744/katakita.10.2.358-364","DOIUrl":"https://doi.org/10.9744/katakita.10.2.358-364","url":null,"abstract":"This study focuses on analyzing the features of interactional style used by Mark Baum when talking to his interlocutor with different statuses on business related topics. In conducting this study, the writer used the theory of Interactional styles by Holmes (2006). This study was done using a qualitative approach. The result of this study showed that Mark Baum used both feminine and masculine features of interactional style when talking to his interlocutors with different statuses. The writer also found out that the use of features of interactional style, such as aggressive interruption, direct, and autonomous, can be affected by the difference of status. Moreover, Mark Baum also uses masculine features of interactional style more than feminine features of interactional style when talking to his subordinates.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121555547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ecclesiast: A Novel Exploring Atheist Morality & Discrimination in Indonesia 《传教士:一部探索印尼无神论道德与歧视的小说》
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.215-224
Cherine Angelica Limina, D. Setiawan
{"title":"Ecclesiast: A Novel Exploring Atheist Morality & Discrimination in Indonesia","authors":"Cherine Angelica Limina, D. Setiawan","doi":"10.9744/katakita.10.2.215-224","DOIUrl":"https://doi.org/10.9744/katakita.10.2.215-224","url":null,"abstract":"One of the many reasons why atheists are shunned is the common belief that lack of faith leads to a lack of moral foundation. However, analyses on the moral behaviors of atheists and religious people show that atheists behave similarly to any other group and that they possess their own methods of discovering a moral foundation. This thesis explores the discrimination atheists face within Indonesian society, and how atheists are able to develop and possess their own moral foundation. This thesis uses Turiel’s psychological Social Domain Theory, which is used to explain the moral panic around atheism as well as how morality develops outside of religious teaching. The creative work comes in the form of a magical realist novella about a young woman who slowly reconstructs her view on morality while on a journey to find God for an old corpse, guided by a mysterious archivist.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123428994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Uneasy Pursuit: A Screenplay Exploring an Untreated Schizophrenia and Its Impacts on One’s Life 不安的追求:一个剧本探索未经治疗的精神分裂症及其对一个人的生活的影响
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.306-313
Ivana Faustina, S. Irawan
{"title":"Uneasy Pursuit: A Screenplay Exploring an Untreated Schizophrenia and Its Impacts on One’s Life","authors":"Ivana Faustina, S. Irawan","doi":"10.9744/katakita.10.2.306-313","DOIUrl":"https://doi.org/10.9744/katakita.10.2.306-313","url":null,"abstract":"Mental health has been overlooked in Indonesia for too long. Labels like ‘nuts’ and ‘insane’ are often associated with the matter, creating a stigma that undermines its significance. Therefore, this creative work intends to bring forth the urgency of mental health awareness, especially on women who are more prone to mental illness than men. The chosen topic is schizophrenia, which can result in fatal impacts, including suicide, if left untreated. The story follows Sandra, an Indonesian female police detective who unknowingly is battling schizophrenia while trying to catch a skilled mysterious criminal. After a series of regressions, she grows more miserable, reaches peak devastation when struck by grief, and tries to end her life. However, she manages to overcome the pain and, with the help of proper treatment, puts the illness under control. Conclusively, this work aims to highlight the importance of early treatment and awareness of mental illnesses.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128984666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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