Comunicacion y Sociedad最新文献_第2页

Strategies of employer branding with temporary workers: Possibilities and obstacles towards their integration as branding ambassadors 雇主与临时工的品牌策略:他们作为品牌大使整合的可能性和障碍

Comunicacion y Sociedad Pub Date : 2023-10-02 DOI: 10.15581/003.36.4.51-65

Francisco Fernández-Beltrán, Guillermo Bosovsky, Almudena Rodríguez-Tarodo

{"title":"Strategies of employer branding with temporary workers: Possibilities and obstacles towards their integration as branding ambassadors","authors":"Francisco Fernández-Beltrán, Guillermo Bosovsky, Almudena Rodríguez-Tarodo","doi":"10.15581/003.36.4.51-65","DOIUrl":"https://doi.org/10.15581/003.36.4.51-65","url":null,"abstract":"This study analyses temporary employees’ perceptions and experiences with respect to temporary employment companies (TECs), which contract them, and to the companies where they provide their services. Their level of possible integration in the strategies of employer branding in both types of companies is analysed. To that end, both the causes for their satisfaction or dissatisfaction with those companies have been studied and the temporary employee Net Promoter Score (eNPS) has been analysed in order to determine to what extent they may act as a company branding ambassador. This analysis has been carried out on the basis of two investigations conducted among employees from the same TEC before and after the Covid-19 pandemics, which has allowed us to count on a series of values to identify trends and, at the same time, to ascertain their impact on this type of employees caused by such a dramatic and global event as the recent pandemics started in 2020. With this in mind, we have reached a set of conclusions on how to improve the integration of this type of workers in companies through the improvement of internal communication and the strengthening of the corporative culture to foster their role as branding ambassadors in the companies where they operate.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135900159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Spain’s «national character» in «The Economist» 《经济学人》中西班牙的“国民性”

Comunicacion y Sociedad Pub Date : 2023-10-02 DOI: 10.15581/003.36.4.21-34

Ángel Arrese, James Breiner

{"title":"Spain’s «national character» in «The Economist»","authors":"Ángel Arrese, James Breiner","doi":"10.15581/003.36.4.21-34","DOIUrl":"https://doi.org/10.15581/003.36.4.21-34","url":null,"abstract":"The image of a country conveyed by the international media is increasingly important in a globalised and interdependent world. Some of these international outlets have a special role to play in this process, and the British weekly The Economist is certainly one of them. For more than a century and a half, the publication founded by James Wilson in 1843 has been a reference for politicians, opinion leaders and businessmen around the world. For this reason, it is of particular interest to understand the magazine’s special way of contextualising news events in different latitudes from the perspective of each country’s ‘national character.’ From this perspective, we analyze the image of Spain offered by The Economist throughout its history from the understanding of the interest that has always had for the professionals of the British weekly the interpretation of current affairs in the context of the so-called ‘national character’ of a country. After the thematic analysis of nine supplements on Spain published by the weekly between 1972 and 2018, six features have been highlighted that would consistently configure the ‘national character’ of this country for the weekly. These six traits are: a country in transition; a diverse country; a festive, hospitable and tolerant country; a country with an inefficient administration; a country with a weak economy; and an artistic and unscientific country. A better understanding of these stable features can be of great importance for better managing a country’s international projection.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135900165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Present and future of radio in Spain: an application of the Life Cycle Model to the industry 西班牙广播的现在和未来:生命周期模型在该行业的应用

Comunicacion y Sociedad Pub Date : 2023-10-02 DOI: 10.15581/003.36.4.1-19

Francesc Robert-Agell, Montse Bonet

引用次数: 0

Where is the risk? Inter-reality comparison study of multiple-perpetrator rape assailants in Spain 风险在哪里?西班牙多重施暴者的跨现实比较研究

Comunicacion y Sociedad Pub Date : 2023-10-02 DOI: 10.15581/003.36.4.99-116

María-Ángeles Casabó-Ortí

{"title":"Where is the risk? Inter-reality comparison study of multiple-perpetrator rape assailants in Spain","authors":"María-Ángeles Casabó-Ortí","doi":"10.15581/003.36.4.99-116","DOIUrl":"https://doi.org/10.15581/003.36.4.99-116","url":null,"abstract":"This research paper aims to shed a critical light on the moral panic surrounding multiple-perpetrator rape (MPR) in Spain, by exploring the interplay between official statistics of this type of crime, and the depiction in the media. The concordance between media representation and the statistical reality of crime raises questions: (1) how multiple perpetrator assault and its assailants are represented in media narratives (content analysis) is examined, including the content, framing, and underlying themes within the media coverage, with a particular emphasis on the role of nationality, and (2) this representation is compared to official crime statistics (Ministry of Home Affairs report on crimes against sexual freedom and indemnity in Spain (detentions/accused) and the statistics of the sentences passed by various Spanish Provincial Courts between 2005 and 2020 from criminal justice data), and to what extent, they align. If they do not align, do news portrayals influence a moral panic? In conclusion, the idea of tabloid justice (Fox et al., 2001) is not present in the three largest Spanish daily newspapers from 2005 to 2021. There is a misrepresentation of non-Spanish nationalities having the highest rates, Romanians being underrepresented and the French being overrepresented. Media coverage perceives tourists as a certain danger, and is questioning the idea of certain non-Spanish immigrants as ‘folk devils.’","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135899420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications 培育与悲伤:新冠肺炎主题品牌传播初期的积极与消极情感诉求

Comunicacion y Sociedad Pub Date : 2023-01-10 DOI: 10.15581/003.36.1.167-184

Marta Mensa, Lizardo Vargas-Bianchi

{"title":"Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications","authors":"Marta Mensa, Lizardo Vargas-Bianchi","doi":"10.15581/003.36.1.167-184","DOIUrl":"https://doi.org/10.15581/003.36.1.167-184","url":null,"abstract":"This study examines the prevalence of emotional appeals in COVID-19-themed brand advertisements from around the world in the months immediately following the World Health Organization’s declaration of the coronavirus outbreak as a pandemic. The study analyses the frequencies of use of positive and negative emotional appeals in the content of the ads, and concurrent combinations of such appeals. A content analysis was conducted on a sample of 376 ads from the “Ads of The World” digital archive. The results reveal a preference for positive emotions, with nurturance and affiliation being the most frequent. Sorrow was the third most preferred emotional appeal, and the most used negative emotion. Some brands have compared the virus to a hurricane (Brazil), an assassin with a chainsaw (US) or the death personified (Peru). Advertisers should be careful when using negative emotional appeal content during COVID-19. According to the law of apparent reality, during times of stress the recommendation is to be cautious with negative emotions, as they may be felt more intensely by consumers. Advertising has a social responsibility, which can be directed at promoting consumer behaviours that leave a positive or negative impact on their communities. In a situation such as the pandemic, brand communication professionals must use emotions rigorously, employing this resource to contribute to society, avoiding giving rise to harmful attitudes or behaviours. The research findings are consistent with the literature and lead to future examination of emotional appeals in advertising in stressful and uncertain circumstances.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136266988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

El reportaje narrativo como género periodístico en España entre la literatura y el periodismo 在西班牙，叙事报道作为一种介于文学和新闻业之间的新闻体裁

Comunicacion y Sociedad Pub Date : 2021-09-15 DOI: 10.32870/CYS.V2021.7751

Valeria Cavazzino

引用次数: 0

El cine español en el catálogo de Netflix: una aproximación desde la perspectiva de la diversidad Netflix目录中的西班牙电影:多样性视角下的近似

Comunicacion y Sociedad Pub Date : 2021-09-08 DOI: 10.32870/CYS.V2021.8030

Asier Aranzubía, J. Gallego

引用次数: 5

The Effect of Sense of Movement in Audiovisual Media: A Study on Kineticism as a Formant of Expression in Globo News’ Institutional Motion Sequence Intolerância 运动感在视听媒体中的作用——《环球新闻》制度性运动序列不容忍<e:1>中运动主义作为表达形式的研究

Comunicacion y Sociedad Pub Date : 2021-04-14 DOI: 10.32870/CYS.V2021.7921

Ana Silvia Lopes Davi Médola, Henrique da Silva Pereira