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The Other(s) Principle(s): A Screenplay Exploring Childfree Issue in Indonesia 其他原则:一个探索印尼无子女问题的剧本
K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.427-435
Olivia Agatha
{"title":"The Other(s) Principle(s): A Screenplay Exploring Childfree Issue in Indonesia","authors":"Olivia Agatha","doi":"10.9744/katakita.10.3.427-435","DOIUrl":"https://doi.org/10.9744/katakita.10.3.427-435","url":null,"abstract":"Childfree has become one of few topics still considered taboo in Indonesia. This creative work aims at helping Indonesian childfree women fight for their voices to be heard. Secondary research is used as a methodology to complete the thesis. The data are gathered from journals, e-books, credible website, and online articles. To support the findings, theories that are used are gender role and attachment theory. This thesis explores the reason women decide to be childfree is the toxic relationship in the family. The thesis is in the form of a screenplay using drama-romance genre. It tells a story about Ebba who struggles to be accepted by her family and friends. She had a rough relationship with her mother from her childhood phase until now. Her boyfriend, Bisma, distances himself after finding out that Ebba is a childfree woman However, they manage to reconcile and Ebba gets married to Bisma.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126144577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Semiotic Analysis of Sephora’s Beauty Campaign Video 丝芙兰美容广告视频的符号学分析
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.314-321
Joseph Chan
{"title":"Semiotic Analysis of Sephora’s Beauty Campaign Video","authors":"Joseph Chan","doi":"10.9744/katakita.10.2.314-321","DOIUrl":"https://doi.org/10.9744/katakita.10.2.314-321","url":null,"abstract":"Social campaign has gained its popularity over these past years. With the rapid business development, many brands compete with each other to create a simple campaign video but still has a meaningful story. To analyze the data, the writer use semiotic approach. This study aims to discover the meaning of verbal and visual signs, and in what ways those meanings are conveyed in Sephora’s The Unlimited Power of Beauty video. The findings show that in The Unlimited Power of Beauty video, Sephora strives to redefine the term of beauty which cannot be determined merely by particular criteria such as having a white and flawless skin, but beauty can be defined in all forms, sizes, and ages through the verbal and visual signs.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115700820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Code-Mixing Types Used by Jody to Ben in Filosofi Kopi and Filosofi Kopi 2: Ben & Jody 在Filosofi Kopi和Filosofi Kopi中Jody对Ben使用的代码混合类型2:Ben和Jody
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.336-341
Graciela Queen Wijaya, Flora Debora Floris
{"title":"Code-Mixing Types Used by Jody to Ben in Filosofi Kopi and Filosofi Kopi 2: Ben & Jody","authors":"Graciela Queen Wijaya, Flora Debora Floris","doi":"10.9744/katakita.10.2.336-341","DOIUrl":"https://doi.org/10.9744/katakita.10.2.336-341","url":null,"abstract":"This study was conducted to analyze code-mixing types used by Jody when talking to Ben in Filosofi Kopi and Filosofi Kopi 2: Ben & Jody. The writers observed code-mixing types used by Jody as director of a coffee shop called Filosofi Kopi, when talking to Ben as barista, who had a lower status than Jody in the coffee shop. In this study, the writers used theory of code-mixing types by Muysken (2000). The writers used a qualitative approach in this study. The findings of this study showed Jody used two types of code-mixing: insertion and congruent lexicalization. He did not use any alternations when talking to Ben.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"06 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121784157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impoliteness Strategies Used by Sylvie Grateau Toward Emily Cooper in Emily in Paris Season One 《巴黎的艾米丽》第一季中西尔维·格拉托对艾米丽·库珀的不礼貌策略
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.329-335
Tania Silvia Santoso, Herwindy Maria Tedjaatmadja
{"title":"Impoliteness Strategies Used by Sylvie Grateau Toward Emily Cooper in Emily in Paris Season One","authors":"Tania Silvia Santoso, Herwindy Maria Tedjaatmadja","doi":"10.9744/katakita.10.2.329-335","DOIUrl":"https://doi.org/10.9744/katakita.10.2.329-335","url":null,"abstract":"This descriptive-quantitative study is aimed at finding out the types of impoliteness super-strategies used by Sylvie toward her employee, Emily, in Emily in Paris season one, as well as the most and least frequently used types. The main theory used is Culpeper's (1996, 2005) impoliteness strategy. The findings reveal that Sylvie has implemented all five types of impoliteness super-strategies. The most common is negative impoliteness which most likely occurs because Sylvie always opposes Emily on purposes despite knowing how much Emily wants to be professionally acknowledged at Savoir. The least frequently used is withhold politeness, which might happen because although Sylvie is a generally nice person, she uses clearer impolite strategies to Emily on purpose. The writers conclude that Sylvie purposefully uses impoliteness strategies and adds impolite gestures, to bring Emily down and to emphasize her power to get rid of Emily from Savoir. Keywords: impoliteness, impoliteness strategy, status, utterance","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132344833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Increasing Kang’s Kitchen’s Brand Awareness to Its Target Market through a Promotional Video 通过宣传片提高康氏厨房在目标市场的品牌知名度
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.246-251
I. Hendranata
{"title":"Increasing Kang’s Kitchen’s Brand Awareness to Its Target Market through a Promotional Video","authors":"I. Hendranata","doi":"10.9744/katakita.10.2.246-251","DOIUrl":"https://doi.org/10.9744/katakita.10.2.246-251","url":null,"abstract":"Kang’s Kitchen is a homemade cake and homemade food company that is located in Jakarta. It was established in 2019 at Surabaya when Kang’s Kitchen was still selling homemade Ote-Ote and now the shop is focusing on baking many kinds of cakes. Kang’s Kitchen target market is Instagram users that like to order food or cake from the application. The shop is currently new in Jakarta, so few people know about Kang’s Kitchen and its products. In addition, some competitors sell almost the same products. These make the sales volumes still very low. From the customers’ survey, I found out that the shop lacks brand awareness among its target market. The target market is still unaware of Kang’s Kitchen Unique Selling Points, premium quality and hygienic processing. The solution is, therefore, highlighting the USPs in a video, and upload it in Instagram. By projecting the company’s strengths in Instagram, Kang’s Kitchen followers are expected to increase, and those followers are expected to be loyal customers.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"516 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123571082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Code-Mixing Analysis in an Introductory Lecture by the Indonesian Minister of Finance, Sri Mulyani Indrawati 印尼财政部长Sri Mulyani Indrawati介绍性演讲中的代码混合分析
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.261-266
V. Yang, Flora Debora Floris
{"title":"Code-Mixing Analysis in an Introductory Lecture by the Indonesian Minister of Finance, Sri Mulyani Indrawati","authors":"V. Yang, Flora Debora Floris","doi":"10.9744/katakita.10.2.261-266","DOIUrl":"https://doi.org/10.9744/katakita.10.2.261-266","url":null,"abstract":"The objective of this study is to investigate the types of code-mixing found in Sri Mulyani Indrawati’s introductory lecture entitled Kuliah Pengantar Ekonomi FEB UI 2019- Sri Mulyani Indrawati, S. E., M.Sc., Ph. D (Introduction to Economics), which was delivered in Universitas Indonesia in 2019. For the analysis, the writers used code-mixing theory proposed by Muysken (2000). The writers implemented qualitative approach to complete this study. The findings of the research showed that all types of code mixing, namely insertion, alternation, and congruent lexicalization, were present. This study also revealed that Indonesian-English pattern dominated the code mixing-cases in this introductory lecture.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129720731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Conversational Strategies Used by Gilang Widya Permana and Shandy Purnamasari in the SB30 Podcast Gilang Widya Permana和Shandy Purnamasari在SB30播客中使用的会话策略
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.365-372
Ivana Naomi
{"title":"Conversational Strategies Used by Gilang Widya Permana and Shandy Purnamasari in the SB30 Podcast","authors":"Ivana Naomi","doi":"10.9744/katakita.10.2.365-372","DOIUrl":"https://doi.org/10.9744/katakita.10.2.365-372","url":null,"abstract":"This qualitative study was conducted to determine how speakers of different genders employed conversational strategies. In addition, the writer intended to find the similarities and differences in the use of conversational strategies by male and female speakers. Therefore, the writer chose to analyze the guest stars of SB30's podcast that represented both genders. The guest stars were Gilang Widya Permana (male) and Shandy Purnamasari (female). To analyze the data, the writer referred to Gender and Conversational Strategies theory by Coates (2013). Coates (2013) classifies conversational strategies into seven strategies. This study showed that Gilang used six out of seven strategies, while Shandy used all seven. The writer concludes that conversational strategies can be used by men and women, depending on one's emerging condition. Therefore, the chances of using conversational strategies for both genders are equal.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125570809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Increasing the Brand Awareness of Panji Mas Shop with a Company Profile Video 透过公司简介短片，提升本店的品牌知名度
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.185-191
Illona Mora Kartika
{"title":"Increasing the Brand Awareness of Panji Mas Shop with a Company Profile Video","authors":"Illona Mora Kartika","doi":"10.9744/katakita.10.2.185-191","DOIUrl":"https://doi.org/10.9744/katakita.10.2.185-191","url":null,"abstract":"Panji Mas shop is a business selling decorative and automotive paints in Singaraja, Bali. Most of its customers are men between the ages of 41 and 65 (low-middle-high income). However, due to the current re-generation of business owners, Panji Mas shop will also concentrate on expanding its target market to 18 to 40 years old. The main problem for the shop is that Singaraja people are still unfamiliar with it and its products (lack of brand awareness). The main cause is because of not using specific marketing strategies. Therefore, the writer chooses a company profile video shared on Facebook and Instagram as an ad based on Esp and Bie Production (2022). The company profile video will also highlight the shop's USPs, which are the wide range of automotive and decorative paints, mixing colors, and great services. As a result, it can help the shop increase its brand awareness.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"23 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113973292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Single Path: A Novel Breaking The Shackle of Marital Pressure 《单一道路:一部打破婚姻压力枷锁的小说》
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.192-200
Jeannette Sharon Kathleene Tengkilisan, L. S. Limanta
{"title":"The Single Path: A Novel Breaking The Shackle of Marital Pressure","authors":"Jeannette Sharon Kathleene Tengkilisan, L. S. Limanta","doi":"10.9744/katakita.10.2.192-200","DOIUrl":"https://doi.org/10.9744/katakita.10.2.192-200","url":null,"abstract":"Marital pressure is one of many cultural problems still existing in Indonesia. Research has shown that Indonesians tend to push individuals to get married as an act of conforming to the cultural dominion. This happens because being unmarried is seen as problematic or uncommon. Worst of all, most Indonesians tend to use the existence of marriage as a standard for value and happiness. This negative belief against unmarried individuals is known as singlism. It includes the act of discriminating, stigmatising, and stereotyping singles. Acknowledging this problem, the writer used the theory of Singlism and the Transactional Theory of Stress and Coping to help create a creative thesis in the form of a satirical novel. This creative thesis aims to show that happiness and value cannot be based on marriage. In the end, this creative thesis managed to show that marriage does not always guarantee happiness and life fulfilment.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115453873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Language Styles Used in Secondate's Instagram Captions from 1 July to 27 December 2021 从2021年7月1日到12月27日，Secondate Instagram配文中使用的语言风格
K@ta Kita Pub Date : 2022-10-27 DOI: 10.9744/katakita.10.2.179-184
Sella Berliana Utomo, Flora Debora Floris
{"title":"Language Styles Used in Secondate's Instagram Captions from 1 July to 27 December 2021","authors":"Sella Berliana Utomo, Flora Debora Floris","doi":"10.9744/katakita.10.2.179-184","DOIUrl":"https://doi.org/10.9744/katakita.10.2.179-184","url":null,"abstract":"This study aims to find out the language styles used by Secondate in the Instagram account captions. The writers did this study to find the language styles based on word choice in the Instagram account captions for the product Milky Gel Lip Tint. The writers used the theory of gaya bahasa berdasarkan pilihan kata or language styles based on word choice by Keraf (2006), which utilizes three indicators, namely sentence length, structure, and vocabulary. The writers also referred to the theory of syntax by Chaer (2007) and the theory of standard Indonesian by Prihantini (2015). The research was done using a qualitative approach. It was found that Secondate had many informal and conversational language styles and rarely used the formal language style in their Instagram captions","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114298746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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