JURNAL AGRIBISNIS TERPADU最新文献

ANALISIS PERILAKU DAN PREFERENSI KONSUMEN TERHADAP PEMBELIAN PRODUK MADU DI PROVINSI JAWA TENGAH PADA MASA PANDEMI COVID-19 分析消费者在科维-19大流行期间在爪哇中部购买蜂蜜的行为和偏好

JURNAL AGRIBISNIS TERPADU Pub Date : 2023-06-01 DOI: 10.33512/jat.v16i1.20161

Umma Rizqi Marfu’ah, D. Darsono, Isti Khomah

引用次数: 0

KINERJA BAURAN PEMASARAN PENALAMA COFFEE & TALK DI KOTA BOGOR BERDASARKAN PERSEPSI KONSUMEN 茂物市咖啡销售组合和谈话的市场业绩是基于消费者的感知

JURNAL AGRIBISNIS TERPADU Pub Date : 2023-06-01 DOI: 10.33512/jat.v16i1.20160

Friska Andriyani Lestari, Nia Rosiana

{"title":"KINERJA BAURAN PEMASARAN PENALAMA COFFEE & TALK DI KOTA BOGOR BERDASARKAN PERSEPSI KONSUMEN","authors":"Friska Andriyani Lestari, Nia Rosiana","doi":"10.33512/jat.v16i1.20160","DOIUrl":"https://doi.org/10.33512/jat.v16i1.20160","url":null,"abstract":"The increasing consumption of coffee in Indonesia is supported by the many coffee drink businesses, one of which is Penalama Coffee & Talk. Penalama Coffee & Talk experienced several problems, such as high competition for coffee products, competitive prices, located in remote places, promotions, late employees, SOP that are run inappropriately, and need improvements to supporting facilities. Therby requires evaluating marketing strategies to increase sales and satisfaction for consumers. Therefore, this study was conducted to analyze the performance of the marketing mix at Penalama Coffee & Talk. This research was conducted using descriptive analysis methods, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results showed that consumer characteristics were dominated by consumers aged 17-25 years, men, domiciled in Bogor City, unmarried, working as private employees with income per month reaching >Rp5,000,000, the last education taken, namely academic education (S1/S2/S3), and the frequency of consumer visits 1-4 times / month. Based on CSI analysis obtained satisfaction results of 88.64 and IPA analysis obtained that location attributes became a top priority in performance improvement.","PeriodicalId":352524,"journal":{"name":"JURNAL AGRIBISNIS TERPADU","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126621378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS NILAI TUKAR PETANI SEBAGAI INDIKATOR KESEJAHTERAAN PETANI BAWANG MERAH (SUATU KASUS PADA KELOMPOK TANI MEKAR JAYA DI DESA TONJONG KECAMATAN KRAMATWATU KABUPATEN SERANG)

JURNAL AGRIBISNIS TERPADU Pub Date : 2023-06-01 DOI: 10.33512/jat.v16i1.20171

Rafif Raihan Pandunusa, A. Wibowo, Sulaeni Sulaeni

引用次数: 0

DAMPAK E-COMMERCE TERHADAP PERILAKU KONSUMSI MAKANAN OLEH MAHASISWA DI YOGYAKARTA 电子商务对日惹学生饮食消费行为的影响

JURNAL AGRIBISNIS TERPADU Pub Date : 2023-06-01 DOI: 10.33512/jat.v16i1.20165

Khusnul Fatimah, Tri Endar Suswatiningsih, Cristina Wahyu Ary Dewi

引用次数: 0

STRATEGI PEMASARAN TERNAK AQIQAH (STUDI KASUS PADA UNIT BISNIS PT. AGRO NIAGA GLOBAL) 牲畜市场战略AQIQAH (PT. AGRO商业集团案例研究)

JURNAL AGRIBISNIS TERPADU Pub Date : 2023-06-01 DOI: 10.33512/jat.v16i1.20164

Johanes Setiawan, Ria Karina Dewi

引用次数: 0

PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (SUATU KASUS PADA DAGING GRILL DI CILAMAYA CAFE AND RESTO CILEGON) 价格、产品质量和服务质量对消费者满意度的影响(CILEGON咖啡馆和RESTO CILEGON的烧烤店)

JURNAL AGRIBISNIS TERPADU Pub Date : 2023-06-01 DOI: 10.33512/jat.v16i1.20159

Sheptinaz Putri Herdiana, R. Sari, S. Suherman, Andjar Astuti

引用次数: 0

KOMODITAS UNGGULAN DAN POTENSI DAYA SAING SEKTOR PERTANIAN KABUPATEN PADANG PARIAMAN 光荣的商品和潜力的竞争农业区域的公平市场

JURNAL AGRIBISNIS TERPADU Pub Date : 2023-06-01 DOI: 10.33512/jat.v16i1.20166

N. Nuraini, S. Syahrial, Angelia Leovita

引用次数: 0

PENGEMBANGAN DESA WISATA PESONA WANAJAYA BERBASIS PARTISIPASI MASYARAKAT 以社区参与为基础的WANAJAYA魅力村发展

JURNAL AGRIBISNIS TERPADU Pub Date : 2023-06-01 DOI: 10.33512/jat.v16i1.20162

Putri Barinda Shofiana, Muhtadi Muhtadi

{"title":"PENGEMBANGAN DESA WISATA PESONA WANAJAYA BERBASIS PARTISIPASI MASYARAKAT","authors":"Putri Barinda Shofiana, Muhtadi Muhtadi","doi":"10.33512/jat.v16i1.20162","DOIUrl":"https://doi.org/10.33512/jat.v16i1.20162","url":null,"abstract":"This research is a study related to the development of tourist villages through Wanajaya community participation. This study aims to determine the forms of participation, the ladder of participation, and the supporting and inhibiting factors in the process of forming and developing the Wanajaya Enchantment Tourism Village. Starting from hobbyists who love motocross and bicycles, a tourist village was established which became a place to channel various types of hobbies while being able to recreate. The formation of a tourism awareness group (POKDARWIS) makes the tourist village have a managerial system in managing all the interests that exist in the activity program. Various types of playgrounds and facilities are an attraction for visitors. Pesona Wanajaya Tourism Village has experienced significant development with the age of its establishment which has only been three years old, but has received achievements in the national competition. In this study the authors used qualitative research methods, with data collection techniques through interviews, observation, and documentation. The research here reveals a situation or condition as it is based on observations made directly. The results of this study are the existence of community participation in the form of ideas / thoughts, energy, thoughts and energy, expertise, and goods; Then the ladder of community participation is at the level of placation and partnership, then there are things that become supporting factors and inhibiting factors in the process of forming and developing the Wanajaya Pesona Tourism Village, Cibitung District, Bekasi Regency.","PeriodicalId":352524,"journal":{"name":"JURNAL AGRIBISNIS TERPADU","volume":"216 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117270603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE EFFECT OF INDONESIAN SPICE EXPORT TRADE LIBERALIZATION ON COMPETITIVENESS AND COMPETITIVENESS IN INTERNATIONAL MARKETS 印尼香料出口贸易自由化对竞争力和国际市场竞争力的影响

JURNAL AGRIBISNIS TERPADU Pub Date : 2023-06-01 DOI: 10.33512/jat.v16i1.20163

Herdiana Anggrasari, Dhika Cahyasita, D. Aisyah

引用次数: 0

PERAN KEARIFAN LOKAL DESA ADAT PENGLIPURAN DALAM KETAHANAN PANGAN RUMAH TANGGA PASCA PANDEMI COVID-19 SEBAGAI DESA WISATA BERBASIS MASYARAKAT COVID-19大流行后，当地养食区在人口旅游村庄的保护中发挥了作用

JURNAL AGRIBISNIS TERPADU Pub Date : 2023-06-01 DOI: 10.33512/jat.v16i1.20158

Siti Widiati, Mirajiani Mirajiani, Asih Mulyaningsih

引用次数: 0