A Study on the Relationship among Experience Inducing Factors, Experience Satisfaction, and Behavioral Intention: Centered on the 6th Industry

This study conducted both literature research and empirical research to achieve the purpose of the study. For the empirical analysis, a survey was conducted for 28 days from February 1, 2020 to February 28, 2020. The subjects of the survey were those who visited the 6th industrial experience center in South and North Gyeongsang Province. Prior to the hypothesis verification, frequency analysis, reliability analysis, validity analysis, and correlation analysis were conducted in order to determine whether the data is appropriate. The results of the empirical analysis showed that cognitive, emotional, social factors, and the factors that induce the experience of the 6th industry presented in this study have a positive effect on the experience satisfaction. In addition, experience satisfaction had a positive effect on behavioral intention after perceiving the satisfaction of the 6th industry’s experience inducement factor. The implication of this study is that the factors that can induce experience are very important for the visitors who want to experience the 6th industry. Furthermore, experience satisfaction in the 6th industry is proven as a key factor to have a positive impact on the behavior intention of visitors afterward.