{"title":"The Perceived Likelihood of Spousal Violence: A Mind Genomics Exploration","authors":"A. Gere, Pnina Deitel, D. Moskowitz, H. Moskowitz","doi":"10.31038/psyj.2020213","DOIUrl":"https://doi.org/10.31038/psyj.2020213","url":null,"abstract":"We present a new way to understand how people perceive situations involving other people, situations that could be considered part of the everyday. The approach is Mind Genomics, which assesses the response of people to short, systematically varied vignettes about situations and other people. The responses to these vignettes are deconstructed into the part-worth contribution of the component elements that the vignette comprises, showing the ‘algebra of the mind.’ The deconstruction also is done on response time to the vignettes, showing the ability of the elements to engage attention when the respondent makes a judgment. When Mind Genomics is applied to descriptions of family life under stress, the data suggest that some elements are linked to predicted violence, others are not. Women appear to be more sensitive than men to the individual elements. Three different mind-sets emerged with different perceived ‘triggers’ to predicted family violence, with each mind-set encompassing both men and women: Mind-Set 1 - no specific warning; Mind-Set 2 - Sensitive to the economy; Mind-Set 3 - Family has problems. We present the PVI (personal viewpoint identifier) as a technique to assign new people to these mind-sets.","PeriodicalId":352931,"journal":{"name":"Psychology Journal: Research Open","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123621806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Matthias Silcher, E. Galanter, A. Gere, Cal Martin, D. Moskowitz, H. Moskowitz
{"title":"Going into Your Own Franchise Business: A Mind Genomics Exploration","authors":"Matthias Silcher, E. Galanter, A. Gere, Cal Martin, D. Moskowitz, H. Moskowitz","doi":"10.31038/psyj.2019111","DOIUrl":"https://doi.org/10.31038/psyj.2019111","url":null,"abstract":"Some years back, the authors were introduced to the International Franchise Association (IFA). The issue was raised as to how the emerging science of Mind Genomics might help the IFA to better understand the mind of the person contemplating involvement with a franchise. In response, we did a study to investigate the drawing power to franchises of elements. Our target population comprised people who were not currently franchisees, but who might be with the right messages. Mind Genomics deconstructed the current messages of franchises, and then recombined these by experimental design, tested among these non-franchisee prospects, only to reveal that many of the commercially uses messages do not motivate. Mind Genomics revealed that the appeal of franchise ideas could not be optimized for the total population as a single cohort, but only for the different mind-set segments ready to accept certain types of messages. The first mind-set could be characterized as You won’t have to go it alone respond to messages with this theme . The second mind-set segment could be characterized as You’ll be secure responds most strongly to one message that promises that. The third mind-set segment t responds to messages with the theme: You can run your business better. This group comprises a quarter of the respondents and constitutes the target group for franchising.","PeriodicalId":352931,"journal":{"name":"Psychology Journal: Research Open","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134031804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Paying Fare and Playing Fair on a Commuter Bus: A Mind Genomics Cartography of Topics Appropriate for Ethics","authors":"","doi":"10.31038/psyj.2021321","DOIUrl":"https://doi.org/10.31038/psyj.2021321","url":null,"abstract":"","PeriodicalId":352931,"journal":{"name":"Psychology Journal: Research Open","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122746160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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