International Journal of IT Business Strategy Management最新文献

A Study on the Relationship among Experience Inducing Factors, Experience Satisfaction, and Behavioral Intention: Centered on the 6th Industry 体验诱发因素、体验满意度与行为意向的关系研究——以第六产业为中心

International Journal of IT Business Strategy Management Pub Date : 2020-08-30 DOI: 10.21742/IJIBSM.2020.6.1.01

Sang-Won Shim, L. Jung

{"title":"A Study on the Relationship among Experience Inducing Factors, Experience Satisfaction, and Behavioral Intention: Centered on the 6th Industry","authors":"Sang-Won Shim, L. Jung","doi":"10.21742/IJIBSM.2020.6.1.01","DOIUrl":"https://doi.org/10.21742/IJIBSM.2020.6.1.01","url":null,"abstract":"This study conducted both literature research and empirical research to achieve the purpose of the study. For the empirical analysis, a survey was conducted for 28 days from February 1, 2020 to February 28, 2020. The subjects of the survey were those who visited the 6th industrial experience center in South and North Gyeongsang Province. Prior to the hypothesis verification, frequency analysis, reliability analysis, validity analysis, and correlation analysis were conducted in order to determine whether the data is appropriate. The results of the empirical analysis showed that cognitive, emotional, social factors, and the factors that induce the experience of the 6th industry presented in this study have a positive effect on the experience satisfaction. In addition, experience satisfaction had a positive effect on behavioral intention after perceiving the satisfaction of the 6th industry’s experience inducement factor. The implication of this study is that the factors that can induce experience are very important for the visitors who want to experience the 6th industry. Furthermore, experience satisfaction in the 6th industry is proven as a key factor to have a positive impact on the behavior intention of visitors afterward.","PeriodicalId":354291,"journal":{"name":"International Journal of IT Business Strategy Management","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124540921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Differences in School-Related Attitudes of Middle School Students in School Sports Club 中学生参加学校体育俱乐部校际态度的差异

International Journal of IT Business Strategy Management Pub Date : 2020-08-30 DOI: 10.21742/IJIBSM.2020.6.1.02

Eun-Ju Lim, Deajung Lee

{"title":"The Differences in School-Related Attitudes of Middle School Students in School Sports Club","authors":"Eun-Ju Lim, Deajung Lee","doi":"10.21742/IJIBSM.2020.6.1.02","DOIUrl":"https://doi.org/10.21742/IJIBSM.2020.6.1.02","url":null,"abstract":"The purpose of this study is to analyze the difference of school attitude of middle school students participating in school sports club and to identify the necessity of school sports club activities. For this purpose, 520 middle school students who participated in school sports club and 485 middle school students who did not participate were selected as research participators. The difference in school attitude was analyzed by the presence of school sports club, participation period, the frequency of participation per week, and the number of participation in competitions. Collected data were statistically processed by using the SPSS 25.0 program. Exploratory frequency analysis, reliability analysis, t-test, one-way ANOVA were conducted and verified by the post hoc test. As a result, significant differences are as follows: First, all sub-factors of school attitude of middle school students showed differences as per their participation in school sports club. Second, all sub-factors of school attitude of middle school students showed differences as per the participation period of school sports club. Third, all sub-factors of school attitude of middle school students, except school friend factors showed differences as per the participation frequency of school sports club. Fourth, all sub-factors of school attitude of middle school showed differences as per the participation frequency of school sports club competitions. According to these results, the followings are concluded: First, school sports club policy should be established from a long-term perspective. Second, the number of school sports club competitions should be increased. This study is significant as an empirical data that participation in school sports club positively affects the formation of school attitudes of middle school students. 1","PeriodicalId":354291,"journal":{"name":"International Journal of IT Business Strategy Management","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121415992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Study on the Characteristics of Events in the Aviation, Leisure and Tourism Industry -Gyeongnam Sacheon Air Show 航空、休闲、旅游产业活动特征研究——庆南泗川航空展

International Journal of IT Business Strategy Management Pub Date : 2020-08-30 DOI: 10.21742/IJIBSM.2020.6.1.03

G. Kim, Hwa-yeol Choi

引用次数: 0

The Effect of Travel Blog Quality on User Satisfaction and Intention to Revisit 旅游博客质量对用户满意度和回访意愿的影响

International Journal of IT Business Strategy Management Pub Date : 2020-08-30 DOI: 10.21742/IJIBSM.2020.6.1.04

Hwa-yeol Choi, Yooumi Lee

{"title":"The Effect of Travel Blog Quality on User Satisfaction and Intention to Revisit","authors":"Hwa-yeol Choi, Yooumi Lee","doi":"10.21742/IJIBSM.2020.6.1.04","DOIUrl":"https://doi.org/10.21742/IJIBSM.2020.6.1.04","url":null,"abstract":"Blogs have emerged as a new form of sharing information over the Internet. In other words, blogs are made more comfortable and useful communication tools in that they have the characteristics of public disclosure of personal opinions and information, which allows users to have two-way communication channels compared to other media, and are used to communicate with others compiling scattered information. Through this, the researchers focused on travel blogs that have been highly praised for the emergence of the Work-Life Balance generation. Despite the considerable increase in the function and influence of travel blogs, there has been little previous research into the quality envisioned by blogs and users. Therefore, the study studied how the quality of the travel blog affects visitors’ satisfaction and willingness to revisit through a causal research model. Based on previous research on the quality of tourist information websites, the factors of quality were verified and the availability was discussed through this paper. In addition, the study conducted an online survey of those who said they had used blogs. As a result, the positive relationship between the quality of the travel blog and the user satisfaction, user satisfaction and willingness to revisit as well as the quality and intention of the travel blog was confirmed. This shows that we have to make efforts to further improve the quality of our travel blog. It leaves implications for related research such as how to improve travel blog quality later on.","PeriodicalId":354291,"journal":{"name":"International Journal of IT Business Strategy Management","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125863234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Research on the Influencing Factors of Customer Experience of Retail Enterprises Based on AHP in the Background of New Retails 新零售背景下基于AHP的零售企业顾客体验影响因素研究

International Journal of IT Business Strategy Management Pub Date : 2019-08-30 DOI: 10.21742/ijibsm.2019.5.1.03

引用次数: 0

Optimal joint cost allocation method and split-off point: A case study of a Korean automobile dismantling and recycling company 最优联合成本分配方法与分离点——以韩国某汽车拆解回收企业为例

International Journal of IT Business Strategy Management Pub Date : 2019-08-30 DOI: 10.21742/ijibsm.2019.5.1.01

引用次数: 0

A Study on Technology Marketing in Public Research Institutes: Focusing on Marketing Mix 公共研究机构的技术营销研究:以营销组合为中心

International Journal of IT Business Strategy Management Pub Date : 2018-07-31 DOI: 10.21742/ijibsm.2018.4.1.02

Lim Injong, Korea Electronics TechnologyInstitute

{"title":"A Study on Technology Marketing in Public Research Institutes: Focusing on Marketing Mix","authors":"Lim Injong, Korea Electronics TechnologyInstitute","doi":"10.21742/ijibsm.2018.4.1.02","DOIUrl":"https://doi.org/10.21742/ijibsm.2018.4.1.02","url":null,"abstract":"The results of R&D that invested in national resources are not merely retained intellectual properties, but are transferred to industries that need the technology, so that it is important to create economic performance, and thus the importance of technology marketing is increasing. Because of the intangible nature of intellectual property, technology marketing is more difficult than marketing activities for types of products, so it is important to understand the factors that affect technology marketing and their characteristics. In this study, the following strategies were suggested in terms of marketing mix (4P) of technology marketing. Received(June 2, 2018), Review Result(June 12, 2018), Accepted(July 13, 2018), Published(August 31, 2018) (Senior Researchor) HRD&General Affairs Department, Korea Electronics Technology Institute, Saenari-ro, Bundang-gu, Seongnam-si, Korea email: limij@keti.re.kr (Associate Professor, Corresponding Author) 03674, Department of International Business and Trade, Myongji University, 34 Geobukogl-ro, Seodaemun-gu, Seoul, Korea email: tankee@mju.ac.kr * 이 논문은 과학기술정책연구원의 STEPI Fellowship 지원으로 작성되었습니다. Study on Technology Marketing in Public Research Institutes : Focusing on Marketing Mix Copyright c 2018 HSST 334 In terms of ‘Product’, it needs to discover market-oriented patents and manage the product portfolio. In terms of ‘Price’, it is necessary to enhance the transparency of technology value evaluation and to adopt various methods of technical payments. In terms of ‘Place’, the selective use of the technical information network, the relationship management based on PRM and the strengthening of the competence of the technology transaction agency are necessary. In terms of ‘Promotion’, operations of integrated marketing communications and human sales capabilities and incentives enhancement are needed. Keyword: Technology Marketing, Marketing Mix, Technology Transfer, 4P, High-Tech Marketing","PeriodicalId":354291,"journal":{"name":"International Journal of IT Business Strategy Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130938320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Study on Relation between Short Selling and Earnings Management 卖空与盈余管理的关系研究

International Journal of IT Business Strategy Management Pub Date : 2018-07-31 DOI: 10.21742/IJIBSM.2018.4.1.03

K. Hyunjung

引用次数: 0

Characteristics of German Innovation System in the Edge of the Fourth Industrial Revolution 第四次工业革命边缘的德国创新体系特征

International Journal of IT Business Strategy Management Pub Date : 2018-07-31 DOI: 10.21742/ijibsm.2018.4.1.04

Lee Byeouk-Gyu

引用次数: 1

Effect of Social Entrepreneurial Environment on Entrepreneurial Activity 社会创业环境对创业活动的影响

International Journal of IT Business Strategy Management Pub Date : 2018-07-31 DOI: 10.21742/ijibsm.2018.4.1.01

Hong Jaewon

引用次数: 1