The Effect of Travel Blog Quality on User Satisfaction and Intention to Revisit

Abstract

Blogs have emerged as a new form of sharing information over the Internet. In other words, blogs are made more comfortable and useful communication tools in that they have the characteristics of public disclosure of personal opinions and information, which allows users to have two-way communication channels compared to other media, and are used to communicate with others compiling scattered information. Through this, the researchers focused on travel blogs that have been highly praised for the emergence of the Work-Life Balance generation. Despite the considerable increase in the function and influence of travel blogs, there has been little previous research into the quality envisioned by blogs and users. Therefore, the study studied how the quality of the travel blog affects visitors’ satisfaction and willingness to revisit through a causal research model. Based on previous research on the quality of tourist information websites, the factors of quality were verified and the availability was discussed through this paper. In addition, the study conducted an online survey of those who said they had used blogs. As a result, the positive relationship between the quality of the travel blog and the user satisfaction, user satisfaction and willingness to revisit as well as the quality and intention of the travel blog was confirmed. This shows that we have to make efforts to further improve the quality of our travel blog. It leaves implications for related research such as how to improve travel blog quality later on.