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مجلة کلیة السیاحة والفنادق. جامعة المنصورة最新文献

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أثر تقنیة المساعدین الافتراضیین علی فعالیة اداء التسویق الرقمی فى الفنادق الخمس نجوم
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.257808
صفوت عبدالمنعم درویش
{"title":"أثر تقنیة المساعدین الافتراضیین علی فعالیة اداء التسویق الرقمی فى الفنادق الخمس نجوم","authors":"صفوت عبدالمنعم درویش","doi":"10.21608/mkaf.2022.257808","DOIUrl":"https://doi.org/10.21608/mkaf.2022.257808","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116881353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ARTIFICIAL INTELLIGENCE APPLICATIONS AND ITS IMPACT ON THE COMPETITIVENESS OF THE EGYPTIAN TOURIST DESTINATION 人工智能的应用及其对埃及旅游目的地竞争力的影响
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.254031
Eman Mohamed Saed Mohamed Farahat, M. Ezzat Mohamed, Bassam Samir
{"title":"ARTIFICIAL INTELLIGENCE APPLICATIONS AND ITS IMPACT ON THE COMPETITIVENESS OF THE EGYPTIAN TOURIST DESTINATION","authors":"Eman Mohamed Saed Mohamed Farahat, M. Ezzat Mohamed, Bassam Samir","doi":"10.21608/mkaf.2022.254031","DOIUrl":"https://doi.org/10.21608/mkaf.2022.254031","url":null,"abstract":": Applying Artificial intelligence (AI) applications such as chatbots, robots, forecasting, virtual reality (VR) and augmented reality(AR) in travel create multiple opportunities for innovation to make the travel experience for people faster, simpler, and more enjoyable and also the adoption of robots in tourism and hospitality can increase the efficiency of work, the quality of services, and reduce the financial costs. The prime objective of this research is to illustrate the importance of Artificial intelligence applications and its impact on the competitiveness. 944 questionnaires were distributed on a random sample of Travel agency, Hotel, Airport, Airlines, governmental tourism authorities and private tourism authorities while 758 questionnaires were found usable for analysis. The results showed that AI can enhance tourism industry productivity Results also indicated that AI helping in branding Egyptian touristic destination, forecasting can enhance financial management and Egyptian market is ready to use this kind of technology","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"312 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131944747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
دراسة أثریة فنیة للباب الخارجی لكنیسة التجلى بدیر طورسیناء (() (((() ((()) (((())))
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.260491
محمد حلمى السید
{"title":"دراسة أثریة فنیة للباب الخارجی لكنیسة التجلى بدیر طورسیناء","authors":"محمد حلمى السید","doi":"10.21608/mkaf.2022.260491","DOIUrl":"https://doi.org/10.21608/mkaf.2022.260491","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121338051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Antecedents and Consequences of Frontline Employees' Job Crafting: The Mediating Role of Emotional Exhaustion 前线员工工作制作的前因与后果:情绪耗竭的中介作用
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.255409
Ahmed Magdy Sadek Ameen
{"title":"Antecedents and Consequences of Frontline Employees' Job Crafting: The Mediating Role of Emotional Exhaustion","authors":"Ahmed Magdy Sadek Ameen","doi":"10.21608/mkaf.2022.255409","DOIUrl":"https://doi.org/10.21608/mkaf.2022.255409","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117231549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
دور السیاحة الافتراضیة فی الترویج للوجهات السیاحیة فی مصر فی ظل جائحة کورونا (COVID 19) على ضوء تجارب بعض الدول العربیة
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.257832
فکریة عبد الفتاح إسماعیل عجینة, أحمد یوسف عبد السلام محمد على بهریز
{"title":"دور السیاحة الافتراضیة فی الترویج للوجهات السیاحیة فی مصر فی ظل جائحة کورونا (COVID 19) على ضوء تجارب بعض الدول العربیة","authors":"فکریة عبد الفتاح إسماعیل عجینة, أحمد یوسف عبد السلام محمد على بهریز","doi":"10.21608/mkaf.2022.257832","DOIUrl":"https://doi.org/10.21608/mkaf.2022.257832","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125403710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analyzing the Financial Performance Indicators of Front Office Management in Five-Star Hotels in Cairo 开罗五星级酒店前厅管理财务绩效指标分析
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.255410
Mohamed T. A. Abdelmawgoud
{"title":"Analyzing the Financial Performance Indicators of Front Office Management in Five-Star Hotels in Cairo","authors":"Mohamed T. A. Abdelmawgoud","doi":"10.21608/mkaf.2022.255410","DOIUrl":"https://doi.org/10.21608/mkaf.2022.255410","url":null,"abstract":"This research aims to analyze the financial performance indicators in a convenience sample of 12 five-star hotels in Cairo applying to the front office management department using the quantitative method. The data collection includes the hotels’ financial reports, which include financial and operational performance indicators in the form of historical data. The results of this research revealed that the coefficient of variance for the performance indicators is high among the sample hotels as follows; total room revenues (75.35 %), average daily rate (70.11%), revenue per available rooms (61.01%), total rooms sold (45.52%), daily rooms (45.21%), annual rooms (45.21%) and occupancy rate (13.3%). In addition, there are significant differences for daily rooms (DR), annual rooms (AR), total rooms sold (TRS), revenue per available rooms (RevPAR), average daily rate (ADR) and total rooms revenues (TRR) among the sample hotels. Moreover, there is a strong positive correlation between total room revenues and daily rooms (r = 0.733) at the 0.01 significance level; a strong positive correlation between total room revenues and average daily","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127017199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Studying the Effects of Hotels' Website Quality on Customers' E-satisfaction 酒店网站质量对顾客电子满意度的影响研究
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.257867
Mostafa M. M. Hussein, Abd El-Bary Ahmed Ali Dawood, Mohamed Ahmed Ali, Samar A. Elrahem A. Elsater
{"title":"Studying the Effects of Hotels' Website Quality on Customers' E-satisfaction","authors":"Mostafa M. M. Hussein, Abd El-Bary Ahmed Ali Dawood, Mohamed Ahmed Ali, Samar A. Elrahem A. Elsater","doi":"10.21608/mkaf.2022.257867","DOIUrl":"https://doi.org/10.21608/mkaf.2022.257867","url":null,"abstract":"This study aims to explore the effects of hotels' website quality dimensions on customers' e-satisfaction in hotels. A quantitative method was used to collect the data. The questionnaire of the research was directed to the guests of four and five-star hotels in Hurghada, Egypt. SPSS V. 25 was used to analyze data. Linear regression analysis was used to test the hypotheses of the study. The findings of this research revealed that hotels' website informational content (β = 0.760, Sig. = 0.000), hotels' website design (β = 0.783, Sig. = 0.000), ease of use (β = 0.758, Sig. = 0.000), interactivity (β = 0.796, Sig. = 0.000), marketing image (β = 0.879, Sig. = 0.000), and online processes (β = 0.740, Sig. = 0.000) had a significant effect on customers‟ E-satisfaction. The implication of these findings for the industry and future research are deliberated as well. Study contribution is exploring the effect of hotels‟ website quality on customers‟ e-satisfaction in Egyptian hotels.","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126698252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
العلاقة بین تطبیق الاتصالات التسویقیة المتکاملة وزیادة السلوک الشرائى للسائحین 通信关系بینتطبیقالتسویقیةالمتکاملةوزیادةالسلوکالشرائىللسائحین
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.254132
سارة شریف وجیه منصور, أحمد عادل حماد, دعاء سمیر محمد حزه, طلعت أسعد عبد الحمید
{"title":"العلاقة بین تطبیق الاتصالات التسویقیة المتکاملة وزیادة السلوک الشرائى للسائحین","authors":"سارة شریف وجیه منصور, أحمد عادل حماد, دعاء سمیر محمد حزه, طلعت أسعد عبد الحمید","doi":"10.21608/mkaf.2022.254132","DOIUrl":"https://doi.org/10.21608/mkaf.2022.254132","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124949571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Digital Marketing Channels on Customer Buying Decision Process: A Study on the Egyptian Tourism and Hospitality Services 数字营销渠道对顾客购买决策过程的影响:对埃及旅游和酒店服务的研究
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.254016
Aya Mohamed Magdy, Noha Helmy Abouelazm, Reham Touni
{"title":"The Impact of Digital Marketing Channels on Customer Buying Decision Process: A Study on the Egyptian Tourism and Hospitality Services","authors":"Aya Mohamed Magdy, Noha Helmy Abouelazm, Reham Touni","doi":"10.21608/mkaf.2022.254016","DOIUrl":"https://doi.org/10.21608/mkaf.2022.254016","url":null,"abstract":"Digital marketing channels (DMCs) have become crucial to the success of tourism and hospitality businesses wherein customers have access to information on the latest offers and best prices. Despite the significant role of DMCs, there is a lack of studies investigating the impact of DMCs on customer buying behavior in the Egyptian tourism and hospitality industries. Accordingly, the current study aims to fill this gap by examining the impact of DMCs on the customer buying decision process in the context of Egyptian tourism and hospitality services. The study adopted the five-stage model of the customer buying decision process (need recognition, information research, evaluation, purchase decision, post-purchase) (Kotler & Keller 2012). Furthermore, it examines the effects of the four DMCs (e-mail, mobile, social media, and website) on the suggested model in Egypt's tourism and hospitality settings. The data collected from tourism and hospitality customers (foreign and Egyptian tourists) is based on the 10 times rule method. An online questionnaire link was sent, and paper-based questionnaires were distributed to the target sample. The number of valid questionnaires is 242 foreign tourists and 323 Egyptian tourists. The data were analyzed using SPSS ver. 22. The results confirmed the significant effect of the four DMCs on the five stages. The findings also indicated that foreign tourists utilize e-mail and websites for recognition, mobile, social media, and email for information research, and websites for evaluation. The Egyptian tourists use e-mail and mobile for recognition, social media for evaluation, and the website for post-purchase.","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125511258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
التغیرات الأثریة التی طرأت على كنیسة القدیس مرقوریوس مصر القدیمة من القرن الثامن المیلادی حتى ما بعد جائحة كورونا 在与科尼亚大流行之前，在8世纪的古通天里(古通天))的卡通天里(agyago))中，改了改。
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.260475
إیفیلین جورج إندراوس صلیب
{"title":"التغیرات الأثریة التی طرأت على كنیسة القدیس مرقوریوس مصر القدیمة من القرن الثامن المیلادی حتى ما بعد جائحة كورونا","authors":"إیفیلین جورج إندراوس صلیب","doi":"10.21608/mkaf.2022.260475","DOIUrl":"https://doi.org/10.21608/mkaf.2022.260475","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"181 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130398951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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