Priviet Social Sciences Journal最新文献

{"title":"Analysis of the impact of personal selling, promotion, and brand image on the purchase decision of Mitsubishi cars at PT Dipo International Pahala Otomotif","authors":"Marvin Vigo, Frans Harvin, Natalia Ciawi, Vivi Chandria, Holfian Daulat Tambun Saribu, Rapat Piter Sony Hutauruk","doi":"10.55942/pssj.v3i12.259","DOIUrl":"https://doi.org/10.55942/pssj.v3i12.259","url":null,"abstract":"This research aims to examine the influence of personal selling, promotion, and brand image on the purchase decision of Mitsubishi cars at PT Dipo International Pahala Otomotif. The declining phenomenon in purchase decisions is evident from the decrease in the number of units sold. Personal selling is currently focused only on exhibitions in shopping centers, thus not operating optimally. The promotions tend to rely more on discounts and less varied trade promotions, providing limited choices for consumers. The well-known brand image of Mitsubishi, perceived positively by consumers for its quality, is acknowledged. The research methodology employs quantitative research with data analysis using descriptive methods. The population in this study consists of 128 customers at PT Dipo International Pahala Otomotif, with a sample determined through simple random sampling, totaling 97 customers. The conclusions drawn from the research indicate that, both partially and simultaneously, personal selling, promotion, and brand image have a positive and significant impact on purchase decisions, with a coefficient of determination of 93.8%.","PeriodicalId":351148,"journal":{"name":"Priviet Social Sciences Journal","volume":"51 33","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138592944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development of maritime tourism port valorization sustainable Matahari Terbit Sanur Bali","authors":"Romanda Anas Amrullah, Faris Nofandi, Prayitno Prayitno","doi":"10.55942/pssj.v3i11.251","DOIUrl":"https://doi.org/10.55942/pssj.v3i11.251","url":null,"abstract":"Tourism is the fastest growing and emerging sector after the Covid-19 pandemic ended. However, there has been no maritime tourism port specifically built in Indonesia, even though Indonesia is known as an archipelagic country and the world's maritime axis. The development of coastal areas (especially the Sunrise Maritime Tourism Port in Sanur, Bali) is very important as a tourist attraction and as a model for other areas that have coastal areas. The concept of integrating maritime education, business centers, tourism with cultural performances and the use of environmentally friendly technology but still in the corridor of maintaining environmental, social and economic sustainability so as to create a superior port. This research uses qualitative research methods, PRISMA and PICOS data analysis techniques. Develop and integrate two theories; sustainable development goals with Systematization of the development to produce the concept of Sustainable Valorization Novelty.","PeriodicalId":351148,"journal":{"name":"Priviet Social Sciences Journal","volume":"59 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139205966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The influence of independence, corporate governance, and audit quality on the integrity of financial statements","authors":"Sri Indah, Yayuk Sulistiyowati, Ahmad Mukoffi, Sukarno Himawan W","doi":"10.55942/pssj.v3i11.253","DOIUrl":"https://doi.org/10.55942/pssj.v3i11.253","url":null,"abstract":"The aim of this research is to determine the influence of independence, corporate governance and audit quality on the integrity of financial reports in manufacturing companies listed on the IDX partially. The research was conducted based on quantitative methods. Determining the research sample used a purposive sampling method so that a research sample of 6 Food and Beverage Sub-sector manufacturing companies registered on the IDX was obtained. This research data uses manufacturing company financial reports for the 2018-2022 period. The data analysis method used is multiple linear regression. The research results prove that independence has a significant effect on the integrity of financial reports in manufacturing companies with t = 3.542, corporate governance has a significant effect on the integrity of financial reports in manufacturing companies with t = 6.750 and audit quality has a significant effect on the integrity of financial reports in manufacturing companies with t count = 5,733. From the results of this research, it can be understood that independence, corporate governance and audit quality play an important role in improving the integrity of financial reports.","PeriodicalId":351148,"journal":{"name":"Priviet Social Sciences Journal","volume":"1227 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139204122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development and Management of SME Industries in the City of Tanjungpinang","authors":"Nurhasanah Nurhasanah, Ezky Tiyasiningsih","doi":"10.55942/pssj.v3i11.255","DOIUrl":"https://doi.org/10.55942/pssj.v3i11.255","url":null,"abstract":"Small and Medium Enterprises (SMEs) serve as vehicles that unite, direct, and cultivate the creative, innovative, and entrepreneurial capabilities of the community, especially in Tanjungpinang City. However, the operation of SMEs is not without various challenges, including low productivity due to the quality of human resources, limited production tools, insufficient capital, and inadequate financial management. Small-business activities often face failure or bankruptcy due to the lack of ability to manage finances effectively. SMEs located in industrial areas need knowledge input to develop their businesses. In this regard, the role of the government is crucial in fostering and providing training for SMEs, especially in Tanjungpinang. Training activities in management and financial aspects are expected to assist businesses like \"Yan Tenun\" in improving the quality and quantity of production and financial management. The service program encompasses understanding business management to financial administration for business owners.","PeriodicalId":351148,"journal":{"name":"Priviet Social Sciences Journal","volume":"130 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139206559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"UI/UX design of the PDBI digital art gallery web application using design thinking method","authors":"Khadijah Khadijah, Charmiyanti Na, Nur Choiriyati, Mochamad Sanwasih, Amir Hamzah Pohan, Rahmatul Husna","doi":"10.55942/pssj.v3i11.258","DOIUrl":"https://doi.org/10.55942/pssj.v3i11.258","url":null,"abstract":"Documentation of digital artwork is essential for designers, serving as a copyrightable asset that can be included in a student's portfolio. User interface design is chosen as the gateway for developing the PDBI Digital Art Gallery Application. It is anticipated that a well-designed user interface will be part of the feasibility analysis for further development into a comprehensive and beneficial application. The research method employed in this study is design thinking, involving the construction of a user interface and usability testing for the PDBI digital art gallery application using a qualitative approach with a case study research type. Data collection techniques include observation, competitor analysis, and questionnaire distribution to obtain user experience feedback on the application. The introduction of the PDBI Digital Art Gallery application is expected to enable PDBI students to easily archive, showcase, sell, and create digital works, empowering student digital products as intended.","PeriodicalId":351148,"journal":{"name":"Priviet Social Sciences Journal","volume":"210 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139203628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of spiritual leadership in improving employee performance","authors":"Imam Mahfud","doi":"10.55942/pssj.v3i11.256","DOIUrl":"https://doi.org/10.55942/pssj.v3i11.256","url":null,"abstract":"This study explores the role of spiritual leadership in enhancing employee performance. The purpose of this research is to understand how spiritual leadership contributes and influences the improvement of employee performance. The research methodology employed is a literature study using a descriptive approach. Data collection techniques involve gathering information from books, journals, websites, and other sources. The findings of this research indicate that to achieve competitive advantage, organizations require various supporting factors, and one of these supporters is spiritual leadership, which aims to build high commitment across all organizational components in achieving common goals. Performance can be understood differently depending on the individuals involved in organizational performance considerations, requiring knowledge of personality or behavior related to the accountable field and the ability to quantify the results. The conclusion drawn from this research is that religious physiological performance (prophetic work ethic) is measured by the use of natural resources, expertise, technology, and capital in an Islamic manner. Religious psychological performance is measured by the utilization of health, social interactions, recognition, and self-improvement in an Islamic way. Spiritual performance is measured by the level of trust, honesty, trustworthiness, and sincere intentions in work and production orientation in an Islamic manner. Spiritual leadership is leadership that brings the worldly dimension to the spiritual (divine) dimension, addressing the fundamental needs between leaders and followers in the organization's sustainability towards shared spirituality, leading to increased commitment and productivity for the organization. The importance of management creating spirituality in the workplace lies in its ability to stimulate creativity, which in turn enhances competitiveness. In fulfilling their roles, employee performance cannot operate in isolation but is linked to the leadership role and the level of motivation obtained by the company. Therefore, leaders in a company should understand the importance of spiritual leadership that can influence employee performance in the company.","PeriodicalId":351148,"journal":{"name":"Priviet Social Sciences Journal","volume":"427 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139204806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the effect of return on assets, debt to equity ratio, net profit margin, earning per share on stock returns in automotive and component sub-sector companies","authors":"Sairun Simanullang, Fransiska Simanullang","doi":"10.55942/pssj.v3i11.257","DOIUrl":"https://doi.org/10.55942/pssj.v3i11.257","url":null,"abstract":"This research aims to determine the influence of profitability and leverage on stock returns. The sampling technique in this study uses a survey on the Indonesia Stock Exchange. The data analysis methods used include validity and reliability tests, classical assumption tests, regression analysis, correlation and determination coefficient analysis, and hypothesis testing. The results of this research indicate that: Return on Assets has a significant influence on returns in the automotive and component sub-sector companies on the Indonesia Stock Exchange. There is an influence of the debt to equity ratio on stock returns in automotive and component sub-sector companies on the Indonesia Stock Exchange. Net profit margin does not have a significant influence on stock returns. Earning per share influences stock returns in automotive and component sub-sector companies on the Indonesia Stock Exchange. Return on assets, debt to equity ratio, net profit margin, and earning per share influence stock returns in automotive and component companies listed on the Indonesia Stock Exchange during the period 2017-2021.","PeriodicalId":351148,"journal":{"name":"Priviet Social Sciences Journal","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139208557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of students interest in the social science program in choosing cross-interests in biology at SMAN 2 Rantau Utara","authors":"Putri Iratri Pohan","doi":"10.55942/pssj.v3i8.235","DOIUrl":"https://doi.org/10.55942/pssj.v3i8.235","url":null,"abstract":"This study aims to determine the interest of students in the social science program when selecting the cross-interest in Biology at SMAN 2 Rantau Utara for class XI IIS 2. The research was conducted from February to March 2023. The research method employed is descriptive quantitative. The research design adopted is the One-Group Posttest Only type (a single-class study). The population of this study consisted of all the class XI IIS (cross-interest) students at SMAN 2 Rantau Utara, totaling 89 students. The sampling technique employed was purposive sampling, meaning the sample was selected based on criteria determined by the researcher. Hence, the researcher chose the XI IIS 2 social science program class, comprising 28 students. Data collection in this study was done using a questionnaire, which was distributed directly during the research period. Based on the calculations, the learning interest of students in class XI IIS 2 at SMAN 2 Rantau Utara was found to be 72.46%. This percentage is derived from the responses to the distributed questionnaire, indicating that the learning interest of the students in class XI IIS 2 at SMAN 2 Rantau Utara is categorized as high.","PeriodicalId":351148,"journal":{"name":"Priviet Social Sciences Journal","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130635795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of Royal Prima Hospital service with a comparison between the K-Means Algorithm method and K-Medoids Clustering","authors":"Christnatalis Christnatalis, Eric Claudyo, L. Lucky, Hery Kristover Manullang, Arus Iman Zebua","doi":"10.55942/pssj.v3i8.229","DOIUrl":"https://doi.org/10.55942/pssj.v3i8.229","url":null,"abstract":"Hospitals are an integral component of the health system, aimed at providing comprehensive individual healthcare. This includes inpatient, outpatient, and emergency services. For hospitals to be competitive, it is imperative that they offer high-quality services, adhere to standards, and serve all demographics. Drawing data from 341 Hospital Service Quality Surveys, the development of hospitals allows patients to determine which institution best meets their care needs. One of the challenges is ensuring patient satisfaction, thus building trust in the provided services. Factors influencing the quality of health services include the availability of resources, service facilities during the insurance period, ease of accessing information, and timeliness of services. The Royal Prima Medan Hospital emphasizes the utmost importance of public safety in its services. The study aims to understand the influence of responsibility and reliability on insurance company safety. This research is a descriptive analytical study conducted at the Royal Prima Medan Hospital, located at Puskesmas Padang Bulan. Data collection methods ranged from observation, questionnaires, interviews, documentation to literature review. The analysis compared the results of the K-Means and K-Methoids Clustering algorithms, with the K-Means method yielding five clusters and a satisfaction score of 2.701288, while the K-Methoids method resulted in two clusters with a satisfaction score of 2.71. The comparative analysis revealed that the K-Methoids Clustering method produces fewer clusters than the K-Means method.","PeriodicalId":351148,"journal":{"name":"Priviet Social Sciences Journal","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125118841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of teachers in enhancing the extrinsic motivation of grade X students at SMK Negeri 3 Rantau Utara","authors":"Uswatun Hasanah Rambe, Siti Zahara Saragih","doi":"10.55942/pssj.v3i8.228","DOIUrl":"https://doi.org/10.55942/pssj.v3i8.228","url":null,"abstract":"This research, conducted at SMK Negeri 3 Rantau Utara, illuminates the crucial role teachers play in elevating educational quality, specifically focusing on extrinsic learning motivation for Grade X students. Using a purposive sampling approach, the study engaged 1 teacher and 20 students to discern the broader implications of a teacher's role beyond traditional instruction. Findings highlighted teachers' dual capacities as \"Educators\" and \"Innovators.\" As educators, they embed values, address academic challenges, and foster commendable communication. As innovators, they employ diverse, creative teaching methods, facilitating interactive sessions that stimulate student engagement and motivation. These dual roles underscore the transformative power of proactive teaching, revealing its potential to not only convey curriculum but to inspire and motivate, making learning a more enriching experience. The study underscores the need for an evolved teaching paradigm that goes beyond conventional methods to cultivate a truly engaging educational environment.","PeriodicalId":351148,"journal":{"name":"Priviet Social Sciences Journal","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128016803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}