Journal of Relationship Marketing最新文献_第2页

Self-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model 自我影响者同余、准社会关系、可信度和购买意愿：一个序列中介模型

Journal of Relationship Marketing Pub Date : 2023-06-15 DOI: 10.1080/15332667.2023.2216373

K. Koay, Chee Wei Cheah, Jiamin Yap

引用次数: 1

Exchange Versus Communal: How Brand Relationship Types Affect Brand Extension Evaluation 交流与社区：品牌关系类型如何影响品牌延伸评价

Journal of Relationship Marketing Pub Date : 2023-06-09 DOI: 10.1080/15332667.2023.2217643

Hui Jiang, Kaichao Wang, Jiahui Bian, Yuangao Chen, Shuiqing Yang, Shasha Zhou, Gang Li

引用次数: 0

Is Digital Social Communication Effective for Social Relationship? A Study of Online Brand Communities 数字社交对社会关系有效吗？网络品牌社区研究

Journal of Relationship Marketing Pub Date : 2023-06-08 DOI: 10.1080/15332667.2023.2219589

Uttam Chakraborty, S. K. Biswal

引用次数: 0

Relationship Marketing and the B2B Sales Force, Effects of Big Five Personality Traits 关系营销与B2B销售队伍，五大人格特质的影响

Journal of Relationship Marketing Pub Date : 2023-06-05 DOI: 10.1080/15332667.2023.2216372

Pedro Canales-Ronda

引用次数: 1

Does Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory 服务恢复性能是否根据服务提供商对客户类型的感知而变化?依恋理论的应用

Journal of Relationship Marketing Pub Date : 2023-05-23 DOI: 10.1080/15332667.2023.2216374

B. Sutikno, Widya Paramita, Rokhima Rostiani, Sari Winahjoe, Naila Zulfa

引用次数: 0

Moderating Role of Consumers’ Attachment Style on Post-Recovery Satisfaction Behavior 消费者依恋类型对康复后满意行为的调节作用

Journal of Relationship Marketing Pub Date : 2023-04-28 DOI: 10.1080/15332667.2023.2205280

Sarabjit Kaur Sidhu, Fonzarelli. Ong, M. Balaji

{"title":"Moderating Role of Consumers’ Attachment Style on Post-Recovery Satisfaction Behavior","authors":"Sarabjit Kaur Sidhu, Fonzarelli. Ong, M. Balaji","doi":"10.1080/15332667.2023.2205280","DOIUrl":"https://doi.org/10.1080/15332667.2023.2205280","url":null,"abstract":"Abstract This study examines the moderating role of consumers’ attachment anxiety and attachment avoidance, on the relationship between recovery satisfaction and their behavior after service recovery. This study analyzes the moderating effect of consumers’ attachment styles to explain the differences in their behavior after service recovery efforts, which has not been explored previously. Primary data was collected from hand-phone users, and the effect of consumers’ attachment styles was examined in the context of the telecommunication sector. Findings indicate that consumers high in attachment anxiety were more likely to repurchase but not to engage in positive word-of-mouth after recovery satisfaction. Attachment avoidance did not impact consumers’ behavioral intentions. In addition, the interaction of anxiety and avoidance positively influenced word-of-mouth intentions upon satisfaction with recovery efforts. However, the interaction did not affect repurchase intentions. This study provides insight into how consumer’s attachment style influences their positive behavioral intentions after recovery satisfaction. We present segment-specific relationship marketing strategies that can aid service providers in managing service recoveries and minimizing the adverse effects of service failures on customer retention.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44281586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Leadership Style and Market Orientation: The Mediating Role of Internal Marketing 领导风格与市场导向：内部营销的中介作用

Journal of Relationship Marketing Pub Date : 2023-04-27 DOI: 10.1080/15332667.2023.2205279

M. Awwad, Farah Mohammad Lafi

{"title":"Leadership Style and Market Orientation: The Mediating Role of Internal Marketing","authors":"M. Awwad, Farah Mohammad Lafi","doi":"10.1080/15332667.2023.2205279","DOIUrl":"https://doi.org/10.1080/15332667.2023.2205279","url":null,"abstract":"Abstract This study aims to investigate the impact of path-goal leadership styles (directive, participative, supportive, and achievement-oriented) on the market orientation of Jordanian commercial banks and the role of internal marketing as a mediating variable. A quantitative survey methodology was used to collect data from 630 branch managers of thirteen commercial banks listed on the Amman Stock Exchange in Jordan. Only 196 branch managers fully responded to the questionnaire. The measurement model fit and the significance of the theoretical relationship between variables were determined using structural equation modeling. The results confirmed that supportive, participative, and achievement-oriented styles have a positive impact on internal marketing, while directive styles have a negative impact. Internal marketing has a positive direct impact on market orientation. The impact of path-goal leadership styles on market orientation was indirect through internal marketing, which means that internal marketing fully mediates the relationship between path-goal leadership styles and market orientation. Commercial banks should integrate internal marketing as a strategy into their core operations and systems to meet employees’ demands and the bank’s goals. This integration shall make employees show their sincere organizational commitment so that they can express the attitude of organizational citizenship behaviors that are beneficial for the banks’ operations and survival.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43311561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Breaking of Bonds: A Systematized Review of Detachment in Interpersonal and Customer Relationships 纽带的断裂:对人际关系和客户关系中的疏离的系统化回顾

Journal of Relationship Marketing Pub Date : 2023-04-24 DOI: 10.1080/15332667.2023.2198886

F. Eckardt, H. Spies

引用次数: 0

How Does Social Media Influencer Credibility Blow the Promotional Horn? A Dual Mediation Model 社交媒体影响者的可信度如何吹响宣传号角？双重中介模型

Journal of Relationship Marketing Pub Date : 2023-04-11 DOI: 10.1080/15332667.2023.2197767

Muhammad Haroon Shoukat, Kareem M. Selem, Syed Asim Shah

引用次数: 4

Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective 金融和非金融结构对客户终身价值（CLV）的影响：美国零售商的视角

Journal of Relationship Marketing Pub Date : 2023-04-11 DOI: 10.1080/15332667.2023.2197769

Eklou R. Amendah, Amarpreet S. Kohli, N. Kumthekar, Gurmeet Singh

{"title":"Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective","authors":"Eklou R. Amendah, Amarpreet S. Kohli, N. Kumthekar, Gurmeet Singh","doi":"10.1080/15332667.2023.2197769","DOIUrl":"https://doi.org/10.1080/15332667.2023.2197769","url":null,"abstract":"Abstract Purpose This customer lifetime value (CLV) study developed and refined an instrument to measure CLV from a retailer’s perspective using both financial and nonfinancial constructs. Design/methodology/approach The authors created scale items to measure the financial (monetary value and marketing costs) and nonfinancial constructs (trust, loyalty, purchase frequency, recency, and churn rate). They assessed composite reliability as well as discriminant and convergent validity. Findings A varimax rotation indicated strong items for trust and recency under the nonfinancial factors as well as monetary value and marketing costs under the financial factors. Additionally, the measurement model indicated a strong model fit. Practical implications The findings reinforce the notion of using financial factors to determine CLV. However, nonfinancial factors are also relevant for explaining CLV. These findings fundamentally shift the argument about the determinants of CLV as well as open the door for further research about the nonfinancial factors of CLV. Originality This is the first study to create scale items for measuring the financial and nonfinancial constructs of CLV. The research provides useful theoretical and managerial insights regarding the consideration of nonfinancial factors for refocusing marketing and retailing efforts toward consumers. The study findings reinforce the notion that all customers are not equally valuable.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47616860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0